Your SlideShare is downloading. ×
Seminarium Oracle AppAdvanatge Roundtable
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Seminarium Oracle AppAdvanatge Roundtable

206

Published on

Published in: Technology
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
206
On Slideshare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
0
Comments
0
Likes
1
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide
  • Right hand box: These are things that everyone talks about….Gartner refers to them as the ‘Nexus of Forces’. Each of these add significant business value, but in a continuing environment of flat budgets, must be done at minimal cost.Left hand box: These accentuate the points IT Leaders must also concern themselves with when ‘running IT like a business’. These four factors are continually emphasized. How effectively CIO’s navigate these two forces has a direct impact on their success and that of the enterprise.
  • Basic differences in “NEEDS” within an enterprise typically traps the CIO into trade-offs because a traditional rigid ERP centric enterprise platform cannot deliver upon diverse needs (Advise to speaker: Use personal examples to illustrate one or two of these).The point, of course, is that trade-offs do not result in innovation or maximum efficiency …… they result in compromises.
  • Individual business units optimize around their particular needs and as a result “sub-optimize” the whole (the enterprise). While this provides business units with needed capabilities, it leads to increasing complexity as each unit purchases technology to meet individual needs.This results in a patchwork of applications, including multiple ERP instances across different operating divisions within an increasingly complex enterprise technology architecture. Such rigid, point to point integration is unfortunately common in many enterprises today. This complexity/cost heavily impacts the organization, as you can see in the slide.
  • Over time the way eco systems behave in different industries changes. The business climate changes , new players enter the market, mergers and acquisitions can happen. In other words, business strategy and tactics have to be changed frequently.But can the IT and software environments keep up? Many applications were implemented years ago and selected for very specific business needs. With time the needs change. Over time, more applications are brought in. Some companies may do some point changes to the existing applications to meet needs but as you know those changes are very hard to maintain.– This imbalance between business needs evolution and actual execution with the current setup is what we call The BUSINESS EXECUTION GAP. The result is decreasing business performance – meaning lower market share, less profit or wasted R&D investments because of late GoToMarket and higher execution costs. So, while the applications are doing exactly what they are supposed to do – standardize and consolidate, be transactional, the business expectations have gone way beyond that.
  • Slide Transition: I.T. budgets tell the same story.In 2012, organizations estimate that they will spend 63 percent of their IT resources to run the business, 21 percent to grow the business, and 16 percent to transform the business. (Source: “IT Metrics: IT Spending and Staffing Report, 2012,” Gartner, 2012.)In other words, businesses are spending four times as much to maintain the status quo as they are to innovate. This is ridiculous. It is like if you would spend 2/3 of your income on your car instead of looking at your family. Ok maybe some of you hate their family but you still need to be responsible. To illustrate this take the evolution of amazon.com Started as online retailer for books, use its IT expertise to sell through the web to grow the business by selling all sort of the business, The only thing they don’t sell on line are guns and Alcohool but for the rest you can get pretty much everything. then transform the business by proposing cloud services again by using their IT expertise80% of IT budgets nowadays are still used up by just keeping your current IT architecture ‘Running’, I.e. keeping the lights on (cost of HW, system maintenance, patching, upgrading, customizing, integration etc.) Only 20% of IT budgets are allocated to projects and activities that Innovate, facilitate Business Expansion and deliver incremental Business value (i.e. new services, new products, going into new markets etc.). Challenge is to move from left to situation on the right; Reduce IT costs to maintain current architecture and free up more resources for Innovation & Business ExpansionOR:Reduce IT costs to maintain current architecture, free up more resources for Innovation & Business Exp. AND save on total IT budget
  • A build up slide with 4 messagesBegin to transition core Enterprise Applications to the state in which they can be of optimal benefit: as enterprise systems of record driving standardized transaction processes and rationalized data. Remove invasive customizations and consolidate instances as much as practical. Upgrade to the latest release and subsequently keep current through recommended technology updates and periodic functionality upgrades. Business processes that are unique to individual lines of business or frequently change need to be moved out of core enterprise applications into an applications layer we define as ‘Differentiate’, since this actually encourages the business to differentiate itself from the competition. There are 4 options from which to choose, all which leverage open, standards based integration and cross application business process management: The Innovate layer contains all the business capabilities required for engagement, collaboration and intuitive decision making. This layer is where innovation will occur, as people engage one another in an untethered, open and informed way. Geoffrey Moore widely known for his ground breaking and transformative analysis of technology adoption life cycle, published in 2011 a white paper entitled “Systems of Engagement and The Future of Enterprise IT”, where he notes that “What is transpiring is momentous, nothing less than the planet wiring itself a new nervous system. If your organization is not linked into this nervous system, you will be hard pressed to participate in the planet’s future.” ,This layer is where innovation will occur, and. Oracle is investing heavily in making it a reality.Reducing infrastructure cost and complexity are crucial to an IT organization’s ability to deliver sufficient cost savings to enable investment in business growth while maintaining the security, reliability and control that enterprises require.
  • Main Point: So how do you get started? There is no ‘ONE” way just as the there is no one single challenge that enterprises face. However the way to get started is by determining the challenge that offers the greatest source of business value -- which are derived from existing patterns in the ways in which our products and or services are currently being used. They should reflect the need that today’s IT organizations have to simultaneously reduce cost and invest in the Business. Thus these ‘entry points’ provide the strategic levers for enterprises to pull depending upon the needs of the enterprise.Enterprises can determine their own heading, and vary it over time during their transformational journey. These seven Entry Points identify the most compelling uses of Fusion Middleware throughout Oracle’s Enterprise Applications customer base. Key themes can be grouped in the following manner:The breadth of Fusion Middleware capabilities coupled with common development frameworks such as ADF, CAF and SOA Suite offer a compelling competitive edge through reuse of technologies and skills. As a result of reusability, cost of entry decreases for each Entry point.The diversity of Fusion Middleware provides a wide range of options for lower costs and increased business benefits that can flex as business needs change.The compatibility that Fusion Middleware provides with Oracle Enterprise Applications offers a solid competitive edge.Since Fusion Applications are built upon Fusion Middleware, Oracle Apps customers who layer Fusion Middleware around their existing Oracle Applications such as EBS, PeopleSoft and JD Edwards are beginning a transition to Fusion while delivering short term business value as well.
  • The selection of Entry Points is deliberate. It reflects the need that IT organizations have in today’s economy to simultaneously reduce cost and invest in the Business. These Entry Points provide strategic levers for enterprises to pull depending upon the needs of the enterprise. If the visual has suggested a compass it is deliberate. Customers can determine their own heading, and vary it over time during their transformational journey. The eight Entry Points are logically positioned:Advance SlideThe ‘Simplify’ layer at the bottom, and the Entry Points suggested, are focused upon reducing IT costs in four ways (read them).Advance SlideThe Entry Points suggested at the Differentiate and Innovate Layers are focused upon using IT to Grow the Business (read them).The two together represent the transformational potential of Oracle’s pace layered approach.
  • This is a key positioning slide for AppAdvantage. It proposes a dual value proposition; that customers can deliver benefits while also building to the future if they establish a platform strategy towards the optimal blend of Apps and Tech for their needs. And the chess visual is critical: With enterprise scale investments such as these, “make no move in the absence of a strategy”.Each one of the four Transformation Abilities is important of course; call out which may be more relevant to the audience.
  • Main Point:Oracle Fusion Middleware provides a business innovation platform for Oracle Applications, our Cloud Applications and/or Custom or Third Party Applications.And the open, standards-based, best-of-breed middleware technologies provide a common applications platform that let you keep pace with new business demands. With Fusion Middleware, you can extend and maximize your existing technology investment with the same technologies used in Fusion Applications, including embedded analytics and social collaboration, and mobile and cloud computing. Oracle’s complete SOA platform lets your IT organization rapidly design, assemble, deploy, and manage adaptable business applications and—with Oracle’s business process management tools—even bring the task of modeling business processes directly to the business analysts. Oracle Business Intelligence foundation brings together all your enterprise data sources in a single, easy-to-use solution, delivering consistent insights whether it’s through ad hoc queries and analysis, interactive dashboards, scorecards, OLAP, or reporting. And, your existing enterprise applications can leverage the rich social networking capabilities and content sharing that users have come to expect in consumer software. Oracle Fusion Middleware is based on 100 percent open standards, so you aren’t locked into one deployment model when your business requirements change.
  • Main Point: So how do you get started? There is no ‘ONE” way just as the there is no one single challenge that enterprises face. However the way to get started is by determining the challenge that offers the greatest source of business value -- which are derived from existing patterns in the ways in which our products and or services are currently being used. They should reflect the need that today’s IT organizations have to simultaneously reduce cost and invest in the Business. Thus these ‘entry points’ provide the strategic levers for enterprises to pull depending upon the needs of the enterprise.Enterprises can determine their own heading, and vary it over time during their transformational journey. These nine Entry Points identify common uses of Fusion Middleware throughout Oracle’s Enterprise Applications customer base. Key themes can be grouped in the following manner:The breadth of Fusion Middleware capabilities coupled with common development frameworks such as ADF, CAF and SOA Suite offer a compelling competitive edge through reuse of technologies and skills. As a result of reusability, cost of entry decreases for each Entry point.The diversity of Fusion Middleware provides a wide range of options for lower costs and increased business benefits that can flex as business needs change.The compatibility that Fusion Middleware provides with Oracle Enterprise Applications offers a solid competitive edge.Since Fusion Applications are built upon Fusion Middleware, Oracle Apps customers who layer Fusion Middleware around their existing Oracle Applications such as EBS, PeopleSoft and JD Edwards are beginning a transition to Fusion while delivering short term business value as well.
  • Unify cloud and on-premisesOracle’s solution to simplifying the complexity of cloud and on-premises integration is based on removing the distinction between cloud and on-premises integration with a unified approach to integration regardless of deployment location.Leverage common componentsDeveloped by Oracle Application Software Developers – When using Oracle SOA Suite to integrate with Oracle E-Business Suite, the implementation for selecting application data was developed by the Oracle E-Business Suite software development team for Oracle SOA Suite. This close level of collaboration between Oracle’s application and integration teams minimizes risk by providing you a fully integrated and application version-aware integration solution. Oracle Fusion Applications are Pre-integrated with Oracle SOA Suite – Oracle Fusion Applications already include the core features of Oracle SOA Suite such as the BPEL Process Manager for orchestrating flow between applications and other data stores. When you are ready to expand your integration into an unified platform across your enterprise, you are simply extending the foundation embedded within Oracle Fusion applications. Common Policy Management Between Oracle Fusion Applications & Oracle SOA Suite – Instead of one policy management implementation for your applications and another for your integration platform, Oracle Fusion Applications shares the same Oracle Web Services Management policy management solution with Oracle SOA Suite which simplifies complexity and reduces time to integrate. Policy management for signing messages, performing encryption, authentication, and role-based access control is greatly simplified. Furthermore, changing policies is done independent of the end-points (such as services) so you have greater flexibility and security throughout your enterprise.Mobile-ready Application Enablement & Integration – Instead of splintering off a new mobile enablement and integration platform that will eventually require some form of integration with your enterprise integration platform, Oracle SOA Suite spans the needs of the enterprise developer building SOAP-based services as well as newer mobile application enablement with RESTful services within Oracle SOA Suite's enterprise service bus, known as Oracle Service Bus.  Your enterprise developers can immediately expose services for mobile, cloud, and whatever comes next with this unified approach to integration.Customize in the middlewareThe University of Adelaide is a great example of an “Applications” target customer. The focus was less on an overall SOA platform and more on how to migrate customization from app-embedded into the middleware (SOA Suite).medianetwork.oracle.comSearch “Adelaide”Increase agilityIntroduce an Enterprise Service Bus (Oracle Service Bus comes included with oracle soa suite) to eliminate point-to-point connections that are the cause of the classic “bird nest” diagram, also known as the “Accidental Architecture”
  • BMC Use cases: Enabling Sales, Marketing and Back Office:Configure, Price, Quote : Apttus & SFDCProvide an online and mobile guided selling tool to automate the configuration, pricing and quoting process and enable up-sell/cross-sellOffice space management : iOfficeAutomate office space planning and relocation managementEmployee OnboardingProvide Employee information to SaaS including auto provisioningMarketing Automation : Lead Lifecycle Management : Eloqua & SFDCMarketing, Campaign, Lead and Contact ManagementLearning Management System : Cornerstone On DemandIntegrated LMS for both Employees and Partners; integrated with SuccessfactorsKey benefit of Oracle SOA Suite:Interfaces are dictated by SaaS vendors; wide variety (SOAP, REST, Socket, HTTP/POX, SFTP); Flexibility of Oracle OSB/SOA helped to support all requirements.
  • Main Point: So how do you get started? There is no ‘ONE” way just as the there is no one single challenge that enterprises face. However the way to get started is by determining the challenge that offers the greatest source of business value -- which are derived from existing patterns in the ways in which our products and or services are currently being used. They should reflect the need that today’s IT organizations have to simultaneously reduce cost and invest in the Business. Thus these ‘entry points’ provide the strategic levers for enterprises to pull depending upon the needs of the enterprise.Enterprises can determine their own heading, and vary it over time during their transformational journey. These nine Entry Points identify common uses of Fusion Middleware throughout Oracle’s Enterprise Applications customer base. Key themes can be grouped in the following manner:The breadth of Fusion Middleware capabilities coupled with common development frameworks such as ADF, CAF and SOA Suite offer a compelling competitive edge through reuse of technologies and skills. As a result of reusability, cost of entry decreases for each Entry point.The diversity of Fusion Middleware provides a wide range of options for lower costs and increased business benefits that can flex as business needs change.The compatibility that Fusion Middleware provides with Oracle Enterprise Applications offers a solid competitive edge.Since Fusion Applications are built upon Fusion Middleware, Oracle Apps customers who layer Fusion Middleware around their existing Oracle Applications such as EBS, PeopleSoft and JD Edwards are beginning a transition to Fusion while delivering short term business value as well.
  • Capturing information from within an organization and even from social networks may provide insights into how we can improve the business processes and the customer experience.Analyzing data in real-time from the process and from social networks lets you make right decisions like issue resolution or make up-sell or cross-sell offers to the customer. Real-time data and analysis allows you to take action on customer issue quickly and triage a situation before it becomes a big problem.
  • Process Driven Application extensions builds very nicely on top of the service virtualization layer.It is one of the big opportunities we see for AppAdvantage. We know organizations applications, with specific user interfaces and application data tends to be in functional silos. However, real-world mission critical business processes span multiple organizations and need to cut across multiple silo applications. The business is typically organized in “vertical” groups according to function. Coordination of work is straightforward with in a group (up/down), but across groups is harder. It’s simply not supported well (infrastructure, individual business objectives are not aligned for it).IT systems are also designed, deployed and used according to these functional silos. It is not easy for people in one silo to use systems in another silo both because of access policies and lack of domain knowledge.The actual business processes that drive value for the company almost always span several of these functional units. Thus, the organization is inherently configured to make it hard to optimize the processes that are core to its business.BPM is designed to directly address these challenges connecting functional silos in a flexible way that enables the processes that span them to be easily unified in an end-to-end process -increase efficiency (automate manual steps, remove bottlenecks), agility (adapt to changing circumstances), and business visibility (see what is going on throughout process), what stage is it up to, what are the key metrics.
  • Oracle BPM Suite is one of the most comprehensive and unified suite in the market. It includes all the capabilities for managing full BPM process life cycle.Process composer for easy modeling and analysisProcess spaces for collaborative work managementApproval flowsAdapters and integration framework for connecting to legacy applicationsBAM for operational monitoring and dash boardingBusiness rules management for creating and managing policies and decisionsAnd tools to build rich interactive application for web or mobile platforms.
  • Video is embedded in the graphic. If you have internet connection, do play it and discuss how Univ of Adelaide has removed all customizations from within Peoplesoft to the business process layer for agility and scalability.
  • COMPANY OVERVIEWResponsible for the socioeconomic, cultural, and environmental development of Riyadh, Saudi Arabia, improving the standards and services provided for 7 million residentsCHALLENGES/OPPORTUNITIESCreate an enterprise content management system of digitized data and documents for urban planning and development, make data transparent and accessible to departments and facilitate business process managementEnsure data security and access, comply with internal practices and Saudi Arabian regulatory requirementsIncrease transparency and efficiency in planning and scheduling of projects Reduce error rates due to manual data management processesEnable transparent control of more than 25 terabytes of dataCUSTOMER PERSPECTIVE"Since deploying Oracle WebCenter and Business Process Management, we have seen rapid improvements in our ability to manage data and documents effortlessly and ensure the smooth daily operations of urban planning. At the same time, we have empowered each department to manage and report on projects with a high level of transparency."Majed Al Sultan, Applications Development Manager
  • At this point you are probably thinking “Well, that sounds great, but I still have a lot of packaged apps and legacy systems”. We’ll demo today how PAs help extend your apps, and especially help if you have apps that cover part of your business process, but leave unsupported steps that remain manual activities. You can choreograph your existing legacy services, or simply remove that “white space” between apps. You can stop customizing apps to add functionality that doesn’t belong in them. You can track the end-to-end process with business dashboards.And last but not least you want to improve and support end-to-end the user experience for the people working with the applications.
  • Main Point: So how do you get started? There is no ‘ONE” way just as the there is no one single challenge that enterprises face. However the way to get started is by determining the challenge that offers the greatest source of business value -- which are derived from existing patterns in the ways in which our products and or services are currently being used. They should reflect the need that today’s IT organizations have to simultaneously reduce cost and invest in the Business. Thus these ‘entry points’ provide the strategic levers for enterprises to pull depending upon the needs of the enterprise.Enterprises can determine their own heading, and vary it over time during their transformational journey. These nine Entry Points identify common uses of Fusion Middleware throughout Oracle’s Enterprise Applications customer base. Key themes can be grouped in the following manner:The breadth of Fusion Middleware capabilities coupled with common development frameworks such as ADF, CAF and SOA Suite offer a compelling competitive edge through reuse of technologies and skills. As a result of reusability, cost of entry decreases for each Entry point.The diversity of Fusion Middleware provides a wide range of options for lower costs and increased business benefits that can flex as business needs change.The compatibility that Fusion Middleware provides with Oracle Enterprise Applications offers a solid competitive edge.Since Fusion Applications are built upon Fusion Middleware, Oracle Apps customers who layer Fusion Middleware around their existing Oracle Applications such as EBS, PeopleSoft and JD Edwards are beginning a transition to Fusion while delivering short term business value as well.
  • Time to wake up – Today! Your customers, citizens, employees and partners expect a relevant, useful, dynamic and personalized digital experience. It is your job to deliver an exceptional digital experience to these audiences across all your various channelsAn exceptional digital experience is one that is contextually relevant. Delivering a one-size-fits-all online digital experience is no longer acceptable or particularly effective.  
  • Oracle AppAdvantage for Digital Experience delivers High Value Digital Experiences for Business Users seeking both internal and external transactional experiences.These experiences share the core requirements: Secure - Deliver the right information to the right people through profile and role-based access control.Integrated – Include Mash-ups or composite applications and reusable components for integrating core business functions.Present - Deliver all relevant applications, data, and process interactions in the same context and optimized for any device.Build & Manage - Empower knowledge workers and groups to build and manage these digital experiences.Internal self-service experiences offer employees access to their human resource details such as personnel records and payroll information; allowing employees to change their own address, contact details, education records, job profile, vacation and sick leave, etc. Some scenario's allow for employees to change payroll details such as their direct deposit information and provide access to current and historical pay slips.Human resource departments see employee self-service experiences as a means of empowering employees and reducing process errors and cost. Organizations also view employee self-service as a means of eliminating manual process and in turn reducing costs associated with support and physical paper processing
  • Digital Experiences usually include Self-Service experiences that span many scenarios. These are usually broken into 3 top-level categories, Employees, Partners, and Customers since the scope of most self-service experiences will target one of these audiences per deployment. The key with any successful self-service experience is to meet the specific needs of the target audience by providing the most relevant and valuable capabilities. Business partners are often seen as an extension of an organization, which means the self-service interfaces tend to be extremely rich for access to backend application data. In some cases, the interface may be identical to what an employee within the organization may have access to. It's also common for a partner to use the organizations hosted site as a co-selling tool for their own customers and simply rebrand the site with their own logoPartner-facing self-service can be a powerful way for an organization to extend the reach and capability of their organization by enabling partners to do business on their behalf. The key value for this scenario is business reach/growth, process efficiency, and process consistency. These types of self-service tools for partners can be a key differentiator in attracting and maintaining a partner network.Partner Portals enable companies to share information and collaborate between partners, brand owners, and joint customers. A broad range of data, marketing materials, and selling tools facilitates the collaborative sales process, while superior service and problem-resolution capabilities help partners deliver timely and consistent customer service. Self-service Websites for external audiences such as customers or citizens, typically empower the user by granting access and/or updating information they previously would have needed to contact the organization directly for. Growing revenue and reducing processing costs are often attributes of the business case for these use cases.
  • Award-winning supply chain innovator, Pella leverages LeanSigma principles to enhance and refine every aspect of their business. Superior customer insight and tight alignment between their business and IT strategies have created tremendous competitive advantage for Pella, even during an economic downturn. Pella is a family-owned company, with an 88-year history of innovation and, today, is one of the top manufacturer in the country of premium windows and doors. Pella has 10 manufacturing facilities in United States and approximately 350 window and door showrooms across the United States and Canada. pella partnered with Oracle in 2000 and started on a journey to connect the phases of the customer experience with the use of the Oracle applications.Pella has gained tremendous insight into their processes and into their customers as they built out their integrated Oracle applications. Going down this applications journey they needed to figure out how to expose applications to their customers and internal team members.Pella partnered with Oracle again and selected several Fusion Middleware components such as SOA, WebCenter, and ADF. These components power Pella’s new, real-time appointment scheduling application, their customer 360 and what will be the industry best integrated web configurator. The real-time scheduling process allows customers to setup appointments easily on the web, with pella’s call center or at the showroom. this has been a significant competitive advantage. Pella has also used Fusion Middleware to build a powerful 360 view of the customer for their sales and customer service teams. The portal pull all of our integrated customer interactions together and combine with external information, such as google street views and directions, into a convenient view for our team members. This has improved the experience pella provides its customers because of the knowledge Pella sales have going into interactions with customers.Pella has seen improvements in their customer satisfaction surveys since rolling out the fusion middleware applications. The real-time scheduling functionality has allowed Pella to almost double the customer satisfaction score versus their competition because ease of contact and convenience of scheduling.These solutions are also highly scalable. Pella has plans to migrate Pella.com, its configurator tool, and onto the platform to provide a highly personalized experience via its website. http://www.oracle.com/us/corporate/customers/customersearch/pella-corp-1-webcenter-sites-sl-1929309.htmlhttp://www.oracle.com/us/corporate/customers/customersearch/pella-corp-1-ebs-ss-1931744.html
  • Formed by the Abu Dhabi Government in 2006, ADPC is a master developer of ports and industrial zones. Its primary function is to propel economic expansion by establishing the firm foundations of modern infrastructure, real estate and business services across Abu Dhabi. Business Problem Solved They are deploying replacing their existing apps with EBS & CRM, and they want business users to adapt to the change as fast as possible and that where portal idea was presented as a single entry point to all of their appsIntranet/Extranet live in June 2010, for employees and sub contractorsADPC replaced their existing applications with Siebel, E-Business Suite, Hyperion and BI, and used WebCenter Portal as a single point of entry to the applicationsKey advantages:User friendly interface and Out of the box integration with EBS & Siebel (Oracle apps)
  • COMPANY OVERVIEWBritish Telecom is a multinational telecommunications services company with head offices in London, Great Britain. It is one of the largest telecommunications services companies in the world and has operations in over 170 countriesCHALLENGES/OPPORTUNITIESThe transformation of BT’s current web portals to provide a single online destination for customers to use to access all their key services BT’s intention to redevelop the online experience it offers its Consumer customers to bring these currently separate websites and experiences togetherBT aims to increase online engagement by making it simpler for customers to access all of their services, increasing the cross-promotion opportunities across a customer’s online interactions and by delivering a fresh, vibrant and engaging experienceWebCenter Sites integrates with Siebel CRM and Real-Time Decisions
  • Main Point: So how do you get started? There is no ‘ONE” way just as the there is no one single challenge that enterprises face. However the way to get started is by determining the challenge that offers the greatest source of business value -- which are derived from existing patterns in the ways in which our products and or services are currently being used. They should reflect the need that today’s IT organizations have to simultaneously reduce cost and invest in the Business. Thus these ‘entry points’ provide the strategic levers for enterprises to pull depending upon the needs of the enterprise.Enterprises can determine their own heading, and vary it over time during their transformational journey. These nine Entry Points identify common uses of Fusion Middleware throughout Oracle’s Enterprise Applications customer base. Key themes can be grouped in the following manner:The breadth of Fusion Middleware capabilities coupled with common development frameworks such as ADF, CAF and SOA Suite offer a compelling competitive edge through reuse of technologies and skills. As a result of reusability, cost of entry decreases for each Entry point.The diversity of Fusion Middleware provides a wide range of options for lower costs and increased business benefits that can flex as business needs change.The compatibility that Fusion Middleware provides with Oracle Enterprise Applications offers a solid competitive edge.Since Fusion Applications are built upon Fusion Middleware, Oracle Apps customers who layer Fusion Middleware around their existing Oracle Applications such as EBS, PeopleSoft and JD Edwards are beginning a transition to Fusion while delivering short term business value as well.
  • Main Point: In order to define a sustainable mobile strategy – IT cannot work alone. IT and Business need to work together to define mobile strategy bringing together the right blend of business, marketing, design, and technology expertise.  The concerns of both business and IT can be similar but also different for example:• As the business is concerned with value they get from their mobile app• IT is often more concerned about how to develop, connect and maintain the mobile app quickly and efficiently. Similarly, as the business is concerned about have a seamless, secure user experience across any data source and deviceIT is more concerned with how they are going to connect to backend systems? And just as the business will no longer sit back and patiently wait months for their “app” (rather than wait for IT, they will go look at other ways to get what they need). IT is also challenged with need to provide and meet aggressive demands around developing, deploying and maintaining mobile apps quickly and efficiently – with the same set of resources that they had yesterday.  INTERESTING STAT: In a recent Forrester Study : when global IT executives were asked: Who is currently involved in developing and executing your firm’s mobile strategy?” Though IT / CIO holds majority responsibility for mobile, line of business is not far behind. IT executives cited that 25%- 35% of Line of business (sales, marketing, web development, etc) are involved in decision making for mobile app investment.
  • Srikant will cover this slide(then hand back to Amit)
  • Mobility Use Case: World Fuel Services adopts Oracle ADF Mobile, SOA and EBS to enhance the productivity and user experience of its Fuel Finder application by making it accessible to its clients anywhere, anytime and on any device. WFS is based out of Miami, Florida; global leader in fuel logistics specializing in the marketing, sale and distribution of aviation, marine and land fuel products and services and spread across 60 offices in 25 countries. 2,500 employees. WFS currently provides its clients an online web application for Fuel Shopping and Invoicing. Using this service, clients (aviators) can check current fuel prices and fuel availability at more than 3,000 locations worldwide 24/7 basis. Clients can place an order through an online form and receive a confirmation within minutes. Their current Fuel Finder web application is compatible with tablet and mobile browsers. However, it lacks the ease of use of custom apps tailored specifically for iPads, since iPads are the FAA approved and standard tablets used by pilots and other field force users of fuel finder.Their primary challenges were customer retention and making it as simple as possible for aviators to locate fuel price information, do comparisons at different locations and then, place their fuel order.WFS is looking to enhance the productivity and user experience of Fuel Finder by making it accessible to its clients anywhere, anytime and on any device enabling various functionalities like saving searches and mobile experience similar to that through the website. Special focus to be given for iPad compatibility as it is the approved device of choice among its client base.The new Fuel Finder mobile app they are building, based on ADF Mobile, is envisioned to become a one stop solution for locating pricing information, allow comparison at different locations and suppliers and order placement and fulfillment all from one iPad application. Integration of the Fuel Finder mobile app with back end E Business Suite 11i and Oracle Database 11gThe benefits WFS is expecting with this new solution are better customer retention by removing the dependency on web application / browser based access to Fuel Finder and bringing the convenience of the mobile app right into the cockpit WFS is anticipating an increase in fuel sales in relation to the higher visibility of fuel offerings They also expect to have a more customer specific marketing strategy that can be developed and deployed for pilots based on their locale. Widespread adoption because they are removing connectivity challenges for their clients Using ADF Mobile and SOA for developing the mobile app makes it future proof. Any future integration with any other application like Siebel CRM in the backend can be achieved with minimal effort in shortest possible time  This solution is tightly aligned with WFS’s larger enterprise mobility strategy at the organization level.
  • Main Point: So how do you get started? There is no ‘ONE” way just as the there is no one single challenge that enterprises face. However the way to get started is by determining the challenge that offers the greatest source of business value -- which are derived from existing patterns in the ways in which our products and or services are currently being used. They should reflect the need that today’s IT organizations have to simultaneously reduce cost and invest in the Business. Thus these ‘entry points’ provide the strategic levers for enterprises to pull depending upon the needs of the enterprise.Enterprises can determine their own heading, and vary it over time during their transformational journey. These nine Entry Points identify common uses of Fusion Middleware throughout Oracle’s Enterprise Applications customer base. Key themes can be grouped in the following manner:The breadth of Fusion Middleware capabilities coupled with common development frameworks such as ADF, CAF and SOA Suite offer a compelling competitive edge through reuse of technologies and skills. As a result of reusability, cost of entry decreases for each Entry point.The diversity of Fusion Middleware provides a wide range of options for lower costs and increased business benefits that can flex as business needs change.The compatibility that Fusion Middleware provides with Oracle Enterprise Applications offers a solid competitive edge.Since Fusion Applications are built upon Fusion Middleware, Oracle Apps customers who layer Fusion Middleware around their existing Oracle Applications such as EBS, PeopleSoft and JD Edwards are beginning a transition to Fusion while delivering short term business value as well.
  • Highlights:State of Application SecurityDiscuss how we have been addressing applications and security, and how new market drivers are changing the requirements for the next generation of applicationsFive Transformational PrinciplesHighlight the 5 principals that will underpin application security transformation in the EnterpriseOracle’s Maturity Model for Application SecurityA look at how maturity and capability is continuing to drive innovation for future generations of applicationsPlatform TransformationA look at how the platform approach for application security is able to impact the organization, and Oracle’s role in supporting this new generation of applications
  • State of Application SecurityApplications have traditionally been on-premise, silo’d w/ their own integrated security services Authentication, Authorization, Roles & Entitlements, Auditing, Directory Svcs, User Provisioning, Policy Stores, Session Data Monolithic Application Security vs Service Oriented Architecture SecurityCreated a fragmented view of our data, event repositories, management and reportingUnique security models, made it difficult to implement, in-flexible to inter-operate, and harder to replaceThe use of Multiple apps, and the unique “multiple” security models that come with it, make it very challenging, if not impossible, to provide 100% confidence in Audit situations.Challenging to provide one report when data is spread across multiple repositories of informationOne of the biggest causes for customers to reject SaaS and move back to on-premise, is implementation challenges since every app has it’s own framework of services to deal with today (Gartner 2011 data, but I’m sure there is more current data to support this. 56% out of 270 customers cited this as the #1 cause to dump their SaaS app)Customers are requiring that security become an externalized componentAll of these factors are driving organizations to revamp their requirements and expectations moving forward.
  • Next State of Application SecurityNext generation applications must adopt new strategies and capabilities not realized in today’s applications44% of apps must be Social Enabled (Enterprise Strategy Group Survey)Will allow individual changes to apps and services to be rolled out without impacting the larger picture. Faster deployment cycles, lower overhead.Shared services, shared infrastructureCauses us to re-think security as a more strategic layer/building block, not a check list item of each application.Now security requires more scale and can’t be the bottleneck. As we add more applications, the security services must be able to adapt and react to these needs without impact to performance.
  • The Great Application Re-ArchitectureThe App Transformation model de-couples security and all services from the apps themselvesApps can now be acquired on a best-of-breed model, while security is centralized in one component, and re-used across all apps using SOA architectureBecause SOA is an open standards protocol for the way applications share and exchange information and services, it means customers are open to the selection of plugging in and exchanging vendor solutions with minimal disruption, in a plug-in-play model. There is a significant cost savings to organizations by centralizing, and reusing security. Training on one security platform, vs security training on multiple applications. Faster integration because the security is already “baked in” to the organization as apps are added. Upgrades to apps are less complex because they are smaller and more focused, and thus, create smaller opportunities for outages. Since Outages cost $$$ to the bottom line, this could be a substantial savings to an organization through the re-use of security.Key Focus on this new architecture is to have 1)Common Build Environment 2)Common Runtime Environment 3)Common Management Environment
  • The Five Transformational PrincipalsAuthorization & GovernanceExternal Authorization / Fine-grained EntitlementsSimple ArchitectureDe-Bundling/Simplification/Cost ReductionSocial IntegrationLeveraging of social identities across applications and servicesSingle Sign-OnComplete Access Secure Mobile & Cloud
  • The Platform Transformation This platform transformation has a number of benefits when we look to de-bundle security from the applications, and centralize them in a re-usable module. First of all, the ability to manage and make changes to roles that impact all associated applications, is up to 73% fasterWe also are seeing as much as a 35% reduction in Audit Deficiencies now that event information is stored in a single location for auditors, not distributedThis approach provides up to a 48% cost savings over a de-centralized model……Increases the responsiveness to provisioning requests by 46%....The aspect that customers and employees notice the most is, your request workflow is up to 30% less than what they are experiencing today.This kind of time and financial savings is becoming more critical as more services and devices are becoming Identity dependent
  • Our platform has matured over the last few years.Identity Governance has matured from user account provisioning to risk based analytics and business enablement through self serviceAccess Management has matured from SSO to multi channel customer experience through Mobile and SocialAnd Directory Services has matured from profile storage to identity virtualisation and location aware services
  • Schneider National is a leading provider of trucking and transportation logistics servicing 2/3rds of the Fortune 500Their growth is attributed to a progressive and advanced backing in IT systems and infrastructureInitiated a 5 year IT Transformation project, touching on every aspect of IT, that will service them for the next 10 years.  This case study provides an overview of Schneider’s technology transformation. It showcases how Schneider is: Enhancing the web experience for drivers, customers, and service providers Personalizing portals and securing access to applications Developing high performance custom applications Streamlining storage and access to content Connecting key business processes and automating workflows Driving improvements in development productivity and infrastructure costs Centralizing operational data and simplifying access to data Monitoring the software infrastructure
  • Security Inside OutSecurity isn’t a “nice to have” – it’s a vital issue that’s affecting businesses worldwide.In order to address it cost effectively, you need to think strategically about your approach – and that means focusing on the most valuable assets and the biggest threats.Oracle’s next generation fusion applications are built on middleware and come ready to help organizations transform to adopt the cloud, mobile & social world. Oracle’s horizontal integration of the tech stack in its applications is a differentiator.Fusion apps include Identity Management for web access authorization & Directory services for authenticationOracle’s inside-out strategy can help you prevent internal risks and protect your applications and databases - while also reducing costs and improving the user experience.
  • Main Point: So how do you get started? There is no ‘ONE” way just as the there is no one single challenge that enterprises face. However the way to get started is by determining the challenge that offers the greatest source of business value -- which are derived from existing patterns in the ways in which our products and or services are currently being used. They should reflect the need that today’s IT organizations have to simultaneously reduce cost and invest in the Business. Thus these ‘entry points’ provide the strategic levers for enterprises to pull depending upon the needs of the enterprise.Enterprises can determine their own heading, and vary it over time during their transformational journey. These nine Entry Points identify common uses of Fusion Middleware throughout Oracle’s Enterprise Applications customer base. Key themes can be grouped in the following manner:The breadth of Fusion Middleware capabilities coupled with common development frameworks such as ADF, CAF and SOA Suite offer a compelling competitive edge through reuse of technologies and skills. As a result of reusability, cost of entry decreases for each Entry point.The diversity of Fusion Middleware provides a wide range of options for lower costs and increased business benefits that can flex as business needs change.The compatibility that Fusion Middleware provides with Oracle Enterprise Applications offers a solid competitive edge.Since Fusion Applications are built upon Fusion Middleware, Oracle Apps customers who layer Fusion Middleware around their existing Oracle Applications such as EBS, PeopleSoft and JD Edwards are beginning a transition to Fusion while delivering short term business value as well.
  • To deliver applications successfully, you need to optimize the platform that they run on.Our extensive experience with applications at Oracle shows that it comes down to 3 things… (see slide)“Runtime excellence” means performance, scalability, availabilityPerformance: Reduced IT infrastructure, unblock Oracle application bottlenecks to business and support growth.Consolidation: Single Virtual platform for Oracle Applications and FMW. Oracle Application OVM Templates reduce deployment timeSupport: Single vendor, Fewer variations, Platinum Services, Reduced Risk.Manageability: Application to Disk from EM packs for Oracle applications and full stack. OVM Templates easy to deploy/manage
  • Oracle spent a lot of money pulling the features together: Testing, tuning, re-testing, re-tuning to get a stack that we believe performs extraordinarily well and that is truly integratedEven if you don’t care about cloud, standardization, java performance, etc you still get a HUGE up-front cost savingsThis is work they would have had to do themselves, and it is very expensive and time consuming work to doOracle has done all the work of putting the Java Middleware Stack together with the listed components - ALL WORKING OUT OF THE BOX!
  • Summary of White Paper:Oracle E-Business Suite Financials for Engineered Systemshttp://www.oracle.com/us/products/applications/ebusiness/ebs-financials-engineered-systems-1931226.pdfBig take away: Instead having to wait for overnight batch runs to reconcile, then wait for overnight run to perform currency reevaluation, and then wait for overnight run allocate costs, etc before you can perform the actual close, Engineered Systems provides you the performance to run those batch jobs without impact daily operations, so you can run the reports whenever you need them rather than waiting overnight. This allows you to, in effect, performance daily virtual closes so when the end of the accounting period arrives, much of the work is already done. This then allows you to perform “what if” scenarios to test the different outcomes of various alternatives.Today’s extensive regulatory requirements demand that published financial reports be accurate and meet all deadlines. There are legal ramifications for filing inaccurate or late results that can damage an organization’s reputation and cause lasting financial consequences. Often the mere process of producing a financial close takes an organization all the permissible time just to run the batch reports, make edits/corrections, and rerun the batch reports repeatedly until a close is complete. A financial close is an iterative process where financial information must be validated, corrected, and postings completed until all the data is deemed correct. A traditional close process entails having the batch processes for data validation, G/L posting, reconciliations, currency revaluations, cost allocations, and financial report generation run overnight. The following day, staff manual processes corrections and edits, then moves to the next step, such as currency reevaluation, then an overnight batch run, more corrections and edits before moving onto cost allocations, and so on. Batch report jobs are usually done due to the amount of time it takes to process the large amounts of data needed to close the accounting period or year, and not a requirement of the ERP system. This type of processing cycle can be a bottleneck to completing the process quickly. Processing hundreds of thousands or millions of journal entries during the close process is expected with most organizations. The processing of these data volumes must be supported by your IT infrastructure and ERP systems. By optimizing the close process and running EBS on Engineered Systems, the batch processes can occur as needed throughout the day. The bottleneck of the nightly batch processes has been removed. This will enable your staff to iterate through their review, correct, and process cycle more quickly. This allows you to do virtual closes as often as you want or need without impacting day-to-day operations, and so when the actual reporting period ends, most of the inputs, corrections, allocations, etc have already been done, and the actual final close process is dramatically shortened.A faster financial close gives finance professionals more time to review and consider more “what if” scenarios as well as verify financial results. This provides executives with greater insights into the implications of various financial reporting decisions that can impact earnings, and of course, shareholder wealth. Along with the ability to run more “what if” scenarios and meeting regulatory reporting requirements, a faster close will give executives and business managers more time to review actual results, customer trends, market trends, and other internal and external information to assist with timely and informed decisions.  Faster access to financial results enables businesses to take advantage of market opportunities that may arise with confidence that they can support the decision.  When financial results may not support these opportunities, earlier access provides time to make appropriate changes in time to make a difference.   The longer the financial close drags out the bigger the chance for lost opportunities and poor decision making due to lack of financial visibility. Completing the financial close quickly will lower the risks associated with unsupported decisions and inaccurate or late regulatory reporting. The benefits of optimizing your financial close process are many:Batch postings, revaluations, reconciliations, allocations, and financial reporting can all be done as needed throughout the day, with immediate access to the results.Performing traditional batch data validation during the day will improve the turnaround time for corrections and adjustments.Shorter timeframe of limited access by business users.Know the state of your business now, not tomorrow.Have more time to verify, be confident of, and publish your financial reportsHave more time to analyze your financial data and generate accurate forecasts and plans.Make more timely business decisions based on the true state of your business.Free up your staff sooner to perform other value-added activities.Reduce the cost to your business of the financial close.Reduce the risk of errors and omissions and a costly financial restatement.Meet your regulatory deadlines with ease.
  • The traditional approach of deploying an application requires many steps and days before the application is ready. But with Oracle VM Templates, you simply download the OS and Application in a Template, Customize the template if desired to a Gold Image, and then deploy it fully patched, updated, built and ready, saving you days to weeks.
  • Second oldest University in Australia, ranked consistently among top universities in the worldGoal:Business transformation including platform refresh and new data center rolloutToday: High performance Exalogic & Exadata platform provides an integrated infrastructure – Currently runs E-Business Suite, Integration & Identity Management3 Million+ logins in 3 months5 seconds maximum response time for all transactions in Student Portal20% savings by reusing data services when building new applicationsUniversity of Melbourne Script Sendur Kathir, CIO and Head of Infrastructure, University of MelbournePlatform for Business Transformation: University of Melbourne adopts a broad Oracle stack including Oracle Applications (E-Business Suite), Oracle Engineered Systems (Exalogic, Exadata), and Fusion Middleware (WebCenter, IDM, SOA, BPM, BI) and partners with Oracle to deliver a comprehensive platform to support business transformation. Amit:Welcome Sendur. Thank you for making the journey from Melbourne to be with us this week. Can you tell us about your business transformation initiative and how you are using Oracle Fusion Middleware with your E-Business Suite solution? University of Melbourne - Sendur:Brief overview of University of Melbourne: research focused; 160-year-old institution; 45,000 students and 7,500 staff.Our business transformation was driven by several factors: Need to provide an excellent experience for a new generation of students and researchersRetaining our premier spot in university rankings Capture a rapidly growing global education marketThe transformation itself meant we needed to modernize our platformWe’ve had a decade long partnership with Oracle which naturally led us to consider working with Oracle to ensure the success of this initiative. In 2002, we made the decision to implement Oracle EBS. We have since moved to R12. Most recently, we adopted Oracle Fusion Middleware.Specifically, we deployed an integrated IT infrastructure platform using Exalogic and Exadata, which enabled us to deliver IT as a Service to individual departments. We’ve moved away from a siloed faculty-based IT approach, to a Private Cloud based approach. Exalogic and Exadata provide an optimized platform to run E-Business Suite, delivering high performance and stability. By consolidating on Engineered Systems the University has rationalized support structures and achieved faster time to market. WebCenter is the foundation of the student portal which integrates with key services students use every day and is fundamental to the University’s ambitions to provide an exceptional, virtual multi-channel experience to students. We have also leveraged the Oracle Identity Management Suite, SOA, BPM, BI, and WebCenter to deliver a stable platform. By having a stable, high performing, highly leveraged application services platform, allows our staff the ability to focus more on teaching, learning, research and community engagement activities.  Amit: Wow, that sounds like an impressive undertaking. Can you talk about some of the business benefits you have been able to measure? University of Melbourne - Sendur: Absolutely. We achieved very quick ROI from our efforts. For example: Increased scalability: Student portal for 50K+ users, during peak hours we have 50,000 concurrent logins, and 17,000 on average3 Million+ Logins in 3 Months since Go LiveCloud Integration - 13 million requests over 5 days with 4ms response timeUp time 99.9%+We drastically cut costs (quantified savings over 20%) via:Consolidated operational staff across network, storage, systems tiers to one team One set of tools to manage, monitor, upgrade Externalised system patching, upgrading up to Oracle Co-located development, testing, staging and production Reusing data services when building new applications Finally -- as a result of our investment we now have significantly reduced, IT and technology complexity. It means we can turn around applications for our business much faster. We have some agility and nimbleness because we have a platform on which we can leverage that we didn't have before. The faster time to market is by far the biggest advantage that we have from this platform.Addl. Info:The University of Melbourne is the most prestigious university in Australia. It is currently ranked best in Australia by Times Higher Education.Business transformation including platform refresh and new Data Centre rolloutVision: end-to-end vertical stack on Exadata/Exalogic – single support with integrated set of servers, storage, database, and middleware Primary benefits: lower costs, lower risk, ability to standup new services quicklyDeployed an integrated IT infrastructure platform using Exalogic and Exadata, which enabled us to deliver IT as a Service to individual departments.As a whole, we have moved away from a siloed faculty-based IT approach, to a Private Cloud based approach. Exalogic and Exadata provides an optimized platform to run E-Business Suite, delivering high performance and stability. By consolidating on Engineered Systems the University has rationalized support structures and achieved faster time to market. Leveraged Identity Management Suite, SOA, BPM, BI, and WebCenter for providing a stable platform allowing staff to focus more on teaching, learning, research and community engagement activitiesWebCenter is the foundation of the student portal which integrates with key services students use every day and is fundamental to the University’s ambitions to provide an exceptional, virtual multi-channel experience to students. 4 ExaLogic ½ Racks, 3 ExaData ¼ RacksExalogic to consolidate and run Oracle SW, and Uni Apps:Oracle Apps (MDM, EBS, BI)Fusion Middleware Identity Mgt, SOA/CoherenceQuick ROIIncreased scalability: Student portal for 50K+ usersIncreased/improved manageability by 30%Increased batch throughput 100%Reduced risk
  • These are some of the key differentiators for Oracle Exalogic, as compared to other methods of optimizing your applications platform.
  • The challenge with current implementations of transactional systems is that over time, data volumes grow, user populations grow and more demands are put on these systems because they contain the best sources of customer information. Transactional systems are mission critical and they serve the needs of many different user populations such as customer service reps, field service, clients over the web and integrating with back end systems. Regardless, users expect response times to be low no matter what. (goto next slide)
  • Business users need better access to information to move business forward, but opening up a transactional system to ad-hoc reporting is dangerous and there are many examples of companies that try to support both transactional processing and reporting with a single system. In all cases, resource utilization will go up and response times across the business will be impacted. What is a business to do?Limit access to information to a select few in the business?Scale up systems/ throw hardware at the problem?Or just don’t allow reporting all together.There is a better way (next slide)
  • Here are more details on offloading operational reporting solution. As I mentioned when you do operational reporting or ad-hoc queries off of a production DB it impacts performance. So the way to eliminate is to offload it to another (lower cost system) that has the same data in real time updated with the production database. Oracle GoldenGate enables real-time reporting off of a lower cost system by keeping a reporting database in sync with application DB. GoldenGate can move only the data that is needed for reporting and its heterogeneity support allows the use of lower cost reporting systems. This also allows to optimize the reporting system for reporting purposes rather than being restricted by the OLTP schema. With log-based CDC GG moves data with minimal overhead ,in real-time, with transactional and referential integrity.Applications’ own reporting functions can be pointed to run on the real-time replica that GG synchronizes to decrease overhead while achieving access to real-time data.This solution is certified for all major Oracle applications inclusing Ebusiness Suite, Siebel CRM, ATG Web Commerce, PeopleSoft, JD Edwards etc.
  • (note to speaker: The image of the video has embedded link to the Herbalife video. Please click if you have internet connection to show the video)Health supplements provider needed solution to offload resources consumed by E-Business Suite reports to a separate dedicated system.Solution must be flexible to support easily created new reports and changes to existing reporting requirements.Real-time, up-to-date data required for reporting.Improved overall performance of Oracle E-Business Suite by removing overhead incurred by ad-hoc reporting. GG moves data to two ODStores for reporting as well as for servicing portal activities such as distributor orders.So one capture, multiple targets to minimize impact on production system.Improved execution times for ad-hoc reporting and can provide timely reports to the business.Continued use of existing production systems until fully depreciated, saving Herbalife millions of dollars.
  • Let’s take a look into the application upgrade solution for maximizing availability. GoldenGate eliminates downtime while minimizing risk. As you can see GoldenGate allows to set up a parallel environment for the application so it can be upgraded to the new version without impacting the old environment. GoldenGate synchronizes the new system with the old environment as soon as it is ready and once fully in synch users can be pointed to the new environment. This certified upgrade solution eliminates downtime and any business interruption. The ability to continue with operations allows IT teams to test the new instance thoroughly. GoldenGate also helps minimize risk by offering to easily failback to the old app instance if there is a problem with the new version. Siebel Customers can choose to do phased roll out to the new app instance with GoldenGate as the software can run bidirectional and synchronize the transactions between the old and new Siebel instances.Oracle GoldenGate’s solutions are certified for Siebel JD Edwards and BRM customers and allows them to leverage the new features sooner than later and achieve the business benefits fasterThe same solution architecture can be used to migrate or upgrade database/hardware/OS to provide interrupted operations during planned maintenance.
  • Business ChallengesAlways on, always available production Siebel CRM call center application.Minimal tolerance for downtime – operates 24x7x365Need to minimize impact to users during Siebel application & Oracle database upgrade while providing fallback solution. 25+ TB database. SolutionReal-time, bi-directional replication using Oracle GoldenGate between Siebel 7.8 and Siebel 8.1.1 to enable a zero downtime Siebel upgradeActive-Passive configuration to support 15,000+ agents per day. 8-10,000 concurrent at peak.Oracle Data Guard for DR and target instantiation.GoldenGate configured with application upgrade & downgrade logic to enable continuous bi-directional synchronization. Return on InvestmentGuaranteed data consistency using Data Guard for instantiation of target.Zero database and application downtime.Reduced user downtime during the massive migration effort.Mitigated risk to the business by having prior Siebel environment in-sync in case of fallback.65M DML ops(250Gb) per day, single second lag.
  • Data integration provides the right foundation for you to maximize value out of your Oracle Application investments. It helps maximize system performance by offloading reporting to a replica system, which reduces workload and overheadBecause of this it extends the lifetime of existing system. And with its heterogeneity it allows a lower cost system to be used for the queries. This solution also enables you to optimize the secondary system for reporting purposes. And since it contains real-time data, business insight is still based on timely operational data.And Oracle GoldenGate helps maximize availability with its zero downtime migration/upgrade solutions. Certified for supporting key Oracle Apps in app upgrades and database migrations, and GoldenGate delivers this solution with minimized risk via offering a failback option or a phased migration using Active-Active database replication.
  • Transcript

    • 1. Copyright © 2013, Oracle and/or its affiliates. All rights reserved– Confidential Oracle Restricted . 1 Oracle AppAdvantage Empower the Enterprise. Technology Your Way.
    • 2. Copyright © 2013, Oracle and/or its affiliates. All rights reserved– Confidential Oracle Restricted . 2 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.2 Safe Harbor Statement The following is intended to outline our general product direction. It is intended for information purposes only, and may not be incorporated into any contract. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions. The development, release, and timing of any features or functionality described for Oracle‘s products remains at the sole discretion of Oracle.
    • 3. Copyright © 2013, Oracle and/or its affiliates. All rights reserved– Confidential Oracle Restricted . 3 Agenda 9:00 – 9:20 Opening & AppAdvantage Keynote 9:20 – 10:35 Cloud and On Premise Integration Business Process agility Digital Experience Enterprise Mobility Enterprise Security 10:45 – 11:00 Break 11:00 – 11:30 Performance and availability Platform Optimization 11:30 – 12:00 Open Discussion 12:00 Lunch
    • 4. Copyright © 2013, Oracle and/or its affiliates. All rights reserved– Confidential Oracle Restricted . 4 Innovations are Reshaping IT Value & Economics Cloud Mobile Big Data Cost Value Social Internet of Things IT Performance Management Legacy modernization Security Cost Management
    • 5. Copyright © 2013, Oracle and/or its affiliates. All rights reserved– Confidential Oracle Restricted . 5 Trade offs that satisfy no one • Innovation vs. Operational Excellence • Cloud vs. On Premise • Openness vs. Security • Agility vs. Standardization
    • 6. Copyright © 2013, Oracle and/or its affiliates. All rights reserved– Confidential Oracle Restricted . 6 The Result Too much complexity and costs often being out of control  Individual LOB‘s optimize for themselves -> At the expense of the Enterprise‘s IT architecture  This complexity/cost heavily impacts:  IT budget and budget spending  Balance between ‗Innovation‖ and just ―Keeping the lights on‖  Your overall business performance  Your competitive position  How you use your creative talent  The attractiveness of your company
    • 7. Copyright © 2013, Oracle and/or its affiliates. All rights reserved– Confidential Oracle Restricted . 7 Social HRM Internet Business Applications Copyright © 2012, Oracle and/or its affiliates. All rights reserved.7 ERP Mobile CRM Email SCM Result: widening ―Execution GAP‖ for the past 15+ YEARS 1995 2000 2005 2013 IT Budgets Business Requirements The Execution GAP; keeping you awake? • Recovery from the recession has not resulted in increases to CIO‘s IT spend. (Incremental IT increases are controlled directly by LOB) • Reacting to limited budgets by restructuring costs, outsourcing and doing more with less made sense. However, the world outside of IT changed. The rate of digital innovation is exploding • Results -> A ―quiet crisis‖ for IT, revealed in this year‘s CIO survey. In a quiet crisis, many feel that something is not quite right, but few know how to lead the change Cloud
    • 8. Copyright © 2013, Oracle and/or its affiliates. All rights reserved– Confidential Oracle Restricted . 8 Today‘s challenge …. Cost to keep current IT architecture running Transform the business How to move from this situation to … 16% IT budget 63% IT budget Source: Gartner, 2012 “IT Metrics: IT Spending and Staffing Report, 2012,” Growing the business 21% IT budget Cost to keep current IT architecture running Transform the business Growing the business OR : Cost to keep current IT architecture running Transform the business Growing the business Savings
    • 9. Copyright © 2013, Oracle and/or its affiliates. All rights reserved– Confidential Oracle Restricted . 9 Oracle AppAdvantage BALANCED the needs of the Enterprise with the needs of the individual LOB‘s Get maximum and sustainable VALUE out of your investment in (Oracle) Applications Leverage Oracle Technology Solutions to: • OPTIMIZE your IT-environment • Reduce COSTS • Increase PERFORMANCE • Improve SECURITY • SIMPLIFY • Increase IT AGILITY
    • 10. Copyright © 2013, Oracle and/or its affiliates. All rights reserved– Confidential Oracle Restricted . 10 Extend and Enhance the business value of those applications in three layers The Approach Standardize and consolidate core Enterprise Applications. Differentiate Create greater business agility with process extensions and best of breed applications managed by cross- application process orchestration. Innovate Drive business innovation by connecting people, information, and applications anywhere, anytime. Simplify Minimize complexity, Improve performance and lower cost with secure, and reliable systems across the entire Enterprise. How does AppAdvantage do this?
    • 11. Copyright © 2013, Oracle and/or its affiliates. All rights reserved– Confidential Oracle Restricted . 11 PLATFORM OPTIMIZATION ENTERPRISE MOBILITY CLOUD & ON PREMISE INTEGRATION BUSINESS PROCESS AGILITY DIGITAL EXPERIENCE ENTERPRISE SECURITY PERFORMANCE & AVAILABILITY Operationalizing AppAdvantage: Entry Points
    • 12. Copyright © 2013, Oracle and/or its affiliates. All rights reserved– Confidential Oracle Restricted . 12 Grow the Business • Drive business excellence • Deploy flexible and adaptable business processes • Achieve dynamic Cloud-On Premise interoperability across the enterprise • Deliver a unified Customer Experience • Secure access anytime, from anywhere, with anyone • Reduce Time to Value  Reduce deployment and support costs  Reduce IT complexity  Improve performance  Protect Information Assets Lower TCO Diverse Business Value of AppAdvantage Choose Your Levers
    • 13. Copyright © 2013, Oracle and/or its affiliates. All rights reserved– Confidential Oracle Restricted . 13 The Oracle AppAdvantage Opportunity BALANCE needs of the Enterprise with needs of the individual LOB’s Get maximum and sustainable VALUE out of your investment in (Oracle) Applications AppAdvantage leverages Oracle Technology Solutions to: 1. Direct Benefits such as: o Minimal ERP Customizations o Standards-based, reusable Integration o Self Service o Mobility o Business Process Interoperability o Reduce costs and complexity …… SIMPLIFY IT! 2. Transformative Ability o Business Centric o Adaptive o Reusable technology, skills, investment o Evolutionary approach to the Future
    • 14. Copyright © 2013, Oracle and/or its affiliates. All rights reserved– Confidential Oracle Restricted . 14 Oracle Fusion Middleware & Oracle Applications Customers
    • 15. Copyright © 2013, Oracle and/or its affiliates. All rights reserved– Confidential Oracle Restricted . 15 ORACLE APPLICATIONS CLOUD APPLICATIONS ISV/CUSTOM APPLICATIONS Business Innovation Platform FOR THE ENTERPRISE & THE CLOUD Enterprise Security Business Process Management Content Management Business Intelligence Service & Data Integration Development Tools In-memory Database Engineered Systems Enterprise Management Web Social Mobile Digital Experience ORACLE TECHNOLOGY
    • 16. Copyright © 2013, Oracle and/or its affiliates. All rights reserved– Confidential Oracle Restricted . 16 Call to Action  Today‘s discussion: various areas where AppAdvantage can help you.  Your view and feedback please.  Let us know if/what you want to discuss further? (Dedicated workshops per area)
    • 17. Copyright © 2013, Oracle and/or its affiliates. All rights reserved– Confidential Oracle Restricted . 17 The Path Forward With Oracle AppAdvantage BUSINESS INNOVATION WORKSHOP Innovation Your Way with Oracle AppAdvantage
    • 18. Copyright © 2013, Oracle and/or its affiliates. All rights reserved– Confidential Oracle Restricted . 18 PLATFORM OPTIMIZATION ENTERPRISE MOBILITY CLOUD & ON PREMISE INTEGRATION BUSINESS PROCESS AGILITY DIGITAL EXPERIENCE ENTERPRISE SECURITY PERFORMANCE & AVAILABILITY The Path Forward: Differentiate
    • 19. Copyright © 2013, Oracle and/or its affiliates. All rights reserved– Confidential Oracle Restricted . 19 Mainframe SERVICE VIRTUALIZATION & MEDIATION SaaS CRM SaaS Logistics Unify Cloud & On-premises Integration Legacy ERP Financials Sales Marketing … Unified Toolkit
    • 20. Copyright © 2013, Oracle and/or its affiliates. All rights reserved– Confidential Oracle Restricted . 20 Sales HRMarketing Shipping R&D The Problem: Exploding Complexity of Integration Growth of Disparate SaaS, PaaS Toolkits Mainframe Legacy ERP Financials
    • 21. Copyright © 2013, Oracle and/or its affiliates. All rights reserved– Confidential Oracle Restricted . 21 SaaS HR Sales HRMarketing Shipping R&D The Result: ‗Accidental Cloud Architecture‘ PaaS IaaS SaaS Logistics Bypass IT Policies SaaS CRM Mainframe Legacy ERP Financials
    • 22. Copyright © 2013, Oracle and/or its affiliates. All rights reserved– Confidential Oracle Restricted . 22 Simplifying the Complexity of Cross Platform Process Interoperability The Solution: Unified Integration Architecture CLOUD SERVICE INTEGRATION Legacy ERP Financials MOBILE B2B REAL-TIME EVENTS  Best of Breed Capabilities to build modern business applications  Single unified design time experience to integrate Oracle and 3rd party Cloud applications with on-premises  Strategic integration platform for cloud, mobile, B2B and event- driven use cases Cloud Integration Resources: YouTube: Cloud Integration PlayList | Whitepaper
    • 23. Copyright © 2013, Oracle and/or its affiliates. All rights reserved– Confidential Oracle Restricted . 23 Why Oracle AppAdvantage for Cloud Integration Differentiators  Unify cloud and on-premises – Use a single integration platform for both cloud and on-premises applications  Leverage common components – Many Oracle applications use Oracle SOA Suite components which simplifies implementing Oracle SOA Suite as the common integration platform  Customize in the middleware – Avoid proprietary applications extensions and enhancements  Increase agility – Use a single Enterprise Service Bus spanning cloud and on-premises to support rapidly changing infrastructures
    • 24. Copyright © 2013, Oracle and/or its affiliates. All rights reserved– Confidential Oracle Restricted . 24 Customer Example: BMC Cloud Integration with Oracle SOA Suite Hybrid Cloud/On-premise  Aggressive migration of purely on-premise applications to 70% in the cloud  Needed to bring SaaS applications into a unified on-premise/cloud integration eco-system  Developed reusable services, canonicals for SaaS, portal  Mobile being added as new channel  Oracle SOA Suite including Oracle Service Bus are the core of BMC‘s integration infrastructure Cloud, On-Premise Integration
    • 25. Copyright © 2013, Oracle and/or its affiliates. All rights reserved– Confidential Oracle Restricted . 25 Cloud Integration: Norway Post Improves Customer Service and Saves Major Annual Costs CUSTOMER PERSPECTIVE ―Thanks to Oracle's cloud integration solution, our cloud CRM service works great with our on- premise, back-end systems. The advantages are significant, including major cost savings.‖ Trond Guneriussen, Service Manager, Internal Integration COMPANY OVERVIEW • Founded in 1647, is the Norwegian postal service • Industry: Public Sector • Employees: 20,000 Revenue: US$4 billion CHALLENGES/OPPORTUNITIES • Streamline operations and reduce costs, including IT expenses • Enable customer-service representatives to more efficiently and accurately help customers • Increase customer and employee satisfaction • Expand insight into customer behavior and preferences and use the information to improve service and product offerings • Create a solution that is easy to roll out to new organizations as Norway Post acquires additional companies SOLUTIONS • Oracle SOA Suite • Oracle WebLogic Suite RESULTS • Cut time needed to access customer and tracking information from back-office systems—improving customer and employee satisfaction • Saved major costs annually, thanks to improved call- center productivity • Expanded customer insight • Created a solution that makes it easy for companies that Norway Post acquires to implement— accelerating time to value November 2013
    • 26. Copyright © 2013, Oracle and/or its affiliates. All rights reserved– Confidential Oracle Restricted . 26 PLATFORM OPTIMIZATION ENTERPRISE MOBILITY CLOUD & ON PREMISE INTEGRATION BUSINESS PROCESS AGILITY DIGITAL EXPERIENCE ENTERPRISE SECURITY PERFORMANCE & AVAILABILITY The Path Forward: Simplify
    • 27. Copyright © 2013, Oracle and/or its affiliates. All rights reserved– Confidential Oracle Restricted . 27 Real-time Visibility & Insight for Decisions and Improvement Monitor Social Networks Filter, Correlate and Analyze Monitor Processes Make Real-Time Decisions
    • 28. Copyright © 2013, Oracle and/or its affiliates. All rights reserved– Confidential Oracle Restricted . 28 Cross Platform Process Interoperability Customer Relationship Management Sales and Marketing Production Planning Manufacturing Inventory & Logistics Finance & HR Real-World Business Processes span organizations, systems, and applications. Product Configuration Order Management Warranty & Returns Management Processes SFA Product LMS B2BProduct SCM Product DB ERPCRM ERP MES Inv MGMT SFA Product LMS B2BProduct SCM Product DB ERPCRM Customer Relationship Management Sales and Marketing Production Planning Manufacturing Inventory & Logistics Finance & HR
    • 29. Copyright © 2013, Oracle and/or its affiliates. All rights reserved– Confidential Oracle Restricted . 29 End-to-end Business Visibility BAM Oracle BPM- Complete App Extension Platform Dynamic policies & Decision Logic Business Rules Build Rich Process Interaction ADF, ADF Mobile Business Analyst Modeling & Simulation Process Composer, BPM Studio Collaborative Business Interfaces Social, Process Spaces Manage Approval Flows Sophisticated Human Workflow Leverage Existing Applications Adapters, Service orchestration
    • 30. Copyright © 2013, Oracle and/or its affiliates. All rights reserved– Confidential Oracle Restricted . 30  Extending Peoplesoft capabilities with Oracle BPM Suite  Strategy to keep Peoplesoft as ‗vanilla‘ as possible and move customizations to Oracle BPM  Automated processes from a paper based processes Extending Applications Customer Success – Univ. of Adelaide BUSINESS PROCESS AGILITY
    • 31. Copyright © 2013, Oracle and/or its affiliates. All rights reserved– Confidential Oracle Restricted . 31  Socioeconomic, cultural, and environmental development of Riyadh, Saudi Arabia  Make data transparent and accessible to departments and facilitate business process management  Digitize data and documents for urban planning and development  Reduce error rates due to manual data management processes Data Accessibility ArRiyadh Development Authority BUSINESS PROCESS AGILITY
    • 32. Copyright © 2013, Oracle and/or its affiliates. All rights reserved– Confidential Oracle Restricted . 32 Why Oracle AppAdvantage?  Support your end-to-end processes by removing ―white space‖ between apps  Reduce app lifecycle management costs by avoiding brittle customizations  Enhance end-to-end business process tracking across apps  Extend applications with social and mobile capabilities  Improve user experience Smart Extensibility for Business Process Agility
    • 33. Copyright © 2013, Oracle and/or its affiliates. All rights reserved– Confidential Oracle Restricted . 33 PLATFORM OPTIMIZATION ENTERPRISE MOBILITY CLOUD & ON PREMISE INTEGRATION BUSINESS PROCESS AGILITY DIGITAL EXPERIENCE ENTERPRISE SECURITY PERFORMANCE & AVAILABILITY The Path Forward: Innovate
    • 34. Copyright © 2013, Oracle and/or its affiliates. All rights reserved– Confidential Oracle Restricted . 34 Your customers, citizens, employees and partners expect a relevant, useful and personalized Digital Experience
    • 35. Copyright © 2013, Oracle and/or its affiliates. All rights reserved– Confidential Oracle Restricted . 35 PERSONALIZED CONTEXTUAL EFFICIENT ACTIONABLE High-Value Digital Experience 17 APPLICATIONS PROCESS BI DATACONTENT Exceed Business Users Expectations
    • 36. Copyright © 2013, Oracle and/or its affiliates. All rights reserved– Confidential Oracle Restricted . 36 Commerce Campaigns
    • 37. Copyright © 2013, Oracle and/or its affiliates. All rights reserved– Confidential Oracle Restricted . 37 PELLA  Leader in designing, manufacturing and installing windows and doors  Goal: Achieve a competitive advantage and increase market share  Today: Live with SOA, ADF, BI, WebCenter, CRM On Demand, E-Business Suite, PeopleSoft – Improved customer satisfaction with real-time consultation requests online – Enabled intuitive self-service portal for dealers/sales – Revolutionized the complete Digital Experience Digital Experience
    • 38. Copyright © 2013, Oracle and/or its affiliates. All rights reserved– Confidential Oracle Restricted . 38 Abu Dhabi Port Company  Manages Abu Dhabi‘s ports and maritime facilities, and developing transformational industrial zones  Goal: Needed a web based unified User Interface to manage all industry content and applications  Today: Live with WebCenter Portal, E-Business Suite and Siebel – Simple to use UI for accessing all enterprise applications by employees and suppliers – Same platform used for accessing construction documents and collaborative functionality Digital Experience
    • 39. Copyright © 2013, Oracle and/or its affiliates. All rights reserved– Confidential Oracle Restricted . 39 BT Retail – Customer Experience  BT is one of the largest telecom services companies in the world and has operations in over 170 countries  Goal: To provide a single online destination for customers to access all their key services  Today: Integrates with Siebel CRM and Real-Time Decisions to provide true Customers Experience – Offers its consumer customers a single experience by replacing previously separate disconnected websites – Increase online engagement – Increase the cross-promotion opportunities across a customer‘s online interactions Digital Experience
    • 40. Copyright © 2013, Oracle and/or its affiliates. All rights reserved– Confidential Oracle Restricted . 40 PLATFORM OPTIMIZATION ENTERPRISE MOBILITY CLOUD & ON PREMISE INTEGRATION BUSINESS PROCESS AGILITY DIGITAL EXPERIENCE ENTERPRISE SECURITY PERFORMANCE & AVAILABILITY The Path Forward: Innovate
    • 41. Copyright © 2013, Oracle and/or its affiliates. All rights reserved– Confidential Oracle Restricted . 41 To Define Your Enterprise Mobile Strategy IT and Business Need to Work Together I need to engage with my customers, 24/7. I need an App for this, FAST! How do I develop Apps quickly, efficiently? How do I connect to back- end systems? Do I build native or hybrid or web? I need a seamless, secure user experience – across any data, and device.
    • 42. Copyright © 2013, Oracle and/or its affiliates. All rights reserved– Confidential Oracle Restricted . 42 Maximize existing IT investments  Develop cross platform & multi channel and multi device applications  Integrate data and services across the Enterprise and Mobile devices  Secure information uniformly across all layers of enterprise and mobile apps  Deploy & Manage cloud and on- premises for multi-channel delivery One Platform, Any App, Any Data, Any Device – Secure Oracle Mobile Platform ON-PREMISE PACKAGED APPLICATIONS CUSTOM APPLICATIONS CLOUD Multi-Channel SECURE DEVELOP INTEGRATE MANAGE DEPLOY ORACLE MOBILE PLATFORM
    • 43. Copyright © 2013, Oracle and/or its affiliates. All rights reserved– Confidential Oracle Restricted . 43 Oracle Mobile Platform One Enterprise Platform, Open, Integrated and Secure Innovation built on top of existing IT architectures Leverage existing developer & IT skills Out of box Oracle Mobile Apps built on Fusion Middleware Consistent security governance for mobile & enterprise One Platform, Any App, Any Data, Any Device – Secure
    • 44. Copyright © 2013, Oracle and/or its affiliates. All rights reserved– Confidential Oracle Restricted . 44  Apps built with Mobile Application Framework run on iOS & Android  Integration with E-Business Suite (or other Oracle Applications) via Application Adapters (in demo we show SOA/EBS Adapter)  Human approvals via BPM for large/complex orders  Content retrieved from WebCenter Content Manager  Security via OWSM, E-Business Suite Security. Extendable to Identity Management  Native device integration – GPS, Google Maps, Calendar and Email Oracle mobile platform for Oracle Applications Oracle Mobile Platform: One Platform, Any App, Any Data, Any Device – Secure Why Oracle AppAdvantage?
    • 45. Copyright © 2013, Oracle and/or its affiliates. All rights reserved– Confidential Oracle Restricted . 45 Customer Success Enterprise Mobility
    • 46. Copyright © 2013, Oracle and/or its affiliates. All rights reserved– Confidential Oracle Restricted . 46 Customer Success  Global leader in fuel logistics  Goal: Provide aviators with Fuel Finder solution, tailored for mobile devices  Solution: SOA, Oracle E-Business Suite – Fuel price comparison, order and purchase, all from one device and the comfort of the cockpit – Available for use while in flight – ADF Mobile in development – Mobile-enabled with anytime, anywhere access to Fuel Finder Enterprise Mobility
    • 47. Copyright © 2013, Oracle and/or its affiliates. All rights reserved– Confidential Oracle Restricted . 47 Customer Success Enterprise Mobility
    • 48. Copyright © 2013, Oracle and/or its affiliates. All rights reserved– Confidential Oracle Restricted . 48 PLATFORM OPTIMIZATION ENTERPRISE MOBILITY CLOUD & ON PREMISE INTEGRATION BUSINESS PROCESS AGILITY DIGITAL EXPERIENCE ENTERPRISE SECURITY PERFORMANCE & AVAILABILITY The Path Forward: Simplify
    • 49. Copyright © 2013, Oracle and/or its affiliates. All rights reserved– Confidential Oracle Restricted . 49  State of Application Security  Five Transformation Principles  The Platform Transformation  Schneider Use Case Highlights
    • 50. Copyright © 2013, Oracle and/or its affiliates. All rights reserved– Confidential Oracle Restricted . 50 State of Application Security today • Monolithic & Fragmented • Proprietary & Inconsistent • Un-auditable & Un-reportable • Costly & Complex
    • 51. Copyright © 2013, Oracle and/or its affiliates. All rights reserved– Confidential Oracle Restricted . 51 • Socially Enabled • Flexible Maintenance • Shared Services • Strategic Security • Scalable Capacity Next State of Application Security
    • 52. Copyright © 2013, Oracle and/or its affiliates. All rights reserved– Confidential Oracle Restricted . 52 The Great Re-Architecture Transform or be Displaced
    • 53. Copyright © 2013, Oracle and/or its affiliates. All rights reserved– Confidential Oracle Restricted . 53 Authorization & Governance Simple Architecture Copyright © 2012, Oracle and/or its affiliates. All rights reserved.53 Secure Mobile & Cloud Social Integration Single Sign-On Five Transformational Principles
    • 54. Copyright © 2013, Oracle and/or its affiliates. All rights reserved– Confidential Oracle Restricted . 54 Fewer Audit Deficiencies Productivity Risk 35% Faster to Manage Roles 73% Cost Savings 48% More Responsive 46% Cost Speed Service Faster User Self-service 30% The Platform Transformation
    • 55. Copyright © 2013, Oracle and/or its affiliates. All rights reserved– Confidential Oracle Restricted . 55 Today A Secure Platform for enterprise, cloud & mobile GOVERNANCE MANAGEMENT SERVICES USER AUTHENTICATION LOCATION DATA EXTREME SCALE LOW TCO INTEGRATED INTEROPERABLE DEVICE AUTHN NAMING SERVICES HOST ACCESS CONTROL AP P THOUSANDS MILLIONS BILLIONS 10s of BILLIONS VIRTUAL DIRECTORY META DIRECTORY LDAP DIRECTORY IDENTITY FEDERATION EXTERNAL AUTHORIZATION ENTERPRISE& WEBSINGLE SIGN-ON MOBILE&SOCIAL SIGN-ON FRAUD DETECTION EMPLOYEES CONTRACTORS & PARTNERS CUSTOMERS & PROSPECTS OPERATING SYSTEMS DIRECTORY SERVICES A P P S APPLICATIONS COMMON REPOSITORY DATABASES SINGLE USER VIEW ACCESS REQUEST ENTITLEMENT CATALOG PRIVILEGED ACCOUNT MANAGEMENT ACCESS CERTIFICATION PRIVILIGED ACCOUNTS USER PROVISIONING CERTIFICATION REVIEW ACCESS REQUEST
    • 56. Copyright © 2013, Oracle and/or its affiliates. All rights reserved– Confidential Oracle Restricted . 56  Situation: 5 year IT Transformation project  Challenge: Increase efficiencies, decrease costs and enable the business  Solution: Oracle e-Biz Suite, CRM, OTM, FMW Components, DB, Identity Management and more, were all part of this project  Result: Simplifying architecture through shared services and technologies  Reduce Cost & Increase Security Schneider National Leverages IDM for Their Next- Generation Applications ENTERPRISE SECURITY
    • 57. Copyright © 2013, Oracle and/or its affiliates. All rights reserved– Confidential Oracle Restricted . 57
    • 58. Copyright © 2013, Oracle and/or its affiliates. All rights reserved– Confidential Oracle Restricted . 58 PLATFORM OPTIMIZATION ENTERPRISE MOBILITY CLOUD & ON PREMISE INTEGRATION BUSINESS PROCESS AGILITY DIGITAL EXPERIENCE ENTERPRISE SECURITY PERFORMANCE & AVAILABILITY The Path Forward: Simplify
    • 59. Copyright © 2013, Oracle and/or its affiliates. All rights reserved– Confidential Oracle Restricted . 59 WHAT DOES IT TAKE TO OPTIMIZE YOUR APPLICATIONS PLATFORM? At Low Cost Built On Open Standards Ease Of Deployment Runtime Excellence Integrated Management Copyright © 2012, Oracle and/or its affiliates. All rights reserved.59
    • 60. Copyright © 2013, Oracle and/or its affiliates. All rights reserved– Confidential Oracle Restricted . 60 Oracle Exalogic and Exadata Together Java EE App. ERP App. SOA CRM App. IDM E20 Custom App. Data Mart CRM Data ERP Data SOA Dehydration Data Ware- house Exabus Exalogic Exadata • Exclusive to Exalogic • Maximum performance, security • Easy to deploy and manage • SQLNet over InfiniBand Application Tier Database Tier Fastest, Easiest Path to Unbeatable Application Performance
    • 61. Copyright © 2013, Oracle and/or its affiliates. All rights reserved– Confidential Oracle Restricted . 61 Run Report Overnight Reconcile Accounts Run Report Overnight Currency Reevaluation Run Report Overnight Allocation of Costs Run Report Overnight Generate Reports Run Report Overnight Manual Journaling Financial Close Business Benefits Faster Financial Close Serial Processes Time-Consuming, Report Runs Can Run into Next DayOracle Engineered Systems Enable Multiple Virtual Closes Virtual Close • Reconcile • Currency • Allocation • Reports • Journaling Virtual Close • Reconcile • Currency • Allocation • Reports • Journaling Virtual Close • Reconcile • Currency • Allocation • Reports • Journaling Financial Close Time Saved to Run ―What If‖ Scenarios
    • 62. Copyright © 2013, Oracle and/or its affiliates. All rights reserved– Confidential Oracle Restricted . 62 Accelerate Application Deployment on Exalogic Pre-configured Exalogic VM Templates for Applications Install in Minutes Traditional Installation Process Days Oracle VM Template Oracle VM Template Oracle VM Template Exalogic VM Templates System Test & Validation Build & Deploy Full Package Apply Patches & Updates Install Oracle Application Install hardware & prerequisites Deployment Time Saved
    • 63. Copyright © 2013, Oracle and/or its affiliates. All rights reserved– Confidential Oracle Restricted . 63 Customer Success  Second oldest University in Australia, ranked consistently among top universities in the world  Goal: Business transformation including platform refresh and new data center rollout  Today: High performance Exalogic & Exadata platform on integrated infrastructure—Currently runs E-Business Suite, Integration and Identity Management – 3 Million+ Logins in 3 Months – 5 seconds maximum Response Time for All Transactions in Portal – 20% savings by reusing data services when building new applications Platform Optimization
    • 64. Copyright © 2013, Oracle and/or its affiliates. All rights reserved– Confidential Oracle Restricted . 64 Why Oracle AppAdvantage?  Achieve extreme performance, reliability & scalability for Oracle Applications  6X faster application provisioning, so you can seize market opportunities faster  Reduce risk and protect IT investments  Lower TCO via integrated applications-to-disk management  Enjoy one-stop, industry-leading support from Oracle Differentiators for Platform Optimization with Oracle Exalogic
    • 65. Copyright © 2013, Oracle and/or its affiliates. All rights reserved– Confidential Oracle Restricted . 65 PLATFORM OPTIMIZATION ENTERPRISE MOBILITY CLOUD & ON PREMISE INTEGRATION BUSINESS PROCESS AGILITY DIGITAL EXPERIENCE ENTERPRISE SECURITY PERFORMANCE & AVAILABILITY The Path Forward: Simplify
    • 66. Copyright © 2013, Oracle and/or its affiliates. All rights reserved– Confidential Oracle Restricted . 66 Rising Demand on Business Applications Data Volumes Resource Usage User Response Time Web 2.0 Application Users Field Service & Sales Integration With Other Corporate Applications
    • 67. Copyright © 2013, Oracle and/or its affiliates. All rights reserved– Confidential Oracle Restricted . 67 Ad-Hoc Queries on OLTP Degrade Performance Data Volumes Resource Usage User Response Time Web 2.0 Application Users Field Service & Sales Integration With Other Corporate Applications Allowing Ad-hoc Reporting Against OLTP Systems Increases Resource Usage and Drive-up User Reponses Time
    • 68. Copyright © 2013, Oracle and/or its affiliates. All rights reserved– Confidential Oracle Restricted . 68 Maximize Performance by Offloading Queries • Oracle GoldenGate moves data with sub-seconds latency to reporting instance • No performance degradation for source system • Real-time data available in an optimized reporting server • GoldenGate‘s heterogeneity allows to offload to cost effective platform • Can be combined with Oracle Data Integrator for complex transformations Available for: E-Business Suite, PeopleSoft, ATG, Siebel CRM, JD Edwards, and more Reduce Overhead with Real-Time Data Integration with GoldenGate Real-Time Change Data Feed
    • 69. Copyright © 2013, Oracle and/or its affiliates. All rights reserved– Confidential Oracle Restricted . 69 • Improved overall performance of Oracle E-Business Suite by removing overhead incurred by ad-hoc reporting. • Increased execution times for ad-hoc reporting. • Continued use of existing production systems until fully depreciated, saving Herbalife millions of dollars Real-Time Data Integration to ODS Customer Example: Herbalife Offloading Queries from Oracle E-Business Suite using GoldenGate
    • 70. Copyright © 2013, Oracle and/or its affiliates. All rights reserved– Confidential Oracle Restricted . 70 Maximum Availability During Upgrade & Migration • Upgrade your app using a parallel environment synched without business interruption • Minimize risk with failback option to the old system, or phased migration with active- active database replication • Certified for Siebel CRM, JD Edwards, Billing Revenue Management upgrades • Continuous operations during DB, OS, HW migrations for E-Business Suite and others Real-Time Data Replication with Oracle GoldenGate for Zero Downtime Real-Time Change Data Feed Optional Failback or Active-Active
    • 71. Copyright © 2013, Oracle and/or its affiliates. All rights reserved– Confidential Oracle Restricted . 71 • Zero database and application downtime during major Siebel CRM upgrade to version 8. 1 • Migrated 700,000 lines of customized code and 25 terabytes of data within the regular functional release window of just seven hours • Minimized risk with failback option Application and Database Upgrade without Downtime Customer Example: BT Zero Downtime Siebel CRM Upgrade
    • 72. Copyright © 2013, Oracle and/or its affiliates. All rights reserved– Confidential Oracle Restricted . 72 Why Oracle AppAdvantage in Performance & Availability Differentiators  Improve performance by offloading queries and reducing workload  Reduce cost by extending the lifetime of IT investments  Enhance insight into operations by using an optimized reporting environment with real-time data  Ensure high availability by upgrading and consolidating your systems without interrupting business  Modernize your systems with minimized risk via failback or phased migration options
    • 73. Copyright © 2013, Oracle and/or its affiliates. All rights reserved– Confidential Oracle Restricted . 73

    ×