Principles of eCommerce

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Seminar on eCommerce

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Principles of eCommerce

  1. 1. eCommerce Principles of eCommerce Luis M Cordeiro Visiting Professor at University Saint Joseph prof@luismcordeiro.netLuis M Cordeiro prof@luismcordeiro.net eCommerce Lectures
  2. 2. What do you need to know?Principles of eCommerce ---Luis M Cordeiro prof@luismcordeiro.net eCommerce Lectures
  3. 3. Web based businessPrinciples of eCommerceBusiness that uses the WWW to fulfill it’s business processFour basic business processes: - information dissemination - data capture - promotions and marketing - transacting with stakeholdersBusiness objectives interact with web based applicationsLuis M Cordeiro prof@luismcordeiro.net eCommerce Lectures
  4. 4. Information DisseminationPrinciples of eCommerce• Can publish relevant information• Can be used in crisis mode• Identifying worst case scenarios and providingdetailsLuis M Cordeiro prof@luismcordeiro.net eCommerce Lectures
  5. 5. Data CapturePrinciples of eCommerce• Collect information about customers• Two methods: - manual input - automatedLuis M Cordeiro prof@luismcordeiro.net eCommerce Lectures
  6. 6. Promotion and MarketingPrinciples of eCommerce• Banner advertising• Affiliate programs• Registration with directories• Traditional marketingLuis M Cordeiro prof@luismcordeiro.net eCommerce Lectures
  7. 7. Transacting with stakeholdersPrinciples of eCommerce• Can display products and services• Cross-selling can be implemented• Can customize website• Can react to competition• Can improve relationshipLuis M Cordeiro prof@luismcordeiro.net eCommerce Lectures
  8. 8. ContactsMy contact informationE-mailYou can contact me atprof@luismcordeiro.netOn the webtwitter.com/luismcordeirolinkedin.com/luismcordeiroskype: luis_marco_cordeiroLuis M Cordeiro prof@luismcordeiro.net eCommerce Lectures

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