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Exalytics - In Memory Machine - Szabolcs Radnai, Oracle
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Oracle Extreme Analytic Summit, 22.03.2012 r.

Oracle Extreme Analytic Summit, 22.03.2012 r.

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  • Take to new types of users e.g. Execs in existing customer baseSell more effectively / differentiate service in competitive market - win new customersMassive rollout to huge users on an Exalytics box. Information as a serviceExalytics Consistent with their Corporate strategy of enabling deepest market insight for decisions for their to sell more cars, parts, and servicesDelivering Customer satisfaction to emain the leading provider in automotive intelligence
  • Planning processes impeded as detail not granular enough or moving too slow
  • Potential for BI-driven business processes for Operational Call Centre staffBI as the front-ending sales-process-flows. Dashboards linked to backend systemsOnly possible because Exalytics enables operational levels of BI performance

Exalytics - In Memory Machine - Szabolcs Radnai, Oracle Presentation Transcript

  • 1. Exalytics – In Memory machineThe platform, to support the next level of interactivity in analytics . Szabolcs Radnai – BI Business Development Director - ECEMEA1 Copyright © 2011, Oracle and/or its affiliates. All rights reserved.
  • 2. Fast is Good?2 Copyright © 2011, Oracle and/or its affiliates. All rights reserved.
  • 3. Market Drivers and Technology Enablers Market Drivers Consumerization Embedded of BI Intelligence • Better decisions • Productivity • Efficiency • Simplicity • BI Adoption In-Memory Engineered Analytics Systems Technology Enablers3 Copyright © 2011, Oracle and/or its affiliates. All rights reserved.
  • 4. Oracle Exalytics In-Memory Machine • First Engineered System for Analytics • Best Visual Analysis with No Limits • Smarter Analytic Applications4 Copyright © 2011, Oracle and/or its affiliates. All rights reserved.
  • 5. Oracle Exalytics – Under the Hood TimesTen for Exalytics 1 TB RAM Essbase 40 Processing Cores High Speed Networking Adaptive In-Memory Tools In-Memory Analytics In-Memory Analytics Oracle Business Intelligence Foundation Suite Software Hardware For information purposes only, not a commitment to the5 Copyright © 2011, Oracle and/or its affiliates. All rights reserved. development, release, and timing of any features or functionality.
  • 6. Exalytics Hardware Architecture RAM Machine Optimized to Run BI Foundation Suite Memory 1 TB RAM, 1033 MHz Compute 4 Intel® Xeon® E7-4870, 40 cores total Networking 40 Gbps InfiniBand – 2 ports 10 Gbps Ethernet – 2 ports 1 Gbps Ethernet – 4 ports Storage 3.6 TB HDD Capacity For information purposes only, not a commitment to the6 Copyright © 2011, Oracle and/or its affiliates. All rights reserved. development, release, and timing of any features or functionality.
  • 7. End-user Experience with Exalytics Implications of „Speed of Thought‟ - Interactive Analysis • Highly Interactive Analysis • View Auto Suggestions • Go less prompts • Contextual Actions • High Density Visualizations • All on Mobile For information purposes only, not a commitment to the7 Copyright © 2011, Oracle and/or its affiliates. All rights reserved. development, release, and timing of any features or functionality.
  • 8. Oracle Exalytics Value • Drive BI user adoption: Richer end-user experience - through performance, visualisation, flexibility and enhanced analytics • Enable Deeper Analytics: Higher data capacities at speed = accuracy, deeper insights and better decisions • Accelerate Time to Benefit: Simplified BIDW configuration, easier integration and lower effort on (ongoing) tuning • Lower risk: Built on proven technologies, in a pre-integrated solution • Step-change opportunity: Toward “Performance Driven Enterprise” – Enables high-performance Business Analytics at massive scale – Leverage information as an asset- and internal service8 Copyright © 2011, Oracle and/or its affiliates. All rights reserved.
  • 9. Engineered Systems can be transformational Enabling a step change? Performance Business “If I had asked people what they wanted, They would have said faster horses” Henry Ford Time 99 Copyright © 2011, Oracle and/or its affiliates. All rights reserved.
  • 10. Torsten Balslev, CIO Nilson Group“We needed a BI solution for the future as datasets are growing fast.In order to compete effectively in the retail industry, our business needsexcellent performance for more advanced analysis and faster decisions.Exalytics is a future oriented solution that we can grow with, and handleanalysis on big data and forecasts within seconds” 10 Copyright © 2011, Oracle and/or its affiliates. All rights reserved.
  • 11. Savvis - Strengthen Operations & Customer Service• Savvis, Company Overview – Large cloud infrastructure services company – Part of CenturyLink - a $18B revenue, 45,000 people company• BI Deployment & Challenges – 1,500 users and growing across Operations, Customer Service & Executives – Current solution not interactive - exporting data to desktop tools for analysis. Dashboards take up to 30 seconds and poor UI paradigm• Results – Sub-second analysis on dashboards (previously up to 30 seconds) – Instant interactivity - Single click filters, auto-complete – No need to export data to desktop tools for interactive analyses Oracle Restricted and Confidential11 Copyright © 2011, Oracle and/or its affiliates. All rights reserved. http://www.oracle.com/us/corporate/customers/customersearch/savvis-7-exalytics-spotlight-1508488.html
  • 12. Michael Mahoney, Senior Manager, Business Operations Savvis“.. it will help operations staff to respond more quickly to service outages and other customerissues and enable sales staff to sell more effectively and efficiently”“Overall, we expect Oracle Exalytics will help us foster stronger relationships with customers.It will deliver, to our fingertips, the real-time data we need to continue to deliver world-classservice”“I see Exalytics improving user adoption.. a more pleasant user experience than other BItools 12 Copyright © 2011, Oracle and/or its affiliates. All rights reserved. http://www.oracle.com/us/corporate/customers/customersearch/savvis-7-exalytics-spotlight-1508488.html
  • 13. RL Polk: Drive User Adoption• Company Overview – Supplies automotive industry intelligence - PolkInsight• BI Deployment & Challenges – Very successful Oracle BI & Oracle Exadata deployment – 6,000 + analysts users focused on data exploration – Big: 500M vehicles, 195M people (450 attributes), 17M businesses; 100s users/ 50+ concurrent queries – Need for consistent sub-second performance and greater interactivity to ensure customer retention / competitive differentiation• Results – 10X improvements on dashboards; Up to 100X in specific cases – Data exploration unhindered by long wait times or spinning clocks Oracle Restricted and Confidential13 Copyright © 2011, Oracle and/or its affiliates. All rights reserved.
  • 14. We see Exalytics and the performance that it provides certainly being able to improve our revenue by expanding the use - to multiple users that we havent been able to reach before. Kelly Garcia, Vice President, Production and Business Intelligence Technologies, Polk, Inc.14 Copyright © 2011, Oracle and/or its affiliates. All rights reserved.
  • 15. Key Energy Rapid BI Development; Enable new analysis• Company Overview – Large oilfield services company with ~860 rigs deployed around the world – 9,900 employees; $1.5B consolidated revenue through June 30, 2011• BI Deployment & Challenges – 1,500 users and growing across Oracle BI Apps + in-house development – Need to manage constant “analytical-sandpit” developments – More interactivity & visualizations to avoid analysts using Excel• Results – 5X improvements on existing dashboards – 50X faster adhoc – 5X shorter development times due to Exalytics automation – Advanced Interactivity and visualizations for better decisions Oracle Restricted and Confidential15 Copyright © 2011, Oracle and/or its affiliates. All rights reserved. http://www.oracle.com/us/corporate/customers/customersearch/key-energy-services-1-exalytics-sl-1508274.html
  • 16. John Hood, Vice President and Chief Information Officer Key Energy ServicesExalytics cuts down the time required to develop dashboards by eliminating theneed for aggregate data tables. We were able to develop in one-fifth the estimatedtime…. will help Key deliver to users faster and “complete this work on steroids.”“ For example, the company hopes to be able to correlate data on varioustopics, such as financial performance, profitability, and safety to identify thestrongest performing districts in the company and use their experiences to helpcoach other districts.” 16 Copyright © 2011, Oracle and/or its affiliates. All rights reserved. http://www.oracle.com/us/corporate/customers/customersearch/savvis-7-exalytics-spotlight-1508488.html
  • 17. John Hood, Vice President and Chief Information Officer Key Energy Services“.. I take the information part of my title very seriously - and am dedicated todelivering information to our management team and our end users.”“interactive visualization …would be impossible on the legacy system” 17 Copyright © 2011, Oracle and/or its affiliates. All rights reserved. http://www.oracle.com/us/corporate/customers/customersearch/savvis-7-exalytics-spotlight-1508488.html
  • 18. A Global CPG : Deeper & More Agile Planning• Company Overview – A Global consumer packaged goods company – > 100K employees, 155 countries• Current Planning Deployment & Challenges – Planning Product Promotions & commission calculations - for retailers & salesforce – 2000 users of Hyperion Planning & Essbase – Struggling between edges of SLA Vs System limits • Forced to sacrificing query performance to meet cycle times • Forced to create fragmented & complex design – Struggling to manage marketing velocity within the planning cycle Oracle Restricted and Confidential18 Copyright © 2011, Oracle and/or its affiliates. All rights reserved.
  • 19. A Global CPG : Deeper & More Agile Planning• Results & Benefits – At least 6X reduction in variance analysis cycle time (4 hours now; previously did not complete within 24 hours) – Savings in IT & LOB operating costs • Consolidated and simplified Single Data Model • Less data movement and complexity • Still well-within mandated SLAs – Able to move down to next level of Product Planning Granularity – Improved Marketing Velocity & Better Marketing $ ROI • Support greater volume of campaigns / planning cycles • Support micro-campaigns, through more granular planning capabilities • Improved analysis of marketing $ impact Oracle Restricted and Confidential19 Copyright © 2011, Oracle and/or its affiliates. All rights reserved.
  • 20. Essbase Enhancements for Exalytics• Take advantage of Exalytics hardware • MDX query performance – MDX NonEmptyCount optimization,• Performance optimization NONEMPTYCOUNT(set, measure,• Higher level of parallelism across all exclude_missing) – Optimized when using exclude_missing processes – MDX - Concurrent queries, also while – Parallel calc calc/updates occur – Parallel restructure • Scalability – Parallel load – Improved performance with high user – Parallel export concurrency – Calcparallel limit raised to 64 (32-bit) and • Better utilization of memory 128 (64-bit) – Support for larger than 4GB cache size (64-bit)20 Copyright © 2011, Oracle and/or its affiliates. All rights reserved.
  • 21. High Performance Planning with Exalytics• Smart Storage Manager stores frequently accessed blocks in- memory• In-Memory Cache optimizes block access Essbase Planning Engine• Lock Manager improves parallelism• 80x Faster Reads; 20x Faster Writes In-Memory Cache Lock Manager Smart Storage Manager21 Copyright © 2011, Oracle and/or its affiliates. All rights reserved.
  • 22. Complements Existing Data Sources Relational and Multidimensional Sources in any Combination In-Memory In-Memory Analytics Analytics Oracle BI Foundation Suite Software Hardware OLTP & ODS Data Warehouse Exadata OLAP Packaged Unstructured & Excel Business Systems Data Mart Sources Applications XML/Office Process (Oracle, SAP, Others) Semi-Structured For information purposes only, not a commitment to the22 Copyright © 2011, Oracle and/or its affiliates. All rights reserved. development, release, and timing of any features or functionality.
  • 23. Optimized for Exadata; Open to All Data Sources InfiniBand Provides Superfast Connectivity Speed-of-thought Extreme enterprise performance viaBusiness Intelligence pre- platform integrated, optimiz InfiniBand ed Oracle database platform OLTP & ODS Data Warehouse OLAP Packaged Unstructured & Excel Business All OBI data Systems Data Mart Sources Applications (Oracle, SAP, Others) Semi-Structured XML/Office Process sources supported For information purposes only, not a commitment to the 23 Copyright © 2011, Oracle and/or its affiliates. All rights reserved. development, release, and timing of any features or functionality.
  • 24. BI and EPM Applications Run Better with Exalytics No application changes required • Financials • Sales • HR • Marketing • Procure & Spend • Service • Projects • Contact Center • Supply Chain • Price • Order Management • Loyalty • Logistics • Financial Services • Communications • Planning & Forecasting • Healthcare • Profitability Management • Retail24 Copyright © 2011, Oracle and/or its affiliates. All rights reserved.
  • 25. Nykredit - BI Apps Showcase• Company Overview – Largest mortgage issuer in Denmark; major private bond issuer in Europe – 4,000 Employees; $110B Assets• BI Deployment & Challenges – Extensive Oracle BI Apps deployment, 1700 users and growing – Need to deliver operationally-critical BI to customer facing functions – Need to manage high data growth (to 50TB) with outstanding performance Oracle Restricted and Confidential25 Copyright © 2011, Oracle and/or its affiliates. All rights reserved.
  • 26. Customer Testing Original IBM System Vs Exadata Vs Optimised Exalytics • Oracle BI Applications for 1500 sales reps - for70 customer insight/x-sell and sales force performance60 • Running BI 10g, ORCL 10.2 & IBM P5 AIX50 – 14 to 64 seconds response time for dashboards4030 4.6 – 6.4 • System re-hosted on Exadata & Exalytics20 X faster – 3 to 10 seconds response time 38 – 70 X faster – X4.6 to x6.4 faster100 • Exalytics tuned for key data in-memory Current system On Exadata & Exadata + tuned Exalytics In-memory – 0.2 to 1.7 seconds response time Exalytics – X5.9 to X15 faster than un-tuned configuration Dashboard 6 – 38X to 70X faster than current solution Dashboard 7 26 Copyright © 2011, Oracle and/or its affiliates. All rights reserved.
  • 27. Technical Highlights & Expected Business Benefits • Highlights of Technical Results – 35X-70X improvement with Exadata + Exalytics Vs. current IBM p5 platform – Fast deployment and tuning – up and running in a few days – Richer dashboards = less dashboards to maintain & lets users focus on data rather than tools – Potential for analytically-driven business processes for Operational Call Centre staff • Expected Business Benefits – Lower IT TCO, as current IBM platform consumes lots of maintenance (OS, SW patching etc) – Leverages investments in BI & CRM - take to next level of Analytical CRM – Employee efficiency and effectiveness • 1600 employees x nTimes per day using system x time savings = Y$ salary saved • OR opportunity of Y mandays to redeploy wasted time for revenue generating purposes27 Copyright © 2011, Oracle and/or its affiliates. All rights reserved.
  • 28. Oracle Exalytics Impressive Results from Early Customer Benchmarks • Largest mortgage provider in Denmark, major private bond issuer in Europe • Need to deliver outstanding performance for summary and transaction grain analysis • 35x to 70x faster with Exadata + Exalytics • Supplies automotive industry with market intelligence “PolkInsight” • Need highly interactive dashboards and visualizations for global analyst community • > 10x faster on average and up to 100x faster in specific cases • Large oilfield services company with about ~860 rigs deployed around the world • Need to drive usage of packaged BI Applications across the organization • 5x shorter time to develop; 50x faster than a custom report (without tuning) • Large cloud infrastructure services company • Need highly interactive visualizations for large numbers of individual analyst data sets • Consistent Sub-second interactivity on par with desktop tools down from ~30 secs • Global consumer pre-packaged foods company A Global • Need more frequent planning and budgeting cycles for 2000+ usersCPG Company • 6x faster cycle time - 4 hours down from more than 24 hours28 Copyright © 2011, Oracle and/or its affiliates. All rights reserved.
  • 29. What’s impossible without Exalytics HW? • You Cannot – Expect great performance of UI (is HW capable enough?) – Scale to as many users (HW capability & optimisation) – Use the Times Ten Exalytics in-memory cache product – Use the Summary Advisor to simplify aggregate management29 Copyright © 2011, Oracle and/or its affiliates. All rights reserved.
  • 30. 2012 Gartner MQ for BI platforms30 Copyright © 2011, Oracle and/or its affiliates. All rights reserved.
  • 31. 31 Copyright © 2011, Oracle and/or its affiliates. All rights reserved.