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Charting Your Course with Oracle Applications:  Value, Choices and Roadmap - James Penfold, Senior Director, Applications Product Development and Product Management, Oracle Corporation
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Charting Your Course with Oracle Applications: Value, Choices and Roadmap - James Penfold, Senior Director, Applications Product Development and Product Management, Oracle Corporation

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  • Another trend is Web 2.0. If you think back to 2005, twitter was something that only birds did. And now, 75 million registered users are Twittering .(note: Twitter was founded in 2006)
  • Companies are starting to embrace these Web 2.0 technologies as you can see in this chart from McKinsey & Co. Half of companies are using blogs, social networking and video to collaborate with employees, customers and partners. By the way, we’d like to encourage you to join the Oracle Applications Facebook page and read the Oracle Apps blog. 
  • The last trend is about who owns and manages applications. Do you remember when cloud was something related to weather?
  • Today, cloud is also used to describe a type of computing. The term “Cloud Computing” has different meanings for different people, but we like to use a standard definitionfrom the National Institute of Standards in Technology:Essentially, cloud computing includes: On-demand self service, or access to a computing resource when you want it. Resource pooling, in which computing resources such as disks, CPUs, memory, etc. are put into a "pool" and allocated to tasks and users when they need them.Rapid elasticity, which allows an application to be scaled up or down again rapidly.Measured service, such thatyour usage and consumption of computing resources are measured. And finally, broad network access to ensure availability.Cloud computing has different forms or deployment modes, such as infrastructure as a service, platform as a service, and software as a service. According to McKinsey & Co., software as a service (SaaS)is growing at a 17 percent annual rate. (McKinsey)
  • Thesetrends are essentially part of a larger technology shift. We see this period as an inflection point in the business and an opportunity to lead through innovation, as we have done in the past. For example, Oracle was the first to deliver global client/server applications and then an internet-based complete suite of applications. Today, Oracle continues to invest in next generation technologies across the entire applications portfolio. Let’s look at three areas where next generation capabilities are being incorporated into the new releases of existing applications as well as our next generation Fusion Applications:The first is the applications platform. The old reality of business applications was that they created efficiencies, but the brittle nature of their code and proprietary approach to technology created severe limitations and increased costs. Now customers are moving to service-oriented applications and want a standards-based applications platform that is easier to maintain, upgrade, integrate, and extend. The second area is the user experience. Even though the way people work has changed dramatically over the past decade, business applications haven’t kept pace. For example, because today’s workforce is geographically dispersed, people rely on chat, email, voice over IP and other Web 2.0 tools to collaborate with one other, and this activity occurs outside standard business applications. In addition to the way we work, the nature of work has changed as well. For example, in the United States, 85 percent of the new jobs created in the past decade required complex knowledge skills. This kind of knowledge work is less about doing routine tasks and more about managing exceptions and making rapid decisions, which requires real-time, integrated business intelligence. Finally, customers want a new way to deploy technologies. Instead of big bang implementations, they want to be able to deploy targeted solutions that address specific problems. In the new economy, companies want a more elastic approach to IT that grows or contracts as their business changes, such as modular functionality that can be added quickly or accessed on demand.
  • The investment Oracle is making in next generation technologies is part of our overall applications strategy, which is built on two main pillars: Complete Solutions and Complete Choice.Complete Solutions is Oracle’s plan to deliver a complete set of industry-based business processes on a complete stack that is engineered to work together. This allows you to spend less time integrating solutions so they work together and more time on your companies’ core competencies.Complete Choice is based on Oracle’s open, standards-based product strategy. This allows you to choose what solutions to implement, when to implement them and how to implement them.
  • Oracle has a complete portfolio of enterprise applications that includes ERP, Human Capital Management, Customer Relationship Management, Supply Chain Management, Governance, Risk & Compliance and Enterprise Performance Management. We also have vertical applications across all industries, as well as industry-specific capabilities across our entire technology stack. These applications come together on a complete applications platform using standards-based, commercially available Fusion Middleware. By leveraging this common technology infrastructure, Oracle is able to integrate its business applications at different levels – including the user experience, business intelligence, business processes and security & controls.
  • Starting in 2005, Oracle put in place different policies outlining our commitment to customer choice. The first is Oracle’s Lifetime Support policy, which lets you choose how and when to upgrade. Premier Support is available for five years from the time of a release and can be extended for another three years, enabling you to stay on a particular release for eight years. After that, Lifetime Sustaining Support provides bug fixes forever. Applications Unlimited is our commitment to ongoing enhancements to applications in your portfolio. It is how we intend to invest in existing products going forward, even as we develop new applications such as Fusion Applications. Finally, Co-Existence is how we intend to make applications work together, so you can choose from this portfolio of applications to meet your particular business needs.
  • At this point, you may be asking yourself: “What does this inflection point mean for my business?” “Should I stay on my current path?” “How do I make a smooth transition to these next generation capabilities with minimal disruption to the business?” In response, this is what we recommend to the majority of our customers:Upgrade to the latest release of your existing applicationsOptimize your applications portfolio with standards-based technologiesExtend the value of your current applications by making strategic investments in modular solutionsI’ll discuss each of these recommendations in more detail.
  • In general, when customers keep pace with new software releases, their costs go down, businesscapabilities go up, the user experience improves, and their ability to adopt new technologies and applications increases. Over time, companies that are able to stay current are more competitive. Of course, customers will decide to upgrade only if they see business value in a new release, which I’ll talk about in a minute. In addition, staying on the latest releases can help customers take advantage of the new functionality and technical advances of Oracle Fusion Middleware.
  • In 2007, we came out with a major upgrade to our financial products, which was Release 12. Then, in 2009 we came out with 12.1, which was a substantial upgrade to all the products outside of financials. EBS 12.1includes 16 new products, 575 new features and over 60 new and enhanced Oracle Business Accelerator flows. The most exciting thing for us is the rapid pace of adoption of the latest releases: 93% of customers are on the two most recent releases. So, if you’re still on 11i, you don’t have to worry about being an early adopter at this point.Additional Notes:New Products in 12.11.Spend Classification12.12.Supplier Hub12.13.Supplier Lifecycle12.14.Succession Planning12.15.Incentive Analytics12.16.SPP (VCP)Pre 12.17.ASCP (VCP)Pre 12.18.DSR (VCP)Pre 12.19.MOC (VCP)Pre 12.110.Price Protection12.111.Supplier Ship and Debit12.112.PIM Comms12.113.PIM Retail12.114.Site Hub12.115.Landed Cost Management12.116.CLM for Public Sector12.1
  • Here is a snapshot of some customers that are using E-Business Suite 12.1. AT&T upgraded to 12.1 as part of their plan to centralize accounting for all of their worldwide operating companies. This is the largest implementation of Oracle Paybles in the world. Chicago Public Schools is the third largest school district in the United States and upgraded to 12.1 to gain new functionality and enable the system to scale for future growth under extreme budgetary and staffing constraints. By upgrading to Oracle E-Business Suite Release 12.1, Chicago Public Schools has been able to reduce the previous systems customizations with minor impact to its 6,000 users.In addition, this upgrade set the stage for Chicago Public Schools to implement additional applications and technology such as Oracle Project Costing and Primavera Project Portfolio Management, Oracle Business Intelligence Suite, and Oracle Business Process Management among others. McDonald’s decided to upgrade to Oracle E-Business Suite Release 12.1 to standardize construction management processes and track and manage costs by project areas.The consistent user interface and increased Web capabilities of Release 12.1 facilitated swift user adoption.Pentelupgraded to Release 12.1, running on Oracle Enterprise Linux, to stay current on support; take advantage of enhanced functionality, including new warehouse management features; and position the company to deploy Oracle’s Demantra applications.You can find more stories on customers upgrading to E-Business Suite 12.1 in a reference book on the customer success section on oracle.com. http://www.oracle.com/us/corporate/customers/ebsr12-174909.pdf
  • Here we have the first of two JD Edwards products, EnterpriseOne. Over one-third of customers are on the latest release, EnterpriseOne 9.0. This release includes two new products and over 500 hundred industry-specific and core business features. Similar to the investments we’ve made in other product lines, EnterpriseOne 9.0 has an enhanced user interface, a number of packaged integrations to Oracle Applications and more business intelligence applications. Additional Notes: Apps 9.0 (2008), Apps 9.0 Update 1 (2009), Tools 8.98 (2008), Tools 8.98.1/2 (2009), Tools 8.98.3 (2010)More Modules: Project & Government Contract Accounting, Fulfillment Management Manage Supply (based on rules), Improved Customer Service, Decrease Administrative Cost, More CapabilitiesAdded industry specific features: Manufacturing, CPG, Real Estate, Food and Beverage, E&C, Distribution Added core business features: Financials, HCM, Sales Orders, ConfigurationMore Tools: Rapid Installation with Oracle VM, Advanced System Management Utilities, Innovative User Interface and ReportingMore Oracle: AIA: Oracle CRM On Demand; AIA: Oracle Value Chain Planning; AIA: Oracle Agile PLM; AIA: Oracle Primavera P6; OBIA 7.9.6: Financial Adapter; OBIA 7.9.6.2: Supply Chain and Order Management Adapter; Fusion Middleware 11g; Oracle Enterprise Manager Applications Pack for JDE E1; Oracle Database RAC and Sun Oracle database machine; UPK pre-built content
  • Oracle has resumed investing in the World product line, which PeopleSoft had stopped when they acquired JD Edwards. World A9.2 has hundreds of new core business features and industry-specific capabilities for Manufacturing & Distribution. JD Edwards World continues to leverage Oracle tools such as AIA enablers, business intelligence, BI Publisher for reporting, and User Productivity Kit (UPK) content for training. Additional Notes:Apps A9.1 (2007), Apps A9.2 (2009), Apps A9.2 Update 1 (2010)More Modules: Purchase Card ManagementMore Core: Automate batch ship confirmations, ‘Pay when Paid’ model, Labor re-classification, Import / Export Capability More M&D: Order-less processing, Improved work order ledgers, Automate shop floor calendar generation, Consolidated address books across vendorMore Oracle: SOA-enhancements with AIA enablers; OBIA 7.9.6: Financial Adapter; UPK pre-built content; Oracle BI Publisher integration for reportingvia email, fax, FTP and http (web)
  • This slide highlights some customers that have upgraded to EnterpriseOne 9.0 or World A9.2. One of the biggest upgrade challenges is how to get people up to speed, train them, and test their knowledge of the new release. With pre-built UPK content, users can see the functionality, learn about it, try it, and even run tests to see how well they have learned the functionality. This is particularly helpful for JDEdwards customers that are moving from an older, green screen World release to a modern, internet application like EnterpriseOne.
  • PeopleSoft 9.1 is the third release since the acquisition and the largest release PeopleSoft has had in more than a decade. Customeradoption of PeopleSoft9.1 is far exceeding our expectations, with five times the rate of adoption compared to 9.0. Currently, there are over900 customers implementing it. The percentage of customers on both 9.0 and 9.1 is about 66%.PeopleSoft 9.1 delivers improvements in three main areas. First, release 9.1 increases user productivity with an intuitive, Web 2.0 user experience and embedded analytics. Second, this release helps accelerate business performance with over 1,400 new features and 21 new solutions including integrated talent management, optimized period end close processes and more industry and global capabilities. Finally, every product line is focused on reducing the cost of ownership. 9.1 includes an enterprise manager pack, enhanced web services and packaged integration from Talent Management 9.1 to HCM 9.0 and 8.0.Additional Notes:Release SummaryPeopleSoft 9.1 (2009)PeopleTools 8.50 (2009) PeopleTools 8.51 (2010)Increase ProductivityWeb 2.0 Based User Experience via PeopleTools 8.50 Visualization of Hierarchical Content via PeopleTools 8.51PeopleTools 8.50+ Backward Compatible with 8.4 to 9.0Workforce Engagement, Collaboration and Productivity ToolsActionable Insight with Workbenches, Dashboards and Embedded AnalyticsPeopleSoft Test Framework (PTF) via PeopleTools 8.51Accelerate Business PerformanceIntegrated Talent ManagementGlobal Workforce ManagementFinancial Reporting and Control Optimization of Period End CloseManage Liabilities & AssetsIndustry-Specific and Global CapabilitiesLower Cost of Ownership Application Management Pack for Enterprise Manager Lifecycle Management ToolsAIA and Expanded Web ServicesTalent Management 9.1 Integration to HCM 9.0 and 8.9Pre-built UPK Content
  • Siebel CRM 8.2 for Public Sector was recently released, and is the 4th release in five years. Over 60 percent of Siebel customers have upgraded to 8.0 and 8.1, and we expect this trend to continue. Customers are upgrading not only because of the new features and functions in every release, but also because the latest releases dramatically lower the total cost of ownership. For example, in Siebel 8.0, we added a significant number of administration capabilities to cut down the cost of ownership, which in and by itself is reason enough to upgrade. If you were to move from your Siebel 7.x platform to a Siebel 8.x platform, and did nothing other than simply upgrade, the cost of administration would drop from $1.00 in Siebel 7.0 to about $0.48 in Siebel 8.0. Additional Notes:Siebel 8.0 (2007)Siebel 8.1 (2008)Siebel 8.1.1 (2009)Siebel 8.2 (2010)Deep IndustryPublic Sector Social ServicesOracle Policy Automation – Cross Industry Deeper Loyalty for Travel & Transportation and RetailCRM Offline Client for Life Sciences Personal Content Delivery for Life SciencesFinancial Services Order Management Communications Order to Activate AIA High Tech Service Transformation Enhanced B2C and B2B Telecom EBPP & AnalyticsContinued InnovationMobile Sales AssistantUCM-Enterprise Governance Manager CRM Desktop Application Toolkit Enterprise-Grade CRMIntegrated CRM for Incentive CompensationDeeper Support for Data Quality & GovernanceOptimized Order MgmtProcess-Driven CRM (Task Based UI/Workflow)High Availability Upgrade/GoldenGateCRM On Demand Integration – Hybrid Implementations
  • This slide is full of statistics that demonstrate the value of Siebel 8. First, let’s look at the time to upgrade. Verizon Business upgraded from Siebel 7.5 to 8.0 in 8 months. HP upgraded from Siebel 7.5 to Siebel 8.0, combining 49 instances into one global solution with 3 regional instances, in 9 months. And the Centers for Medicare & Medicaid Services completed their upgrade -- from planning to rollout -- in 6 months. Second, many customers have achieved significant productivity increases due to a new task-based user interface. 90% of employees reported a substantial productivity gain at Verizon Business. HP has increased user productivity in capturing leads with the new UI. And BNY Mellon has increased sales productivity by 5%.Additional Notes:Verizon Business (upgrade)11,000 users using siebel Sales, Order Management, Call Center, Marketing, and OBIEEUpgraded from Siebel 7.5to 8.0 in 8 monthsOverall performance increased by 90%.Improved time-to-resolve, minimized training cost and improved data quality through guided user journey using Task Based UI70% of the service requests are managed using Task Based UI90% of employees reported substantial productivity gain.Lower total cost of ownership by leveraging Business Rules Engine and Application Deployment ManagerHP (upgrade)Upgrade from Siebel 7.5 to Siebel 8.0, combining 49 instances into 1 global solution with 3 regional instances in EMEA, APJ, and AMS in 9 monthsOver 35,000 users globally Benefits from upgradeGlobal release deployment time reduced by 89% Improved pipeline health by 257%60-68% improvement in performance in EMEA and AmericasTask based UI for increased user productivity in capturing leadsReduced non-productive sales time by 9%Cost to serve from IT perspective down by $200M________________________________________________City of SacramentoUsing Siebel 8 to power a centralized 311 system to meet citizen needs 24x7Decreased total cost-per-call by 50%Reduced labor costs by $700,000BNY Mellon (upgrade)Global financial services company operating in 34 countriesSiebel 8.0 with 3,500 seatsSiebel Financial Services Sales and AnalyticsAchieved 38% of total wins from cross-sells using Siebel CRMIncreased sales productivity by 5% or more from reduced admninistrative burdenCenters for Medicare & Medicaid Services (Upgrade)Upgrade completed in 6 months (from planning to rollout)Leveraging new system management features, task based UI, web services, support, reduced deployment costsMcAfee (upgrade)Needed a system that had the functionality, flexibility to meet the needs of more than 3,000 internal users and 200,000 external usersNeeded a highly configurable system with minimal customization to reduce IT complexibty and management burdenWanted flexibility of Oracle CRM On Demand which will be integrated with Siebel CRM for end-to-end visibilityFarmersProvided business users with increase control over reports, data, and queries – reducing reliance on IT for day-to-day activitiesConsolidated disparate legacy CRM systems into a single CRM platform to provide a single view of agent and customer data
  • In addition to the major product lines, we continue to invest in the broader portfolio of Oracle Applications including CRM On Demand, Hyperion, Agile PLM, Oracle Transportation Management, Global Trade Management and Demantra. These are essentially Oracle’s first co-existence solutions that integrate with and build business value around the edges of the larger application suites. If you consider that 86% of Agile PLM customers, 91% of Demantra customers and 98% of OTM/GTM customers are on the latest two releases, it’s clear that customers are seeing value in upgrading.
  • Another reason to upgrade is that the latest releases – because they support standards-based technology -- put you on the path of next generation applications. In this section, we’ll discuss how you can take this one step further by adopting the same technologies Oracle is using in Fusion Applications to optimize or extend your current applications portfolio. Customers not only can re-use these technologies if and when they move to Fusion, but in the meantime are building standards-based IT skills for the future.
  • Another integration strategy is unifying the user experience across different applications and data sources. Oracle WebCenter provides a single enterprise portal platform that can be used to create any type of custom portal, composite application, team space or dashboard. Its support for open standards makes it easy to integrate enterprise applications, business processes, structured and unstructured content, communication, social computing services and business intelligence from any source. And, customers don’t have to worry about changes to the underlying applications or data sources.
  • Oracle WebCenter Suite also allows you integrate social computing services — such as tagging, RSS feeds, wikis, blogs, social networking, discussions, instant messaging, and presence – using the same portal platform. Now customers can create collaborative work environments that connect people and content together, no matter where they’re located. .
  • Here are two examples of customers using composite applications and Web 2.0 to connect their businesses. British Telecom wanted to consolidate over 400 disparate, heterogeneous systems used to procure goods and services for 10,000 real estate properties worldwide. BT built a composite application using WebCenter, along with Oracle’s Application Development Framework, SOA Suite, Identify Management and Business Intelligence solutions, that integrated with E-Business Suite, Siebel and PeopleSoft. They were able to retire 46 legacy applications and increase “right first time’ and user experience scores.Arcturus Realty needed to improve their reporting system, which was primarily a manual effort that lacked collaboration between groups. Reports took too long and too many resources to produce, and ended up being late. Arcturus decided to build a composite application using Oracle WebCenter, BPEL Process Manager, Business Activity Monitoring & BI Publisher. The composite dashboard, which is tied into JD Edwards, provides property managers with summaries of financial statements and leasing & occupancy statistics. The results include a 65% improvement in accounting approval workflow, a 40% reduction in the total report cycle per report and ROI in less than 2 months.
  • Pitney Bowes is an example of using business intelligence to optimize a company’s CRM processes. Prior to implementing Oracle BI Applications (Sales, Service and Marketing Analytics), Pitney Bowes employees in sales, service and marketing had to rely heavily on IT for customer data. There was no single source of information for real-time customer insights and segmentation. Now, customer-facing employees are empowered with the information they need, including a 360° view of the customer that has helped increase sales productivity and customer service response times. It has also turned the tides in the sales force with better insight into their performance. Oracle BI Applications are cost-effective as well. For example, one IT person was able to create 400 reports for over 1,200 users in just a few months.Charles Schwab is another customer that has improved sales performance with Oracle BI Sales Analytics. They completed the initial deployment to 200 users in just 10 weeks, and since then have rolled it out to 1,700 financial consultants. The sales force now saves 2,400 hours per week that was previously spent gathering and formatting sales data. They no longer miss opportunities due to a lack of actionable intelligence. Instead, between 5 and 9 percent of analytics-driven sales alerts have resulted in new business opportunities. In addition, the company has the first forward-looking view of sales pipeline.
  • Our third recommendation is to evaluate Oracle’s newer offerings that are designed to create strategic value around your existing investments. The modular nature of these applications allows you to adopt the functionality you need, when you need it – whether it’s right away or over time.
  • Oracle’s next-generation Fusion Applications offer a whole new set of high business-value modules that can work side-by-side with your existing applications investments. Some of the key design principles of Fusion Applications, in addition to co-existence, are the following:Fusion Applications started with a modern platform using commercially available, open standards-based middleware. Chances are, if you have non-Oracle applications and want to integrate them, it’s going to be easier using standard technologies such as Java, Web Services, and BPEL.Next, we built best practice business processes by taking the best features from PeopleSoft, Siebel, JD Edwards, and Hyperion, which together amount to hundreds of years of learning from the different customer bases. We also reinvented the user experience to make it one with the desktop, embedding business intelligence and collaboration directly into the transaction. In addition, we designed the user interface around particular roles in the organization, resulting in the kind of intuitive applications that we see in the consumer space. Finally, Fusion Applications are ready for the cloud, either public or private. Unlike other SaaS offerings, only Fusion Applications can run either in the cloud or on premise, since they share the same code line. This is compelling for the majority of our customers who, with a mix of on premise applications and others in the cloud, are struggling to make security, provisioning and data integration work across different code lines and infrastructure. All of this was done in collaboration with Oracle’s customers and partners.
  • Let’s talk about what makes applications built on open standards different from applications built on proprietary toolsets, and why this benefits customers. First, open standards are the lowest cost application platform. The first area of cost savings is IT talent. If you’re running standard-based applications, you have access to a large pool of talent trained on modern software technology and skilled in open standards. For example, currently there are 11 times more Java programmers than ABAP programmers in the world, and like any limited resource, the cost of ABAP programmers is higher. The second area of cost savings is integration. In an Oracle case study of SOA Transformation in the Telecommunications industry, we found that the cost of maintaining standards-based integration is half as much as non-standard integration. Second, standards-based applications are lower risk than traditional business applications. Applications in the future are likely to be based on open standards, so the Fusion Applications you buy today will work with applications you buy tomorrow. Standards also make it easier to upgrade applications because changes are made at a metadata layer instead of to the application code, and can be preserved throughout frequent release cycles. So, what used to be a customization is now a configuration. This metadata-driven configuration approach is also more efficient, because changes are promulgated throughout the system rather than needing to be made in each component, such as the user interface, business intelligence, business process or workflow.Sources:11x more Java programmers than ABAP (Charles Homs, Competitive Intelligence)50% less to maintain standards-based integrations (Oracle Case Study on SOA transformation in Telecoms 2008 referenced in Insight presentation “The Business Case of AIA”)Configuration is done at the metadata layer, which doesn’t impact an upgrade
  • We also reinvented the user experience to make it one with the desktop, embedding business intelligence and collaboration directly into the transaction. Nowadays, with more work requiring complex knowledge skills, we designed Fusion Applications to help users manage exceptions, make rapid decisions, collaborate with people and get their work done right the first time.
  • Looking back to our original recommendations, we see that Eaton is following the third path, investing in Fusion Distributed Order Orchestration to get more value out of its many order capture and order fulfillment systems. The Financial Services customer is upgrading its existing applications and adding new modules that will work with them. Siemens is also implementing a co-existence strategy, replacing salesforce.com with Fusion CRM system while continuing to run Oracle CRM On Demand. Finally, the Public Sector customer is considering all three recommendations. The agency recently upgraded its PeopleSoft applications, is adding Fusion Applications to the mix, and will evaluate Fusion Middleware for integration.
  • The key takeaways I’d like to leave you with are:Oracle offers a complete portfolio of enterprise and industry applicationsOracle is committed to customer choice through continuous innovation and investment in the existing applications portfolioFusion Applications are an extension of this commitment to customer choice, and are designed to work with and create strategic value around current offerings
  • Transcript

    • 1. Charting Your Course with Oracle Applications: Value, Choices and Roadmap
      James Penfold
      Senior Director, Applications Product Development and Product ManagementOracle Corporation
    • 2. The following is intended to outline our general product direction. It is intended for information purposes only, and may not be incorporated into any contract. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions.The development, release, and timing of any features or functionality described for Oracle’s products remains at the sole discretion of Oracle.
    • 3. Remember when …
      twitter was something birds did.
    • 4. Twitter:a website which offers a social networking and microblogging service
      “How companies are benefiting from Web 2.0”, McKinsey, 2009
    • 5. Remember when …
      cloud meant a body of water droplets.
    • 6. Cloud:a metaphor for the Internet
      Cloud Computing
      Source: National Institute of Standards in Technology (NIST)
    • 7. New Inflection Points
      Next Generation Technologies
    • 8. Oracle’s Applications Strategy
      Complete Solutions.
      Complete Choice.
    • 9. Complete Solutions.
    • 10. Complete Choice
      Applications Unlimited
      Commitment to ongoing enhancements to and support for your existing Oracle applications.
      Lifetime Support
      The most comprehensive support policy available.
      Co-Existence
      Applications that are designed to add value to and work with your existing investments.
      Premier
      Since2005
      Since2006
      Since2007
      Extended
      Sustaining
      0
      5
      8
      Years from Release G/A
    • 11. Charting Your Course.
      Extend
      Upgrade
      Optimize
      11
    • 12. Charting Your Course.
      Upgrade
      Deliver business value by upgrading to the latest release of your existing applications
      12
    • 13. Oracle E-Business Suite 12.1
      93%
      • 16 New Products
      • 14. 575+ New Features
      • 15. 65 New & EnhancedOracle Business Accelerator (OBA) Flows
      Customers Using the Two Most Recent Releases
    • 16. McDonald’s
      • Process standardization for construction management; cost management and tracking by project areas
      AT&T
      • Largest payables deployment worldwide
      Agilysys
      • Need for integrated ERP system to support continued growth
      Pentel
      • Better functionality; better support options; ability to eliminate customizations
      Oracle
      • Upgrade from Release 12
      • 17. Financials, HR, Procurement, SSHR, Contracts, etc.
      Batıçim
      • New features and functionality
      Usana Health Sciences
      • Multinational support; improved inventory control; demand visibility; lower cost of managing manufacturing processes
      İpekyol
      • Integration with RETEC retail solution
      Some Customers on E-Business Suite 12.1
    • 18. JD Edwards EnterpriseOne 9.0
      34%
      • 2 New Products
      • 19. 524 New Features
      • 20. 476 Customer-Driven Enhancements
      Customers Using the Most Recent Release
    • 21. Oracle JD Edwards World A9.2
      28%
      • 1 New Product
      • 22. 305 New Features
      • 23. 290 Customer-Driven Enhancements
      Customers Using the Two Most Recent Releases
    • 24. Some Customers on JD Edwards EnterpriseOne 9.0 and World A9.2
      Maxco Packaging
      • A9.1 to A9.2
      • 25. Project generated new business insight across the enterprise
      Arcor
      • 8.10 & World A7.3 to JDE E1 9.0
      • 26. Financials and Manufacturing
      • 27. Oracle On Demand global hosting
      Michelin Turkey
      • Xe to 9.0
      • 28. WEB interface
      • 29. Expense Management
      Clark Construction
      • A7.3.15 to A9.2
      • 30. Financials, A/P, A/R, Job Cost, HR, Payroll, Equipment, F/A, Contracts, Work Orders, Service Billing
      Weyerhauser
      • 8.11 to 9.0
      • 31. Leveraged comprehensive support from Oracle throughout project
      Penguen Gıda
      • 8.0 to 9.0
      • 32. Web interface
      • 33. New functionality – grower management, expense management
      Boston Properties
      • 8.9 to 9.0
      • 34. Project for new business cycles and freed IT capacity to drive additional process improvements
      W. L. Gore
      • 45 companies, 200 branch plants in US, EU and APAC
      • 35. Financial, distribution, and manufacturing modules
      • 36. FDA regulated environment
    • Oracle PeopleSoft 9.1
      • 3rd Release Since Acquisition
      • 37. 21 New Solutions
      • 38. 1,470 New Features
      • 39. 200 Industry Specific Enhancements
      66%
      Customers Using the Two Most Recent Releases
    • 40. Oracle Siebel 8.2
      • 4th Release Since Acquisition
      • 41. 14 New Products
      • 42. 251 New Features
      • 43. 34 Customer-Driven Enhancements
      • 44. 9 Industry-Specific Solutions
      64%
      Customers Using the Two Most Recent Releases
    • 45. What Companies are Achieving with Siebel 8.x
      Avea
      • Upgraded from 8.0 to 8.1
      Turkcell
      • Implementation on 8.0
      Hewlett Packard
      • Upgraded 35,000 users in 9 months
      • 46. Improved pipeline health by 257%
      Centers for Medicare & Medicaid Services
      • Upgrade completed in 6 months
      • 47. Task based UI, web services, support, reduced deployment costs
      Farmers Insurance Group
      • Provided business users with increased control over day-to-day activities
      McAfee
      • Support 3,000 internal users and 200,000 external users
      Starwood Hotels and Resorts
      • Improved ability to deliver leads globally in a single unified business process
      City of Sacramento
      • Decreased total cost-per-call by 50%
      • 48. Reduced labor costs by $700,000
    • Continued Investment Across Applications
      11.1.2
      18
      9.3.1
      6.0 & 6.1
      7.3
    • 49. Charting Your Course.
      Optimize
      Optimize current applications portfolio by adopting standards-based technology
      22
    • 50. Unified User ExperienceBuild Portals and Applications that Combine Business Processes, Enterprise Applications, Content and Business Intelligence
      Enterprise Portals
      Composite Apps
      Team Spaces
      Dashboards
      Enterprise Portal Platform
      Third Party Repositories
      CRM
      ERP
      Legacy Apps
      BI
      Data Sources
    • 51. Integrate Social ComputingCreate Collaborative Work Environments
      Enterprise Portals
      Composite Apps
      Team Spaces
      Dashboards
      Enterprise Portal Platform
      RSS
      Recent Activities
      Blogs
      Wikis
      Social Networking
      Instant Messaging
      Tagging
      Discussions
      Linking
      Conferencing
      Presence
      Third Party Repositories
      CRM
      ERP
      Legacy Apps
      BI
      Data Sources
    • 52. Customer Success with Web 2.0 Portal
      BT
      Composite application integrated with E-Business Suite, PeopleSoft and Siebel replaced 46 legacy applications
      Improvement of ‘right first time’ and user experience scores
      More agile development & delivery environment:
      • Solution: Oracle WebCenter Suite, Oracle SOA Suite, IDM, BI, EBS, Siebel and PeopleSoft
      Arcturus
      Composite application integrated with JD Edwards provides property managers with summaries of financial statements, leasing & occupancy statistics
      Accounting approval workflow improved by 65%
      Total report cycle per report reduced by 40%
      Estimated ROI – less than 2 months
      Solution: Oracle WebCenter Framework & Services, Oracle BAM, BPEL, BI, Oracle JDEdwards Enterprise One Financial Management
    • 53. BI Applications
      • Embedded best practice calculations
      • 54. Metrics
      • 55. KPIs
      • 56. Dashboards, reports & alerts by business function and role
      Sales
      Financials
      Service & Contact Center
      Human Resources
      Marketing
      Procurement & Spend
      Price
      Supply Chain & Order Management
      Projects
      OracleEBS
      Syndicated
      JDE
      • Pre-built data integration from multiple sources
      ETL
      Universal
      ETL
      ETL
      PSFT
      ETL
      ETL
      Oracle BIApplicationsWarehouse
      ETL
      Siebel
      SAP
      ETL
      Embed Enterprise Business IntelligenceProvide a Single Integrated View of Enterprise Information
      © 2011 Oracle Corporation 26
    • 57. Customer Success with BI Applications
      Pitney Bowes
      Better insight into sales and service performance
      Improved sales productivity with 360° view of customer relationship
      • Increased customer responsiveness, leading to greater satisfaction/retention
      • 58. Better marketing segmentation and targeting
      Low TCO – one person created 400 reports for 1,250 users in a few months
      Solution: Oracle BI Applications (Sales, Service and Marketing Analytics)
      Charles Schwab
      10-week deployment for 200 users initially, now 1,700+
      • 5-9% of analytics-driven sales alerts result in new business opportunities
      • 59. 2,400 hours of unproductive work saved per week
      • 60. First forward-looking view of sales pipeline
      • 61. Consistent metrics for sales performance management
      • 62. Improved sales productivity and stronger value-based customer relationships
      Solution: Oracle BI Applications (Sales Analytics)
    • 63. Charting Your Course.
      Extend
      Extend business value by making strategic investments in modular applications for rapid ROI
      28
    • 64. Co-Existence StrategyApplications Engineered to Work Together
    • 65. Fusion Applications
      Started with a Modern Platform
      Industry-leading, standards-based, configurable, adaptive and secure Fusion Middleware
      Built Best Practice Business Processes Based On Hundreds of Years of Learning
      E-Business Suite, PeopleSoft, JD Edwards, Siebel
      Reinvented the User Experience
      Role-based user interface, embedded decision support, pervasive collaboration
      Made Ready for the Cloud
      Private or public cloud
      All in Collaboration with Oracle’s Customers and Partners
    • 66. Benefits of Open Standards
    • 67. Fusion Applications User Experience
      What do I need to DO?
      What do I need to KNOW?
      Exception-based Management
      Embedded Business Intelligence
      How do I get it DONE?
      WHO do I need to reach?
      Configurable Applications & Processes
      Embedded Collaboration
    • 68. Recommended ActionsUpgrade, Optimize, Extend
      Extend
      Business Value with
      Co-existence Opportunities
      Upgrade
      to Latest Oracle Applications Release
      Optimize
      with Standards-Based Technology
      Oracle SOA Suite and AIA
      E-Business
      Suite 12.1
      Oracle OBIEE
      VCP 12.1
      Demantra 7.3
      BI Apps
      Fusion Apps
      SCM:
      VCP
      VCE
      PLM
      OTM 6.1
      WMS 12.1
      Oracle ADF & WebCenter
      JD Edwards
      E1 9.0
      Oracle Identity Mgmt
      Hyperion EPM
      Oracle Content Management
      Oracle Enterprise Mgr
      JD Edwards
      World A9.2
      GRC
      Agile PLM 9.3
      CRM On Demand
      Agile PLM for Process 6
      Industry Apps
      PeopleSoft Enterprise 9.1
      Siebel
      CRM 8.2
    • 69. Why Oracle Applications?
      • Most complete applications portfolio
      • 70. Commitment to customer choice through continuous investment and innovation in current offerings
      • 71. Fusion Applications work with your existing investments
      34