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The Accountancy Recruitment Site



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    Icaewjobs.com Icaewjobs.com Presentation Transcript

    • ICAEWjobs.com June 2008 Account Executive – Sally Jones
    • Overview
      • The ICAEW and its membership
      • Introducing icaewjobs.com
      • The Bigger Picture – marketing overview
      • Products and services
      • Contacts
    • The Institute of Chartered Accountants in England and Wales
      • The largest accountancy body in Europe
      • More than 130,000 members in over 160 countries
      • The ACA is widely recognised as the UK’s premier accountancy qualification
      • 67% of the FTSE 100 qualified accountants acting as Finance Director or CEO are ACAs
    • ACAs by Region Although 50% of ACAs live in London and the South East, there are more than 10,000 in the North West, more than 8,000 in Yorkshire and over 5,000 in the East Midlands.
    • Introducing icaewjobs.com…
      • A new site, positioned as an extension of the institute’s service to its members
      • A unique site, giving recruiters direct access to ACAs in the UK and worldwide
      • A quality site, advertising only ACA-level jobs, continuing the institute’s reputation for quality and excellence
    • Introducing icaewjobs.com…
      • A team of staff with HR and online recruitment experience
      • Support from a dedicated Account Manager
      • Broadbean and Conkers compatible
      • Intuitive job search functionality for candidates, built using our in-depth knowledge of the industry
    • How do we target ACAs?
      • The ICAEW has an ongoing dialogue with its members and icaewjobs.com will target ACAs through:
        • Over 2 million emails a year to members who opt-in to receive news and technical updates from the institute
        • More than 1,000 member and non-member events across the country
        • Printed publications on both generalist and technical subjects within accountancy
        • On-going email marketing to icaewjobs.com registered candidates
    • How do we target accountants?
        • Advertising throughout the main ICAEW website in both public and private member-only areas
        • A robust SEO strategy
        • Highly targeted paid search campaigns on key search terms
        • Partnerships with other Global Accounting Alliance bodies
        • PR surrounding launch and institute career-related research
    • Products and Services
    • Job Adverts
      • Live for 4 weeks
      • Includes your company logo
      • Profile in employer A-Z
      • Applications sent to an email address of your choice
      • Full access to job statistics 24/7
    • Featured Jobs
      • Live for 4 week
      • Featured jobs appear higher in search results
      • Includes your company logo
      • Clicks through to your job advert on the site
      • Rotates on icaewjobs.com homepage as one of a set number
    • Search Example:
      • Use the search granulation section to filter job search
      • Narrow by specialisation, business type, region, salary, contract type and hours
    • Buttons
      • Live for multiples of 4 weeks
      • Advertise a specific role or your company profile
      • Standard 120 x 60
      • Available on the homepage or by tailored campaign
    • Banner Advertising
      • Live for multiples of 4 weeks
      • Prominent employer branding opportunity
      • Standard 468 x 60
      • Available by tailored campaign
    • Contacts
      • Sally Jones
      • Account Executive
      • Email: sally.jones@icaew.com
      • Phone: 0207 920 3523