Distributed Leadership and
Team Management in
environments of uncertainty
Beyond teamwork, an organizational cooperation model.
Synergy is an experiential learning course
structured around a behavioural simulation that
carries the participants from an environment of
uncertainty until another of complexity. The first
is equivalent to situations of uncertainty and
change, of crisis and chaos, mergers and
takeovers, but also for growth and expansion,
new businesses, restructuring and reorganization.
The second is equivalent to mature, competitive,
globalized, interrelated and interdependent
During the evolution of the course, the
organizational and personal needs are analyzed
each time. Initial competences more focused on
the exploration as the proactivity, flexibility, the
ability to influence or learning are complemented
by other subsequent more relational and focused
on the team, such as motivation, communication,
cooperation, shared leadership, delegation or
During the process of maturation and as a result
of the search for the proposed objective, the
group modifies its priorities in a natural way.
When the improvements achieved by
technological advances are insufficient, begins a
group dynamics where they learn to cooperate,
they become aware of the whole and balance the
achievement of the personal goals with the
objectives of the organization.
A playful, powerful and experiential dynamic,
gets a high emotional impact on the motivation
and cohesion. At the end, the group has
internalized and validated the final conclusion. In
complex and interdependent environments
where the individual is exceeded or dependent
on others to achieve their goals, is the team that
takes over. A new approach to management is
necessary to manage the new situation, allowing
the organization to continue a common strategy
but act with local knowledge, creating synergies
through distributed leadership.
The intensity of the experience next to a robust
conceptual model of base open the door to
subsequent personal developments and direct
applications to the business or to the
“The formation of a new team of persons coming from different business areas, and
even from other organisations, to take on a far-reaching project resulted in the need to
develop a training program that would create a propitious environment for
interpersonal knowledge and promote teamwork. But above all, it was necessary to
clearly show the challenges and problems that we faced, which is the most novel aspect
with respect to a training action. The experience with the Equilibrium Cone was
simultaneously gratifying and successful, given that it combined fun aspects (games
and simulators) and operational aspects (specific work projects) that satisfied the
objectives of both cohesion and efficiency, respectively.”
Ricardo Alonso Fernández
Director of Corporate Banking
Global Banking & Markets
Santander Banking Group
The current environment in which organizations
must compete is increasingly complex. Firms must
get along in a more interconnected world in which
it is increasingly difficult to foresee what is going to
The objective of the program is to develop the
Distributed leadership: Building self-organised
teams that are responsible to themselves, thereby
allowing them to develop initiative, to make
decisions and to have flexibility and adaptability.
Teamwork: Knowing the teamwork guidelines
beyond a mere attitude of co-operation.
Change management: Identifying the benefits of
management based on teams in situations of
complexity, interrelationships and constant change.
Personal efficiency: Identifying the behaviours to
develop in order to improve the personal efficiency.
Synergy: Promoting the optimisation of resources
through shared use.
Synergy is an attended seminar that, for two days,
submerges the participants in a situation of growing
complexity, uncertainty and change. With the use
of a behaviour simulator, it achieves a high impact
and generates emotional involvement such that
learning through experience is assured.
A dual analysis – personal and business – allows
seeing how personal abilities are key when
promoting a culture of Shared Leadership and
Teamwork in organisations.
Experimentation through Gaming and Simulation is an
attractive and motivating training methodology, with
constant changes of rhythm, which encourages interac-
tion and participation. The game appeals to the emo-
tive side of learning in the participant, bringing out a
positive attitude with high expectations, which is the
key to the process of learning and is directly related to
the level of efficiency of that learning.
“Participating in SYNERGY was an intellectual challenge for me due to the different
way of facing a known subject. The idea of breaking with schemes and not being
anchored in traditional ones is perfectly clear. Learning to dominate my natural
leadership in order to adapt it to good teamwork was another good practice.
Overall, an intense and very recommendable experience for people who want to learn
The dynamics of the course allow the themes to be internalised, which include the following:
Areas of analysis
How to tolerate frustration to permanent change.
How to work in environments of uncertainty.
From ambiguity (emotional) to the dilemma (emotional/rational) and from the dilemma to the
How to manage the anxiety produced in a situation of lack of control.
Attitudes favouring Teamwork as an organizational response.
How to communicate in symmetry (from equal to equal).
Non-hierarchical leadership effects.
Decision-making with vague information.
How to prioritize alternatives on uncertainty.
Controlled assumption of risks.
Relationship between level of ambition, commitment and results.
The perspective of the participants is such that and extrapolation to reality is so high that participants are
shown with all their strengths and weaknesses, which furthermore allows:
Filming the sessions in order to obtain personal video-feedback with an analysis of personal
behaviour and individual impact on the group.
Planning subsequent coaching sessions.
Complementing the session with subsequent consulting for the organisation based on the
Defining an action plan for personal development.
Therefore, the program is directed at companies and organisations of a certain size and complexity. Specifi-
cally, it is directed at companies that are in highly competitive environments or in changing situations.
Step-by-step, a series of themes appear, which the group experiences and which, with the help of the trainer,
they analyse and determine. The last part is dedicated to personal analysis and to projection at the company.
Exploration and proactivity.
Mental schemes as a source of self-limitation.
Objective identification and inverse definition of the roadmap.
Use of information.
The cost of the error versus the cost of the investment.
Mental models to overcome.
From simple to complex.
Building order through structures.
Teamwork as a common need.
From dependence to interdependence.
From ambiguity to the problem.
Shared leadership and alternating communication.
There are no results without emotional involvement.
Equity is not efficacy.
Decentralized self-coordination versus centralized coordination.
Communication in symmetry and its effect on relational satisfaction, cohesiveness and conflict.
Information management with imperfect information
Definition, unification and alternative criteria.
“SYNERGY is an intelligent way of demonstrating through play that at the company, we
are all necessary and that there is strength in unity. It is a side to transversality, and at
Dannon it has been very useful for realising how important people are in all functions,
each in their own role, so that projects advance and become a reality.”
Director of Purchasing of Dannon for Southern Europe
Ricardo Zamora is Bachelor of Science in Business and a Masters in Business Management from ESADE, one
of the top 10 European and International Business Schools.
He is Associate in the Advanced Management Program at ESADE Executive Education as well as other
School of Business and at some Latin American Universities. He taught directly to global companies from
USA to China.
He founded his own firm called Training Games in 1995, a training consultancy specialized in Simulation &
Gaming, meaning gaming methodologies applied to learning. The creator of simulators such as
Salesmanship, Carterbanc and Synergy, as well as games such as Teaching Cards, Fork, The 5 phases of the
sale and Linker.
Zamora has specialized in the development of cooperative competences and applies his programs in large
corporations with complex interrelationships. He is the creator of Synergy, an attended seminar that
submerges the participants in a situation of growing complexity, uncertainty and change.
Large and multinational companies such as Dannon, Heineken, Unilever, HP, Arbora & Ausonia (Procter),
15 years of experience
training teams with the
ESADE: Management School of Business of
UTD: University of Texas Dallas
UAB: Universtat Autónoma de Barcelona
Cobega (Coca Cola Group), Dannon , LU
(Dannon Group), Font Vella (Dannon Group),
Heineken, Puleva Food, Mahou-San Miguel,
Grupo Siro, Bimbo (Sara Lee Bakery Group),
Unilever, Frigo (Unilever Group), Nestlé,
Arbora & Ausonia (Procter & Gamble Group)
Telefónica, Hewlett Packard, Thales
Information Systems, Adbraintage, Astra, T-
AstraZeneca, BDF - Beiersdorf, Boehringer
Ingelheim, Farma-Lepori (Angelini Group),
CibaVision (A Novartis Company), Novartis,
Roche Diagnostics, Pfizer, Chefaro , Lilly,
Santander Group, Banco de Sabadell,
Deutsche Bank, BBVA, Caixa de Catalunya, La
Construction, Real State
Ferrovial-Agroman, Acieroid, Lafarge-Asland,
Sanitas, Sanitas Residential, Mutua del
Kao Corporation, BASF, AKZO Chemicals
REE (Red Eléctrica de España), ENDESA,
UNIÓN FENOSA,AGBAR Group
INDITEX, Dimodes, Nike, Venilia (grupo
Parque Empresarial La Finca
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