Digital Media in the EMEA

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An analysis on Digital Media in Europe, the Middle East and Africa regions.

An analysis on Digital Media in Europe, the Middle East and Africa regions.

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  • 1. Digital Media in the EMEA
    Luis Vareta, July 2009
  • 2. Content
    Digital Media
    The EMEA
    EMEA Online Audience
    Conclusions & Trends
  • 3. Digital Media What is DigitalWhat is Digital MediaMarketing Channels in Digital Media
  • 4. Digital, Digit, Digitus
    (Latin word for finger)
    Digital Definition 1
  • 5. Digital is the
    opposite of analog_
    Digital Definition 2
  • 6. Once recorded_ analog equipment_
    cannot copy signals perfectly_
    Digital Definition 3
  • 7. Digital breaks everything into numbers,
    binary representation of ones and zeros.
    Digital Definition 4
  • 8. Data
    can be preserved indefinitely.
    Digital Definition 5
  • 9. And multiple identical copies can be made
    with no loss of information.
    Digital Definition 6
  • 10. Plus, we are able to
    interact exponentially with technology.
    Digital Definition 7
  • 11. We passed from
    storage of information on fixed material objects..
    Digital Definition 8
  • 12. ..to storage of all information
    in a binary digital format.
    or
    Digital Definition 9
  • 13. With this technological advancement, came the
    Digital Revolution and
    Digital Media.
    Digital Definition 10
  • 14. The start of the
    Information Age in the 1980’s.
    Digital Definition 11
  • 15. Digital Media therefore involves mixing different elements or tools.
    Digital Media 12
  • 16. Elements such..
    Digital video and film production
    Interactive multimedia
    3D modeling
    Graphic design
    Web design
    Image creation
    Digital animation
    Digital photography
    Interface design
    Digital sound technology
    Digital Media 13
  • 17. To create an experience..
    Interactive, engaging, compelling. A new fantastic user experience that cannot be realized with other technologies.
    Digital Media 14
  • 18. dig⋅it⋅alme⋅di⋅a
    adjective, noun
    Collaborative medium that allows for active participation by the recipient, hence interactivity;
    Media that establishes a two-way communication.
  • 19. dig⋅it⋅alme⋅di⋅a
    adjective, noun
    Collaborative medium that allows for active participation by the recipient, hence interactivity;
    Media that establishes a two-way communication.
  • 20. Which marketing channels define Digital Media?
  • 21. Social networking
    Blogging
    User-generated content
    Mobile Marketing
    Search Marketing
    Online Video
    Digital Channels 18
  • 22. Social networking
    Blogging
    User-generated content
    Mobile Marketing
    Search Marketing
    Online Video
    Digital Channels 19
  • 23. Social networking
    Blogging
    User-generated content
    Mobile Marketing
    Search Marketing
    Online Video
    Digital Channels 20
  • 24. Social networking
    Blogging
    User-generated content
    Mobile Marketing
    Search Marketing
    Online Video
    Digital Channels 21
  • 25. Social networking
    Blogging
    User-generated content
    Mobile Marketing
    Search Marketing
    Online Video
    Digital Channels 22
  • 26. Social networking
    Blogging
    User-generated content
    Mobile Marketing
    Search Marketing
    Online Video
    Digital Channels 23
  • 27. Widgets
    Podcasting
    Email Marketing
    RSS
    Game Marketing
    Display Ads
    Digital Channels 24
  • 28. Widgets
    Podcasting
    Email Marketing
    RSS
    Game Marketing
    Display Ads
    Digital Channels 25
  • 29. Widgets
    Podcasting
    Email Marketing
    RSS
    Game Marketing
    Display Ads
    Digital Channels 26
  • 30. Widgets
    Podcasting
    Email Marketing
    RSS
    Game Marketing
    Display Ads
    Digital Channels 27
  • 31. Widgets
    Podcasting
    Email Marketing
    RSS
    Game Marketing
    Display Ads
    Digital Channels 28
  • 32. Widgets
    Podcasting
    Email Marketing
    RSS
    Game Marketing
    Display Ads [ online & offline ]
    Digital Channels 29
  • 33. All form today the basis and platforms to work on executing a digital marketing strategy.
    Social networking
    Blogging
    User-generated content
    Mobile Marketing
    Search Marketing
    Online Video
    Widgets
    Podcasting
    Email Marketing
    RSS
    Game Marketing
    Display Ads
    Digital Channels 30
  • 34. The EMEAPopulation in the regionOverall Media growth
  • 35. Europe, the Middle East and Africa
    is a huge geographical region with a
    very diverse landscape.
    EMEA 32
  • 36. EMEA
    = 1.8 billion people
    EMEA 33
  • 37. Top Populated Countries
    Europe
    Russia 142m
    Germany 82m
    Turkey 73m
    France 65m
    UK 61m
    Europe = 731 million people
    Source: Wikipedia
    EMEA 34
  • 38. Top Populated Countries
    Middle East
    Iran 70m
    Iraq 31m
    Saudi Arabia 27m
    Yemen 23m
    Syria 19m
    ME = 188 million people
    Source: Wikipedia
    EMEA 35
  • 39. Top Populated Countries
    Africa
    Nigeria 148m
    Ethiopia 85m
    Egypt 76m
    Congo 66m
    S. Africa 48m
    Africa = 922 million people
    Source: Wikipedia
    EMEA 36
  • 40. EMEA = 1.8 billion people
    But not all have equal access to Media. Ethiopia or Iraq for instance have a weak infrastructure.
    So where is media growing the most?
    EMEA 37
  • 41. Overall Media growth in the EMEA
    Region Highlights
  • 42. Western Europe
    average
    Overall Media growth in the EMEA
    3%
    Norway | 11%
    Ireland | 13%
    Source: Stats 2001-2007, Group M
    EMEA Media 39
  • 43. Western Europe
    average
    Overall Media growth in the EMEA
    3%
    Norway | 11%
    Stagnant growth in Western Europe.
    With Norway and Ireland above average.
    Ireland | 13%
    Source: Stats 2001-2007, Group M
    EMEA Media 40
  • 44. Eastern Europe
    average
    Overall Media growth in the EMEA
    25%
    Russia | 40%
    Romania | 26%
    Source: Stats 2001-2007, Group M
    EMEA Media 41
  • 45. Eastern Europe
    average
    Overall Media growth in the EMEA
    25%
    In Eastern Europe media is growing further, well influenced by Russia and Romania.
    Russia | 40%
    Romania | 26%
    Source: Stats 2001-2007, Group M
    EMEA Media 42
  • 46. Middle East & Africa
    average
    Overall Media growth in the EMEA
    16%
    South Africa | 22%
    Gulf Cooperation Council* | 33%
    *Saudi Arabia, UAE, Kuwait, Qatar, Bahrain and Oman
    Source: Stats 2001-2007, Group M
    EMEA Media 43
  • 47. Middle East & Africa
    average
    Overall Media growth in the EMEA
    16%
    The most developed Arab world is the core of the media growth in the region. South Africa, within the African continent.
    South Africa | 22%
    Gulf Cooperation
    Council* | 33%
    *Saudi Arabia, UAE, Kuwait, Qatar, Bahrain and Oman
    Source: Stats 2001-2007, Group M
    EMEA Media 44
  • 48. EMEA Online Audience Internet PenetrationInternet UsageMost Popular Websites
  • 49. Internet Penetration in the EMEA is absolutely different from region to region.
  • 50. Internet Users
    Population
    53.8 %
    Europe
    Half Europeans use the Internet
    731 m
    393.4 m
    Source: Internet world stats
    EMEA Online 47
  • 51. Internet Users
    Population
    24.4 %
    922 m
    Middle East
    24% in the ME use the Internet
    188 m
    45.9 m
    Source: Internet world stats
    EMEA Online 48
  • 52. Internet Users
    Population
    5.8 %
    922 m
    Only 5.8% of 922m use the Internet in Africa
    Africa
    54.2 m
    Source: Internet world stats
    EMEA Online 49
  • 53. Population
    Internet Users
    393.4 m
    922 m
    731 m
    54.2 m
    45.9 m
    188 m
    Europe
    Africa
    Middle East
    Source: Wikipedia, Internet world stats
    EMEA Online 50
  • 54. Which EMEA countries have more Internet Users?
  • 55. Germany |UK | France | Russia
    Europe
    Source: Internet world stats, March 2009
    EMEA Online 52
  • 56. Iran | Saudi Arabia | Israel | Syria
    Middle East
    Source: Internet world stats, March 2009
    EMEA Online 53
  • 57. Egypt | Nigeria | Morocco | S. Africa
    Africa
    Source: Internet world stats, March 2009
    EMEA Online 54
  • 58. Most Popular websites Top websites from the top 4 countries above
  • 59. Most Popular websites
    National
    Type
    Foreigner
    Google
    Facebook
    YouTube
    Windows Live
    Yahoo
    Ebay
    Wikipedia
    MSN
    Amazon
    LiveJournal
    BBC
    SkyRock
    Spiegel
    Web.de
    Orange
    Free
    Yandex
    Vkontakte
    Mail.ru
    Odnoklassniki
    Rambler
    Narod
    News
    Social Networking
    News
    Web Portal
    Corporate
    Corporate
    Search, Web Portal
    Social Networking
    Email
    Social Networking
    Search,Web Portal
    Web Portal
    EuropeGermany, UK, France, Russia
    Source: Alexa
    EMEA Online 56
  • 60. Most Popular websites
    National
    Type
    Foreigner
    Google
    Yahoo
    MSN
    YouTube
    Blogger
    Facebook
    Travian
    RapidShare
    Windows Live
    Wikipedia
    Microsoft
    BlogFATabnakMihanBlogPersianBlogCloobMaktoob
    STC
    Walla
    Ynet
    Nana10
    Yad2
    Syria News
    Syrian Education
    Kooora
    Aksalser
    Blogging
    News
    Blogging
    Blogging
    Web Portal
    News Portal
    Corporate
    Web Portal
    News Portal
    Web Portal
    Web Portal
    News
    Education
    Sports
    Web Portal
    Middle EastIran, Saudi Arabia, Israel, Syria
    Source: Alexa
    EMEA Online 57
  • 61. Most Popular websites
    National
    Type
    Foreigner
    Google
    Yahoo
    Facebook
    Youtube
    Windows Live
    MSN
    Blogger
    Wikipedia
    RapidShare
    Travian
    Twitter
    Skyrock
    GumTree
    MyEgyMaktoob
    Goal
    Kooora
    News24
    Download, Streaming
    News Portal
    Sports
    Sports
    News
    AfricaEgypt, Nigeria, Morocco, S. Africa
    Source: Alexa
    EMEA Online 58
  • 62. Conclusions & Trends
  • 63. ME & Africa Population
    Expected to be
    Europe Population
    Expected to be
  • 64. OVERALL MEDIA
    IS STAGNANT
    in Western Europe.
    but grows rapidly in EASTERN EUROPE
    with Russia fueling its growth (40%)
  • 65. OVERALL MEDIA
    IS STAGNANT
    in Western Europe.
    ME & Africa
    average 16% growth
    but grows rapidly in EASTERN EUROPE
    with Russia fueling its growth (40%)
    Source: 2001-2007, Group M
  • 66. EMEA has
    1.8 billion people
  • 67. only 493 million use the Internet.
  • 68. only 493 million use the Internet.
    393 million
    are from Europe.
  • 69. TREND
    Europe will remain ageing and expected to decrease population.
    ME & Africa will see increases in population and migrations from rural to city centers.
    Source: Eurostat, PricewaterhouseCoopers
  • 70. TREND
    Middle East & Africa
    will be the fastest-growing regions in the EMEA.
    (albeit from a relatively low base)
  • 71. TREND
    Russiais the
    fastest-growing
    Internet population
    in Europe and is expected to continue rising.
    Source: ComScore
  • 72. TREND
    July 2009 marks the start of the fiber optic cable bringing high speed Internet
    access to East Africa.
  • 73. TREND
    The excessive Internet cost will go down, along with better connectivity, will lead to economic growth.
  • 74. TREND
    From 2007 to 2008, Internet use in both ME & Africa grew 20.2%. When the world 10.4% and Europe 6.8%.
    Mobile phone technology is more widespread than Internet in Africa.
    Source: Internet world stats
  • 75. TREND
    Mobile access to the web will triplicate by 2013.
    Source: PricewaterhouseCoopers
  • 76. TREND
    Digital TV on demand will be a major digital telecommunications medium.
  • 77. TREND
    Internet advertising spending will increase $7.7 billion in 5 years. Central and Eastern Europe will be the fastest-growing area.
    Source: PricewaterhouseCoopers
  • 78. TREND
    Consumer spending on video games will grow.
    DVR’s and game consoles with internet access will emerge as competitors to the PC.
    Source: PricewaterhouseCoopers
  • 79. The world is changing fast. Media consumption faster.
  • 80. Thank you
  • 81. Digital Media in the EMEA
    Luis Vareta, July 2009