• Like
Lukasz Zelezny #SEOBarCamp July 2013
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

Lukasz Zelezny #SEOBarCamp July 2013

  • 1,411 views
Published

Lukasz Zelezny #SEOBarCamp July 2013 …

Lukasz Zelezny #SEOBarCamp July 2013

Effective Visits concept
Pearson's Correlation

Published in Technology , Business
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
No Downloads

Views

Total Views
1,411
On SlideShare
0
From Embeds
0
Number of Embeds
7

Actions

Shares
Downloads
4
Comments
0
Likes
4

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide
  • Hello world
  • Lost of vertical have different monthly traffic characteristicIts wrong to report moth to month or week to week
  • However reporting MoM make sense during Q1 and Q2 then reporting on WoW or MoM doesn’t make sense in Q3 and Q4
  • Lots of frustrations in Q3 and half of Q4 will come
  • Do you have dedicated profile ? No?Do you want to select non-paid traffic for whole website ?Do you want to select non-paid traffic for specific part of website ?
  • Do you have dedicated profile ? No?Do you want to select non-paid traffic for whole website ?Do you want to select non-paid traffic for specific part of website ?Do no compare long periods away from each other (distance) if sampling is a problem and large amount of reports use Google Analytics Pro
  • Present Visits and BounceRate
  • Do you have dedicated profile ? No?Do you want to select non-paid traffic for whole website ?Do you want to select non-paid traffic for specific part of website ?Do no compare long distace periods if sampling or if you don’t have Google Analytics Pro
  • Do you have dedicated profile ? No?Do you want to select non-paid traffic for whole website ?Do you want to select non-paid traffic for specific part of website ?Do no compare long distace periods if sampling or if you don’t have Google Analytics Pro
  • Do you have dedicated profile ? No?Do you want to select non-paid traffic for whole website ?Do you want to select non-paid traffic for specific part of website ?Do no compare long distace periods if sampling or if you don’t have Google Analytics Pro
  • Hello world
  • Do you have dedicated profile ? No?Do you want to select non-paid traffic for whole website ?Do you want to select non-paid traffic for specific part of website ?Do no compare long distace periods if sampling or if you don’t have Google Analytics Pro
  • Proper generic keyword
  • Brand keyword of competitor
  • Do you have dedicated profile ? No?Do you want to select non-paid traffic for whole website ?Do you want to select non-paid traffic for specific part of website ?Do no compare long distace periods if sampling or if you don’t have Google Analytics Pro
  • Do you have dedicated profile ? No?Do you want to select non-paid traffic for whole website ?Do you want to select non-paid traffic for specific part of website ?Do no compare long distace periods if sampling or if you don’t have Google Analytics Pro

Transcript

  • 1. Advanced Metrics “Effective Visits” Lukasz Zelezny linkedin.com/in/seomanagerlondon 24/07/2013 @LukaszZelezny #SeoBarCamp 1
  • 2. Effective Visits 24/07/2013 @LukaszZelezny #SeoBarCamp 2 Winter Spring Summer Autumn Winter tyre Rest of the year Winter Cheap holidays
  • 3. Effective Visits 24/07/2013 @LukaszZelezny #SeoBarCamp 3 2011 20122010 Winter Tyre
  • 4. Effective Visits 24/07/2013 @LukaszZelezny #SeoBarCamp 4 2011 20122010 Cheap holidays
  • 5. Effective Visits 24/07/2013 @LukaszZelezny #SeoBarCamp 5
  • 6. Effective Visits 24/07/2013 @LukaszZelezny #SeoBarCamp 6 www.analyticscanvas.com
  • 7. Effective Visits 24/07/2013 @LukaszZelezny #SeoBarCamp 7 Week #19 of 2013 (05-11 July 2013) Week #19 of 2012 (05-11 May 2012)
  • 8. Week #19 in 2012 Week #19 in 2012 24/07/2013 @LukaszZelezny #SeoBarCamp 8 13,410 9,674 Effective Visits = Visits – (Visits * BounceRate) %difference = (((Week_30_Visits_2013 / Week_30_Visits_2012) – 1) * 100) Week #19 in 2013
  • 9. Week #19 in 2012 Week #19 in 2012 24/07/2013 @LukaszZelezny #SeoBarCamp 9 Week #19 in 2012 Week #19 in 2013 13,410 9,674 Effective Visits = Visits – (Visits * BounceRate) %difference = (((Week_30_Visits_2013 / Week_30_Visits_2012) – 1) * 100) Week #19 in 2013
  • 10. Effective Visits conclusions 24/07/2013 @LukaszZelezny #SeoBarCamp 10 Why to use Effective Visits Effective Visits: - represents a real quality traffic and its value; - reflects to OnPage optimization; - reflects to Conversion Rate Optimization (CRO); - helps vertical leaders to understand SEO benefits and achievements
  • 11. Advanced Metrics “Pearson’s Correlation bewteen traffic and positions” Lukasz Zelezny linkedin.com/in/seomanagerlondon 24/07/2013 @LukaszZelezny #SeoBarCamp 11
  • 12. Pearson Correlation 24/07/2013 @LukaszZelezny #SeoBarCamp 12
  • 13. Pearson Correlation – example keyword 1 24/07/2013 @LukaszZelezny #SeoBarCamp 13 Pearson Correlation -0.89 – traffic correlated with ranks CORREL = -0.89
  • 14. Pearson Correlation 24/07/2013 @LukaszZelezny #SeoBarCamp 14
  • 15. Pearson Correlation – example keyword 2 24/07/2013 @LukaszZelezny #SeoBarCamp 15 Pearson Correlation 0.25 – traffic NOT correlated with ranks CORREL = 0.25
  • 16. Pearson Correlation – example keyword 3 24/07/2013 @LukaszZelezny #SeoBarCamp 16 Pearson Correlation -0.72 – traffic correlated with ranks CORREL = -0.72
  • 17. Pearson’s Correlation conclusions 24/07/2013 @LukaszZelezny #SeoBarCamp 17 What you need: - SERP Position for specific keyword measured daily - Daily Visits generated by specific keyword - CORREL closer or equal (-1) refer to better keyword quality Pearson’s Correlation between Positions and Traffic: - Helps to utilize better long tail opportunities; - Makes you step ahead competitors; - Improves Effective Traffic;
  • 18. 24/07/2013 @LukaszZelezny 18 Thank you!