Head of SEO Manager in London (SEO Consultant)

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Head of SEO Manager in London (SEO Consultant)

  1. 1. Hotel Monterey, Osaka, Japan Lukasz Zelezny
  2. 2. Battersea Park Railway Station Project Manager for SEO and PPC AT s.c. in Zakopane, POLAND December 2005 to March 2007 • Sourcing and managing new teams for various company projects • Devloping and designing websites • Delivering SEO and PPC programs for clients Kaska, PR Manager at AT s.c. “Creative, communicative, very effective and talented project manager. In our office Luke was the man for special tasks, a very efficient worker. Also very good friend after hours and inclinable person, full of positive energy. Working with Luke was a pleasure.”
  3. 3. Shard, London SEO Executive & Web Design Pipon Solutions in London, UK December 2008 to December 2009 Pipon Solutions is a digital marketing firm with a passion for analysis, client business understanding, performance tracking and online business development. They are optimisation focus and deliver, broad programs covering web development, SEO and SEM practices. SEO Executive: • Performance reporting, keyword analysis and research • Agency based SEO for core clients including both on and off page optimisation. Web design: • - Joomla and Wordpress based web design • Web Developer January, MD at Pipon Solutions “Lukasz is one of the most passionate people I've met within the SEO industry. It is always refreshing to find someone who enjoys their work so much that they approach it with commitment, enthusiasm and energy. I have hired Luk on more than one occasion and will continue to do so. He is great at generating fresh ideas and putting them into action. He is also a lot of fun to work with & he helps to motivate the rest of the team.”
  4. 4. Iceland SEO Executive Fleetway Travel in London, UK January 2008 to May 2010 Accomplishments: • SEO and PPC Executive: New PPC and SEO strategies successfully implemented 42%Year onYear organic traffic growth 28%Year onYear PPC traffic growth • Fleetway travel has been successfully established for over 36 years. They boast an online booking system, reservation system and offer on and offline booking services from the website and UK based call centres. This has enabled them to offer a personalised and easy service to a vast array of customers – keeping personalisation and customer service. • • • • • • • • SEO Link building, Guest blogging, Article Directory and Directory Submissions Meta tags and description optimisation, content optimisation and keyword analysis. Social Media development and integration PPC across a variety of platforms including Google Budget conscious project management Traffic Analysis Return on investment and conversion rate reporting James, E-Commerce Director Fleetway Travel plc “Lukaz, is a smart and driven professional, Whilst he worked for me I always found him to be enthusiastic and full of ideas. His work was always of a high standard and I would not hestitate in working with him in the future.”
  5. 5. Scotland SEO Manager (ContactLaw and Findlaw UK) Thomson Reuters in London, UK May 2010 to April 2011 Accomplishments: • • • 20%Year on YearTraffic Growth Year onYear Conversion Growt Improved Search and Social SEO Strategies websites. • Visibility Green Light Search reporting October 2010: "[...]ContactLaw was the most interactive brand[...]" "[...]ContactLaw also achieved a considerable share of voice[...]” • • • • • for European focused Monitoring and reporting on over 8 thousand keywords. Link building Optimisation of on and off page content. Researching new keywords Internal structure and URL validation Budget constrained project management Visitor and traffic analysis Managerial as SEO Manager: • • • Overseeing outsource team; Working with the in house development team; Managing the in house copywriting Andrew, Director of Innovation, Emerging Technology at Thomson Reuters “Lukasz and I worked together on the SEO strategy for FindLaw's UK expansion and on ContactLaw. Lukasz was very knowledgeable about the market and brought some useful ideas to the table. I enjoyed working with him and found him to be professional and eager to learn/contribute.”
  6. 6. Scotland SEO Manager (ContactLaw and Findlaw UK) Thomson Reuters in London, UK May 2010 to April 2011 Contact Law – Services from FindLaw, a subsidiary of Thomson Reuters. Contact law provides B2C introductions within the law sector. We provide a portal for businesses and consumers to source solicitors for their needs. This has proved an easy and cost effective way for law firms to source new clients and for consumers to find a better solicitor deal. Contact Law began in London in January of 2006 and comprises a large swathe of over 5000 solicitors and law practitioners operating on a national level. The website itself has grown exponentially – now receiving over 100 thousand visitors a month. Andrew, Director of Innovation, Emerging Technology at Thomson Reuters “Lukasz and I worked together on the SEO strategy for FindLaw's UK expansion and on ContactLaw. Lukasz was very knowledgeable about the market and brought some useful ideas to the table. I enjoyed working with him and found him to be professional and eager to learn/contribute.”
  7. 7. London, Portland House SEO Manager (Head of SEO OwnersDirect.co.uk) HomeAway Europe March2011 to April 2012 Accomplishments: • 30%Year onYear Traffic Growth • 25% Year on Year Conversion Growth in Volume • Successful implementation of on and off page strategies • Internal and External team management • Multi language SEO • Marked Improvement in CRO Managerial as Head of SEO: • Overseeing a team of 6 freelancers; • Working with the internal development team; • Working with the internal UX / UI team; • Reporting to Digital Department Heads Strategic: • Goal and strategy tactical development • Daily circle strategy and definitions SCRUM: • Rally Program (new ideas implementation, bug tracking, project management and issue tracking) SEO Strategies – on and off page • Overseeing agency work • Link building Strategies • Optimisation of content for CTR and Ranking • Keyword analysis and new opportunity identification • Website structure monitoring and validation / Traffic analysis Mark, SEO Director at HomeAway Europe “At the time of writing this recommendation I have only been working with Lukasz for 6 months, but I am already very impressed with his deep knowledge of SEO and social media. Normally SEO results take a while to be realised, but he has already had a significant impact on traffic through a very methodical and tireless approach. He also has an extremely infectious enthusiasm and is very well-liked among teammates and stakeholders.”
  8. 8. London, Portland House SEO Manager (Head of SEO OwnersDirect.co.uk) HomeAway Europe March2011 to April 2012 Owners Direct are a holiday letting company specialising in direct owner – customer sales. They boast over 33 thousand holiday lettings from cottages to castles and cover every major tourist country in the world – as well as a great many more. The site has seen huge growth in the last 3 years and achieved the prestigious runner up prize in Conde Nast’s readers Travel Awards for Villa Rental providers. Mark, SEO Director at HomeAway Europe “At the time of writing this recommendation I have only been working with Lukasz for 6 months, but I am already very impressed with his deep knowledge of SEO and social media. Normally SEO results take a while to be realised, but he has already had a significant impact on traffic through a very methodical and tireless approach. He also has an extremely infectious enthusiasm and is very well-liked among teammates and stakeholders.”
  9. 9. London, Portland House SEO Manager (Head of SEO OwnersDirect.co.uk) HomeAway Europe March2011 to April 2012 Mark, SEO Director at HomeAway Europe “At the time of writing this recommendation I have only been working with Lukasz for 6 months, but I am already very impressed with his deep knowledge of SEO and social media. Normally SEO results take a while to be realised, but he has already had a significant impact on traffic through a very methodical and tireless approach. He also has an extremely infectious enthusiasm and is very well-liked among teammates and stakeholders.”
  10. 10. London, Emirates Air Line SEO & Social Media Manager TDPG (FindAProperty.com / PrimeLocation.com) April 2012 to August 2012 Management as SEO Manager: • Management of 6 freelancers as well as the in house SEO team; • Working alongside the in house development team using JIRA; • Working alongside the in house product team; • Reporting to seniors within the company Strategy: • SEO Consultancy • Creating forecasts, targets, timeframes methodologies. • On-going circle defining defining KPI’s and SCRUM: • JIRA (Bug reporting and fixing) Kevin, Sales Director at Searchmetrics “Lukasz is one of the most dedicated search marketing experts in the UK. His hard working approach combined with deep analytical skills make him a real asset to any company looking to improve it's SEO visibility.”
  11. 11. London, Emirates Air Line SEO & Social Media Manager TDPG (FindAProperty.com / PrimeLocation.com) April 2012 to August 2012 Digital Property Group The DPG owns three major online groups; PrimeLocation, FindaProperty and Globrix. With 19 million visitors a month DPG generates 30 leads a minute! DPG is a subsidiary of Associated Northcliffe Digital which in turn is part of the Daily Mail Group. Associated Northcliffe Digital AND is the UK’s larest digital publisher and comprises a vast network of consumer websites including LocalPeople, FindaProperty and Motors.co.uk. In addition this media group includes mobile businesses, Teletext and television channels – with a total national reach of over 40% of the UK population per month. Daily Mail General Trust (DMGT) Operating across a global network DMGT provides premier content, information, events and reporting for business and consumer audiences. The DMGT group has grown rapidly since the founding of the Daily Mail newspaper in 1896 and incorporates a large range of services across the business to business and consumer sectors; including DMG information, events, RMS, Euromoney Investments and Associated Newspapers. Kevin, Sales Director at Searchmetrics “Lukasz is one of the most dedicated search marketing experts in the UK. His hard working approach combined with deep analytical skills make him a real asset to any company looking to improve it's SEO visibility.”
  12. 12. Reykjavik, Iceland SEO Manager uSwitch (A subsidiary of The Forward Internet Group) August 2012 - Present Managerial Dutes: • Overseeing a group of 30 outsourcers and a company based SEO Exec; • Working alongside the development team using Scrum / Agile methodologies; • Working in close cooperation with the inhouse product, UX / UI teams; • Working strategically alongside the core content teams; • Feeding back and reporting to the Chief Technology Officer SEO Manager: Client side positions. Organising Search Engine Optimisation Campaigns. Managing, motivating and monitoring both internal and external teams. On-page Search Engine Optimisation Working closely to develop SEO and user experience alongside the uSwitch content team. Optimization of targeted pages as a result of data provided by external and internal analysis (SEOMoz, SearchMetrics et al). Tracking and monitoring impact as a result of changes. Lucy, Energy Director at uSwitch “From the moment that Lukasz joined uSwitch, he started delivering tangible benefits to the business. He created a strategy and targets for SEO delivery and reported weekly on his progress. He is mindful of the p&l and therefore kept his costs under control. His knowledge of SEO is thorough and I personally felt that I could trust his approach and this was proven as the results spoke for themselves.”
  13. 13. Reykjavik, Iceland SEO Manager uSwitch (A subsidiary of The Forward Internet Group) August 2012 - Present Off page Search Engine Optimisation Link building strategy creation, implementation, tracking and quality control. Working in tandem with the public relations and social networking teams. Creating a campaign of targeted blog, network and forum outreach. Search Engine Optimisation and Marketing Strategies Creating new SEO and SEM strategies and determining KPIs based on analysis using internal and external tools such as SearchMetrics and SEOClarity. Search Engine Optimisation Tracking and Analysis Using site-catalyst, google analytics, omniture discover, cognesia tracker, and other analysis tools to track website performance on a regular basis basis. Development Team Working closely with the development team using the Agile and Scrum methodologies. SEO project mapping and implementation of on-site changes ( Ruby, PHP, MySql). Lucy, Energy Director at uSwitch “From the moment that Lukasz joined uSwitch, he started delivering tangible benefits to the business. He created a strategy and targets for SEO delivery and reported weekly on his progress. He is mindful of the p&l and therefore kept his costs under control. His knowledge of SEO is thorough and I personally felt that I could trust his approach and this was proven as the results spoke for themselves.”
  14. 14. Reykjavik, Iceland SEO Manager uSwitch (A subsidiary of The Forward Internet Group) August 2012 – August 2013 Search Engine Optimisation Expertise Working closely with external analysis teams (Searchmetrics, seoClarity). Developing and Utilising a tailored methodology for keyword choices (Spearman / Pearson correlation, snapshot keyword selection). Developing a personal SEO voice through digital marketing blogging and conference presentations. Presentation Skills Presenting SEO to technical and nontechnical audiences – developing skills to deliver SEO talks based on audience knowledge. Lucy, Energy Director at uSwitch “From the moment that Lukasz joined uSwitch, he started delivering tangible benefits to the business. He created a strategy and targets for SEO delivery and reported weekly on his progress. He is mindful of the p&l and therefore kept his costs under control. His knowledge of SEO is thorough and I personally felt that I could trust his approach and this was proven as the results spoke for themselves.”
  15. 15. Reykjavik, Iceland Head of Organic Acquisition uSwitch (A subsidiary of LDC) August 2013 – Present - Overall responsibility uSwitch organic acquisition budget - Own Strategy for future organic growth - Drawing together search marketing expertise across the business - Building an organic acquisition team that is able to - Coaching, mentoring and support to the run day-to-day organic marketing activity for team - Measureing and reporting impact - Facilitate collaboration between organic acquisition team works and content teams Lucy, Energy Director at uSwitch “From the moment that Lukasz joined uSwitch, he started delivering tangible benefits to the business. He created a strategy and targets for SEO delivery and reported weekly on his progress. He is mindful of the p&l and therefore kept his costs under control. His knowledge of SEO is thorough and I personally felt that I could trust his approach and this was proven as the results spoke for themselves.”
  16. 16. Iceland Lukasz Zelezny SEO Evangelist in London Contact: • • Twitter: @LukaszZelezny http://uk.linkedin.com/in/seomanagerlondon More: • • • • http://www.blueglass.co.uk/blog/seobarcamp-july-2013-roundup/ http://blog.searchmetrics.com/us/2012/09/18/third-partybrand-keywords-as-opportunities-to-improve-organic-traffic/ http://blog.searchmetrics.com/us/2012/11/09/have-you-beentrolled-by-panda/ http://blog.searchmetrics.com/us/2013/01/03/how-not-to-readsearchmetrics-data/

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