Japanese Smartphone Market (For Vietnam)

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Japanese Smartphone Market Presentation for The Startup Event in Vietnam.

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Japanese Smartphone Market (For Vietnam)

  1. 1. JAPANESEAPP MARKETTHE STARTUP AND SAMURAI MEET UP IN VIETNAM
  2. 2. ABOUT MECEO of Samurai International Inc.Real SAMURAI 2
  3. 3. SAMURAI INTERNATIONAL INC.Founded: August 10, 2011CEO: Lui OkadaBusiness Content: Smart Phone Apps DevelopmentStock Holder: Cyber Agent Ventures Management TeamPrize: 1st rank 2 times 2 million downloads 3 Samurai International Inc.
  4. 4. AGENDA• Samurai International• Japanese Smart Phone Market• Japanese App Market • Social Game • Simple Game • Other Apps• How to Promote App in Japan
  5. 5. JAPANESE SMART PHONE MARKET
  6. 6. SMART PHONE USERS IN JAPANThe smart phone users grew by 4 millionin only 3 months. Android iPhone Microsoft Others 19.3M 0.8 15.1M iPhone 0.9 6.6 iPhone 5.0 Android Android 11.9 9.2 Nov.2011 Feb.2012 (ComScore 2012)
  7. 7. DEMOGRAPHICSUrban and young people use.Female users are increasing. SEX AGE AREA 65 13- Kyushu,O Hokkaido, 55- Over, 4.4 17, 6.8% kinawa, 1 3.20% Tohoku, 5 64 , 8.6% % Shikoku, 1 1.80% .40% .70% 18- Chugoku,Femal 45- 3.90% 24 , 19.e, 38. 54 , 12. 4% 50% 5% Kansai, Kanto(T Male, 19.60% okyo), 61.50 35- 25- 39.70% % 44 , 22. 34 , 25. 7% Chubu, 6% 13.80% (Oct 2011 ComScore)
  8. 8. What is different iPhoneusers and Android Users?
  9. 9. DIFFERENCE OF IPHONE AND ANDROID USERSiPhone users tend to get more apps thanAndroid users. [Free App] How many get? [Paid App] How many get? (Ask Smart.ly 2012)
  10. 10. FEMALE HIGH SCHOOL STUDENTS DATAOften young girls makes trend in Japan.When you will reach them, your app will expand.Have you bought the mobile phone? What kind phone did you get? http://www.fumi23.com/2012/04/sp5/sp5enqend.html
  11. 11. JAPANESE APP MARKET - SOCIAL GAME - SIMPLE GAME - OTHERS
  12. 12. SMART PHONE GAME MARKET IN JAPANSmartphone game market is quickly expanding. 3.2B TWD 1,1B USD App Purchase Advertisement (Reference: Seed Planning 2011) 12Samurai International Inc.
  13. 13. JAPANESE APP MARKET - SOCIAL GAME - SIMPLE GAME OTHERS
  14. 14. 3 TYPES OF PLAYERSIndependent players are increasing. Independent PlayersSNS SNS IndependentApp and Web App and Web App only
  15. 15. 2 PLAT FORMERS ARPUGREE and Mobage have high ARPU users.Their users spend 138 TWD (370 JPY)/month.
  16. 16. TOP 2 BILLION IN SALESCard game system is popular in Japan.Their sales is 25M USD/Month (2B JPY) GREE Mobage / Cygames Doriland Rage of Bahamut
  17. 17. GACHA SYSTEMGacha is card vending machine.If users get the strong cards, users can win the battle.1 card costs 4 USD.
  18. 18. GACHA SYSTEM3 Types of Cards.Users feel pride when they get rare cards. Normal Rare Super Rare Strong / Proud
  19. 19. GLOBAL RANKGacha system start to success in Global.
  20. 20. JAPANESE APP MARKET - SOCIAL GAME - SIMPLE GAME OTHERS
  21. 21. SUCCESS SIMPLE GAME PLAYERSThese are free games.They get sales about 127K USD / month! Touch the Numbers Cocolo-bit
  22. 22. TOUCH THE NUMBERSTap the numbers in order.110,000 DAU.10M JPY (127K USD) / month of Sales. Play game Check Ranking
  23. 23. COCOLO-BITThey release simple funny games every1-2 weeks.They ranks high every time. Build a Fire Karate Master Soul Beam
  24. 24. OTHER GAMESMany apps get few million JPY / month. • 美人天気 (Tool) • World Mystery (Tool) • iPic (Tool) • PriGazo (Tool) • Chat Match (SNS) • …
  25. 25. HOW MUCH SALES CANWE GET IN JAPAN?
  26. 26. MONETIZE3 types monetize way. • In App Purchase • Social game • Advertisement • Simple game • Paid app • Simple game as Angry birds
  27. 27. IN APP PURCHASETop 1st-5th apps get 12K-24K USD (1M-2MJPY) sales per day. Almost games but LINE ranks 12th.
  28. 28. FREE APP’S AD REVENUE SIMULATIONImpression 10,000,000CTR 1%CPC 10 JPY (0.12 USD)AD Revenue 1M JPY (12.7K USD)
  29. 29. AD NETWORK REVENUECPC・Nend 9~10JPY (0.11 – 0.12 USD)・imobile 8~9JPY (0.10 – 0.11 USD)・AdLantis 7~8JPY (0.09 – 0.10 USD)・AMoAd 7~8JPY (0.09 – 0.10 TWD)・AdMob 6~8JPY (0.08 – 0.10 TWD)Source:http://ameblo.jp/porcom-yokoyama/entry-11184573931.html
  30. 30. HOW TO GET MANY DOWNLOADS INJAPAN?
  31. 31. 日本AppStoreをもう 細かく APP STORE JAPAN 少し App Store Ranking is most important. 無料アプリ [Free App] [Paid App] 有料アプリ (Source: Ad Innovation 2012)
  32. 32. FREE PROMOTION PLAN1. Icon Design and App Name2. SEO in App Store3. Press Release4. Over 20 Review Site5. Twitter, Facebook
  33. 33. THANK YOU!!Lui OkadaSamurai International Inc.+81-(0)3-5962-8573lui_okada@samurai-international.jp
  34. 34. GDP
  35. 35. COMPLETE GACHA SYSTEMSome users pay 100,000 yen to complete cards. (Limited time Event) User getsBuy the Cards Super rare card! Complete rare cards
  36. 36. GOVERNMENT BANNEDGovernment banned complete gacha system.(Not Gacha system.)
  37. 37. STOCK PRICE - GREE
  38. 38. STOCK PRICE - DENA
  39. 39. NEW GACHA SYSTEM??This system got high revenues(15-30% of total).However developers will make new system…? ?

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