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Accelerate your Business by optimized Data Integration


Oracle Day 2011

Oracle Day 2011

Published in Technology , Business
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  • 1. 1 Copyright © 2011, Oracle and/or its affiliates. All rights Insert Information Protection Policy Classification from Slide 7 reserved.
  • 2. ORACLE PRODUCT LOGO Accelerate your Business by optimized Data Integration Michał Kuratczyk principal presales consultant2 EMEA Data Integration Solutions Copyright © 2011, Oracle and/or its affiliates. All rights Insert Information Protection Policy Classification from Slide 7 reserved.
  • 3. Your Data Center TodayComplexity and Cost is Growing Rapidly 3
  • 4. Impact on Your Business From Dispersed, Inefficient Infrastructure Pieces• Increased operational costs• Lack of agility or budget for innovation• Decreased productivity and competitive power 4
  • 5. The State of Enterprise Data Integration Key Data Integration Challenges Exponential data volume growth for critical enterprise applications. Integration of structured data with unstructured content and semi-structured data. Support for real-time information The need to ensure delivery of trusted data, not just moving garbage from point A to point B.Source: Forrester Research, Inc., Forrester TechRadar™: Enterprise Data Integration, Q1 2010, February 2010. 5
  • 6. Enterprise Data IntegrationEssential Ingredient for Information Agility BI/DW Database SOA Data Consolidation Integration Modernization Master Data Management Strategic Value of Data Integration: • Consistency for major enterprise initiatives like BI, DW, & MDM • Common technical foundation platform across data silos • Central point for data governance, availability and controls 6
  • 7. Oracle Data Integration Next Generation Solutions for the Enterprise Oracle GoldenGate Availability, Query Offloading, Zero Downtime and Data Distribution • Data at the right time Oracle Active Data Guard • Resilient and scalable High Availability and Query Offloading for Oracle 11g+ architecture • Highest performance Oracle Data Integrator • Fast, simple deployment Bulk Loading, Transformation, ELT Simpler, Faster, Lower TCO • Heterogeneous coverageCertified for Oracle Enterprise Data Certified for 100s of Quality 100s of Targets Sources Trusted Data for the Enterprise via Data Profiling Quality
  • 8. Oracle GoldenGate 11gLow-Impact Real-Time Data Integration & Transactional Replication Zero Downtime Upgrade & Migration New Application/ OS/ Database/HardwareMessage Bus Query Offloading, Disaster Recovery Replica/ Standby Log-based, changed data Data Synchronization across Database the Enterprise Distributed Systems Real-time BI, Operational Reporting ODS/Data Warehouse Legacy Event Driven Architecture, SOA Message Bus
  • 9. Real-Time Replication with GoldenGate Technical overview Capture: committed transactions are captured (and can be filtered) as they occur by reading the transaction logs. Trail: stages and queues data for routing. Pump: distributes data for routing to target(s). Route: data is compressed, encrypted for routing to target(s). Delivery: applies data with transaction integrity, transforming the data as required. Trail Trail Capture Pump Delivery LAN/WAN Internet TCP/IP Source TargetOracle & Non-Oracle Oracle & Non-Oracle Database(s) Bidirectional Database(s)
  • 10. High Performance ELT/ETL with Data Integrator Batch-oriented data movement and transformationsFastest E-LT Bulk/Batch performance • Runs directly on Exadata • Complex data transformations • Zero reliance on mid-tier for faster data E L T transformations 7 TB/ hr • Linear ETL Scalability • Fully Leverages DBFS/Infiniband, Smart Storage, and Advanced Compression• Fastest Real-Time Data Integration • Change data movement • Filtering and compression • Decoupled architecture • Transaction grouping & record batching Exadata 10
  • 11. Increase Agility with Shared Data Services While Reducing Costs Solution • Shared Data Services ERP BI systems CRM infrastructure integrated with the SOA architecture • Provides automated batch data processing for all applications Results  Improved data quality andShared services layer via ODI and SOA Suite consistency with data correction, monitoring, & audit capabilities  Saved several millions of dollars by standardizing on a single solution  50% performance enhancement Legacy Systems Heterogeneous data sources on batch processing
  • 12. Enterprise Data Quality – Profiling Build for The Business User• Interactive exploration of data • Identify distribution and outlying values • Charting, metrics, drill-downs 12
  • 13. Enterprise Data Quality – Matching Match, Merge, Standardize First: Bob Last: Fulmar Gender: MaleTitle: Mr Email: Title: DrFirst: Robert First: RobertLast: Fulmar Last: FulmarGender: Male Gender: MaleDoB: 12/05/1978 DoB: 12/05/1978Phone: 555-120-1329 Title: Dr Email: chem291_rjf@barker.eduAddress: First: R Phone: 555-120-13299405 Main St Last: Fulmer Address:Fairfax DoB: 01/01/1978 9407 Main StVirginia Email: Fairfax22030 Address: VA 9407 Main Street 22031-4001 Fairfax VA 22031-4001 • Match & Merge data from disparate sources • Create ‘best’ record based on survivorship rules
  • 14. Real-Life Examples 14
  • 15. Database Consolidation to Oracle RAC Upgrades and Migrations Without Downtime Solution • Migrate OLTP database workloads onto Oracle RAC running on Red Hat Linux v5.4 using GoldenGate • 400 databases in 5 data centers are moving onto this standard architecture DW ERP CRM ResultsDW • 70 database schemas migrated ERP BI onto 17 RAC clusters DB GoldenGate HR • Achieve economies of scale CRM • Increase IT service quality & agility OS OS • Reduce complexity and cost • Improve scalability
  • 16. Updating Data Warehouse in Real Time Using Oracle Data Integrator and Goldengate Business Challenges • Leading GSM operator in Turkey with over 12 million subscribers • Need for timely data for customer segmentation in the Siebel CRM campaign management system • Required fast query performance to support growing number of reports Return on Investment Solution • Batch window for the DW decreased• Replaced IBM InfoSphere DataStage, by 33 percent PL/SQL and Unix scripting with Oracle • Number of reports generated from the DW has Data Integrator and GoldenGate increased by 10 times• Oracle GoldenGate feeds real-time data from CRM, Billing and other key systems to operational data store Billing• Oracle Data Integrator extracts from the ODS ODS and loads near real-time data to CRM Hyperion Exadata Data Warehouse ODI VAS CDR, Network ODI Exadata OBI logs....
  • 17. Increase Performance via Migration to Exadata Without Interrupting Operations Solution • Migrate Electronic Notebook systems to Oracle Exadata to support increasing number of experiments coming from over 4000 users (add OGG) Results • 5 x increase in query response speed while user base doubled • 159% ROI over 3 years GoldenGate • Reduced memory utilization by 40% • Expected to realize benefits totaling an estimated $8M Electronic Laboratory • Decreased downtime from 1Notebook (ELN) Systems week to a weekend
  • 18. Turn Data into Corporate Asset with Data-Driven Decision Making Solution • Integrate Siebel CRM call center and field operations data into Enterprise Data Warehouse • Provide personalized offers to customers based on call reason • Optimize field operations with up- Call Center Agents to-date operational data GoldenGate Results • Reduced customer churn by 25%Siebel Data Warehouse Field • Decreased ongoing BI teamCRM requests by 60% Technicians • Cut response times for request down to 1-2 days
  • 19. Results with Oracle Data IntegrationReduced ETL job run times 80% TCO reduction by off- from 30 days to 2-3 days loading “lookers” queries from legacy mainframe systems Turkcell Sabre Holdings 40% improvement in data 25% reduction in churn with warehouse processingtimely, personalized offers in call performance and seamless ETL center job migration DIRECTV Raifeissen Bank 6X productivity gains in 50% improvement in development efficiencymanufacturing plant with real-time reducing development costs data significantly China Gov. AMD Securities 500% performance increase & Millions of $ savings from 80% decrease in unnecessary shared data services branch visits Verizon Hyundai Securities
  • 20. Join the <Insert Picture Here> Twitter Facebook “Oracle Data Integration and Oracle GoldenGate” Linkedin Group “Oracle Data Integration” Blog
  • 21. Q&A21 Copyright © 2011, Oracle and/or its affiliates. All rights Insert Information Protection Policy Classification from Slide 7 reserved.
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