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Bridging the gap between Sales and Marketing with Oracle Marketing On Demand
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Bridging the gap between Sales and Marketing with Oracle Marketing On Demand

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Oracle Day 2011

Oracle Day 2011

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  • 1. 10,/27/2011 <Insert Picture Here> Poland WarsawOracle Marketing On DemandBridging the gap between Marketing & Sales
  • 2. Marketing and Sales – a special relationship The leads I get I don‘t get any from Marketing information are useless from salesMarketing are What are they targeting the doing with the wrong clients provided leads?Their campaigns They always are a waste of complain about time lead quality Bridging this gap with Oracle Marketing OnDemand
  • 3. Integrated Marketing and Sales Maximizing the Revenue Funnel CRM On Demand delivers a complete, enterprise-class marketing and sales solution to maximize the revenue funnel Lead Lead Lead Lead Deal Closed Generation Nurturing Qualification Acceptance Support Business Marketing Owned Sales Owned Sales Influenced Marketing Influenced© 2010 Oracle Corporation – Proprietary and Confidential
  • 4. More Time Selling, Less Time Prospecting Bi-directional flow between sales and marketing Optimize the process with enterprise visibility Lead Lead Lead Lead Deal Closed Generation Nurturing Qualification Acceptance Support Business Marketing 500 100 10 6 3 1 2.5X Helps Sales Inquiries Prospects Qualified Leads Accepted Leads Opportunities Closed Revenue Close Deals +5% +5% +5% +5% +5% Sales Helps Marketing Improve Lead Quality© 2010 Oracle Corporation – Proprietary and Confidential
  • 5. CRM Vendors Don’t Have Best-in-Class Marketing Only option is to buy expensive, add-on products Saas Analytics Contact Management Vendors Analytics Lead Nurturing Lead Management Lead Scoring Opportunity Management Saas Marketing Response Management Forecasting Vendors Website Monitoring PRM Web Marketing Mobile Campaign Automation Sales Reporting Saas CRM Vendors Email Campaigns Sales Marketing© 2010 Oracle Corporation – Proprietary and Confidential
  • 6. Oracle CRM On Demand Provides Complete Sales and Marketing Contact Management Analytics Lead Nurturing Lead Management Lead Scoring Opportunity Management Response Management Enterprise Forecasting Visibility Website Monitoring PRM Web Marketing Mobile Campaign Automation Sales Reporting Email Campaigns Sales Marketing© 2010 Oracle Corporation – Proprietary and Confidential
  • 7. Marketing On Demand Dashboards, Reports, Ad-hoc Analysis Landing Pages Automated Microsites multi-step Web Forms campaigns and Web Tracking business rules Personalization Online / offline contact data Response processing rules© 2010 Oracle Corporation – Proprietary and Confidential
  • 8. Marketing Manager – Design Campaigns Decision knot Sub- Campaigns Wait before next step is taken
  • 9. Prospect View - Personalized EmailPersonalized Greeting Personalized Resource Center LinkSales Rep Signature Improved email response rates with personalized emails 10
  • 10. Microsite Capabilities Landing Pages and Microsites Sales Rep info from CRMPersonalizationbased on visitor infoCross/up-sell Push the Buying Process
  • 11. Webforms Personalized forms based on existing data
  • 12. Sales Perspective – Marketing InteractionsSales sees all the marketing activities without leaving the CRM 13
  • 13. Last but not least..... 14
  • 14. 15
  • 15. ROI Analysis
  • 16. LEARN ANDIMPROVE!!
  • 17. Oracle CRM On Demand Provides Complete Sales and Marketing Contact Management Analytics Lead Nurturing Lead Management Lead Scoring Opportunity Management Response Management Enterprise Forecasting Visibility Website Monitoring PRM Web Marketing Mobile Campaign Automation Sales Reporting Email Campaigns Sales Marketing© 2010 Oracle Corporation – Proprietary and Confidential
  • 18. <Insert Picture Here>