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The Accountancy Recruitment Site

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  • 1. June 2008 Account Executive – Sally Jones
  • 2. Overview
    • The ICAEW and its membership
    • Introducing
    • The Bigger Picture – marketing overview
    • Products and services
    • Contacts
  • 3. The Institute of Chartered Accountants in England and Wales
    • The largest accountancy body in Europe
    • More than 130,000 members in over 160 countries
    • The ACA is widely recognised as the UK’s premier accountancy qualification
    • 67% of the FTSE 100 qualified accountants acting as Finance Director or CEO are ACAs
  • 4. ACAs by Region Although 50% of ACAs live in London and the South East, there are more than 10,000 in the North West, more than 8,000 in Yorkshire and over 5,000 in the East Midlands.
  • 5. Introducing…
    • A new site, positioned as an extension of the institute’s service to its members
    • A unique site, giving recruiters direct access to ACAs in the UK and worldwide
    • A quality site, advertising only ACA-level jobs, continuing the institute’s reputation for quality and excellence
  • 6. Introducing…
    • A team of staff with HR and online recruitment experience
    • Support from a dedicated Account Manager
    • Broadbean and Conkers compatible
    • Intuitive job search functionality for candidates, built using our in-depth knowledge of the industry
  • 7. How do we target ACAs?
    • The ICAEW has an ongoing dialogue with its members and will target ACAs through:
      • Over 2 million emails a year to members who opt-in to receive news and technical updates from the institute
      • More than 1,000 member and non-member events across the country
      • Printed publications on both generalist and technical subjects within accountancy
      • On-going email marketing to registered candidates
  • 8. How do we target accountants?
      • Advertising throughout the main ICAEW website in both public and private member-only areas
      • A robust SEO strategy
      • Highly targeted paid search campaigns on key search terms
      • Partnerships with other Global Accounting Alliance bodies
      • PR surrounding launch and institute career-related research
  • 9. Products and Services
  • 10. Job Adverts
    • Live for 4 weeks
    • Includes your company logo
    • Profile in employer A-Z
    • Applications sent to an email address of your choice
    • Full access to job statistics 24/7
  • 11. Featured Jobs
    • Live for 4 week
    • Featured jobs appear higher in search results
    • Includes your company logo
    • Clicks through to your job advert on the site
    • Rotates on homepage as one of a set number
  • 12. Search Example:
    • Use the search granulation section to filter job search
    • Narrow by specialisation, business type, region, salary, contract type and hours
  • 13. Buttons
    • Live for multiples of 4 weeks
    • Advertise a specific role or your company profile
    • Standard 120 x 60
    • Available on the homepage or by tailored campaign
  • 14. Banner Advertising
    • Live for multiples of 4 weeks
    • Prominent employer branding opportunity
    • Standard 468 x 60
    • Available by tailored campaign
  • 15. Contacts
    • Sally Jones
    • Account Executive
    • Email:
    • Phone: 0207 920 3523
  • 16.