Digital Media in the EMEA

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    Digital Media in the EMEA - Presentation Transcript

    1. Digital Media in the EMEA
      Luis Vareta, July 2009
    2. Content
      Digital Media
      The EMEA
      EMEA Online Audience
      Conclusions & Trends
    3. Digital Media What is DigitalWhat is Digital MediaMarketing Channels in Digital Media
    4. Digital, Digit, Digitus
      (Latin word for finger)
      Digital Definition 1
    5. Digital is the
      opposite of analog_
      Digital Definition 2
    6. Once recorded_ analog equipment_
      cannot copy signals perfectly_
      Digital Definition 3
    7. Digital breaks everything into numbers,
      binary representation of ones and zeros.
      Digital Definition 4
    8. Data
      can be preserved indefinitely.
      Digital Definition 5
    9. And multiple identical copies can be made
      with no loss of information.
      Digital Definition 6
    10. Plus, we are able to
      interact exponentially with technology.
      Digital Definition 7
    11. We passed from
      storage of information on fixed material objects..
      Digital Definition 8
    12. ..to storage of all information
      in a binary digital format.
      or
      Digital Definition 9
    13. With this technological advancement, came the
      Digital Revolution and
      Digital Media.
      Digital Definition 10
    14. The start of the
      Information Age in the 1980’s.
      Digital Definition 11
    15. Digital Media therefore involves mixing different elements or tools.
      Digital Media 12
    16. Elements such..
      Digital video and film production
      Interactive multimedia
      3D modeling
      Graphic design
      Web design
      Image creation
      Digital animation
      Digital photography
      Interface design
      Digital sound technology
      Digital Media 13
    17. To create an experience..
      Interactive, engaging, compelling. A new fantastic user experience that cannot be realized with other technologies.
      Digital Media 14
    18. dig⋅it⋅alme⋅di⋅a
      adjective, noun
      Collaborative medium that allows for active participation by the recipient, hence interactivity;
      Media that establishes a two-way communication.
    19. dig⋅it⋅alme⋅di⋅a
      adjective, noun
      Collaborative medium that allows for active participation by the recipient, hence interactivity;
      Media that establishes a two-way communication.
    20. Which marketing channels define Digital Media?
    21. Social networking
      Blogging
      User-generated content
      Mobile Marketing
      Search Marketing
      Online Video
      Digital Channels 18
    22. Social networking
      Blogging
      User-generated content
      Mobile Marketing
      Search Marketing
      Online Video
      Digital Channels 19
    23. Social networking
      Blogging
      User-generated content
      Mobile Marketing
      Search Marketing
      Online Video
      Digital Channels 20
    24. Social networking
      Blogging
      User-generated content
      Mobile Marketing
      Search Marketing
      Online Video
      Digital Channels 21
    25. Social networking
      Blogging
      User-generated content
      Mobile Marketing
      Search Marketing
      Online Video
      Digital Channels 22
    26. Social networking
      Blogging
      User-generated content
      Mobile Marketing
      Search Marketing
      Online Video
      Digital Channels 23
    27. Widgets
      Podcasting
      Email Marketing
      RSS
      Game Marketing
      Display Ads
      Digital Channels 24
    28. Widgets
      Podcasting
      Email Marketing
      RSS
      Game Marketing
      Display Ads
      Digital Channels 25
    29. Widgets
      Podcasting
      Email Marketing
      RSS
      Game Marketing
      Display Ads
      Digital Channels 26
    30. Widgets
      Podcasting
      Email Marketing
      RSS
      Game Marketing
      Display Ads
      Digital Channels 27
    31. Widgets
      Podcasting
      Email Marketing
      RSS
      Game Marketing
      Display Ads
      Digital Channels 28
    32. Widgets
      Podcasting
      Email Marketing
      RSS
      Game Marketing
      Display Ads [ online & offline ]
      Digital Channels 29
    33. All form today the basis and platforms to work on executing a digital marketing strategy.
      Social networking
      Blogging
      User-generated content
      Mobile Marketing
      Search Marketing
      Online Video
      Widgets
      Podcasting
      Email Marketing
      RSS
      Game Marketing
      Display Ads
      Digital Channels 30
    34. The EMEAPopulation in the regionOverall Media growth
    35. Europe, the Middle East and Africa
      is a huge geographical region with a
      very diverse landscape.
      EMEA 32
    36. EMEA
      = 1.8 billion people
      EMEA 33
    37. Top Populated Countries
      Europe
      Russia 142m
      Germany 82m
      Turkey 73m
      France 65m
      UK 61m
      Europe = 731 million people
      Source: Wikipedia
      EMEA 34
    38. Top Populated Countries
      Middle East
      Iran 70m
      Iraq 31m
      Saudi Arabia 27m
      Yemen 23m
      Syria 19m
      ME = 188 million people
      Source: Wikipedia
      EMEA 35
    39. Top Populated Countries
      Africa
      Nigeria 148m
      Ethiopia 85m
      Egypt 76m
      Congo 66m
      S. Africa 48m
      Africa = 922 million people
      Source: Wikipedia
      EMEA 36
    40. EMEA = 1.8 billion people
      But not all have equal access to Media. Ethiopia or Iraq for instance have a weak infrastructure.
      So where is media growing the most?
      EMEA 37
    41. Overall Media growth in the EMEA
      Region Highlights
    42. Western Europe
      average
      Overall Media growth in the EMEA
      3%
      Norway | 11%
      Ireland | 13%
      Source: Stats 2001-2007, Group M
      EMEA Media 39
    43. Western Europe
      average
      Overall Media growth in the EMEA
      3%
      Norway | 11%
      Stagnant growth in Western Europe.
      With Norway and Ireland above average.
      Ireland | 13%
      Source: Stats 2001-2007, Group M
      EMEA Media 40
    44. Eastern Europe
      average
      Overall Media growth in the EMEA
      25%
      Russia | 40%
      Romania | 26%
      Source: Stats 2001-2007, Group M
      EMEA Media 41
    45. Eastern Europe
      average
      Overall Media growth in the EMEA
      25%
      In Eastern Europe media is growing further, well influenced by Russia and Romania.
      Russia | 40%
      Romania | 26%
      Source: Stats 2001-2007, Group M
      EMEA Media 42
    46. Middle East & Africa
      average
      Overall Media growth in the EMEA
      16%
      South Africa | 22%
      Gulf Cooperation Council* | 33%
      *Saudi Arabia, UAE, Kuwait, Qatar, Bahrain and Oman
      Source: Stats 2001-2007, Group M
      EMEA Media 43
    47. Middle East & Africa
      average
      Overall Media growth in the EMEA
      16%
      The most developed Arab world is the core of the media growth in the region. South Africa, within the African continent.
      South Africa | 22%
      Gulf Cooperation
      Council* | 33%
      *Saudi Arabia, UAE, Kuwait, Qatar, Bahrain and Oman
      Source: Stats 2001-2007, Group M
      EMEA Media 44
    48. EMEA Online Audience Internet PenetrationInternet UsageMost Popular Websites
    49. Internet Penetration in the EMEA is absolutely different from region to region.
    50. Internet Users
      Population
      53.8 %
      Europe
      Half Europeans use the Internet
      731 m
      393.4 m
      Source: Internet world stats
      EMEA Online 47
    51. Internet Users
      Population
      24.4 %
      922 m
      Middle East
      24% in the ME use the Internet
      188 m
      45.9 m
      Source: Internet world stats
      EMEA Online 48
    52. Internet Users
      Population
      5.8 %
      922 m
      Only 5.8% of 922m use the Internet in Africa
      Africa
      54.2 m
      Source: Internet world stats
      EMEA Online 49
    53. Population
      Internet Users
      393.4 m
      922 m
      731 m
      54.2 m
      45.9 m
      188 m
      Europe
      Africa
      Middle East
      Source: Wikipedia, Internet world stats
      EMEA Online 50
    54. Which EMEA countries have more Internet Users?
    55. Germany |UK | France | Russia
      Europe
      Source: Internet world stats, March 2009
      EMEA Online 52
    56. Iran | Saudi Arabia | Israel | Syria
      Middle East
      Source: Internet world stats, March 2009
      EMEA Online 53
    57. Egypt | Nigeria | Morocco | S. Africa
      Africa
      Source: Internet world stats, March 2009
      EMEA Online 54
    58. Most Popular websites Top websites from the top 4 countries above
    59. Most Popular websites
      National
      Type
      Foreigner
      Google
      Facebook
      YouTube
      Windows Live
      Yahoo
      Ebay
      Wikipedia
      MSN
      Amazon
      LiveJournal
      BBC
      SkyRock
      Spiegel
      Web.de
      Orange
      Free
      Yandex
      Vkontakte
      Mail.ru
      Odnoklassniki
      Rambler
      Narod
      News
      Social Networking
      News
      Web Portal
      Corporate
      Corporate
      Search, Web Portal
      Social Networking
      Email
      Social Networking
      Search,Web Portal
      Web Portal
      EuropeGermany, UK, France, Russia
      Source: Alexa
      EMEA Online 56
    60. Most Popular websites
      National
      Type
      Foreigner
      Google
      Yahoo
      MSN
      YouTube
      Blogger
      Facebook
      Travian
      RapidShare
      Windows Live
      Wikipedia
      Microsoft
      BlogFATabnakMihanBlogPersianBlogCloobMaktoob
      STC
      Walla
      Ynet
      Nana10
      Yad2
      Syria News
      Syrian Education
      Kooora
      Aksalser
      Blogging
      News
      Blogging
      Blogging
      Web Portal
      News Portal
      Corporate
      Web Portal
      News Portal
      Web Portal
      Web Portal
      News
      Education
      Sports
      Web Portal
      Middle EastIran, Saudi Arabia, Israel, Syria
      Source: Alexa
      EMEA Online 57
    61. Most Popular websites
      National
      Type
      Foreigner
      Google
      Yahoo
      Facebook
      Youtube
      Windows Live
      MSN
      Blogger
      Wikipedia
      RapidShare
      Travian
      Twitter
      Skyrock
      GumTree
      MyEgyMaktoob
      Goal
      Kooora
      News24
      Download, Streaming
      News Portal
      Sports
      Sports
      News
      AfricaEgypt, Nigeria, Morocco, S. Africa
      Source: Alexa
      EMEA Online 58
    62. Conclusions & Trends
    63. ME & Africa Population
      Expected to be
      Europe Population
      Expected to be
    64. OVERALL MEDIA
      IS STAGNANT
      in Western Europe.
      but grows rapidly in EASTERN EUROPE
      with Russia fueling its growth (40%)
    65. OVERALL MEDIA
      IS STAGNANT
      in Western Europe.
      ME & Africa
      average 16% growth
      but grows rapidly in EASTERN EUROPE
      with Russia fueling its growth (40%)
      Source: 2001-2007, Group M
    66. EMEA has
      1.8 billion people
    67. only 493 million use the Internet.
    68. only 493 million use the Internet.
      393 million
      are from Europe.
    69. TREND
      Europe will remain ageing and expected to decrease population.
      ME & Africa will see increases in population and migrations from rural to city centers.
      Source: Eurostat, PricewaterhouseCoopers
    70. TREND
      Middle East & Africa
      will be the fastest-growing regions in the EMEA.
      (albeit from a relatively low base)
    71. TREND
      Russiais the
      fastest-growing
      Internet population
      in Europe and is expected to continue rising.
      Source: ComScore
    72. TREND
      July 2009 marks the start of the fiber optic cable bringing high speed Internet
      access to East Africa.
    73. TREND
      The excessive Internet cost will go down, along with better connectivity, will lead to economic growth.
    74. TREND
      From 2007 to 2008, Internet use in both ME & Africa grew 20.2%. When the world 10.4% and Europe 6.8%.
      Mobile phone technology is more widespread than Internet in Africa.
      Source: Internet world stats
    75. TREND
      Mobile access to the web will triplicate by 2013.
      Source: PricewaterhouseCoopers
    76. TREND
      Digital TV on demand will be a major digital telecommunications medium.
    77. TREND
      Internet advertising spending will increase $7.7 billion in 5 years. Central and Eastern Europe will be the fastest-growing area.
      Source: PricewaterhouseCoopers
    78. TREND
      Consumer spending on video games will grow.
      DVR’s and game consoles with internet access will emerge as competitors to the PC.
      Source: PricewaterhouseCoopers
    79. The world is changing fast. Media consumption faster.
    80. Thank you
    81. Digital Media in the EMEA
      Luis Vareta, July 2009

    + Luis VaretaLuis Vareta, 3 months ago

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