2. Advertising brief
Creative Brief
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Client / Client contact information:
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Name:
Email address:
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Project Title:
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Example: "New campaign to promote menu updates and earlybird offer"
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1. Background / Overview:
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What's the big picture? The big picture is to get as much social exposure for DJ PUSH as
possible
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What's going on in the market?
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- With the rise and rapid increase of the internet social interaction between the DJ and it’s
audience is crucial in building an ever expanding fan base. Gone are the days when DJ
were celebrated for their technical abilities. Today DJ are mainly celebrated for their
interaction with the general public. Your ability to interact through all the popular social
networking sites will gain more attention and admiration.
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Anything happening on the client side that the creative team should know about?
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- Events and radio
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Tuesday - Fresh Tuesdays - fez club cambridge
Wednesday - The Rap up show - Westside radio london
Thursday - LKD Lola Lo Cambridge
Friday - Peaches & Cream Ballare Cambridge
Saturday - Revolutions Cambridge
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Any opportunities or problems in the market?
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- Within the Cambridge region there is no DJ other than DJ PUSH that actively pursues it
audience so this could be an opportunity to create a wider fan base
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"Who is the ad talking to, and what is the one main thing we want to say?"
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Talking to students social media users… the main things to say is follow dj push on fb/
twitter/instagram
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2.What is the objective, the purpose of the ad?
