CONNECTING OUR INNER WHEEL FUTURE

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6° EUROPEAN INNER WHEEL MEETING …

6° EUROPEAN INNER WHEEL MEETING
GRAZ, 31 AUGUST – 2 SEPTEMBER 2012
CONNECTING
OUR INNER WHEEL FUTURE
abstract
The IW year of Catherine Refabert as IIW President will certainly be remembered for having fostered in our Association, a Communication Strategy, wide ranging, become indispensable and urgent. Many efforts have been made by President Catherine to that effect, from the opening of the new IIW web-site at the start of the Database, from the dedication of an entire Seminar on Communication, at the need to provide our Association of a Head of Communications. And this task was assigned to the Immediate Past President IIW, on duty (Catherine Refabert this year), which may also make use of collaborators in carrying out an area so important.
Build the Seminar Promoting Inner Wheel has been a task as necessary as complex. My new presentation in Graz, therefore, wants, in continuity, come back to some points exhibited in Istanbul, develop them with some interesting suggestions, in the certainty that the PPT related to this Seminar, available on the IIW website, have were viewed.
The Future of Communication in Inner Wheel depends on two factors:
1. The first is determined by the constant research and ongoing innovation in technology.
2. The second, by the ability of Inner Wheel to adapt itself not only to technological evolution but, above all, at the learning and regular use of these new technologies, despite the generational gap present in the Association.
The boom of mobile communications is one example.
In the coming years, the tablet will be connected, everytime - everywhere, with the mobile network.
The technological innovations - that will, further, CHANGE THE WAY WE COMMUNICATE, TO WRITE, TO THINK, TO ACT IN OUR ASSOCIATION - will be partly shaped by tools we use, and these tools, before related to the logic of computers and desktop machines, today are and will be increasingly mobile and connected to the Net.
So, the FOCUS of my presentation will be:
1. BRANDING
2. COMMUNICATION PLAN: FROM PUBLISHING TO INTEGRATED COMMUNICATION
3. THE WEB COMMUNICATION “GOING GLOBAL”
4. …TOWARDS THE CLOUD COMPUTING (just a mention…)

Luisa Vinciguerra
Past President National Council Italy

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  • 1. CONNECTINGOUR INNER WHEEL FUTURE 6° INNER WHEEL EUROPEAN MEETING GRAZ, 31 AUGUST – 2 SEPTEMBER 2012 By Luisa Vinciguerra Past President National Council Inner Wheel Italy
  • 2. WHERE IS COMMUNICATION GOING? Where is Communication Going? Our understanding of communication is changing rapidly LUISA VINCIGUERRA - CONNECTING2 OUR IW FUTURE - 6° EUM - GRAZ, 31 AUGUST2 SEPTEMBER 2012
  • 3. WHAT DO WE NEED TO KNOW?  What Do We Need to Know?  Successful communication requires new approaches in a connected global Inner Wheel LUISA VINCIGUERRA - CONNECTING3 OUR IW FUTURE - 6° EUM - GRAZ, 31 AUGUST2 SEPTEMBER 2012
  • 4. Do you know what happens in one minute on the Internet?Computing is transforming... …and touching more people LUISA VINCIGUERRA - CONNECTING4 OUR IW FUTURE - 6° EUM - GRAZ, 31 AUGUST2 SEPTEMBER 2012
  • 5. …From smartphones to tablets, netbooks and notebooks•Over 100 new LinkedIn accounts are set up everyminute •20 million photos are viewed on Flickr everyminute •100,000 new tweets are published on Twitter everyminute •Facebook receives 6 million views every minute •30 hours of video content are uploaded to YouTubeevery minute •Google deals with over 2 million search queriesevery minute…. LUISA VINCIGUERRA - CONNECTING5 OUR IW FUTURE - 6° EUM - GRAZ, 31 AUGUST2 SEPTEMBER 2012
  • 6. COMMUNICATION CHANGES IN AN INNER WHEEL THAT CHANGES LUISA VINCIGUERRA - CONNECTING6 OUR IW FUTURE - 6° EUM - GRAZ, 31 AUGUST2 SEPTEMBER 2012
  • 7. EVERYTIME – EVERYWHERE WITH THE MOBILENETWORK, WILL CHANGE THE WAY WE COMMUNICATE IN OUR ASSOCIATION LUISA VINCIGUERRA - CONNECTING 7 OUR IW FUTURE - 6° EUM - GRAZ, 31 AUGUST2 SEPTEMBER 2012
  • 8. TO CONNECT US WITH THE FUTURE COMMUNICATION BRANDING PLAN THE FOCUS ON CLOUD GOING GLOBAL COMPUTING LUISA VINCIGUERRA - CONNECTING8 OUR IW FUTURE - 6° EUM - GRAZ, 31 AUGUST2 SEPTEMBER 2012
  • 9. FOCUS ON «BRANDING» CORPORATE IDENTITY LUISA VINCIGUERRA - CONNECTING9 OUR IW FUTURE - 6° EUM - GRAZ, 31 AUGUST2 SEPTEMBER 2012
  • 10. FOCUS ON «BRANDING»The IIW will take care (through the Head ofCommunication and her IW collaborators &specialized Agencies) to provide further updatethe Official IIW Brand (this work has alreadybegun last year, and I’ve collaborated in thisarea with Catherine Refabert). The entire firstsection of the seminar “PROMOTING INNERWHEEL” and titled CORPORATE IDENTITY wellexamines this topic. LUISA VINCIGUERRA - CONNECTING10 OUR IW FUTURE - 6° EUM - GRAZ, 31 AUGUST2 SEPTEMBER 2012
  • 11. TO DO «BRANDING PROMOTION» IT BECOMES ESSENTIAL AS A VALUE An Effective Communication facilitates action, developing trust, cooperation and goodreputation. It becomes essential to do “BRANDING PROMOTION”: develop recognition and image, define its placement in the Associations; a brand that, ruling creativity and technology, is able to be a valuefor the IW towards the members and towards the general public.11
  • 12. I would just like mention - and I refer you to therelevant and first section of the seminar quoted,if interested - the various components of theBRAND, without, however, get again intospecifics. LUISA VINCIGUERRA - CONNECTING12 OUR IW FUTURE - 6° EUM - GRAZ, 31 AUGUST2 SEPTEMBER 2012
  • 13. 13
  • 14. FOCUS ON «COMMUNICATION PLAN» HEAD OF COMMUNICATION CATHERINE REFABERT, IPP IIW LUISA VINCIGUERRA - CONNECTING14 OUR IW FUTURE - 6° EUM - GRAZ, 31 AUGUST2 SEPTEMBER 2012
  • 15. FROM PUBLISHING TO INTEGRATED COMMUNICATIONTHE ROLE OF TRADITIONAL EDITOR, IS NOT ENOUGH TO PRACTISE AN EFFICIENT COMMUNICATION
  • 16. INSIDE THE INTEGRATED COMMUNICATIONIN THE CONSTITUTION CREATING NEW ROLES  Chapter of  For the XVI PUBLISHING must be Convention in completely rethought Copenhagen, we must and rewritten - and begin to predict the take the name of INTEGRATED evolution, leading to COMMUNICATION, the vote on specific even within the proposals aimed at CONSTITUTION. creating NEW ROLES and to provide even16 financially this area.
  • 17. COMMUNICATION COMMITTEE  The Committee, consisting of IW members experienced in the various fields, will work in accordance with the IIW IPP, which is the Head of Communication. LUISA VINCIGUERRA - CONNECTING17 OUR IW FUTURE - 6° EUM - GRAZ, 31 AUGUST2 SEPTEMBER 2012
  • 18. COMMUNICATION COMMITTEE: WHY? DIVERSIFIED COMPETENCES DIFFERENT LANGUAGES MORE WORK LUISA VINCIGUERRA - CONNECTING18 OUR IW FUTURE - 6° EUM - GRAZ, 31 AUGUST2 SEPTEMBER 2012
  • 19. LUISA VINCIGUERRA - CONNECTING19 OUR IW FUTURE - 6° EUM - GRAZ, 31 AUGUST2 SEPTEMBER 2012
  • 20. A NEW FIGUREWEB EDITOR& VIRTUAL COMMUNITYMANAGER. LUISA VINCIGUERRA - CONNECTING 20 OUR IW FUTURE - 6° EUM - GRAZ, 31 AUGUST2 SEPTEMBER 2012
  • 21. THE SOUL OF THE VIRTUAL COMMUNITY Plans the CONTENT of the information, services, and their publication. Ensures the continual UPDATING of digital content publishing. Has a thorough KNOWLEDGE on software of digital content production, social network, a wide humanist culture, a good knowledge of the principles and techniques of communication; Knows the specific LEGISLATION on privacy and data processing, the law on copyright, etc.; Coordinates and performs the role of FACILITATOR in the case of virtual communities, can also avail of some moderators, sets activities, suggests the topics to be addressed, etc… LUISA VINCIGUERRA - CONNECTING21 OUR IW FUTURE - 6° EUM - GRAZ, 31 AUGUST2 SEPTEMBER 2012
  • 22. FOCUS ON «THE WEB COMMUNICATION» GOING GLOBAL LUISA VINCIGUERRA - CONNECTING22 OUR IW FUTURE - 6° EUM - GRAZ, 31 AUGUST2 SEPTEMBER 2012
  • 23. LUISA VINCIGUERRA - CONNECTING23 OUR IW FUTURE - 6° EUM - GRAZ, 31 AUGUST2 SEPTEMBER 2012
  • 24. IIW WEBSITE IN PROGRESS AND INTERACTION WITH THE DATABASE LUISA VINCIGUERRA - CONNECTING24 OUR IW FUTURE - 6° EUM - GRAZ, 31 AUGUST2 SEPTEMBER 2012
  • 25. TO INFORM, DESCRIBE, DOCUMENT, TRAIN, ARCHIVEThe IIW official web-site, is and will be,increasingly, the large container, where to drawon with regard to knowledge of IIW. All of us arefamiliar with them, activated in August 2011 byCatherine Refabert, updated in the graphics andstructure after the last Convention; a site that isable to inform, describe, train, archive, makeavailable relevant documents, that can bedownloaded. The work of Catherine, to provideourselves with this site, was very commendable. LUISA VINCIGUERRA - CONNECTING25 OUR IW FUTURE - 6° EUM - GRAZ, 31 AUGUST2 SEPTEMBER 2012
  • 26. 26
  • 27. DATABASE, THE SECOND REVOLUTION 1 AUGUST 2012– IIW THE FIRST TIME OFFICIAL PAGE ON FBInternational Inner Wheel July2012 Newsletter: Yesterday 2690mails have been send to Clubs,Districts, National GoverningBodies and NationalRepresentatitves who haveregistered ad the database.Please ask your responsables tolook at their IW gmail. And ifyour club isnt registered yet,please encourage them to do it.Its a great step forward again !!27
  • 28. THE POTENTIAL OF THE DATABASE: 3 DIRECTIONS UPWARD: DOWNWARD: from lower to from higher higher organizational levels , as organizational Headquarters to levels. lower levels, as Clubs, Districts, NGB28
  • 29. LATERAL or HORIZONTAL across the IW among Members or Bodies on the same level.29
  • 30. E-RESOURCES & E-LIBRARY30
  • 31. TRADITIONPROGRESS In this context, the official website of IIW, will become a collector of books and materials in digital form (viewable and downloadable), useful to inform, describe, document, train. It will build, in this sense, a real e-Library. LUISA VINCIGUERRA - CONNECTING31 OUR IW FUTURE - 6° EUM - GRAZ, 31 AUGUST2 SEPTEMBER 2012
  • 32. BY MEDIA TIPE: The digital eBooksresources will Brochures and Promotional be stored. ItemsThere are twopossibilities: Magazines Awards By Kits TYPE, Training Materials (leaflets, PPT or by presentations, etc.) CATEGORY. Videos and Multimedia LUISA VINCIGUERRA - CONNECTING32 OUR IW FUTURE - 6° EUM - GRAZ, 31 AUGUST2 SEPTEMBER 2012
  • 33. KITS (in example) Information Kit Potential members (needed, especially after the approval of the Proposal no. 17) New members Information Kit Kit Press Folder Public Relations Kit (Everything necessary to publicize Clubs, District’s, National Body’s good works). LUISA VINCIGUERRA - CONNECTING33 OUR IW FUTURE - 6° EUM - GRAZ, 31 AUGUST2 SEPTEMBER 2012
  • 34. BY CATEGORY: Presidential Area: Messages ,Theme of the The digitalresources will year IIW President be stored. Board MinutesThere are two Official Documentspossibilities: Avenues of Service and Cultural Project By Status of Associations (Expansion & TYPE, Retention - Membership Development) History or by Leadership CATEGORY. Training LUISA VINCIGUERRA - CONNECTING Public Relations34 OUR IW FUTURE - 6° EUM - GRAZ, 31 AUGUST2 SEPTEMBER 2012
  • 35. E-TRAINING & E-LEARNING E-TUTORING WEBINARS LUISA VINCIGUERRA - CONNECTING35 OUR IW FUTURE - 6° EUM - GRAZ, 31 AUGUST2 SEPTEMBER 2012
  • 36. On this subject, I refer again to the PPT “Promoting Inner Wheel” (3rd Section). specifically developed for the Convention. LUISA VINCIGUERRA - CONNECTING36 OUR IW FUTURE - 6° EUM - GRAZ, 31 AUGUST2 SEPTEMBER 2012
  • 37. On the IIW website we could organize aLIFELONG E-LEARNING AREA, through thestudy and preparation of a variety of materialsin promoting knowledge about Inner Wheel.MEDIATRAININGONLINE is a method adoptedand used by various International Associationsto inform & educate their members. LUISA VINCIGUERRA - CONNECTING37 OUR IW FUTURE - 6° EUM - GRAZ, 31 AUGUST2 SEPTEMBER 2012
  • 38. Content can bedesigned in differentformats: HTML pages,PPT, eBooks, audio,video contributions,test, ... In any case, wethink of content madein media mode. LUISA VINCIGUERRA - CONNECTING 38 OUR IW FUTURE - 6° EUM - GRAZ, 31 AUGUST2 SEPTEMBER 2012
  • 39. Materials must be constructed in such a way as to provide three important features of ONLINE TRAINING, destined to a very large IW population COMPLETENESS MODULAR GENERAL39
  • 40. E-TUTORING We can provide also actions of TUTORING (with a Team of Tutors) to support the training of members, through available tools (chat, forums, email, etc ...).40
  • 41. WEBINARSAnother tool alreadyactivated in someAssociations,including the Rotary ,is that of WEBINAR .Short for Web-basedseminar, apresentation, lecture,workshop or seminarthat is transmittedover the Web. LUISA VINCIGUERRA - CONNECTING41 OUR IW FUTURE - 6° EUM - GRAZ, 31 AUGUST2 SEPTEMBER 2012
  • 42. SOCIAL NETWORKS LUISA VINCIGUERRA - CONNECTING42 OUR IW FUTURE - 6° EUM - GRAZ, 31 AUGUST2 SEPTEMBER 2012
  • 43. IIW OFFICIAL PAGES ON FB, TWITTER, LINKEDINIt’s already spent morethan a year, since the IIWhas launched the officialpage on FB, Linkedinand Twitter. At the time,we observe a remarkabledevelopment of FB,much less that ofLinkedin and Twitter.The official FB page dataare monitored. They aregood, could be better.There is a certain "awe"to use it more. LUISA VINCIGUERRA - CONNECTING43 OUR IW FUTURE - 6° EUM - GRAZ, 31 AUGUST2 SEPTEMBER 2012
  • 44. INNER WHEEL MEMBERS ON FB Much more significant, however, the daily exchange of personal profiles. Generally good - but variable from case to case - even that of groups or pages open in the name of a Club, a District, a National Body. LUISA VINCIGUERRA - CONNECTING44 OUR IW FUTURE - 6° EUM - GRAZ, 31 AUGUST2 SEPTEMBER 2012
  • 45. LIFE INNER WHEEL ON FB… and otherAside from the friendly atmosphere "and ...fun", in which, attending each other, flowersand landscapes are posted, famous quotations,world news, travel and family events, greetingsfor birthdays ... you have to acknowledge that FBhas become - however - a great communicationvehicle "for" and "of" life Inner Wheel: Events,Projects, Services, Meetings Club, District,National, International are shared. LUISA VINCIGUERRA - CONNECTING45 OUR IW FUTURE - 6° EUM - GRAZ, 31 AUGUST2 SEPTEMBER 2012
  • 46. GLOBAL CULTUREFB allows us to enter in the cultures of all countries, and have a veryaggregating effect. As - and I have personally verified through my profile - a great success receive the emotional - motivational messages or quotes, connected to the values Inner Wheel, reflecting a strong sense of belonging and also, if I may, a feminine sensibility. LUISA VINCIGUERRA - CONNECTING46 OUR IW FUTURE - 6° EUM - GRAZ, 31 AUGUST2 SEPTEMBER 2012
  • 47. EMOTIONAL - MOTIVATIONAL 74 like, 15 comments, 22 share MESSAGE & QUOTE “Do all the good you can, By all the means you can, In all the ways you can, In all the places you can, At all the times you can, To all the people you can, As long as ever you can.” (Debbie Macomber).47
  • 48. SENSITIZE MEMBERS AND CLUBS, TO ENTER THE WORLD OF SOCIALNETWORKS; EXPLAIN THE MODES AND BENEFITS. LUISA VINCIGUERRA - CONNECTING48 OUR IW FUTURE - 6° EUM - GRAZ, 31 AUGUST2 SEPTEMBER 2012
  • 49. THE SOCIAL NETWORKS BREAK DOWN WALLS AND BARRIERS IN THE WORLD LUISA VINCIGUERRA - CONNECTING49 OUR IW FUTURE - 6° EUM - GRAZ, 31 AUGUST2 SEPTEMBER 2012
  • 50. Each member will find its way to relate, its strategyDeveloping your strategy What outcomes do you want to achieve from your online presences? Which audiences are you trying to reach? How will you reach them (which platforms)? What information will you share? How often will you share it? Who is responsible for updates (groups, pages)? Who are your admins? LUISA VINCIGUERRA - CONNECTING50 OUR IW FUTURE - 6° EUM - GRAZ, 31 AUGUST2 SEPTEMBER 2012
  • 51. FACEBOOK LINKEDIN AND TWITTERARE THE PRIMARY TOOLS USED BY COMPANIES AND ORGANIZATIONS LUISA VINCIGUERRA - CONNECTING 51 OUR IW FUTURE - 6° EUM - GRAZ, 31 AUGUST2 SEPTEMBER 2012
  • 52. ….STILL Don’t overlook, however FLICKR, SLIDESHARE,and YOUTUBE, where there are contributionsof Inner Wheel members). LUISA VINCIGUERRA - CONNECTING 52 OUR IW FUTURE - 6° EUM - GRAZ, 31 AUGUST2 SEPTEMBER 2012
  • 53. I would like to The website gets an point your estimated 58 million attention to SlideShare unique visitors a month and has about 16 Although the website is million registered primarily a users. slide hosting service, it also SlideShare is a Web 2.0 based slide supports hosting service. Users can upload files documents, privately or publicly in the following file PDFs, videos and webinars. formats: PowerPoint, PDF, Keynote orSlideShare also OpenOffice presentations. Slide decks provides users can then be viewed on the site itself, on the ability to hand held devices or embedded on otherrate, comment sites. Launched on October 4, 2006, the on, and share the uploaded website is considered to be similar to content. YouTube, but for slideshows. 53
  • 54. FOCUS ON «CLOUD COMPUTING» THE FUTURE LUISA VINCIGUERRA - CONNECTING54 OUR IW FUTURE - 6° EUM - GRAZ, 31 AUGUST2 SEPTEMBER 2012
  • 55. THE CLOUDCloud Computing is atechnology that uses theinternet and central remoteservers to maintain data andapplications. Cloud computingallows consumers andbusinesses to use applicationswithout installation and accesstheir personal files at anycomputer with internet access.This technology allows for muchmore efficient computing bycentralizing data storage,processing and bandwidth. LUISA VINCIGUERRA - CONNECTING55 OUR IW FUTURE - 6° EUM - GRAZ, 31 AUGUST2 SEPTEMBER 2012
  • 56. Cloud Computing is simply to outsource (online)applications and activities, rather thaninside of our house. The advantages are many. LUISA VINCIGUERRA - CONNECTING56 OUR IW FUTURE - 6° EUM - GRAZ, 31 AUGUST2 SEPTEMBER 2012
  • 57. IT’S VIRTUAL AFFORDABLE SECURENO MATTER WHICH PROVIDER YOU CHOOSE, YOULLFIND THAT ALMOST EVERY CLOUD HAS THESE CORECHARACTERISTICS: OPEN OR FLEXIBLE CLOSED LUISA VINCIGUERRA - CONNECTING 57 OUR IW FUTURE - 6° EUM - GRAZ, 31 AUGUST2 SEPTEMBER 2012
  • 58. LUISA VINCIGUERRA - CONNECTING58 OUR IW FUTURE - 6° EUM - GRAZ, 31 AUGUST2 SEPTEMBER 2012