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"Oracle's Cloud Computing Strategy - Your Strategy, Your Cloud, Your Choice" - Rafał Szafulera, Cloud Computing Solution Leader, Oracle Polska

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Oracle Day 2013

Oracle Day 2013

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  • Martin Dhlamini30 min.
  • Currently in 10 days we produce the same amount of data as we did from the beginning of mankind to the year 2003.
  • Among our customers, private cloud adoption is increasing significantly. No surprise.In a survey we ran in August 2012, we found that 37% of customers already have a private cloud. One year prior in August 2010, 29% said they had a private cloud. This is a 28% increase.Public cloud adoption increased from 14% to 26%, a 90% increase.It’s clear that both private and public cloud adoption are increasing rapidly. Private cloud adoption is significantly higher than public cloud adoption, but the rate of increase is higher for public clouds. Our survey results are consistent with findings from various analyst firms.This rapid adoption of private and public clouds is broad based across organizations of different sizes, industries and regions of the world.Optional:This is based a survey of customers conducted by the IOUG, the Independent Oracle Users’ Group. Because these are IOUG members, they are primarily Oracle customers. ss folks. The level of the respondent varies from IT admin to CIO/CTO.
  • Surveydetails: Q: What type of private platform and infrastructure (PaaS and IaaS) cloud services is or will your organization be providing?(Please select all that apply). Result: percentage of thosewhoansweredYes to individualcategoriesvsTotal Responded to this question. Example: 67 selectedYes for „Appserver as a service” in 2012 vs 132 whoanswered Q.One last important finding:Our customers are adopting Platform-as-a-Service significantly more than Infrastructure-as-a-Service. As you can see from this graphic, the platform level services, such as app server, database, identity, are more prevalent than the infrastructure level services, such as raw compute, storage and dev/test (which is IaaS because it’s primarily the use of virtualization technology to share dev/test hardware).The rise of PaaS is something that others in the industry have also observed, but this survey really gives us quantitative evidence of this. When you think about the reasons for this, it makes sense. PaaS provides higher level of standardization, component re-use and sharing, with lower levels of heterogeneity, complexity and cost. PaaS also enables faster development, because developers can leverage the platform instead of re-inventing the wheel themselves. In contrast, IaaS enables sharing of hardware and some cost savings in hardware, power, cooling and data center space, but it does nothing to minimize high cost of managing the heterogeneous, complex and brittle environments above the hardware layer.
  • Here are 3 examples of customers have implemented Private PaaS, driven by the need to consolidate multiple apps onto standardized platforms, and seen significant benefits. All 3 are from the financial services space.Credit Suisse has 3 clouds, 2 at the PaaS layer and 1 at the computing/IaaS layer. They have a Java cloud based on Oracle WebLogic, a Database cloud based on Oracle Database, and also an Infrastructure cloud based on SPARC/Solaris servers. They built a self-service interface for users. Over the last 7 years, they have aggressively consolidated hundreds of applications onto a standard PaaS, and they have achieved significant cost savings, power reductions and actually improved availability as well.Commonwealth Bank of Australia has also aggressively standardized and consolidated onto Oracle Database. Their IT department offers 3 different tiers of service, depending on the requirements of the application (mission-critical enterprise versus departmental or “garden variety”), but they really try to put all applications onto one of these 3 tiers, then charge the user departments back for the amount of the shared service used. They are in the next phase of their evolution, moving to Exadata machines which offer even greater consolidation efficiency and performance. You can see dramatic cost savings of 50% and utilization improvements.Deutsche Bank has also consolidated multiple apps onto a PaaS cloud based on Oracle Database, again with lower cost, power and deployment times.
  • We believe that enterprises are on a JOURNEY to cloud computing. Most will EVOLVE their current IT infrastructure to become more “cloud-like” – to become a better internal service provider to the lines of business, BUs, departments – to provide greater agility and responsiveness to business needs, higher quality of service in terms of latency & availability, and lower costs and higher utilization. This evolution will take time. Not only is the available technology evolving and advancing, but enterprises are also working on the new policies and processes needed. In many cases, the technical building blocks for cloud computing are available in advance of enterprise readiness, so we think that enterprises will evolve towards the right at different rates. The first step that many enterprises are taking is to move from a “Silo’ed” environment to a consolidated or virtualized environment. Most datacenters still have dedicated silo’s where each application runs on its own middleware, database, servers and storage. Each silo is sized for peak load, so there’s inherently a lot of excess capacity built in. Each silo is also different, leading to complexity and high costs to manage. Many organizations are moving from these silos to a virtual environment with shared services, dynamic provisioning and standardized configurations or appliances. This trend is very strong right now. Probably 80-90% of the companies I talk to are doing some form of consolidation right now, but they may be doing in only a portion of their datacenter, maybe 20-30%, so there’s more to do.<CLICK>From here, enterprises can evolve to a self-service private cloud with automated scaling (called policy-based resource management on the chart) and chargeback. Not every application benefits from self-service and elastic scalability, but some do, so enterprise are figuring that out and moving those first. Some organizations are not ready to implement full self-service, since that requires new policies and processes to be defined, and they may prefer allocation to pay-per-use chargeback models. There may be other challenges including gaining cross-organizational support, creating the business case and funding model, and various cultural issues.<CLICK>At the same time, Public Clouds are also evolving…various types of Service Providers and traditional ISVs are morphing to become SaaS, PaaS and IaaS providers. There are hundreds today, and adoption is proceeding at a rapid pace. But these providers are most often very specialized and isolated, and it’s difficult for customers to change providers.<CLICK>Ultimately, we think the evolution will move to “hybrid clouds” where a single application can span both private and public clouds and is managed in a federated manner. For this to happen, there need to be standards for interoperability and portability, and there needs to be technology to support such interoperability. We believe this hybrid model is the likely path for most of our customers.Each organization needs to create its own roadmap plan, and to decide what to move where and when.<CLICK> For many, the first step will be consolidation onto a shared platform and/or shared infrastructure. Then extending to a private PaaS or IaaS by adding self-service, policy-based scaling, metering/chargeback, etc. And use public clouds when the available offerings meet the requirements of the application.
  • Consolidation means moving multiple applications onto pooled or shared computing resources. You have a very strategic decision here. You can move onto shared, standardized platforms or shared infrastructure.<CLICK>Consolidating at the infrastructure level is typically done using virtualization technologies to share compute servers, and it can be done without standardization of the software stack. Sharing hardware enables you to run at higher utilization rates, which delivers cost savings from using less total hardware, power, cooling and data center space. However, the software stacks are unchanged, which means you still have the cost and complexity of these heterogeneous software stacks.<CLICK>Consolidating at the platform level means standardizing on a common Middleware and/or Database architecture for multiple or all applications. This standardization reduces the heterogeneity of applications, which is the real driver of complexity and cost. At the same time, a standardized platform speeds development of new applications.As the IOUG survey and customer examples show, more of our customers are consolidation at the PaaS level. Although it’s more difficult to standardize, but customers are doing it because there’s more value to do it, in terms of cost, efficiency and speed.
  • Because we see customers adopting cloud in so many different ways, our goal is to offer customers with choice and a broad set of products and services.Our strategy is:First, to provide products to help customers build, deploy and manage private clouds, as well as different options for public cloud services.Second, to deliver a wide range of offerings spanning SaaS applications, PaaS including middleware and database, and IaaS including servers, storage, networking and associated OS and virtualization software.Third, to enable solutions that enable customers to adopt cloud at a pace that fits their business. We find that customers vary a lot in terms of how rapidly they wish to move to clouds and to what extent they wish to move to clouds. We enable customers to evolve and transform to cloud at whatever pace makes sense for their business.So what exactly are Oracle’s offerings for cloud computing?....
  • Here is a map of all the cloud solutions Oracle has to offer.On the left, you can see our products to help customers build and operate private clouds. We offer cloud applications, cloud platform, cloud infrastructure, and cloud management.On the right, you can see the services we offer, including our Managed Cloud Services and the new Oracle (public)Cloud.
  • Add New in title
  • Summary of 12c cloud features:- MultiTennancy. - Easier RACdeployment - flexibility of assigning ASM role (Automatic Storage Managment).- Moving between RAC container and non-RAC (single instance) conteiner in 12c is just to unplug and plug the PDB.- EasyUpgrade = install 12c binary, start DB in upgrade mode in new binary, then you need to upgrade datadictionary to match the new version. In 12c = I can keep the data dictionary of 11gr2. Upgrading is easier. Instance: ismemory + background processes. DB: this is what is on disc -both Confi data and User data.PDB: we can have one instance working with multipleDBs (PDBs). In 12c Configdata+redu logs is one file -> on theCONTAINER DBlevel. User data -> is in individualPDB
  • Gartner: Definition of Fabric Computing: A set of compute, storage, memory and IO joined through fabric interconnect and a software to configure and manage them.“Engineered Systems” are a key part of Oracle’s overall strategy and a key part of Oracle’s cloud computing strategy.Exadata, Exalogic and the T4 SPARC SuperCluster are examples of Oracle’s Engineered systems.” They are made up of hardware and software designed to work together for extreme performance, security and manageability, and they are delivered to the customer in a pre-integrated and pre-configured manner. Oracle Exadata is a database machine, and Oracle Exalogic Elastic Cloud is a machine optimized for Java execution in the middle tier. Both are based on Intel x86 processors. SuperCluster is a new engineered system based on the T4 SPARC processor and Solaris, and can optionally run the Exadata storage software and Exalogic software.All 3 of these offer an order of magnitude improvement in performance and efficiency, making them ideal target platforms for mixed workload database and middle tier consolidation. They offer rapid deployment since they are pre-integrated and pre-configured by Oracle, not by you or your SI. And they are offer lower TCO because they can reduce the total hardware and complexity of your environment.While you can of course use Oracle Database and Oracle Fusion Middleware software running on other hardware, we consider Engineered Systems to be the ideal building blocks for private and public PaaS. They have the best performance and TCO in the market.
  • Engineered Systems hardware & support for a monthly feeOracle IaaS extends Cloud offerings by providing Engineered System hardware deployed on-premise for a monthly fee. Oracle IaaS provides many of the advantages of cloud computing like pay-as-you-go pricing (OPEX vs APEX), elastic scalability on-demand, and greatly reduced management of hardware infrastructure.Systems eligible for IaaS include:Exadata (except for 1/8 Rack)Exadata Storage Expansion RacksExalogicSPARC SuperClusterExalyticsSun ZFS Storage ApplianceOn PremiseSince Oracle IaaS is deployed on premise, behind the customer’s firewall, customers get the highest level of control and security, enabling them to configure their system to comply with internal or regulatory requirements.Elastic Compute Capacity on Demand (CoD)Oracle IaaS also offers Elastic Compute Capacity on Demand which allows customers to elastically scale environments up and down:For handling peak workloadsCoD cores are either all enabled or all disabled togetherCannot enable just a subset of cores in the systemFor High AvailabilityIf a node fails, CoD cores can be enabled to replace the failed cores at no charge until the failed node is repairedOne of the key advantages is that customers only pay for the months when the CoD core are enabled.NOTE: Capacity on Demand (CoD) IS available for Exadata, Exalogic, Exalytics and SPARC SuperCluster but IS NOT available for Exadata Storage Expansion Racks and Sun ZFS Storage Appliance.Oracle Platinum and PlatinumPlus ServicesLastly, to ensure the highest level of reliability, security, and performance, Oracle IaaS includes advanced support services at no extra cost: NOTE: Platinum and PlatinumPlus Services ARE available for Exadata (including Exadata Storage Expansion Racks), Exalogic, and SPARC SuperCluster but ARE NOT available for Exalytics or Sun ZFS Storage Appliance.Platinum ServicesEnhanced support levels: 5 Minute Fault Notification 15 Minute Restoration or Escalation to Development 30 Minute Joint Debugging with Development Oracle Engineers perform quarterly patching and updates including database patchingPlatinumPlus ServicesAdvanced Reliability, Security, and Performance Services Quarterly automated assessmentsof Oracle IaaS systems Identify system performance issues, security and compliance issues, reliability issues, and deviations from best practices Provide guidance on hot to correct the issues discovered
  • Please do not delete this slides, we are obliged to present these due to the sponsoring with Intel.Intel and Oracle have collaborated together for more than 20 years to optimised Oracle software to run best on Intel ArchitectureIntel have a team of engineers sat onsite at Oracle working hand in hand with Oracle developers. Starting at the top of the spiral and working around to the rightOracle provide feedback into Intel’s next generation chip designs and we then work together to build those chips into Oracle’s serversOracle use Intel’s compilers and software development tools when developing there software and we have teams of people working on Oracle Operating systems – OVM, Solaris x86 and OLEAs well as for the database, fusion middle wear and applicationsThe final result is a machine like Exadata that is optimised at every level, from silicon to machine for performance, energy efficiency and reliability
  • Please do not delete this slides, we are obliged to present these due to the sponsoring with Intel.We work together to meet the growing demands of IT such as readiness for cloud computing, Big Data and mobility. Intel has focused on improving the processor that lies at the heart of a next generation data center, so that we can deliver amazing experiences to end-users. We have ongoing focused efforts to help ensure those experiences are secure and optimized.
  • Only Oracle offers a complete suite of integrated services that include applications as a service, platform as a service, and infrastructure as a service – eliminating the data and business process fragmentation that come with cloud silos.Oracle Cloud Application Services include enterprise resource planning (ERP) services, human capital management (HCM) services, talent management services, sales and marketing services, customer experience services, planning and budgeting services, and financial reporting services. In addition, the application services are now integrated with Oracle Cloud Social Services, allowing organizations to transform their corporate business processes and systems using social capabilities.Oracle Cloud Social Services portfolio includes Oracle Social Marketing Services, Oracle Social Engagement and Monitoring Services, Oracle Social Network, Oracle Social Sites, and Oracle Data & Insight Services.Oracle Cloud Platform Services portfolio includes Database Service, Java Service, and Developer Server and will include Mobile Services, Collaboration Services, Analytics Services and Application Store. Oracle Cloud Infrastructure Services portfolio includes Oracle Storage Service and Oracle Messaging Service.
  • Because we see customers adopting cloud in so many different ways, our goal is to offer customers with choice and a broad set of products and services.Our strategy is:First, to provide products to help customers build, deploy and manage private clouds, as well as different options for public cloud services.Second, to deliver a wide range of offerings spanning SaaS applications, PaaS including middleware and database, and IaaS including servers, storage, networking and associated OS and virtualization software.Third, to enable solutions that enable customers to adopt cloud at a pace that fits their business. We find that customers vary a lot in terms of how rapidly they wish to move to clouds and to what extent they wish to move to clouds. We enable customers to evolve and transform to cloud at whatever pace makes sense for their business.So what exactly are Oracle’s offerings for cloud computing?....
  • To assist customers in their transformation and journey to cloud computing, Oracle Consulting provides a number of strategic advisory service, process and change management, and technology implementation services.Oracle Consulting can help you plan your path to cloud.----To take you to Cloud we believe you are going to move through 5 key phases: You are going to start with a architecture and roadmap for the deployment of whatever services/solutions you require. This roadmap will take you on a journey through the Standardization, Consolidation, Automation and Optimization of your IT environment. This approach, the Consulting Cloud Services Framework, is applicable to the deployment of the entire Oracle software and hardware portfolio.Our five fundamental phases or pillars, which you see here: Roadmap, Standardise, Consolidate, Automate, Optimise are very well recognised terminologies on the market. I am sure you have come across a number of projects for customers who are wanting to consolidate their data centre or automate, or optimise their IT environment, standardise their fragmented or heterogeneous systems environment, and trying to build a roadmap for the journey. What is key here is the entry point may be different for each customer, so this is certainly not from left to right in every case. In many cases, customers start by automating and optimising, and then want to standardise and consolidate.The more standard route may be to standardise and consolidate first before seeking optimisation and automation, but in any case because there are multiple entry points, because it’s an iterative process, because it’s multi-dimensional process it’s important that we help at some stage when we are having a discussion with our customers on cloud that we position this in the context of a roadmap.  We can start working with you tomorrow on any of the phases!1) StandardiseIdentify all the current implementations of that solution and then Architect a single solution based on a single version of the product(s)Then upgrade all current implementations to the common version.Then next step is consolidation, but may need to repeat the standardise step for other solutions/platforms/technologies2) Consolidate – Analyse and review all instances running on the same platform version – plan and then carry out the migrationThis may benefit from Migration planning services and deployment of integration products – GoldenGate, ETL tools etc.This step can include deployment and migration to Exalogic and Exadata or the use of OVM and associated services3) AutomateHaving consolidated the application instances we then move to implementing deployment automation that enables the flexibility that cloud computing offersIdentify the deployable units and meta-data, develop the required scripts, and then implement the supporting provisioning tools and workflowThis automation naturally leads to a need for monitoring/metering and opportunities for further optimisationThis phase can include the development of custom automated deployments for OVM images and MW platforms, and perhaps the use of SOA and BPM tooling for workflow 4) OptimizeDeploy tools and dashboards and present usage, Capture the metrics and relate to usage, Adapt pricing to demand and evolve new business modelsThis phase may include the deployment of CRM and billing apps to manage charging for usage
  • Oracle offers complete choiceFor Private Clouds:Start with consolidationAt IaaS layer without standardizationAt PaaS layer with standardizationEngineered Systems are an ideal foundation for consolidation and cloudExtend to private cloudUse EM12c to add self-service, auto-scaling and metering/chargebackUse public cloud where appropriateOracle Managed Cloud ServicesOracle Public Cloud
  • Note to Presenter: for background information about Cloud Odyssey: A Hero’s Quest, please see the one pager that can be downloaded from Global Marketing Kits Portal. Alternatively, contact Sandra Cheevers for more information.------------Cloud Odyssey: A Hero’s Quest is a science fiction movie Oracle is creating and it’s coming soon to a venue near you.If you are interested in finding out more about Oracle’s offerings for Private Cloud, be sure to sign up for one of the Cloud Odyssey: A Hero’s Quest events scheduled to take place from January 2014 onwards. Here you will get the chance to see the full movie, watching the crew of the star cruiser Stratus on their quest to Terranuvem (the cloud planet), as well as hear about how to approach building a on-premise private cloud and the Oracle Private Cloud Products that can be used to support this.Ahead of the events, check out facebook.com/CloudOdysssey for the latest updates and exclusive footage, including the movie teaser released at Oracle OpenWorld.
  • Transcript

    • 1. Oracle Cloud Strategy Your Strategy, Your Cloud, Your Choice Rafał Szafulera ECEMEA Cloud Computing Competency Center
    • 2. Cost Savings 2 Copyright © 2013, Oracle and/or its affiliates. All rights reserved. Flexibility Insert Information Protection Policy Classification from Slide 12 Speed
    • 3. YOUR BUSINESS SO YOU CAN DELIVER OR CONSUME IT AS A SERVICE AND GAIN A COMPETITIVE ADVANTAGE 3 Copyright © 2013, Oracle and/or its affiliates. All rights reserved. Insert Information Protection Policy Classification from Slide 12
    • 4. Reduce Costs by 50% 4 Copyright © 2013, Oracle and/or its affiliates. All rights reserved. Deploy Applications 90x Faster Insert Information Protection Policy Classification from Slide 12 Shift Resources from Maintaining to Innovating
    • 5. 5 Copyright © 2013, Oracle and/or its affiliates. All rights reserved.
    • 6. Cloud Adoption Is Rising 40% 37% Percent of Customers 35% 30% 25% 29% 26% 20% 15% Private Cloud Public Cloud 14% 10% 5% 0% 2010 Source: IOUG ResearchWire member studies on Cloud Computing, conducted in Aug-Sept 2010 and Aug-Sept 2012 6 Copyright © 2013, Oracle and/or its affiliates. All rights reserved. 2012
    • 7. PaaS Outpacing IaaS Application Server as a Service Platform as a Service (PaaS) Private 2010 Identity as a Service 2012 Public 2010 Infrastructure as a Service (IaaS) Compute as a Service 0 0.1 0.2 0.3 0.4 0.5 0.6 Q: What type of private platform and infrastructure (PaaS and IaaS) cloud services is or will your organization be providing? (Please select all that apply). Source: IOUG ResearchWire member studies on Cloud Computing, conducted in Aug-Sept 2010 and Aug-Sept 2012 7 Copyright © 2013, Oracle and/or its affiliates. All rights reserved. 2012
    • 8. Case Study Private PaaS Examples • • Solution: – JAP – Java Application Platform – DHP – Database Hosting Platform – CHP – Compute Hosting Platform – Centralized deployment of 200+ apps – Oracle: • WebLogic Server 10.3 • Oracle Database 11g • Solaris • Sun M-Series/T-Series • Benefits: – 35% reduction in operating costs – 30% reduction in project costs – 44% power consumption avoided in 4 years, while doubling capacity – No downtime incidents in 3 years – Cust Sat increased for all roles • 8 Copyright © 2013, Oracle and/or its affiliates. All rights reserved. Solution: – “Oracle as a Service” PaaS – Consolidate 300 small to medium database environments onto 3 grids – Advanced chargeback model for cost recovery – Oracle: • Oracle Database 11g • Exadata • Challenges – Complex Dev/Test environment setup – Very long release cycles (2+ months) – High CapEx, lack of usage accountability • Solution – Siebel running on virtualized shared environment – Rapid provisioning – Metering and chargeback Benefits: – 40% operating cost improvement • – P&L breakeven in Year 1 – Server utilization: 15%  80% – Time for new projects to get resources drops from 3-4 months to few hours Benefits – 100+ Times Faster to Deploy – Usage Accountability – Better Compliance
    • 9. Roadmap to Cloud Traditional Silos • • • • • Physical Dedicated Static Heterogeneous Separated Consolidated • Virtual • Shared pool of platform & infrastructure • Dynamic • Standardized platform & infrastructure Private Cloud • Self-service • Auto-scaling • Metering & chargeback • Capacity planning Public Cloud • Specialized • Shared • Standardized Hybrid Cloud • Federation across public & private clouds • Interoperability • Cloudbursting Start with consolidation • Extend to private cloud • Use public cloud where appropriate 9 Copyright © 2013, Oracle and/or its affiliates. All rights reserved.
    • 10. Consolidation at PaaS and IaaS Layers Consolidate onto standard, shared and elastically scalable PaaS App App App App App • Standardized PaaS for all applications reduces heterogeneity, cost and complexity • Accelerated new application development • Cost savings from less hardware, power and data center space PaaS App vs. App Consolidate onto shared IaaS without standardization 10 Copyright © 2013, Oracle and/or its affiliates. All rights reserved. App IaaS App • Software stack heterogeneity, cost and complexity persists • No administration (O&M) cost savings • Cost savings from less hardware, power and data center space
    • 11. 11 Copyright © 2013, Oracle and/or its affiliates. All rights reserved.
    • 12. Oracle Cloud Computing Strategy Complete Solutions, Complete Choice Private Cloud Public Cloud SaaS SaaS PaaS PaaS IaaS 12 Copyright © 2013, Oracle and/or its affiliates. All rights reserved. Hybrid Cloud • Management • Security • Integration IaaS
    • 13. Oracle Cloud Solutions – Complete Choice For Enterprise IT & Cloud Providers Applications Applications Managed Cloud Service Cloud Control For Cloud Consumers Oracle Cloud Oracle Cloud Applications Services Platform as a Service SOA Suite & BPM Suite Data Integration & GoldenGate Identity & Access Mgmt WebCenter User Engagement Cloud Application Foundation: WebLogic Server, Coherence, JRockit, Exalogic Elastic Cloud Oracle Database, MySQL, Exadata Database Machine Oracle Cloud Social Services Technology Managed Cloud Service Oracle Cloud Platform Services Engineered Systems Infrastructure as a Service Oracle Solaris Ops Center Oracle Enterprise Manager Oracle Applications Cloud Management Oracle Managed Cloud Services Oracle VM for SPARC (LDom) Solaris Zones Oracle Linux Oracle VM for x86 EXADATA, EXALOGIC, OVCA, SuperCluster Servers, Storage Network Fabric 13 Copyright © 2013, Oracle and/or its affiliates. All rights reserved. Oracle Cloud Common Infrastructure Services
    • 14. 14 Copyright © 2013, Oracle and/or its affiliates. All rights reserved.
    • 15. Traditional Database Architecture Separate Memory and Processes for Each Database ERP Memory Utilized Background Processes CRM Database Files Memory Utilized Background Processes DW Database Files Memory Utilized Background Processes Database Files
    • 16. New Multitenant Architecture Memory and Processes at Multitenant Container Level Only ERP Memory Utilized Background Processes CRM Database Files Memory Utilized Background Processes DW Database Files Memory Utilized Background Processes Database Files
    • 17. New Multitenant Architecture Memory and Processes at Multitenant Container Level Only Memory Utilized Background Processes Multitenant Container Database ERP CRM  Efficient: 6X less hardware, 5X more scalable  Lower operational costs: manage many as one  Transparent: no application changes DW
    • 18. 12c Pluggable Databases vs Separate Databases Highly Efficient: 6x Less H/W Resource, 5x more Scalable OLTP benchmark comparison 20 Separate Pluggable Pluggable databases scaled to over 250 while separate database instances maxed at 50 15 Memory Utilized Only 3GB of memory vs. 20GB memory used for 50 databases 10 5 0 1 10 20 50 80 110 140 170 200 230 250 # Databases
    • 19. Fabric Based Infrastructure  Fundamental shifts in data center design driven by business – “Is platform design my core business?”  Horizontal compute, storage, net work stripes has given way to “Fabric Building Blocks”
    • 20. Exadata, Exalogic, SPARC SuperCluster Extreme Performance, Engineered Systems • Unmatched performance, simplified deployment, lower total cost • Building blocks for consolidation and cloud computing
    • 21. Oracle Infrastructure as a Service (IaaS) On Premise with Capacity on Demand  Engineered Systems hardware & hardware support for a monthly fee  No upfront capital expenditure, OPEX not CAPEX  Usually lower total cost than purchasing system  On Premise  Deploys behind customer’s firewall  Control and visibility over the system  Elastic Compute Capacity on Demand1  For peak workloads and high availability  Pay only when needed  Oracle Platinum and PlatinumPlus Services2  Higher level of support including patching services  Quarterly advisory services for system security, performance, and availability 22 Copyright © 2013, Oracle and/or its affiliates. All rights reserved. 1. 2. Eligible systems include Oracle Exadata, Exalogic, Exalytics and SPARC SuperCluster. Eligible systems include Oracle Exadata, Exalogic, and SPARC SuperCluster.
    • 22. Intel & Oracle Co-Development Cycle Software + Hardware Optimized from Silicon to Machine ARCHITECTURE and INFRASTRUCTURE 20 years of collaboration SYSTEM DESIGNS COMPILERS and TOOLS HARDWARE SOFTWARE XEON® COMPLETE FUSION and APPs OPTIMIZATION 23 Copyright © 2013, Oracle and/or its affiliates. All rights reserved. OPERATING SYSTEM ENABLEMENT DATABASE OPTIMIZATION
    • 23. 25 Copyright © 2013, Oracle and/or its affiliates. All rights reserved.
    • 24. Oracle Private Cloud Products Oracle Enterprise Manager Cloud Stack Management Cloud Lifecycle Management Applications Bespoke Apps Oracle Apps ISV Apps Platform as a Service SOA Suite & BPM Suite Data Integrator & GoldenGate Cloud Application Foundation (WebLogic) Security: Identity Mgmt User Engagement: WebCenter Oracle Database Infrastructure as a Service BusinessDriven Application Management 26 Copyright © 2013, Oracle and/or its affiliates. All rights reserved. Oracle Solaris Oracle Linux Oracle VM for SPARC Solaris Containers Oracle VM for x86 Servers Storage
    • 25. Managing Private Cloud with EM12c Cloud Control Cloud Management functions Plan Optimize • Consolidation Planner • Software Library • Assemblies, Templates and Cloud Blueprints • Self Service provisioning Setup Meter & Charge Applications and Business Services • Security Platform as a Service • Incident Management, monitoring DBaaS • Exadata and Exalogic Management MWaaS Build Infrastructure as a Service Manage • Configuration Management • SLA Management • Capacity Planning • Metering and Chargeback • Support for 16 out of 27 ITIL v3 processes 27 Copyright © 2013, Oracle and/or its affiliates. All rights reserved. Test Monitor Deploy
    • 26. 28 Copyright © 2013, Oracle and/or its affiliates. All rights reserved.
    • 27. Oracle Cloud: Complete Suite of Integrated Services Application Services Global Human Resources Talent Management Service Database Social Engagement & Monitoring Social Network Database Backup Java Mobile Infrastructure Services 29 Marketing Social Marketing Social Services Platform Services Sales Copyright © 2013, Oracle and/or its affiliates. All rights reserved. Developer Object Storage Compute Identity Enterprise Resource Planning Enterprise Performance Management Social Data & Insight Cloud Marketplace Business Intelligence
    • 28. 30 Copyright © 2013, Oracle and/or its affiliates. All rights reserved.
    • 29. Oracle Cloud Computing Strategy Complete Solutions, Complete Choice Private Cloud Public Cloud SaaS SaaS PaaS PaaS IaaS 31 Copyright © 2013, Oracle and/or its affiliates. All rights reserved. Hybrid Cloud • Management • Security • Integration IaaS
    • 30. ECEMEA Cloud Computing Competency Center & Oracle Consulting Cloud Services Optimize Automate Consolidate Standardize Roadmap Define strategy and roadmap for Cloud Define a single solution for a given problem Reduce the footprint of deployed applications Increase automation and reduce manual tasks for managing IT Achieve new operational models & greatest efficiency Oracle Consulting helps you plan your path to cloud computing 32 Copyright © 2013, Oracle and/or its affiliates. All rights reserved.
    • 31. Proces migracji do Cloud Wsparcie wdrożenia Migracja i rozbudowa Strojenie Testy wydajnościowe Wymiarowanie Zbieranie danych o konfiguracji © 2010 Oracle Corporation - Skuteczność - Powtarzalność - Minimalizacja przestoju
    • 32. Testy wydajnościowe © 2010 Oracle Corporation
    • 33. Podsumowanie wykonanej migracji Dla wybranej bazy źródłowej Niedostępność • Przełączenie 1 godzina • Testy merytoryczne 3 godziny Proaktywne działania w czasie monitorowania wydajności • W czasie wsparcia przeniesienia na Exadata: 0 • W czasie partycjonowania: 4 © 2010 Oracle Corporation
    • 34. Oracle Cloud Computing: Complete Choice Recommendations 1. Develop a cloud strategy and roadmap that’s right for you 2. For private clouds, start with consolidation 3. Extend to self-service private cloud 4. Use public cloud if requirements are met 36 Copyright © 2013, Oracle and/or its affiliates. All rights reserved.
    • 35. Calling All Heroes! Visit the Cloud Odyssey Facebook page to learn how you can join the crew! https://www.facebook.com/CloudOdyssey
    • 36. oracle.com/cloud www.facebook.com/OracleCloudComputing @OracleCloudZone 38 Copyright © 2013, Oracle and/or its affiliates. All rights reserved. #oraclecloud
    • 37. Graphic Section Divider 39 Copyright © 2013, Oracle and/or its affiliates. All rights reserved. Insert Information Protection Policy Classification from Slide 12
    • 38. 40 Copyright © 2013, Oracle and/or its affiliates. All rights reserved.

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