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Engineered Systems Overview

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  • Oracle’s strategy has always been about making IT simpler so you can focus on innovationWe have built the broadest and deepest portfolio of best in class products in the industry We engineer these products to work together and deliver fully integrated solutions -- from cloud applications with native social, mobile, and analytics technology to engineered systems We have invested in the most complete cloud in the industry, making it possible to bypass IT complexity altogetherFinally, we offer customer experience, operational excellence and analytic solutions for different industries>> CLICK<<
  • Oracle led the integrated stack category in 2011 and has actually extended its share lead in this area in 2012 to achieve a share of 44.8% for the full year and up to 56.8% in 2Q13.”Gartner has published a market share report for the hardware portion of Integrated Systems that shows Oracle a leader in the category that aligns with Engineered Systems, and with a lead position in the entire broad market as defined by Gartner (source: “Data Center Hardware Integrated Systems, 2Q13,” December 12, 2013, Adrian O’Connell).The integrated systems market is growing strongly, with revenue increasing 51.2% year overyear in 2Q13, but it accounted for only 5.0% of the data center hardware total in 2012.Definitions:Integrated Stack Systems: Server, storage and network hardware integrated with application software to provide appliance or appliance-like functionality. This is the only category where application functionality like database, or application server is tightly integrated into the system and most closely aligns with Oracle’s Engineered Systems products, with the exception of SPARC SupeCluster. Teradata, IBM PureApplication System, and HP AppSystems are also in this category.Integrated Infrastructure Systems: Server, storage and network hardware integrated to provide shared compute infrastructure. There is no predefined application software layer in this category. VCE, and IBM PureFlex, and systems from Hitachi are located here. SPARC SupeCluster is the only system from Oracle put into this category. Integrated Reference Architectures: Products in which a predefined, presized set of components is designated as options for an integrated system whereby the user and/or channel can make configuration choices between the predefined options. There is no pre integrated hardware or software: just a set of instructions/specifications on how to construct a system. Oracle has no products in this category.Note that the Integrated Stack category provides much more value to customers since the application is tightly integrated with the hardware.
  • The next section of the presentation focus on 3 modernisation initiativesDatabase as a serviceBig Data & AnalyticsCloud
  • 1) VMs can do a good job reducing server sprawlVirtual Machines actually increase software sprawlStill have hundreds of databases and OS’s to maintain, backup, patch, upgrade, monitor, optimizeManaging and optimizing database performance is even harder when databases are deployed on VMsVMs add an additional software layer to manage: VMEasy VM deployments using templates promote even more software sprawlVMs typically avoided for production workloads due to IO and Performance concerns2) Start to rely on Database technologyTypically standardise onOperating SystemDatabase VersionsEach Database will still require its own memory, processing etc.3) More reliance on database technologyIncreased standardisationOperating SystemDatabase VersionEach Database workload can share resources - memory, processing etc.
  • Similar h/w: conventional 2CPUx6, Exadata 2CPUx8Fixed 8GB SGA Redo: conventional flash disk, Exadata flash hybridConventional 2.5x slowerConventional response diesConventional response is unstableExadata flat
  • Schemas downside is: not app transparent, no isolation
  • Turkcell is the largest mobile phone operator in Turkey, with twice as many subscribers as the nearest competitor.In 2010, Turkcell’s business intelligence agility was throttled by the performance of its data warehouse platform. Using a large Unix SMP system and 10 racks of high-end storage, the average report took almost 30 minutes to complete, and 50,000 reports were being run monthly. That’s when Turkcell invested in a full rack Exadata Database Machine and, applying Exadata’s hybrid columnar compression, converted a 250 TB data warehouse into a 25 TB compressed data warehouse on Exadata, enjoying a 10x speedup in the average report, which completed in less than 3 minutes. In 2013, Turkcell decided to consolidate more databases onto Exadata, and invested in two full rack Exadata X2-2 systems, holding 600 TB of raw data compressed to 60 TB. The original Exadata system now holds 400 TB of raw data compressed to 40 TB, for a total of 1 Petabyte of raw data on Exadata.In addition to the 10x performance improvement in their reporting, Turkcell freed up 900 TB of tier-1 storage for other uses, reduced overall IT admin costs by 20%, and shrunk the footprint of their data center, including power consumption, by 80%.
  • The problem is now even greater as the business wants to leverage new data sourcesThe largest growth in data comes from “unstructured” data like those listed hereMuch of this data is “sparse”, meaning there is a very low signal to noise ratio. Its mostly noise.Is it worth the trouble to model and load all this data into a traditional structured data store if most of it is useless?You need a tool, a platform that can work with both your Big Data and transactional data sources. We need to find ways of integrating all that new data into traditional enterprise architectures so we can make decisions based on all available data sets. The goal is an integrated architecture: Don’t try to explore data in silos but have an integrated approach to unlock the real value.How? Oracle Data Integrator (ODI) has been around for a long time. It has a proven track record, is reliable, scalable and can integrate Hadoop/MapReduce with your datawarehouse and transactional data stores.
  • Big Data is not a solution, market or even a particular technology. Big data is the datafication of every activity in business government, and even private life. As result, we are on the cusp of a massive transformation thanks to the Big Data phenomenonand we are seeing this happen everywhere.We’re seeing this happen with the datafication of our thoughts and opinions. For example, in just one minute, Facebook users share over half a million pieces of content (Source: http://www.visualnews.com/2012/06/19/how-much-data-created-every-minute/)The datafication of things through sensors collecting information from cars, medical devices, stop lights, and factory equipment. “a single jet engine can generate 10TB of data in 30 minutes. With more than 25,000 airline flights per day, the daily volume of just this single data source runs into the Petabytes.” http://www.oracle.com/us/products/database/big-data-for-enterprise-519135.pdfEven the natural world is being datafied through the use of satellite imagery and climate sensing devicesWe’ve been datafying enterprise processes for decades. Now we’re datafying personal life activities, too. You no longer have to go to the bank to deposit a check; you can use your phone. Running on the treadmill at the gym? Chances are good you might be wearing a heart-rate monitor or a Nike Fuel Band to track your physical activitySources:*Datafication is a term coined by Ken Cukier, data editor at The Economist, and Viktor Mayer-Shönberger in their excellent book,Big Data: A Revolution That Will Transform How We Live, Work, And Think.
  • All this new data holds tremendous power and potential to change the way our organizations do businessWhether it be capturing the thoughts and opinions of our customers to create better marketing campaignsUsing sensors to manage buildings, capital equipment, and improve maintenance and service costsOr streamlining processes based on new data insights, the possibilities are endless
  • But there is a fundamental problem…The problem is the world’s ability to produce data has outstripped most organizations’ ability to use it. Let’s take the airlines industry, data is very important to airlines that publish an average of half a million fares every day, and update them four times per day.Most have large analytics teams, with dozens of operations research analysts.But even with a large team dedicated to analytics, they throw away their fleet operational data every day because it’s so big there’s nowhere to put it and analyze it(Source: a presentation by Jim Diamond, Managing Director of Operations & Research at American Airlines. Given at the Evanta CIO event in Dallas, TX 6/7/13)The same is true for many businesses: the information they need to improve products and services already exists, they’re just not quite sure how to use it.To that point, Oracle Sponsored an EIU Big Data Study which showed that Only 12% of executives feel they understand the impact data will have on their organizations over the next three years.http://www.oracle.com/webapps/dialogue/ns/dlgwelcome.jsp?p_ext=Y&p_dlg_id=13367869&src=7634271&Act=143Executives today can’t even use the data that is currently available to them. 53%* of them [*(AberdeenGroup – January 2012, survey of 247 executives - Data Management for BI – Big Data, Bigger Insight, Superior Performance)] feel that too much critical information is being delivered too late. Data Integration can help you get one view of your data, one version of the truth, to make the best possible decisions.
  • Mobile Devices are the new PC. Growth has outpaced PC’s by 5x and recently (sept 2012), the Financial Times reported that 67% ofprofessionals use a mobile device for work.We are now in a world of always being connected. Regardless of Industry, Regardless of profession: Nurses, sales people, maintenance staff all want access to information on their mobile device. Beyond the board room, mobile access to information has greatest potential onthe front line – the front line of decision making. [Click]Unfortunately many organization’s IT departments are scrambling to retrofit current IT investments to be ready for this trend. While security is paramount, many haven’t even developed a mobile device management policy. We suspect this will change rapidly in the coming year as accessing business analytics via mobile becomes a key initiative for most organizations.
  • Look at these projections. The pundits believe that benefits are extraordinary. Imagine being told that a technology can increase your net profit margin by 60%. Amazing. [Segue]So, as architects and IT planners, are you ready to go to your executive team and say that you are ready to make this happen?
  • Any questions on any of the following slides or further information needed, please feel free to contact AnjaLoether, Business Development Manager EMEA, Data Integration Solutions on anja.loether@oracle.com or ++44 77 95 95 2083
  • So you have acquired an Engineered System or are thinking about buying – What important data related questions do you really need to consider?Data Integration solutions are heterogeneous, that means they can work with many different sources, not just Oracle (legacy systems, DB2, Microsoft, Teradata, Sybase... and many more)You have limited data loading options (from conventional ETL, using custom scripts, etc.). Unlike any other competitive solutions, all these tools run on Exadata and only Oracle Data Integration Solutions are certified to run on Engineered Systems . That allows you to remove middle-tiers and increase data management performance.Only ODI (Oracle Data Integrator) can run on Exadata for best data loading performance (bulk loading). GoldenGate fully supports Exadata, too for real-time feeds. Then…Once your data is on the Engineered System, Data Integration tools will help you to address questions such as How do you transform your data within an Engineered System? Or How do you ensure an Engineered System is Continuously Available? Which we will cover in the next couple of slides.You can also extract data from an Engineered System into other system – again there is a similar flexibility to the targets we deliver to; the same heterogeneity aspects we looked at when we looked at data sources.
  • What could be coveredKey elements of an optimized datacenterIn order to have a Transformation that can become a platform for innovation you need to work on 3 area.Reduced Cost: Consolidation, Centralized Manageability, Control, OptimisationReduceRisk: Reduce deployment risk, downtime risk, security risk, vendor lock-in riskIncrease Agility: Improve overall application performance, not just individual components. Availibility, Flexibility
  • [Note:There is a Forrester report on 167% ROI – very powerful reading]Turkcell achieved 167% ROI after 9 months by implementing an E-LT architectureWe’ve seen 7X on average but as high as 20X Performance improvement using Data Integrator on Exadata.The combined solution helped the company decrease data preparation time for data mining from 27–29 days to 2–3 days That improvement is worth a lot – usually with telcos (or other business with monthly data) you need to wait till the end of a billing cycle,Take almost a month to prepare the dataRun the reporting/BI/segmentationMake a decision Run a campaign for a customer segment - - - > by that time, the customer who was a high risk for churn, is long gone…
  • - ODI has a complete CDC publish-subscribe model, ensures data not removed from staging until processed by all subscribers
  • ODI certified to run on Exadata
  • Not only reduces downtime, but also reduces risk, with failback option or full active-activeAs mentioned Oracle Exadata provides the right consolidation architecture for private cloud computing. Oracle Data integration products enable database consolidation and migration into Private Database Clouds and Oracle Exadata seamlessly and without interrupting business operations.A major concern in database consolidation efforts is the downtime as many of the business critical applications cannot take downtime due to major impact on business operations, SLAs and revenue. Oracle GoldenGate enables fast bi-directional transaction replication that supports Oracle to Oracle, different Oracle versions, and Non-Oracle to Oracle updates in real time. With this capability our customers are able to phase in the deployment of new database versions and new applications without taking downtime. By using vertical or horizontal stripes of their data on different database instances, a rolling upgrade process becomes possible. This is a great way to minimize the risk during the consolidation process. Oracle Data Integrator provides initial load and data transformation for database migration and consolidation . It allows migrations to cloud with trusted data as it delivers data validation, cleansing, matching and merging.
  • In addition to enabling database consolidation, Oracle GoldenGate and ODI deliver solutions for migration to Exadata from appliances such as Netezza, Teradata ad IBM DB2. I should add that GoldenGate is the only product that can capture changed data from Teradata in real time and therefore delivers unique zero downtime migration solution. It also supports IBM DB2 z series for zero downtime migration to Exadata.Using Oracle data integration for such migrations allows to build a repeatable and automatible process. As mentioned before phased migration option is also very valuable to minimize risks. As we will discuss in more detail in the coming slides, ODI and GG have variety of capabilities for enterprise data integration and replication needs therefore they are not project based tools but highly maintainable products that can be used as a standard part of the platform as a service approach.
  • Oracle’s Strategy:Best of breed technology at every layer of the stack. All the way from hardware to apps. Let’s our customers choose our products a la carte to work in a high level of enterprise fit, open at every turn. And customers can work with our products in an IBM – or insert any vendor name – environment. We want to be the best at everything we do in those heterogeneous environment and we’re lined up from engineering to sales to make that happen.In addition, we vertically integrate these piece parts to deliver extreme performance and extreme TCO. And we can help our customers save money and drive performance at the same time.The vertical integration story is an incremental story – not a substitute story.  We deliver this to customers in a series of choices from a delivery perspective: on-premise, cloud, hybrid. Their choice.We’re open. Heterogeneous environment. Vertically integrated environment. Full deployment choices. We spend billions in R&D to give customers that choice. We’re a one-stop shop, or leverage our piece parts – customers can pick the best of them to fit into their environment.Push hard for the integrated stack, but it’s important that we have the position of open, best of breed, customer choice.In a nutshell, here’s our story:When we say that Oracle hardware and software is engineered to work together, this refers to the fact that we are the only vendor that offers customers a complete hardware and software stack, from apps, to diskWe design our technology specifically for this stack. It’s fined tuned and optimized between, within and across the layers It provides better performance, reliability, security, upgradeability manageability, and supportability built in, and far better than our customers can build for themselves Too many organizations spend their time cobbling together IT components, creating a complex, hard-to-manage IT environment that drains resources and brain powerWith Oracle, customers dump the complexity that holds back their progress, replacing it with IT simple enough to change the gameInstead of focusing all of their technology and expertise on managing complex IT, they can focus on the innovation that defines performance in their operations, like better understanding market diversity and developing new products and services to meet those market needs. When IT is simple, it fuels innovation – and innovation fuels successThat’s our message – and no other vendor today can deliver choices for simple IT like Oracle can.
  • IDC has released its Integrated Infrastructure and Platform Tracker for Calendar Q3 (Source: IDC “Integrated Infrastructure and Platforms Tracker,” Q3 2013, December 2013). It shows that Oracle has a clear lead in the Integrated Platform category, and is the overall leader in the entire tracker, over the last year. The IDC, tracker, which Oracle just recently purchased, divides Integrated Systems, currently into two categories: Integrated Platform Systems and Integrated Infrastructure Systems. The definitions are as follows:Integrated Platform Systems  These consist of multiple pre-integrated subsystems such as server, networking, and storage sold as a single sku. However, they are sold with additional pre-integrated packaged software and customized system engineering optimized to enable such functions as application development software, databases, testing, and integration tools (e.g., BI, content management, database, and app server middleware). The software portion is excluded. This includes Oracle Exa products, IBM’s PureApplication, HP’s AppSystem, and Fujitsu Integrated System HA Database Ready. Integrated Infrastructure Systems  These consist of multiple pre-integrated subsystems such as server, networking, and storage sold as a single sku. However, they are designed for general-purpose, distributed workloads that support a wide range of workloads that are likely to have differing performance profiles. Integrated infrastructure systems may be built as a complete system, with support and infrastructure resources provided by a single technology vendor or as a partnership between multiple technology vendors. Examples of integrated infrastructure systems include: IBM's PureFlex, Dell's Active Systems, Fujitsu's DI Blocks, HP's CloudSystem/VirtualSystem, VCE's Vblock, Cisco's and NetApp'sFlexPod, Hitachi's Unified Compute Platform.
  • Large scale consolidation of 5 x IBM p 570 systems, 1 x IBM p 650 system, IBM fast storage, 12x Sun Fire V240s, and 1x Hitachi HDS NSC55 (136 disks)
  • Transcript

    • 1. Engineered Systems Overview Zbigniew Swoczyna In association with
    • 2. Copyright © 2013, Oracle and/or its affiliates. All rights reserved.2 The following is intended to outline our general product direction. It is intended for information purposes only, and may not be incorporated into any contract. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions. The development, release, and timing of any features or functionality described for Oracle’s products remains at the sole discretion of Oracle.
    • 3. Copyright © 2013, Oracle and/or its affiliates. All rights reserved.3
    • 4. Copyright © 2013, Oracle and/or its affiliates. All rights reserved.4
    • 5. Copyright © 2013, Oracle and/or its affiliates. All rights reserved.5 Integrated Solutions IndustriesBest In Class Oracle Strategy: Making IT simpler Cloud
    • 6. Copyright © 2013, Oracle and/or its affiliates. All rights reserved.6 Simplify IT With Engineered Systems × Multiple Vendors × Delivered in Pieces × Assembled on Site × One-Off Configuration × Tested By You × Painful Maintenance Cycles Highest Risk Lowest Risk  One Vendor  Delivered Intact  Factory Assembled  Standard Configuration  Tested Together by Oracle  Simpler Maintenance Cycles
    • 7. Copyright © 2013, Oracle and/or its affiliates. All rights reserved.7 Benefits of This Approach PROFITS Faster Time to Value Reduce Risk SHIFT COSTS TO PROFITS  Slash project costs  Focus on innovation  Shift budget to new projects  Support more clients  Process more transactions  Accelerate projects  Consolidate IMPROVE TIME TO VALUE  Beat your “Go Live” date by months not days  Add new businesses, anytime  Add new capabilities, when you need them  Offer new products & services before the competition REDUCE RISK  Shrink number of IT vendors  Avoid H/W scheduling delays  Minimize H/W integration  Get rid of “finger pointing”  Avoid “all nighters”  Ensure system availability
    • 8. Copyright © 2013, Oracle and/or its affiliates. All rights reserved.10 Apps Optimization SaaS Key Modernization Initiatives Information Arch. Big Data & Analytics Database Private Cloud DBaaS
    • 9. Database as a Private Cloud DBaaS
    • 10. Copyright © 2013, Oracle and/or its affiliates. All rights reserved.12 Traditional Database Service Deployments  In the past, new database services were deployed using dedicated servers and databases – Was the only practical way to ensure good QoS  The number of dedicated database systems constantly grew, creating server and software sprawl – Caused high costs for labor, hardware, and software – Hundreds of servers, databases, and OS’s to maintain, backup, patch, upgrade, monitor, optimize  Complexity of provisioning dedicated services made new solutions slow to deploy Dedicated Databases Caused Server and Software Sprawl Engineering Sales Service Finance Manufacturing Human Resources Marketing IT/Operations
    • 11. Copyright © 2013, Oracle and/or its affiliates. All rights reserved.13 DBaaS Aims Providing cost savings and greater agility • Cost Savings • Shared and pooled resource • Consolidation density is key concern • Standardisation • Dramatic simplification of estate management • Agility • Elasticity • Ability to grow / shrink on-demand • Self-service provisioning • Hours not weeks • Measured service • Chargeback / charge ahead Manufacturing Marketing Human Resources Engineering Sales IT/Operations Finance & Accounting Service DBaaS
    • 12. Copyright © 2013, Oracle and/or its affiliates. All rights reserved.15 DBaaS Platform Must Support  Few to Thousands of Databases – All sizes – All throughputs  Mixed Simultaneous Workloads – OLTP / Web commerce – Reports / Ad hoc queries / Analytics – Data Loads / Backups / Batch – Development / Test  Any SLA requirement  Maximum Security Manufacturing Marketing Human Resources Engineering Sales IT/Operations Finance & Accounting Service Enterprise DBaaS
    • 13. Copyright © 2013, Oracle and/or its affiliates. All rights reserved.16 Best Performing, Lowest Risk Platform for DBaaS  Hundreds of Engineer Years Optimizing and Hardening Exadata end-to-end – Database, OS, drivers, firmware all optimized together – No hidden bottlenecks or failure points – Frees IT talent to focus on business needs  Runs all Existing Oracle Database Workloads  Global Standard deployed at thousands of user sites and Oracle Development, Test, Support, Public Cloud – Oracle supports it ALL - DB to disk – Oracle supports it BEST Engineered, Optimized, Standardized
    • 14. Copyright © 2013, Oracle and/or its affiliates. All rights reserved.20 Path to Deploying DBaaS  Consolidate many dedicated databases on a single Exadata Machine – Get database optimized cloud platform • Best performance, availability, security – End-to-end prioritization of all workloads • Application to DB, network, and storage – Cloud lifecycle management  Convert to pluggable databases as databases upgrade to 12c – Shared physical databases
    • 15. Copyright © 2013, Oracle and/or its affiliates. All rights reserved.21 Turkcell: DW and DB Consolidation Business Objectives  Speed up BI  Lean, green data center  Prepare for big data growth Solution  2010: Replace 11 racks with 1 full-rack Exadata for DW  2013: Add 2 full-rack Exadata for DB consolidation 2 Exadata X2-2 Prod Original V2 Prod/DR/Dev Exadata V2 Data Warehouse Pre-Exadata Data Warehouse Hitachi USP-V 5 Racks EMC DMX-4 5 Racks 2013 • 250 TB Raw Data • 2 Prod Databases • 600 TB Raw / 60 TB Compressed • 16-node RAC Cluster • 25 TB Compressed Benefits Reduced Admin 20% Storage Savings 900 TB 1,000 TB to 100 TB Faster Reports 10X 27 min to 3 min (avg for 50k rpts) “In a word, Oracle Exadata is fantastic. Almost no report takes more than 10 minutes to run, versus hours before. It sounds unreal, but it’s real.” - Power User, Finance Department, Turkcell 80% Less Power 30 m2 Less Space Data Center Cost Savings • 4 Prod, 2 Test Databases • 400 TB Raw/ 40 TB Compressed • 2 RAC Clusters 2010 Backup Restore
    • 16. Big Data & Analytics
    • 17. Copyright © 2013, Oracle and/or its affiliates. All rights reserved.23 695,000 Status updates 510,040 Comments 2,000,000 Search Queries 204,166,667 Emails 571 New Websites The data problem just got a lot bigger Leveraging untapped data for commercial gain
    • 18. Copyright © 2013, Oracle and/or its affiliates. All rights reserved.24 Thoughts Things Processes The Datafication Of Everything In Our Lives…
    • 19. Copyright © 2013, Oracle and/or its affiliates. All rights reserved.25 Thoughts Things Processes Thoughts Things Processes Holds Tremendous Power And Potential
    • 20. Copyright © 2013, Oracle and/or its affiliates. All rights reserved.26 Use Data 12% Executives who feel they understand the impact data will have on their organizations Produce Data Big Problem With Big Data
    • 21. Copyright © 2013, Oracle and/or its affiliates. All rights reserved.27 of staff use a MOBILE device for work CIO Insight: Top Challenges of Enterprise Mobility, 2012 Top Mobility Challenges for CIOs 41% Securing Corporate Information 31% Integrating with other systems 28% Supporting Multiple Devices Mobility Offers a New Promise
    • 22. Copyright © 2013, Oracle and/or its affiliates. All rights reserved.28 Business Impact of Big Data Source: * McKinsey Global Institute: Big Data – The next frontier for innovation, competition and productivity (May 2011) US HEALTH CARE $300 B Increase industry value per year by US RETAIL 60+% Increase net margin by MANUFACTURING –50% Decrease assembly costs by GLOBAL PERSONAL LOCATION DATA $100 B Increase service provider revenue by EUROPE PUBLIC SECTOR ADMIN €250 B Increase industry value per year by “In a big data world, a competitor that fails to sufficiently develop its capabilities will be left behind.” McKinsey Global Institute
    • 23. Copyright © 2013, Oracle and/or its affiliates. All rights reserved.29 Why Oracle ? Unstructured Data Stream | Acquire | Organize Oracle Exadata Oracle Exalytics
    • 24. Copyright © 2013, Oracle and/or its affiliates. All rights reserved.30 Customer Adoption – Thomson Reuters  Thomson Reuters, a leading source of intelligent information for businesses and professionals, discuss the value of Oracle's engineered systems and explains how Oracle Big Data Appliance, Oracle Exadata, and Oracle Exalytics help their business.  http://medianetwork.oracle.com/video/player/1902587015001 Listen why they use Engineered Systems for their Big Data project
    • 25. Copyright © 2013, Oracle and/or its affiliates. All rights reserved.31 Economical Models I More Choice Oracle Infrastructure as a Service (IaaS) Oracle IaaS extends Cloud offerings by providing Engineered System hardware deployed on-premise for a monthly fee with Elastic Compute Capacity on Demand • Exadata IaaS for Database •Including Exadata Storage Expansion • Exalogic IaaS for Apps & Middleware • SPARC SuperCluster IaaS for General Purpose Deployments • Exalytics IaaS for Analytics • Sun ZFS Storage Appliance for Storage Your Data Center Oracle IaaS Oracle Data Center Oracle Cloud and F I R E W A L L
    • 26. The Journey to Engineered Systems Data Integration (DIS)
    • 27. Copyright © 2013, Oracle and/or its affiliates. All rights reserved.34 Engineered Systems – how do you get there? How do you migrate legacy data into an Engineered System? How do you deliver data into an Engineered System, in real-time or batch? How do you extract data from an Engineered System into other systems? How do you ensure an Engineered System is Continuously Available? How do you transform your data within an Engineered System?
    • 28. Copyright © 2013, Oracle and/or its affiliates. All rights reserved.35 Data Integration Can Make A Difference
    • 29. Copyright © 2013, Oracle and/or its affiliates. All rights reserved.36 Client Examples and Use Cases
    • 30. Copyright © 2013, Oracle and/or its affiliates. All rights reserved.37 Customer Example: Turkcell Data Warehousing on Oracle Exadata  Integrated network operations systems to the data warehouse to offer a global reporting solution  Achieved 167% ROI after 9 months by implementing an E-LT architecture  20X Performance improvement using Oracle Data Integrator on Exadata.  The combined solution helped decrease data preparation time for data mining from 27–29 days to 2–3 days High-Performance E-LT for Data Warehousing
    • 31. Copyright © 2013, Oracle and/or its affiliates. All rights reserved.38  Used GoldenGate for a phased migration with more than 12 terabytes of data from heterogeneous legacy systems supporting SaaS integrated marketing offering  Gained the ability to complete the migration in phases, enabling e-Dialog to test the new environment over time  Reduced downtime during the massive migration effort Zero Downtime Migration Customer Example: E-Dialog Business Continuity During Exadata Migration
    • 32. Copyright © 2013, Oracle and/or its affiliates. All rights reserved.44 Conclusion Part
    • 33. Copyright © 2013, Oracle and/or its affiliates. All rights reserved.45 Complete Stack  Best-of-breed  Open  Vertical Integration  Extreme Performance  Engineered Systems Complete Customer Choice  On-premise  Private Cloud  Public Cloud  Hybrid Cloud Oracle Strategy
    • 34. Copyright © 2013, Oracle and/or its affiliates. All rights reserved.46 “Oracle’s share in revenue in the Integrated Platforms category, which includes Oracle Exa products, was 45.6% for the CQ3 2013, and 47.1% for the past year (CQ4 2012 –CQ3 2013). Growth was 21% last quarter over the previous year, according to IDC. Source: : IDC “Integrated Infrastructure and Platforms Tracker,” Q3 2013, December 2013 “IDC has released its Integrated Infrastructure and Platform Tracker for Calendar Q3 (Source: IDC “Integrated Infrastructure and Platforms Tracker,” Q3 2013, December 2013)..”
    • 35. Copyright © 2013, Oracle and/or its affiliates. All rights reserved.47 Engineered Systems & Appliances Portfolio Leadership in Integrated Platform Database Appliance Exadata Database Machine Exalogic Elastic Cloud SuperCluster Exalytics In Memory Machine Big Data Appliance Virtual Compute Appliance ZFS Storage Appliance Backup, Logging, Recovery Appliance
    • 36. Copyright © 2013, Oracle and/or its affiliates. All rights reserved.48 Leading Brands Choose Oracle Engineered Systems
    • 37. Copyright © 2013, Oracle and/or its affiliates. All rights reserved.49
    • 38. Copyright © 2013, Oracle and/or its affiliates. All rights reserved.50 Appendix References
    • 39. Copyright © 2013, Oracle and/or its affiliates. All rights reserved.51 Customer Adoption Video: Atos  Atos SuperCluster  http://link.brightcove.com/services/player/bcpid626 12523001?bctid=2916059390001&playerType=single -social&size=c23
    • 40. Copyright © 2013, Oracle and/or its affiliates. All rights reserved.52 Customer Adoption Video: Agilent  Agilent Exalogic  http://medianetwork.oracle.com/video/player/29026 89626001
    • 41. Copyright © 2013, Oracle and/or its affiliates. All rights reserved.53 CUSTOMER PERSPECTIVE “We chose Oracle Exalogic, Oracle Exadata, Oracle WebLogic Server, and Oracle WebCenter Content over their competitors as Oracle offers stable storage for petabytes of data and high processing speeds. We have cut the time spent each day on document- related work by around 85% and saved up to US$1.1 million in printing costs.” Kang Tae-jin, Manager, General Affairs Team COMPANY OVERVIEW  One of the world’s fastest growing car manufacturers, ranking as the fifth largest in 2013  Employees: 90,000, Revenue: US$112.1 billion CHALLENGES / OPPORTUNITIES  Introduce a smart work environment to improve staff productivity and efficiency  Replace a legacy document system managed by individual staff to improve collaboration  Secure storage of documents containing corporate IP RESULTS  Cut overall time spent each day on document-related work by approximately 85%  Saved up to US$1M / year in printer, paper & toner costs  Reduced time spent by staff on requesting and receiving documents from supervisors by 50% Case Study: Hyundai Motor Company
    • 42. Copyright © 2013, Oracle and/or its affiliates. All rights reserved.54 CUSTOMER PERSPECTIVE “Through Oracle Exalogic, we expect to obtain good response at the entire system level – hardware/standard software/applications and consolidated administration. Exalogic offers a complete highly available, redundant solution that we were looking for." Marius Ursuti, Chief Information Officer, Banca Transilvania COMPANY OVERVIEW  Leader in the Romanian financial industry and the country’s first bank to be listed on the Bucharest Stock Exchange  Over 1.7 million customers, 500 branches, 6000 employees nationwide and $1.7B in annual gross revenue CHALLENGES / OPPORTUNITIES  Wants to be perceived as technological innovator  Need to rapidly adapt to change  Current IT environment costly to maintain RESULTS  Exalogic/Exadata is the deployment platform for Oracle Core Banking FlexCube UBS, Siebel CRM system, and a WebLogic-based ISV e-banking application.  Scaling banking card transactions without degradation of service. Case Study: Banca Transilvania
    • 43. Copyright © 2013, Oracle and/or its affiliates. All rights reserved.55 Business Results 20:2 System Consolidation Massive Consolidation 2.5x higher peak trades per day, 20x consolidation ratio, 10x reduction in floor space Increased Performance Real World Consolidation Benefits  Immediate capacity with rapid time to deployment  Migration of applications using Solaris containers in zones 2.5x Higher Peak Trades Consolidating Large Scale, Mission-Critical Applications Updated 18 Sept 2013 Oracle Solution  SPARC SuperCluster, Oracle Solaris 11, Oracle VM Server for SPARC  Oracle Database 11gR2, Oracle Active DataGuard Cost Efficiencies 10x reduction in floor space Disaster RecoveryProduction Active DataGuard 11gR2  Increase in peak trading users per day from 200,000 to 500,000 with less than 1 second response times  Scalability of a single half rack systems supports a 30% year over year growth rate with headroom  Built-in HA Solution
    • 44. Copyright © 2013, Oracle and/or its affiliates. All rights reserved.56 SunGard Availability Services Improves Database Performance by 70% and Simplifies IT CUSTOMER PERSPECTIVE “Over the last five or six years, we’ve seen our data grow significantly, putting real stress on our infrastructure. Oracle Exadata and the Sun ZFS Storage Appliance have enabled us to address massive growth, improve performance, and be more responsive to customer requests.” Hal Moretto, Director of Database Platforms COMPANY OVERVIEW • IT operations support provider, keeps businesses’ mission critical information and applications running • Industry: Professional Services • Revenue: US$2 billion CHALLENGES/OPPORTUNITIES • Prepare for continued data growth by simplifying its IT infrastructure, improving storage capacity • Achieving significant space and power savings through existing system consolidation • Provide customers with market-leading disaster recovery and managed IT services SOLUTIONS • Oracle Exadata Database Machine • Sun ZFS Storage 7420 • Sun ZFS Storage 7120 • Oracle Solaris 11 • Oracle E-Business Suite RESULTS • Supported full data recovery in less than an hour • Achieved a 70% performance increase in testing • Gained a highly reliable, faster, and more responsive platform January 2013
    • 45. Copyright © 2013, Oracle and/or its affiliates. All rights reserved.57 Novation Improves Healthcare Supply Chain Analytics Performance and Scalability CUSTOMER PERSPECTIVE "Oracle Exadata Database Machine enables us to process regular hospital transactions much faster and, when coupled with Oracle’s Sun ZFS Storage Appliance, provides around-the- clock availability with minimum maintenance downtime.” Alex Latham, Senior Director, Operational Applications Development COMPANY OVERVIEW • Founded in 1998, a leading healthcare supply chain expertise and contracting company • Industry: Professional Services CHALLENGES/OPPORTUNITIES • Increase database performance speeds, improve backup capabilities to limit system downtime, enhance analytics capabilities, and streamline its back-office infrastructure to accommodate for the rapid transaction volume growth rate • Provide information to hospital and healthcare alliance customers more rapidly while also enhancing internal business analytics SOLUTIONS • Sun ZFS Storage 7420 • Oracle Exadata Database Machine RESULTS • Made data processing times 10 to 15x faster over the legacy solution, while reducing transaction processing times to minutes • Provided analytics more quickly, increased savings and reaction time to market changes • Speed up data back up to 6 terabytes an hour July 2013
    • 46. Copyright © 2013, Oracle and/or its affiliates. All rights reserved.58 Safaricom Limited Cuts Data Storage Costs and Enhances Customer Experience CUSTOMER PERSPECTIVE “Oracle is a true partner for our business. The complete Oracle backup solution we implemented gives us an integrated disk and tape data protection strategy for Oracle Exadata.” Donald Twesiga, Executive Head of IT Operations COMPANY OVERVIEW • One of the leading integrated communications companies in Africa • Industry: Communications • Employees: 3,000 CHALLENGES/OPPORTUNITIES • Enable real-time management of large data volumes • Improve customer relationship quality • Guarantee product and service uptime to maximize customer loyalty and business revenues • Enhance corporate social responsibility credentials SOLUTIONS • Oracle Business Intelligence Suite • Oracle Exadata Database Machine • ZFS Storage Appliance, Oracle Secure Backup • StorageTek SL3000 Modular Library System • Siebel Customer Relationship Management RESULTS • Achieved 50% data compression rates • Reduced the average storage cost per terabyte from $2,000 to $1,000 • Delivered robust real-time reporting • Unified the customer experience across 36 country-wide retail outlets April 2013
    • 47. Copyright © 2013, Oracle and/or its affiliates. All rights reserved.59 Digi-Key Corporation Supports Growth, Processing 3.4 Million Orders Each Year CUSTOMER PERSPECTIVE “Ordinary commodity hardware would have taken us much longer to install than it took to install Oracle Exadata. We were also wowed with the performance of backups to Oracle’s Sun ZFS Storage 7420 and 7320 appliances because, in the case of a system failure or disaster, we are able to retrieve data and be up and running quickly.” Miles Oustad, Manager, Database Services COMPANY OVERVIEW • The fifth largest electronic component distributor in North America • Industry: Industrial Manufacturing • Employees: 2,500 Revenue: US$1.54 billion CHALLENGES/OPPORTUNITIES • Implement an enterprise-wide data warehouse to support continued growth with improved reporting capabilities and enable the electronics components distributor to process 3.4 million orders each year • Accelerate batch reporting and query times to put real-time intelligence into business users’ hands more quickly, for improved decision making • Maintain commitment to superior customer service for 479,000 customers in 170 countries SOLUTIONS • Oracle Exadata Database Machine • Sun ZFS Storage 7420/7320 RESULTS • Cut the time to run one batch report from 26 minutes to 32 seconds • Processed shipments within 20 minutes of order receipt • Sped more than 80% of queries August 2012
    • 48. Copyright © 2013, Oracle and/or its affiliates. All rights reserved.60 60 Reference Story Cetelem (part of BNP Paribas)  Link to Referenz Story http://www.oracle.com/us/corporate/customers/customersearch/cetele m-1-exadata-ss-2089609.html Oracle Product and Services  Oracle Exadata Database Machine  Oracle Exalogic Elastic Cloud X2-2  SPARC T4-1  Oracle Solaris  Sun ZFS Storage 7420  Oracle WebLogic Server, Oracle Coherence
    • 49. Copyright © 2013, Oracle and/or its affiliates. All rights reserved.61 Appendix Slides
    • 50. Copyright © 2013, Oracle and/or its affiliates. All rights reserved.63 The Business Value of Engineered Systems
    • 51. Copyright © 2013, Oracle and/or its affiliates. All rights reserved.64 Engineered Systems & Appliances Portfolio Database Appliance Exadata Database Machine Exalogic Elastic Cloud SuperCluster Exalytics In Memory Machine Big Data Appliance Virtual Compute Appliance ZFS Storage Appliance Backup, Logging, Recovery Appliance

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