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Lorem Commerce Best Practises Mobile SolutionLorem ipsum                        Luka Abrus                  Five Minutes CEO
About Five Minutes• We design and develop top notch mobile apps for leading    mobile platforms•     full-time employees• ...
Mobile apps expertisem-Commerce: Konzum, Allianz, Adore Me, Netthandelen…
Tablet sales in       will exceedthe current PCsales.
Trend #1: Couch CommerceOnline shoppers use their tablets moreoften while sitting in  their living room.                  ...
Trend #2: Social Commerce• Buy where you connect and connect  where you buy• Social commerce connects social  media and co...
Mobile payment habits (1/3)Prosper Mobile Insights: 81% of smartphone users have doneproduct research via smartphone.     ...
Mobile payment habits (2/3)                 Source: Big Commerce
Mobile payment habits (3/3)                   Source: Big Commerce
benefits of mobile commerceMobile Web (HTML5) + Mobile Apps (iOS, Android)1. Wider consumer audience reach2. Convenience –...
Mobile commerce success factors           Development process   for great mobile shopping experience.
Success Factor #1: UX Design• Simplicity of service vs. highly interactive apps   • Point, click, tap, swipe, wave, speak....
Success Factor #1: UX Design    Sketching        Storyboard prototyping Paper Prototyping        Wireframes
Success Factor #2: UI Design• Implement visual appeal   – Color coding, icon usage and     branding• Seamless cross device...
Success Factor #3: Simple & Secure• Mobile purchase flow - keep it simple• Communicate through messages easy to understand...
Success Factor #4: Add-on value• Build applications for more than just shopping   • Entertaining, useful and informative a...
Case #1: m-Konzum (1/3)Project objective:• Enable smooth shopping experience with minimum number  of clicks/actions until ...
Case #1: m-Konzum        Wireframes
Case #1: m-Konzum
Case #2: Adore Me (1/4)Project objective• Purchase luxury lingerie on  iPhone• Personalized showroomMethod:• Consumer beha...
Case #2: Adore Me (2/4)   Catalogue browsing - sketches
Case #2: Adore Me (3/4)    Adding to cart - sketches
Case #2: Adore Me (4/4)  Mobile purchase flow - wireframes
Case #3: Cosmetics mobile webshopProject objective:• Introducing mobile shop• Easiest checkout as possible• Introducing “g...
Case #3: Cosmetics mobile webshop         Checkout Flows - wireframes
m-Commerce Best practise worldwide #1Pizza Hut earned $7 million in sales in their first year withiPhone ordering app.    ...
m-Commerce Best practise worldwideStarbucks is averaging 1M transactions a week, a ten-foldincrease year-over-year since l...
m-Commerce Best practise worldwideUS-based online grocer Peapod.com launched in October 2012over 100 QR-code based “virtua...
Thinking about mobile commerce? Friday, 09:30 ShoutEm m-commerce platform
ContactLuka Abrus              gsm        +385 99 8153811Five Minutes Ltd, CEO   mail      luka.abrus@fiveminutes.eu      ...
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Five Minutes - Mobile Commerce Best Practices

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Conference OMGcommerce 2013
http://omgcommerce.me/

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  • Source: http://www.businessinsider.com/tablet-sales-2012-2#ixzz2O4VSTEvv
  • Infographic: http://www.retailtouchpoints.com/datapoints-of-the-week/1714-couch-commerce-how-tablet-shoppers-are-changing-online-sales-infographic
  • Pinterest!
  • http://www.marketingprofs.com/chirp/2012/8613/will-mobile-commerce-overtake-e-commerce-infographic
  • http://www.marketingprofs.com/chirp/2012/8613/will-mobile-commerce-overtake-e-commerce-infographic
  • http://www.marketingprofs.com/chirp/2012/8613/will-mobile-commerce-overtake-e-commerce-infographic
  • http://uxmatters.com/mt/archives/2011/10/the-rise-of-cross-channel-ux-design.php
  • Cross-platform design
  • Introducing guest check out option (no registration needed) – user has to enter only his name, surname and address, no extensive account registration procedure
  • To je biloprije 3 godine!
  • Primjeri best practise worldwide iz: http://www.slideshare.net/space150/trending-the-future-mobile-trends-v30
  • http://www.prnewswire.com/news-releases/peapodcom-is-first-in-us-to-launch-virtual-grocery-stores-172095851.html
  • Transcript of "Five Minutes - Mobile Commerce Best Practices"

    1. 1. Lorem Commerce Best Practises Mobile SolutionLorem ipsum Luka Abrus Five Minutes CEO
    2. 2. About Five Minutes• We design and develop top notch mobile apps for leading mobile platforms• full-time employees• Offices in Zagreb, Osijek and New York• Privately owned, founded in 2007.• Platforms we master:
    3. 3. Mobile apps expertisem-Commerce: Konzum, Allianz, Adore Me, Netthandelen…
    4. 4. Tablet sales in will exceedthe current PCsales.
    5. 5. Trend #1: Couch CommerceOnline shoppers use their tablets moreoften while sitting in their living room. Source: Monetate
    6. 6. Trend #2: Social Commerce• Buy where you connect and connect where you buy• Social commerce connects social media and commerce to enable consumers to shop with their friends.• Shoppers can access friends’ recommendations at any time.
    7. 7. Mobile payment habits (1/3)Prosper Mobile Insights: 81% of smartphone users have doneproduct research via smartphone. Source: Big Commerce
    8. 8. Mobile payment habits (2/3) Source: Big Commerce
    9. 9. Mobile payment habits (3/3) Source: Big Commerce
    10. 10. benefits of mobile commerceMobile Web (HTML5) + Mobile Apps (iOS, Android)1. Wider consumer audience reach2. Convenience – couch commerce3. Localization – “near me” deals, offers, discounts4. Accessibility – anywhere and anytime5. Personalization - tailor made offers and products
    11. 11. Mobile commerce success factors Development process for great mobile shopping experience.
    12. 12. Success Factor #1: UX Design• Simplicity of service vs. highly interactive apps • Point, click, tap, swipe, wave, speak...• Use rapid prototyping and user oriented design – Focus group tests, concept validation – Measure usage statistics• Think about simplicity of usage – Prioritise ways of interaction• Cross-channel UX design principles – Consistent, optimized, continuous
    13. 13. Success Factor #1: UX Design Sketching Storyboard prototyping Paper Prototyping Wireframes
    14. 14. Success Factor #2: UI Design• Implement visual appeal – Color coding, icon usage and branding• Seamless cross device shopping experience• Responsive design for cross-device usability (web)• Touch/gesture experience design – Think big
    15. 15. Success Factor #3: Simple & Secure• Mobile purchase flow - keep it simple• Communicate through messages easy to understand• Minimize user entry – Rethink web models (e.g. registration process)• User friendly and intuitive navigation flow• Clutter-free app – More controls and content makes it harder to keep the interface simple
    16. 16. Success Factor #4: Add-on value• Build applications for more than just shopping • Entertaining, useful and informative applications lead users to shopping • Allow users to try out your products and service
    17. 17. Case #1: m-Konzum (1/3)Project objective:• Enable smooth shopping experience with minimum number of clicks/actions until purchase• Present and organize large inventory• Integrate various modules in one consistent experience (loyalty, shop locator, cart, promotions, etc.)Method:• Prototypes and user tests, wireframes• iPhone, iPad, Android, Blackberry apps as combination of HTML5 and native code
    18. 18. Case #1: m-Konzum Wireframes
    19. 19. Case #1: m-Konzum
    20. 20. Case #2: Adore Me (1/4)Project objective• Purchase luxury lingerie on iPhone• Personalized showroomMethod:• Consumer behaviour research • product lines • female consumer profiles Consumer profile descriptions • different experiences board in our office
    21. 21. Case #2: Adore Me (2/4) Catalogue browsing - sketches
    22. 22. Case #2: Adore Me (3/4) Adding to cart - sketches
    23. 23. Case #2: Adore Me (4/4) Mobile purchase flow - wireframes
    24. 24. Case #3: Cosmetics mobile webshopProject objective:• Introducing mobile shop• Easiest checkout as possible• Introducing “guest checkout” option (no registration required)Method:• Detailed checkout flow Checkout flowchart understanding and analysis• User stories, personas and flow
    25. 25. Case #3: Cosmetics mobile webshop Checkout Flows - wireframes
    26. 26. m-Commerce Best practise worldwide #1Pizza Hut earned $7 million in sales in their first year withiPhone ordering app. Source: Dallas Biz Journal
    27. 27. m-Commerce Best practise worldwideStarbucks is averaging 1M transactions a week, a ten-foldincrease year-over-year since launching “My Rewards” mobilepayment system in January 2011. Source: MSN Money
    28. 28. m-Commerce Best practise worldwideUS-based online grocer Peapod.com launched in October 2012over 100 QR-code based “virtual stores” at train stations inmajor cities. Source: PRNewswire
    29. 29. Thinking about mobile commerce? Friday, 09:30 ShoutEm m-commerce platform
    30. 30. ContactLuka Abrus gsm +385 99 8153811Five Minutes Ltd, CEO mail luka.abrus@fiveminutes.eu skype luka.abrus twitter twitter.com/lukrecije web http://www.fiveminutes.eu

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