OMWeek in Barcelona November 2013
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OMWeek in Barcelona November 2013

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OMWeek in Barcelona November 2013 Presentation Transcript

  • 1. #OMWeek Barcelona on Twitter Data Analysis 25-29 November 2013 By: @LukaszZelezny / Linkedin 1 11/30/2013
  • 2. Most Active Twitter Users 2,500 2,000 2,086 1,500 1,000 550 500 156 - By: 122 115 84 48 @LukaszZelezny / 39 37 31 26 Linkedin 26 25 2 25 22 22 22 19 19 19 17 17 11/30/2013
  • 3. Most @Mentioned Twitter Users 1200 1000 800 600 400 200 0 By: @LukaszZelezny / Linkedin 3 11/30/2013
  • 4. Most Popular #HashTag 2,500 2,000 1,500 1,000 500 - By: @LukaszZelezny / Linkedin 4 11/30/2013
  • 5. Tweets per day 1000 900 800 700 600 500 400 300 200 100 0 22-Nov-2013 23-Nov-2013 (0.20%) 24-Nov-2013 (0.37%) (0.37%) By: @LukaszZelezny / 25-Nov-2013 (10.25%) Linkedin 26-Nov-2013 (21.32%) 5 27-Nov-2013 (16.59%) 28-Nov-2013 (24.13%) 29-Nov-2013 (26.42%) 11/30/2013
  • 6. Most popular hour 600 500 400 300 200 100 0 By: @LukaszZelezny / Linkedin 6 11/30/2013
  • 7. Most popular language fr (84) 3% other (74) 2% en (504) 14% es (2865) 81% By: @LukaszZelezny / Linkedin 7 11/30/2013
  • 8. Most linked domain mrkt.ms (4) ht.ly (6) 1% 1% es34.co (7) de.amiando.com (4) easyfairs.com 1% 1% (5) kcy.me lnkd.in (4) 1% (5) 1% marketingdirecto.com (7) wp.me (7) 1% Other (47) 1% 1% 9% buff.ly (8) 1% ift.tt (12) 2% shrd.by (12) 2% fb.me (16) 3% adf.ly (3) 1% ow.ly (169) 31% humanlevel.com (17) 3% instagram.com (20) 4% goo.gl (26) 5% 4sq.com (42) 8% bit.ly (59) 11% dlvr.it (67) 12% By: @LukaszZelezny / Linkedin 8 11/30/2013
  • 9. Most often used 1-word phrase searchmktday (301) 3% socialmediaday (243) ecommerce (247) 2% 2% tablet (245) cena (234) 2% 2% seo (291) 3% desayuna (227) 2% omweek (3002) 28% móvil (321) 3% con (357) 3% cliente (357) 3% las (378) 3% ecommerceday (389) 4% marketing (425) 4% para (431) 4% del (444) 4% omexpo (472) 4% que (592) 5% los (617) 6% t.co (1291) 12% By: @LukaszZelezny / Linkedin 9 11/30/2013
  • 10. Most often used 2-words phrase marketing day (140) 2% omweek ecommerceday omweek (174) 3% socialmediaday (146) 3% omweek searchmktday (197) 3% a los (138) en los (130) 2% 2% http t.co (1282) 22% tablet omweek (197) 3% omweek rt (205) 4% desayuna móvil (208) 4% come desktop (214) 4% móvil come (218) 4% cena tablet (220) 4% omweek http (413) 7% desktop y (220) 4% rt omexpo (400) 7% cliente desayuna (225) 4% en omweek (493) 9% y cena (234) 4% el cliente (278) By: @LukaszZelezny / 5% Linkedin 10 11/30/2013
  • 11. Most often used 3-words phrase day en omweek (100) 3% cita ayer en (107) omweek http t.co (402) 3% el siguiente paso 12% se dio cita (107) 3% sem se dio (107) 3% (100) 3% dio cita ayer (107) 3% ayer en el (108) 3% marketing day en (109) 3% el search marketing (109) 3% el cliente desayuna (224) 7% search marketing day (115) 4% y cena tablet (220) 7% en el search (117) 4% tablet omweek http (165) 5% desktop y cena (219) 7% cena tablet omweek (197) 6% By: desayuna móvil come (207) 6% @LukaszZelezny / Linkedin 11 móvil come desktop (213) 7% cliente desayuna móvil (207) 6% 11/30/2013
  • 12. Thank you for sharing  Find more on: easyfairs.com By: @LukaszZelezny / Linkedin 12 11/30/2013