¿What kind of added utility could  MINI  create? May 2010 Fake Strategies vol.1
What is utility for drivers?
 
Efficiency Problem solving Comfort
too much focus on the functional side
What is utility for drivers?
Perhaps not just about functional technology
MINI  is a  tribal & cult  brand,  with a strong  sentiment of belonging
but a  value  that enriches how they are  Perhaps not just about functional technology
Meet the  MINI  driver Fun, Creative, Enthusiast
and MINI drivers really like  interacting with each other Source: Motive Quest, Mini Drivers Study, 2007
Being connected and  having a community  inside the car  StarterThinking Territory
CONNECTED COMMUNITY Reference: MyFord  (Digital Dashboard - Wifi)   http://www.youtube.com/watch?v=59DJOiIg9w4&feature=rel...
PLAYFUL  SHARE USEFUL DATA Be CONNECTED Feel COMMUNITY We are looking  for a revolutionary concept  in a car that works at...
MINI eye
<ul><li>Record your car trips & rallies  </li></ul><ul><li>(subjective perspective),  </li></ul><ul><li>adding a music, th...
INTEGRATED WEBCAM  location options
<ul><li>Perhaps putting a webcam on a car sounds weird  </li></ul><ul><li>but…. </li></ul>
<ul><li>“ Success is the ability to go from one failure to another with no loss of enthusiasm” </li></ul><ul><li>Wiston Ch...
Thanks @mirandaluis
Upcoming SlideShare
Loading in...5
×

Fake Strategies vol1 - Utility for Mini

1,053

Published on

Published in: Business, Sports, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
1,053
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • What makes MINI? Fun and sporty, with go-kart-like handling Fashionable, trendy and customizable MINImalism doing more with less FB: Mini 125000 fans MiniUsa 170000 fans MiniCountryman 40000
  • Fake Strategies vol1 - Utility for Mini

    1. 1. ¿What kind of added utility could MINI create? May 2010 Fake Strategies vol.1
    2. 2. What is utility for drivers?
    3. 4. Efficiency Problem solving Comfort
    4. 5. too much focus on the functional side
    5. 6. What is utility for drivers?
    6. 7. Perhaps not just about functional technology
    7. 8. MINI is a tribal & cult brand, with a strong sentiment of belonging
    8. 9. but a value that enriches how they are Perhaps not just about functional technology
    9. 10. Meet the MINI driver Fun, Creative, Enthusiast
    10. 11. and MINI drivers really like interacting with each other Source: Motive Quest, Mini Drivers Study, 2007
    11. 12. Being connected and having a community inside the car StarterThinking Territory
    12. 13. CONNECTED COMMUNITY Reference: MyFord (Digital Dashboard - Wifi) http://www.youtube.com/watch?v=59DJOiIg9w4&feature=related
    13. 14. PLAYFUL SHARE USEFUL DATA Be CONNECTED Feel COMMUNITY We are looking for a revolutionary concept in a car that works at the same level
    14. 15. MINI eye
    15. 16. <ul><li>Record your car trips & rallies </li></ul><ul><li>(subjective perspective), </li></ul><ul><li>adding a music, that you can share </li></ul><ul><li>with other Mini drivers </li></ul><ul><li>Also you can tag places & music </li></ul><ul><li>(through 4square & stickybits) </li></ul>MINI eye Ref http://www.youtube.com/watch?v=J0xn1BA4mQc&feature=player_embedded# ! 2 modes SOCIAL PLAYFULNESS Augmented reality in a screen or windshield to help you with your driving or providing you with real time info USEFULNESS
    16. 17. INTEGRATED WEBCAM location options
    17. 18. <ul><li>Perhaps putting a webcam on a car sounds weird </li></ul><ul><li>but…. </li></ul>
    18. 19. <ul><li>“ Success is the ability to go from one failure to another with no loss of enthusiasm” </li></ul><ul><li>Wiston Churchill (probably a MINI driver) </li></ul>
    19. 20. Thanks @mirandaluis

    ×