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Oracle WebCenter 11g - Philipp Weckerle, Oracle
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Oracle WebCenter 11g - Philipp Weckerle, Oracle

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    Oracle WebCenter 11g - Philipp Weckerle, Oracle Oracle WebCenter 11g - Philipp Weckerle, Oracle Presentation Transcript

    • 1 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
    • Of Consumers, Participators,Experience and SuccessThe Web in a User Experience WorldPhilipp Weckerle 2 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
    • It is all aboutPEOPLE
    • It is all aboutEXPERIENCE
    • THIS ISKATIE 5 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
    • KATIECOULD BE YOUR CUSTOMER,YOUR BUSINESSPARTNER ORYOUR EMPLOYEE 6 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
    • WHAT DOES SHE EXPECT IN A GREAT EXPERIENCE? CONSISTENT VOICE CONNECTED INTERACTIONS PERSONALIZED JOURNEY EFFICIENT SERVICE REWARDING RELATIONSHIP7 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
    • Communication is changing !DIRECT FORMAL REMOTE ONLINE MOBILE SOCIAL
    • The (brief) History ... Of The InternetCERN releases the Pizza Hut offers online Google receives The .com “World Wide Web” ordering through their funding. web site. bubble burst! 1989 1992 1993 1994 1995 1998 1999 2000First commercial dial- “Mosaic for X” is the AuctionWeb is WiFI is standardized up internet offering. most widely used launched, later graphical browser becoming eBay. Amazon.com is born. 9 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
    • The (brief) History ... Of The InternetApple launches the YouTube is launched. Mobile Data, for the What`s next ? iTunes Store first time, exceeds mobile voice traffic. 2001 2003 2004 2005 2006 2009 2012/13 ...Wikipedia is launched. Google launches Twitter & Facebook are Mobile access will Gmail. launched exceed stationary access. 10 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
    • 11 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
    • The Web ... Not Only World Wide Anymore Internet  Usage  -­‐  Overview   Poland   EU   %  Popula:on   Worldwide   0   10   20   30   40   50   60   70  12 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
    • The Web ... Not Only World Wide Anymore 25.000.000   20.000.000   2000   15.000.000   2005   10.000.000   2010   5.000.000   0   Poland  13 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
    • The Web ... Always Online, Always Mobile Fixed broadband penetration and mobile broadband penetration for EU countries, January 201114 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
    • 15 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
    • 16 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
    • 17 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
    • 18 Copyright © 2012, Oracle and/or its affiliates. All rights reserved. Insert Information Protection Policy Classification from Slide 8
    • 19 Copyright © 2012, Oracle and/or its affiliates. All rights reserved. / Image Source: http://www.flickr.com/photos/matturick/4770355554/sizes/z/in/photostream
    • 20 Copyright © 2012, Oracle and/or its affiliates. All rights reserved. Insert Information Protection Policy Classification from Slide 8
    • The (Business)World is changing Personalization Multi-Channel Mobile Consumization Social Self-Service21 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
    • Focus on Improving the User Experience Customers Partners Employees22 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
    • How Do You Engage Customers? Provide “Facebook-like” experience Engage consistently across their preferred channels Offer a personalized experience Innovate via online customer service23 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
    • How Do You Engage Partners? Optimize information access via any device Provide self-service & visibility into processes Tighten relationship through collaborative tools Develop and grow a partner community24 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
    • How Do You Engage Employees? Provide anytime, anywhere access Offer intuitive tools & experiences Enable them to easily find expertise and knowledge internally Improve their efficiency and effectiveness25 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
    • CROSS-CHANNEL INTERACTIONSBUILDING (CUSTOMER) RAPPORT BY CONNECTING EVERY INTERACTION “CUSTOMER” MASTER26 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
    • OPTIMIZED DIGITAL EXPERIENCESFOR UNIQUE DEVICE CAPABILITIES27 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
    • OPTIMIZE OPERATIONSQUICKLY IDENTIFY AND RESPOND TO OPPORTUNITIES AND CHALLENGES Empower users with insight & tools to quickly respond to what’s working and what’s not Fashionista Attribute: Anonymous Visited Shoes Category28 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
    • CROSS-CHANNEL ORCHESTRATIONIMPROVE ORDER ACCURACY AND DELIVERY EXECUTION ACROSS CHANNELS Smartphone Bundle Supplier #1 Supplier #2 Supplier #329 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
    • Common Tools & Technologies UsedCOMPOSITE APPLICATIONS COLLABORATION WEB EXPERIENCE MANAGEMENT MASH-UPS WIKIS DISCUSSION FORUMS PORTALS RSS INSTANT MESSAGING TAGGING BLOGS WEB CONFERENCING SOCIAL NETWORKINGACTIVITY STREAMS WEBSITES FILE SHARING CONTENT MANAGEMENT 30 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
    • 31 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
    • Situation COST This causes significant challenges in terms of constantly growing efforts and cost, declining brand and content control, and immense hurdles for Corporate rolling out new global Website AGILITY initiatives or campaigns.32 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
    • IDENTIFY ACTIONABLE PATTERNS, FIND HIDDEN OPPORTUNITIES33 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
    • REAL-TIME RECOMMENDATIONSLEVERAGE WHAT YOU KNOW. ANTICIPATE WHAT CUSTOMER WANT34 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
    • Transforming the (Marketing) User Experience Encourage Self-Service35 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
    • Increase the Customer Experience Web Experience Management Increase Customer Loyalty with Personalized Online Experiences •  Quickly create, deploy, target and measure multi-channel online marketing •  Deliver enterprise connected, optimized and content rich websites •  Extend brand engagement and web presence to mobile and social channels36 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
    • Intuitive User Experiences Navigation Social Search Transactions Navigation Documents Business Intelligence Documents Transactions Social Search Business Intelligence Information37 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
    • Transforming to a Social Business Adapting to achieve betterbusiness results In a continually connected, global environment38 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
    • 8.900.000+ Facebook Users in Poland39 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
    • Optimize Operations Composite Applications & Mash-Ups Drive Innovation with Portals and Composite Applications •  Provide users with intuitive portals and websites with integrated application content •  Easily assemble new composite applications using prebuilt library of reusable components •  Access relevant content faster with personalized solutions and integrated social tools40 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
    • The Information Explosion Documents, Images, Voice, Video, IM, Email…41 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
    • Rationalize Content Silos ECM as a Shared Service42 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
    • Optimize Information Enterprise Content Management Optimize Information Access with Content Management •  Remove content silos and update most current documents, images and rich media files •  Manage end-to-end content lifecycle from creation to records management and archiving •  Automate business processes with pre-built enterprise application integrations43 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
    • Socialize – Business-Style CRM HCM Custom App Content Defined Teams App Information Experts ERP Self Forming Teams3rd Party App New Contract Escalation Distribution Team Project New Hire 44 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
    • Connect Anywhere Anytime45 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
    • Optimize Collaboration Social Networking for the Enterprise Enhance Productivity with Contextual Collaboration •  Oracle Social Network drives enterprise collaboration through natural Conversations •  Fully integrated social tools including blogs, wikis, ratings, tagging, reviews, polls and forums •  Social enterprise building blocks to enable end-users to build effective & collaborative communities46 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
    • INNOVATE!
    • & Innovating the Coffee Retail Experience48 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
    • Expense Reporting49 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
    • Project & Team Collaboration50 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
    • Attempts to Innovate or – at least – respond COBBLE  TOGETHER   TIME  INTENSIVE   RATIONALIZE   HIGH  INTEGRATION  COSTS   RESOURCE  INTENSIVE   GOVERNANCE   COMPATIBILITY  ISSUES   DOES  NOT  SCALE   ENTERPRISE  FIT  51 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
    • Toolbox or Multi-Tool52 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
    • Modular Universal Platform53 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
    • With Best Of Breed Tools54 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
    • Oracle WebCenter The User Engagement Platform for Social Business Oracle Fusion Middleware Oracle WebCenter is the user Oracle WebCenter User Engagement Platform engagement platform for social business - Connecting people and Sites Web Experience Portal Composite Applications information Management & Mash-Ups •  Improve customer loyalty with personalized online experiences •  Drive innovation with portals and composite Social Content applications Social Networking Enterprise Content & Collaboration Management •  Enhance productivity with contextual collaboration •  Optimize information access with content management55 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
    • INNOVATIONIS SUCCESS!
    • Philipp Weckerle Oracle Fusion Middleware Competence Center Web & Mobile Technologies philipp.weckerle@oracle.com +43 1 33777 527 +43 664 8103 527 blogs.oracle.com/oracleaustria www.oracle.com57 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
    • @pweckerl58 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
    • 59 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.