Social Media for Small Business - Accion Texas Presentation
Welcome toSocial Media Strategy and Usage for Small Businesses Hosted by Luis Sandoval Jr. Social Media Account Manager
Social Media Strategy:How Are Small Businesses Making This Work?
Social Media StrategyWhat profiles are small businesses using?Twitter: 78%Facebook: 75%LinkedIn: 30%Clicks on links sharedFacebook gets 250 clicks compared to Twitter’s 117.How man times are they posting?62% stated they post 8+ times a week. Click here to see the full infographic
Social Media Strategy 5 Factors To Consider• Ensure that your overall business strategy is clear did• Push for clarity on alignment for online engagement i.e. marketing,human resources, customer service, etc.• How will you extend new efforts onto the social web? (The focus here isnot so much the tools and tactics, but more on the rules of engagement.)• What experience do you want people to walk away with after engagingwith you?• Will the strategy be proactive or reactive? Decide whether you’rehoping for people to find you (word of mouth) or if you will strategicallytarget followers. 25 Things Great Brands are Doing in Social Media
Social Media Strategy 3 Types of Strategy• Bolt-on strategy - Company creates profiles, minimal engagement,business as usual.• Forced compliance - Telling employees they will engage, puttingsevere constraints on what can and cannot be done, no fun.• Company optimized for social media - Company alters “businessas usual” to include engagement, suggestions, and new opportunitiesfrom online community. “Itʼs all about organizational alignment.” Tac Anderson 9 Ways Your Business Needs to Change to be Social
Social Media Strategy What It’s Not It’s NOT Numbers!! It’s NOT Mass Profile Creation!! It’s NOT Mass Content Posting!!Steady and Consistent wins the race!
Social Media Strategy Record Everything! Photo Credit ShaneRobinson
Social Media Strategy BEWARE• Rushing to create profiles before thestrategy• Lack of objectives and measurement• Content creation guidelines Photo Credit twicepix• Failing to engage with online community• Limited Reach
Your Digital Toolbelt: LinkedIn Photo Credit pursuethepassion
LinkedIn: Applications Connect your Share your Wordpress blog presentations with to your profile your network. Acquire real data Connect with for your market your network in research. other cities. Display your Did you know you could put a video intro of yourself creative designs on Linkedin? to your network.
LinkedIn: Page Power How LinkedIn is Helping Businesses Grow
Twitter: Branded Background Sets the tone of the brand.
Twitter: Branded Background Sets tone and can offer more information.
Twitter: Effective Bio Twitter bios offer you a chance in 160 characters to establish yourself with key words that others might be searching for, but also clearly defines who you are. Don’t Miss “Twitter 101 for Business”
Your Digital Toolbelt: Facebook Photo Credit Laughing Squid
Facebook: “Like” Unleashed When your readers Like something on your website, this now generates an update on their news feeds that looks like Facebook Share. It appears as if you’ll only need one Facebook button on your blog or website in the future: the Facebook Like button.
Facebook: On Your Site It’s going to be important to put your Facebook profile on as many of your outlets as possible, from business cards, or email signatures, and yes...even your website. h t t p s:/ /d e v e lo p e r s .f a c e b o o k .c o m/ > click on Core Concepts > click on Social Plugins
Facebook: Profile Perks You have 180 pixels wide and 540 pixels tall to work with.
Facebook: Custom Pages Custom pages can be designed to be 520 pixels wide.
Facebook: Lots of Info Maximize your info fields with keywords and information.
Facebook:Marketing Tips• Events - Host social media events for your Twitter and Facebok community so they can do promotions for you via Twitter messages, Facebook postings, photo sharing, and video. Use your community as a marketing and promotions team.• Giveaways - Contests and promotions are always a good idea. The process of giving ALWAYS comes back to you in new forms of business. Consider a charity giveaway or other unique ways to host monthly or quarterly contests and give your community a reason to talk about you and keep coming back.• Unique Engagement - Find interesting ways to get your community buzzing about what you do. (ex. Start a customer cooking class. Teaching, mentoring and supporting your community will always come back to you with more business.)• Behind the Scenes - Offering a sneak preview of new products, services, or features online can help build demand and provide critical feedback to help smooth the launch.• Become the Expert - Chances are your companys white paper wont go viral. But sharing knowledge youve gathered through your trade can go a long way toward boosting your brand.• Don’t Be Defensive, Remember Customer Service - A harsh review or comment of your business on sites like Yelp can bruise your ego. But resist the temptation to lash out in public. Remember that customer service is just as important online as it is in person.• Don’t Forget to Engage Offline - It’s important to remember that you want the customer to come to you, so be sure to offer incentives and reminders for your community to come visit your location in person.
Your Digital Toolbelt: The BlogBlog• Focus on consistent posting (1 day a week, or 3 times amonth).• Encourage comments, ask questions, and share yourexpertise.• Don’t be afraid to share content you find on other sites,especially if it’s embeddable. The expectation is not that youcame up with all this yourself, but rather become a focalpoint for good information. A Guide to Starting Your Small Business Blog
Your Digital Toolbelt: The BlogYouTube• Create tutorials or demonstrations of your product or services.• Respond to customers via video, especially if it’s a commonquestion.• Think of a series to increase shelf life.• Use video to increase your Marketing list.• Plan flexible structure to give your video some polish, but beauthentic and personable. 29 Tips to Make Your Video Marketing Easy
Your Digital Toolbelt: The BlogFoursquare (geo-location)• Let your customer know!• Be generous with your mayor special.• Offer incentives to all Foursquare users.• Add a few tips. Create your Foursquare business page
Your Digital Toolbelt: The BlogQR Codes• Great for scavenger hunts!• Load the QR code image with websites or data.• Not for everyone... Create your own QR codes!
Measuring: Social is SEO Key Elements • Tags • Profiles • URLS • Describe Everything • Photo Tagging Photo Credit MridulRaj Social Media ROI: Tips and Challenges
Luis Sandoval Jr.Social Media Managerluis@swebdevelopment.com Sweb Development Office 707 South St. Mary’s St San Antonio, TX, 78205 210-617-7260 www.swebdevelopment.com facebook.com/swebapps @Sweb