Oracle’s strategy has always been about making IT simpler so you can focus on innovationWe have built the broadest and deepest portfolio of best in class products in the industry We engineer these products to work together and deliver fully integrated solutions -- from cloud applications with native social, mobile, and analytics technology to engineered systems We have invested in the most complete cloud in the industry, making it possible to bypass IT complexity altogetherFinally, we offer customer experience, operational excellence and analytic solutions for different industries>> CLICK<<
Oracle led the integrated stack category in 2011 and has actually extended its share lead in this area in 2012 to achieve a share of 44.8% for the full year and up to 56.8% in 2Q13.”Gartner has published a market share report for the hardware portion of Integrated Systems that shows Oracle a leader in the category that aligns with Engineered Systems, and with a lead position in the entire broad market as defined by Gartner (source: “Data Center Hardware Integrated Systems, 2Q13,” December 12, 2013, Adrian O’Connell).The integrated systems market is growing strongly, with revenue increasing 51.2% year overyear in 2Q13, but it accounted for only 5.0% of the data center hardware total in 2012.Definitions:Integrated Stack Systems: Server, storage and network hardware integrated with application software to provide appliance or appliance-like functionality. This is the only category where application functionality like database, or application server is tightly integrated into the system and most closely aligns with Oracle’s Engineered Systems products, with the exception of SPARC SupeCluster. Teradata, IBM PureApplication System, and HP AppSystems are also in this category.Integrated Infrastructure Systems: Server, storage and network hardware integrated to provide shared compute infrastructure. There is no predefined application software layer in this category. VCE, and IBM PureFlex, and systems from Hitachi are located here. SPARC SupeCluster is the only system from Oracle put into this category. Integrated Reference Architectures: Products in which a predefined, presized set of components is designated as options for an integrated system whereby the user and/or channel can make configuration choices between the predefined options. There is no pre integrated hardware or software: just a set of instructions/specifications on how to construct a system. Oracle has no products in this category.Note that the Integrated Stack category provides much more value to customers since the application is tightly integrated with the hardware.
The next section of the presentation focus on 3 modernisation initiativesDatabase as a serviceBig Data & AnalyticsCloud
1) VMs can do a good job reducing server sprawlVirtual Machines actually increase software sprawlStill have hundreds of databases and OS’s to maintain, backup, patch, upgrade, monitor, optimizeManaging and optimizing database performance is even harder when databases are deployed on VMsVMs add an additional software layer to manage: VMEasy VM deployments using templates promote even more software sprawlVMs typically avoided for production workloads due to IO and Performance concerns2) Start to rely on Database technologyTypically standardise onOperating SystemDatabase VersionsEach Database will still require its own memory, processing etc.3) More reliance on database technologyIncreased standardisationOperating SystemDatabase VersionEach Database workload can share resources - memory, processing etc.
Schemas downside is: not app transparent, no isolation
Turkcell is the largest mobile phone operator in Turkey, with twice as many subscribers as the nearest competitor.In 2010, Turkcell’s business intelligence agility was throttled by the performance of its data warehouse platform. Using a large Unix SMP system and 10 racks of high-end storage, the average report took almost 30 minutes to complete, and 50,000 reports were being run monthly. That’s when Turkcell invested in a full rack Exadata Database Machine and, applying Exadata’s hybrid columnar compression, converted a 250 TB data warehouse into a 25 TB compressed data warehouse on Exadata, enjoying a 10x speedup in the average report, which completed in less than 3 minutes. In 2013, Turkcell decided to consolidate more databases onto Exadata, and invested in two full rack Exadata X2-2 systems, holding 600 TB of raw data compressed to 60 TB. The original Exadata system now holds 400 TB of raw data compressed to 40 TB, for a total of 1 Petabyte of raw data on Exadata.In addition to the 10x performance improvement in their reporting, Turkcell freed up 900 TB of tier-1 storage for other uses, reduced overall IT admin costs by 20%, and shrunk the footprint of their data center, including power consumption, by 80%.
The problem is now even greater as the business wants to leverage new data sourcesThe largest growth in data comes from “unstructured” data like those listed hereMuch of this data is “sparse”, meaning there is a very low signal to noise ratio. Its mostly noise.Is it worth the trouble to model and load all this data into a traditional structured data store if most of it is useless?You need a tool, a platform that can work with both your Big Data and transactional data sources. We need to find ways of integrating all that new data into traditional enterprise architectures so we can make decisions based on all available data sets. The goal is an integrated architecture: Don’t try to explore data in silos but have an integrated approach to unlock the real value.How? Oracle Data Integrator (ODI) has been around for a long time. It has a proven track record, is reliable, scalable and can integrate Hadoop/MapReduce with your datawarehouse and transactional data stores.
Big Data is not a solution, market or even a particular technology. Big data is the datafication of every activity in business government, and even private life. As result, we are on the cusp of a massive transformation thanks to the Big Data phenomenonand we are seeing this happen everywhere.We’re seeing this happen with the datafication of our thoughts and opinions. For example, in just one minute, Facebook users share over half a million pieces of content (Source: http://www.visualnews.com/2012/06/19/how-much-data-created-every-minute/)The datafication of things through sensors collecting information from cars, medical devices, stop lights, and factory equipment. “a single jet engine can generate 10TB of data in 30 minutes. With more than 25,000 airline flights per day, the daily volume of just this single data source runs into the Petabytes.” http://www.oracle.com/us/products/database/big-data-for-enterprise-519135.pdfEven the natural world is being datafied through the use of satellite imagery and climate sensing devicesWe’ve been datafying enterprise processes for decades. Now we’re datafying personal life activities, too. You no longer have to go to the bank to deposit a check; you can use your phone. Running on the treadmill at the gym? Chances are good you might be wearing a heart-rate monitor or a Nike Fuel Band to track your physical activitySources:*Datafication is a term coined by Ken Cukier, data editor at The Economist, and Viktor Mayer-Shönberger in their excellent book,Big Data: A Revolution That Will Transform How We Live, Work, And Think.
All this new data holds tremendous power and potential to change the way our organizations do businessWhether it be capturing the thoughts and opinions of our customers to create better marketing campaignsUsing sensors to manage buildings, capital equipment, and improve maintenance and service costsOr streamlining processes based on new data insights, the possibilities are endless
But there is a fundamental problem…The problem is the world’s ability to produce data has outstripped most organizations’ ability to use it. Let’s take the airlines industry, data is very important to airlines that publish an average of half a million fares every day, and update them four times per day.Most have large analytics teams, with dozens of operations research analysts.But even with a large team dedicated to analytics, they throw away their fleet operational data every day because it’s so big there’s nowhere to put it and analyze it(Source: a presentation by Jim Diamond, Managing Director of Operations & Research at American Airlines. Given at the Evanta CIO event in Dallas, TX 6/7/13)The same is true for many businesses: the information they need to improve products and services already exists, they’re just not quite sure how to use it.To that point, Oracle Sponsored an EIU Big Data Study which showed that Only 12% of executives feel they understand the impact data will have on their organizations over the next three years.http://www.oracle.com/webapps/dialogue/ns/dlgwelcome.jsp?p_ext=Y&p_dlg_id=13367869&src=7634271&Act=143Executives today can’t even use the data that is currently available to them. 53%* of them [*(AberdeenGroup – January 2012, survey of 247 executives - Data Management for BI – Big Data, Bigger Insight, Superior Performance)] feel that too much critical information is being delivered too late. Data Integration can help you get one view of your data, one version of the truth, to make the best possible decisions.
Mobile Devices are the new PC. Growth has outpaced PC’s by 5x and recently (sept 2012), the Financial Times reported that 67% ofprofessionals use a mobile device for work.We are now in a world of always being connected. Regardless of Industry, Regardless of profession: Nurses, sales people, maintenance staff all want access to information on their mobile device. Beyond the board room, mobile access to information has greatest potential onthe front line – the front line of decision making. [Click]Unfortunately many organization’s IT departments are scrambling to retrofit current IT investments to be ready for this trend. While security is paramount, many haven’t even developed a mobile device management policy. We suspect this will change rapidly in the coming year as accessing business analytics via mobile becomes a key initiative for most organizations.
Look at these projections. The pundits believe that benefits are extraordinary. Imagine being told that a technology can increase your net profit margin by 60%. Amazing. [Segue]So, as architects and IT planners, are you ready to go to your executive team and say that you are ready to make this happen?
Any questions on any of the following slides or further information needed, please feel free to contact AnjaLoether, Business Development Manager EMEA, Data Integration Solutions on firstname.lastname@example.org or ++44 77 95 95 2083
So you have acquired an Engineered System or are thinking about buying – What important data related questions do you really need to consider?Data Integration solutions are heterogeneous, that means they can work with many different sources, not just Oracle (legacy systems, DB2, Microsoft, Teradata, Sybase... and many more)You have limited data loading options (from conventional ETL, using custom scripts, etc.). Unlike any other competitive solutions, all these tools run on Exadata and only Oracle Data Integration Solutions are certified to run on Engineered Systems . That allows you to remove middle-tiers and increase data management performance.Only ODI (Oracle Data Integrator) can run on Exadata for best data loading performance (bulk loading). GoldenGate fully supports Exadata, too for real-time feeds. Then…Once your data is on the Engineered System, Data Integration tools will help you to address questions such as How do you transform your data within an Engineered System? Or How do you ensure an Engineered System is Continuously Available? Which we will cover in the next couple of slides.You can also extract data from an Engineered System into other system – again there is a similar flexibility to the targets we deliver to; the same heterogeneity aspects we looked at when we looked at data sources.
What could be coveredKey elements of an optimized datacenterIn order to have a Transformation that can become a platform for innovation you need to work on 3 area.Reduced Cost: Consolidation, Centralized Manageability, Control, OptimisationReduceRisk: Reduce deployment risk, downtime risk, security risk, vendor lock-in riskIncrease Agility: Improve overall application performance, not just individual components. Availibility, Flexibility
[Note:There is a Forrester report on 167% ROI – very powerful reading]Turkcell achieved 167% ROI after 9 months by implementing an E-LT architectureWe’ve seen 7X on average but as high as 20X Performance improvement using Data Integrator on Exadata.The combined solution helped the company decrease data preparation time for data mining from 27–29 days to 2–3 days That improvement is worth a lot – usually with telcos (or other business with monthly data) you need to wait till the end of a billing cycle,Take almost a month to prepare the dataRun the reporting/BI/segmentationMake a decision Run a campaign for a customer segment - - - > by that time, the customer who was a high risk for churn, is long gone…
- ODI has a complete CDC publish-subscribe model, ensures data not removed from staging until processed by all subscribers
ODI certified to run on Exadata
Not only reduces downtime, but also reduces risk, with failback option or full active-activeAs mentioned Oracle Exadata provides the right consolidation architecture for private cloud computing. Oracle Data integration products enable database consolidation and migration into Private Database Clouds and Oracle Exadata seamlessly and without interrupting business operations.A major concern in database consolidation efforts is the downtime as many of the business critical applications cannot take downtime due to major impact on business operations, SLAs and revenue. Oracle GoldenGate enables fast bi-directional transaction replication that supports Oracle to Oracle, different Oracle versions, and Non-Oracle to Oracle updates in real time. With this capability our customers are able to phase in the deployment of new database versions and new applications without taking downtime. By using vertical or horizontal stripes of their data on different database instances, a rolling upgrade process becomes possible. This is a great way to minimize the risk during the consolidation process. Oracle Data Integrator provides initial load and data transformation for database migration and consolidation . It allows migrations to cloud with trusted data as it delivers data validation, cleansing, matching and merging.
In addition to enabling database consolidation, Oracle GoldenGate and ODI deliver solutions for migration to Exadata from appliances such as Netezza, Teradata ad IBM DB2. I should add that GoldenGate is the only product that can capture changed data from Teradata in real time and therefore delivers unique zero downtime migration solution. It also supports IBM DB2 z series for zero downtime migration to Exadata.Using Oracle data integration for such migrations allows to build a repeatable and automatible process. As mentioned before phased migration option is also very valuable to minimize risks. As we will discuss in more detail in the coming slides, ODI and GG have variety of capabilities for enterprise data integration and replication needs therefore they are not project based tools but highly maintainable products that can be used as a standard part of the platform as a service approach.
Oracle’s Strategy:Best of breed technology at every layer of the stack. All the way from hardware to apps. Let’s our customers choose our products a la carte to work in a high level of enterprise fit, open at every turn. And customers can work with our products in an IBM – or insert any vendor name – environment. We want to be the best at everything we do in those heterogeneous environment and we’re lined up from engineering to sales to make that happen.In addition, we vertically integrate these piece parts to deliver extreme performance and extreme TCO. And we can help our customers save money and drive performance at the same time.The vertical integration story is an incremental story – not a substitute story. We deliver this to customers in a series of choices from a delivery perspective: on-premise, cloud, hybrid. Their choice.We’re open. Heterogeneous environment. Vertically integrated environment. Full deployment choices. We spend billions in R&D to give customers that choice. We’re a one-stop shop, or leverage our piece parts – customers can pick the best of them to fit into their environment.Push hard for the integrated stack, but it’s important that we have the position of open, best of breed, customer choice.In a nutshell, here’s our story:When we say that Oracle hardware and software is engineered to work together, this refers to the fact that we are the only vendor that offers customers a complete hardware and software stack, from apps, to diskWe design our technology specifically for this stack. It’s fined tuned and optimized between, within and across the layers It provides better performance, reliability, security, upgradeability manageability, and supportability built in, and far better than our customers can build for themselves Too many organizations spend their time cobbling together IT components, creating a complex, hard-to-manage IT environment that drains resources and brain powerWith Oracle, customers dump the complexity that holds back their progress, replacing it with IT simple enough to change the gameInstead of focusing all of their technology and expertise on managing complex IT, they can focus on the innovation that defines performance in their operations, like better understanding market diversity and developing new products and services to meet those market needs. When IT is simple, it fuels innovation – and innovation fuels successThat’s our message – and no other vendor today can deliver choices for simple IT like Oracle can.
IDC has released its Integrated Infrastructure and Platform Tracker for Calendar Q3 (Source: IDC “Integrated Infrastructure and Platforms Tracker,” Q3 2013, December 2013). It shows that Oracle has a clear lead in the Integrated Platform category, and is the overall leader in the entire tracker, over the last year. The IDC, tracker, which Oracle just recently purchased, divides Integrated Systems, currently into two categories: Integrated Platform Systems and Integrated Infrastructure Systems. The definitions are as follows:Integrated Platform Systems These consist of multiple pre-integrated subsystems such as server, networking, and storage sold as a single sku. However, they are sold with additional pre-integrated packaged software and customized system engineering optimized to enable such functions as application development software, databases, testing, and integration tools (e.g., BI, content management, database, and app server middleware). The software portion is excluded. This includes Oracle Exa products, IBM’s PureApplication, HP’s AppSystem, and Fujitsu Integrated System HA Database Ready. Integrated Infrastructure Systems These consist of multiple pre-integrated subsystems such as server, networking, and storage sold as a single sku. However, they are designed for general-purpose, distributed workloads that support a wide range of workloads that are likely to have differing performance profiles. Integrated infrastructure systems may be built as a complete system, with support and infrastructure resources provided by a single technology vendor or as a partnership between multiple technology vendors. Examples of integrated infrastructure systems include: IBM's PureFlex, Dell's Active Systems, Fujitsu's DI Blocks, HP's CloudSystem/VirtualSystem, VCE's Vblock, Cisco's and NetApp'sFlexPod, Hitachi's Unified Compute Platform.
Large scale consolidation of 5 x IBM p 570 systems, 1 x IBM p 650 system, IBM fast storage, 12x Sun Fire V240s, and 1x Hitachi HDS NSC55 (136 disks)
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