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Simple Definition for Social Media

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If you're new to Social Media and you want to learn the basics and understand what this means, then this is the presentation for you. This is a summary on what Social Media is.

If you're new to Social Media and you want to learn the basics and understand what this means, then this is the presentation for you. This is a summary on what Social Media is.

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  • 1. Social Media By Lujein Shannan
  • 2. 07/18/10 Lujein Shannan, Ox Animation,Inc. What is Social Media?
  • 3. Social Media in Plain English 07/18/10 Lujein Shannan, Ox Animation,Inc.
  • 4. Types of Social Media
    • Social Networks
    • Blogs
    • Wikis
    • Podcasts
    • Forums
    • Content Community
    • Micro Blogging
    07/18/10 Lujein Shannan, Ox Animation,Inc.
  • 5. Social Networks
    • Facebook
    • MySpace
    07/18/10 Lujein Shannan, Ox Animation,Inc.
  • 6. 07/18/10 Lujein Shannan, Ox Animation,Inc. Social Networks Linked In
  • 7.
    • TechCrunch
    • ArabCrunch.Net
    07/18/10 Lujein Shannan, Ox Animation,Inc. Blogs
  • 8. 07/18/10 Lujein Shannan, Ox Animation,Inc. Wikis
  • 9. 07/18/10 Lujein Shannan, Ox Animation,Inc. Content Communities
  • 10. 07/18/10 Lujein Shannan, Ox Animation,Inc. Micro Blogging
  • 11. 07/18/10 Lujein Shannan, Ox Animation,Inc. Why Social Media? A good way to think about social media is that all of this is actually just about being human beings.
  • 12. 07/18/10 Lujein Shannan, Ox Animation,Inc. Why Follow Them?
    • 41% of users read blogs
    • 47% of the time people spend on the internet is spent looking at content and 33% spent communicating
    • 91% of users are likely to buy on recommendation
    • 330 million online video viewers
    • Twitter is 1 million users and 3 million messages/day
    • LinkedIn is 19 million users
    • MySpace is 110 million users
  • 13. 07/18/10 Lujein Shannan, Ox Animation,Inc. Market Is Conversations
    •   Markets are getting smarter, more informed, more organized
    • People in networked markets have figured out that they get far better information and support from one another than from vendors
    • The networked market knows more than companies do about their own products
  • 14. 07/18/10 Lujein Shannan, Ox Animation,Inc. Reach the Right People!
    • Long tail effect
    • Reach the small communities on the web
    • Connect with people
    • Reach the people where they are
    • Generate more traffic
    • Enlarge the targeted segment
  • 15. 07/18/10 Lujein Shannan, Ox Animation,Inc. Doesn’t Cost a $!
    • No money investment is required
    • No external company needs to be engaged
    • … it will just cost the time you will be ready to invest !
  • 16. 07/18/10 Lujein Shannan, Ox Animation,Inc. Case Study: DELL
    • Team of community managers that interacts with community on blogs, forums,…
    • Monitoring all mentions of Dell online (RSS, Searches) and tracking mention of positive , negative, neutral
    • Dell never censors critical blog comments and responds quickly to criticisms on their blog and on others
  • 17. 07/18/10 Lujein Shannan, Ox Animation,Inc. Case Study: DELL
    • All Dell employees are allowed to comment on blogs that discuss their company, but they must use give their name and identify themselves as Dell employees
    • Since 2006, when Dell launched its DirectDell blog and major online community initiative, online mentions of Dell have gone from more than 50% negative to only 20% negative
    • Dell’s community initiative strongly supported by CEO Michael Dell
  • 18. 07/18/10 Lujein Shannan, Ox Animation,Inc. Dell is routinely cited on blogs, white papers, at conferences…as an example of a company that understands and embraces the value of community Case Study: Result
  • 19. 07/18/10 Lujein Shannan, Ox Animation,Inc. Social Media Strategy Go and meet users on the Internet Answer comments left by users on multiple blogs. Read what they say about your brand. Set up collaborative tools Make sure you offer tools to your customers to share with you about your products (blogs, forums, online surveys). Connect with your customers Be present on online social networks and create a profile for your brand.
  • 20. 07/18/10 Lujein Shannan, Ox Animation,Inc. Strategy… Cont. Replay offline campaigns on the Internet Post your last TV campaigns on YouTube, announce your coming event on Twitter, post feeds on Facebook, Blog about your brand... Engage users in product testing Create restricted communities who will be able to test the product and help in its development. Create user communities.
  • 21. 07/18/10 Lujein Shannan, Ox Animation,Inc. Strategy… Cont. Engage users to buzz Share and present your products to bloggers in order to engage a viral wave Trigger the conversation Engage the conversation on your blog and over chat rooms. Post on other blogs Develop an honest and viral state of mind Be open, do not be afraid, be honest and share as much as you can
  • 22. 07/18/10 Lujein Shannan, Ox Animation,Inc. Embrace Embrace transparency Do not post with fake names Do not delete critical comments Do not be afraid and respond to them Build trust By showing you are truly listening
  • 23. 07/18/10 Lujein Shannan, Ox Animation,Inc. Combine The Tools
    • Leverage the effect by using multiple tools
    • One media or one profile is not enough to see the effects
    • It is the combination of multiple tools that will make you successful
  • 24. 07/18/10 Lujein Shannan, Ox Animation,Inc. Be Patient!
    • You will only see small changes at the beginning
    • The strategy is powerful when users will see your engagement
    • One page on facebook is not going to create miracles but the combination of multiple tools might
    • Never release your presence because communities need to be animated
  • 25. 07/18/10 Lujein Shannan, Ox Animation,Inc. Final TIP In traditional business, it’s all about who you know. It matters who you talk to on the phone, who you keep email updates of, and who you go to lunch with.
  • 26. 07/18/10 Lujein Shannan, Ox Animation,Inc. Our Secret Here’s a little secret – the online world is the same way. If you want to harness the power of social media networks, you have to be well networked yourself. You have to put in the time digging and stumbling in order to have any influence whatsoever.
  • 27. 07/18/10 Lujein Shannan, Ox Animation,Inc. Useful Links Apple iTunes http://www.apple.com/itunes/ Audacious http://audacious-media-player.org/ Bebo http://www.bebo.com/ Blogger https://www.blogger.com/start Bloglines http://www.bloglines.com/ Boardtracker http://www.boardtracker.com/ del.icio.us http://del.icio.us/ Digg http://digg.com/ Facebook http://www.facebook.com Flickr http://www.flickr.com/ 4Radio https://www.channel4radio.com/ Google Blog Search http://blogsearch.google.com/ Google Earth http://earth.google.com/ Google Talk http://www.google.com/talk/ iCrossing http://www.icrossing.com /
  • 28. 07/18/10 Lujein Shannan, Ox Animation,Inc. Useful Links LinkedIn http://www.linkedin.com/ MySpace http://www.myspace.com/ Newsgator http://www.newsgator.com/home.aspx Podcast Alley http://www.podcastalley.com/ SearchSense http://www.iCrossing.com/search-sense/ SlideShare http://www.slideshare.com/ Technorati http://technorati.com/ Twitter http://twitter.com/ Twitterific http://iconfactory.com/software/twitterrific TypePad http://www.typepad.com/ Wikia http://www.wikia.com/wiki/Wikia wikiHow http://www.wikihow.com Wikinews http://en.wikinews.org/wiki/Main_Page Wikipedia http://en.wikipedia.org/wiki/Main_Page Yahoo! Podcasts http://podcasts.yahoo.com/ YouTube http://www.youtube.com/
  • 29. 07/18/10 Lujein Shannan, Ox Animation,Inc. Follow us on Twitter: https://twitter.com/oxanimation Become a Fan on Facebook: http://www.facebook.com/oxanimation And Join our group on Facebook: Faq: How to Start Your Own Business
  • 30. 07/18/10 Lujein Shannan, Ox Animation,Inc. Thank You!

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