iLogic Innova&on through logic Presented by Luke ‘Skywalker’ Gray
Introduc:on “ With the crea:on of Web 2.0, we are seeing the emergence of a new type of digital consumer, who is no longer simply a passive site-‐seer on a ﬁxed consumer journey but an independent explorer craving freedom, adventure and companionship. The challenge for businesses and adver:sers is to engage with the ac:ve “digitraveller” as well as the passive “digitourist.” -‐ Sarah Morning, planner, OgilvyAc5on
Online media channels & how they work for your brand Online Publica:ons Print media has had adapt and evolve how it connects with audiences, the same is true for brands & organiza:ons, who in recent economics pressures, need their budget to work even harder and deliver results. Ø E-‐books u Sponsored content u Collabora:ons u Industry & Thought leadership u Customer Engagement
Online media channels & how they work for your brand Online features & ar:cles Adver:sing and comedy both rely on one crucial element, :ming, no jokes! Audiences seek paTerns and relevance, which is why serving the correct content at the right :me, increases the recep:veness of your adver:sing. Ø Sponsored ar:cles Ø Niche & ver:cal targe:ng Ø Engaging audiences Ø Product & service educa:on
Online media channels & how they work for your brand Digital Magazines Today, most print publica:ons have a digital version of their content. This addi:onal plaXorm creates a great way to serve & capitalise on their subscrip:ons. Ø Audiences can access content on various devices Ø Subscrip:ons allow beTer proﬁling of audiences Ø Costs are lower than print (and you saved trees)
Online media channels & how they work for your brand Blogging The proverbial soapbox of modern :mes, everyone has something to say, and a global audience can be a great listener. Ø Create organic sen:ment toward your brand Ø Educated audience Ø Share useful content Ø Plug your brand into new channels and make new friends J
Google Adwords Having to ability to target your audience directly through the sites they visit, the content they read and most importantly, delivering results when they are searching for content. Having the ability to directly measure the performance of your brand and marke:ng eﬀorts is invaluable. Ø Geo-‐Targe:ng Ø Site Targe:ng Ø Keywords & tags (Contextual) Ø Demographic Ø Domain Targe:ng Ø Metrics and repor:ng Ø PPC Ø Controlled budget and spend Ø Timing
Social Media, a cliché that is brushed oﬀ by most dinosaurs in business. They see it more as a fad or :me was:ng nuisance. The reality is that, the face of business has changed, and the buzzword is engagement! Facebook is more than a marke:ng and adver:sing medium, it allows for businesses to build long term rela:onships with their clients and use it as a tool to measure their overall impression on the market. Facebook is only part of the successful media diet, just as you need your 5 fruits and veggies a day, your business ensures its longevity through social media.
Micro-‐blogging is a powerful resource that is used to generate organic traﬃc, share content and keep tweeters and followers informed in real-‐:me. TwiTer enables you to measure the reach of your brand, launch new products or services, engage with your followers and keep in touch with their conversa:ons (men:ons) to beTer align opportuni:es that will make you audience take no:ce. Building on rela:onships with followers and inﬂuen:al tweeters, are a great way to get your audience talking about your business, sharing your content and showcasing new products etc. The trick is to keep communica:on free of ‘ﬂuﬀ’ and full of relevance in order to gain trac:on and social momentum.
Major roles in media & adver:sing Media Strategist The focus of a media strategist is to structure the delivery of brand or product informa:on to consumers in order to create a call to ac:on, transac:on or buy-‐in to the product or brand c o n c e r n e d . T h e y h a v e t o i d e n : f y characteris:cs of the target audience and market, who should receive messages and through which channels, with the intent of inﬂuencing the behavior of the audience. The Media Strategist is fully aware of all the various channels and plaXorms at their disposal, their task is to select the correct ones that will work best for a par:cular campaign and deliver a measurable ROI.
Major roles in media & adver:sing Crea-ve Director A crea:ve director plays a crucial role in the development of a product, their responsibili:es include leading the communica:on design, interac:ve design, visual engagement, and driving design concepts throughout all work and material generated. They will guide their team to ensure the golden thread is weaved throughout
Major roles in media & adver:sing Brand Manager A brand manager ensures the quality a n d s u c c e s s f u l p r o m o : o n , communica:on of a certain line of products or services. A Brand Manager will typically analyze sales ﬁgures, sets prices, and oversees adver:sing campaigns. The manager explores diﬀerent marke:ng strategies and directly contacts retailers to convince them to carry a brand.
How is iLogic diﬀerent? Some Brazilian tribes use bullet ants as a right of passage, hundreds of these poisonous ants are placed within a pair of woven gloves, the young men have to wear these gloves for at least 10 minutes to prove their right of passage into manhood and claim their rank within the tribe. The team at ilogic are no diﬀerent… minus the ants, body art and loin clothes, you will ﬁnd a full-‐service digital agency, that are a tribe of lethal digital warriors, ini:ated and mastered in the arts of digital media, adver:sing, strategy and above all, innova:on. Think about it, it’s a jungle out there, which tribe would you rather be rolling with?
Conclusion How and why would I beneﬁt iLogic? Ilogic is a team of modern free thinking individuals, proﬁcient in their respec:ve disciplines. I too am a digital media warrior, in search of my tribe, to learn all I can, to become a team member in one of the most respected digital agencies in RSA. Life is too short for us crea:ve thinkers our out-‐the-‐box solu:ons driven aitude is what sets us apart from the mediocre (or as I call it the “meh”) Ilogic will beneﬁt by having another commiTed team member who shares a common passion and drive for all that is digital and to push the envelopes of innova:on. At the end of the day, when the chips are on the table, I am driven to carve my mark on the tree, to share memories of a unforgeTable career in digital media, and to say I walked this path with the best… and to make truck loads of cash too J