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Fake Strategies vol1 - Utility for Mini
Fake Strategies vol1 - Utility for Mini
Fake Strategies vol1 - Utility for Mini
Fake Strategies vol1 - Utility for Mini
Fake Strategies vol1 - Utility for Mini
Fake Strategies vol1 - Utility for Mini
Fake Strategies vol1 - Utility for Mini
Fake Strategies vol1 - Utility for Mini
Fake Strategies vol1 - Utility for Mini
Fake Strategies vol1 - Utility for Mini
Fake Strategies vol1 - Utility for Mini
Fake Strategies vol1 - Utility for Mini
Fake Strategies vol1 - Utility for Mini
Fake Strategies vol1 - Utility for Mini
Fake Strategies vol1 - Utility for Mini
Fake Strategies vol1 - Utility for Mini
Fake Strategies vol1 - Utility for Mini
Fake Strategies vol1 - Utility for Mini
Fake Strategies vol1 - Utility for Mini
Fake Strategies vol1 - Utility for Mini
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Fake Strategies vol1 - Utility for Mini

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  • What makes MINI? Fun and sporty, with go-kart-like handling Fashionable, trendy and customizable MINImalism doing more with less FB: Mini 125000 fans MiniUsa 170000 fans MiniCountryman 40000
  • Transcript

    • 1. ¿What kind of added utility could MINI create? May 2010 Fake Strategies vol.1
    • 2. What is utility for drivers?
    • 3.  
    • 4. Efficiency Problem solving Comfort
    • 5. too much focus on the functional side
    • 6. What is utility for drivers?
    • 7. Perhaps not just about functional technology
    • 8. MINI is a tribal & cult brand, with a strong sentiment of belonging
    • 9. but a value that enriches how they are Perhaps not just about functional technology
    • 10. Meet the MINI driver Fun, Creative, Enthusiast
    • 11. and MINI drivers really like interacting with each other Source: Motive Quest, Mini Drivers Study, 2007
    • 12. Being connected and having a community inside the car StarterThinking Territory
    • 13. CONNECTED COMMUNITY Reference: MyFord (Digital Dashboard - Wifi) http://www.youtube.com/watch?v=59DJOiIg9w4&feature=related
    • 14. PLAYFUL SHARE USEFUL DATA Be CONNECTED Feel COMMUNITY We are looking for a revolutionary concept in a car that works at the same level
    • 15. MINI eye
    • 16.
      • Record your car trips & rallies
      • (subjective perspective),
      • adding a music, that you can share
      • with other Mini drivers
      • Also you can tag places & music
      • (through 4square & stickybits)
      MINI eye Ref http://www.youtube.com/watch?v=J0xn1BA4mQc&feature=player_embedded# ! 2 modes SOCIAL PLAYFULNESS Augmented reality in a screen or windshield to help you with your driving or providing you with real time info USEFULNESS
    • 17. INTEGRATED WEBCAM location options
    • 18.
      • Perhaps putting a webcam on a car sounds weird
      • but….
    • 19.
      • “ Success is the ability to go from one failure to another with no loss of enthusiasm”
      • Wiston Churchill (probably a MINI driver)
    • 20. Thanks @mirandaluis

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