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  • 1. Italy Think Different in Innovation and Change for Future Competition A new operational protocol based on several XXI Century’s Leadership and Management 2.0 and 3.0 methodologies by Luigi Spiga Business and Management Innovation Architect and Facilitator Founding Chair SoL Italy – Milan | Advisor BRAIN – Geneve March 1st, 2013.© Copyright 2012 - EXCELL - Tutti i diritti di riproduzione riservati
  • 2. Before starting to innovate products, services, technologies, processes and marketing, do we need to innovate THINKING, leadership, strategy, management and organization?© Copyright 2012 - EXCELL - Tutti i diritti di riproduzione riservati
  • 3. Albert Einstein “The world we have created in a product of our thoughts. Problems cannot be solved with the same thinking that created them”© Copyright 2012 - EXCELL - Tutti i diritti di riproduzione riservati
  • 4. INDEX 1.  Do we need a good reason for Changing and Innovating, because of investments and mental blocks ? 2.  Don’t you find that the World where we live today is completely different from that of only 25 years ago ? 3.  Don’t you think it is time to reinventing Management after 100 years of Scientific Management, as MIX is doing ? 4.  System Thinking and Theory U: two strong methodologies from MIT and SoL for deep change and innovation. 5.  Future Competition: an integral protocol of XXI century’s Management based on System Thinking and Theory U.© Copyright 2012 - EXCELL - Tutti i diritti di riproduzione riservati
  • 5. u Do we need a good reason for Changing and Innovating, because of investments and mental blocks ?© Copyright 2012 - EXCELL - Tutti i diritti di riproduzione riservati
  • 6. Normally we change most when we have a Burning Platform Because we are afraid to leave our Confort Zone … But© Copyright 2012 - EXCELL - Tutti i diritti di riproduzione riservati
  • 7. © Copyright 2012 - EXCELL - Tutti i diritti di riproduzione riservati
  • 8. v Don’t you find that the World where we live today is completely different from that of only 25 years ago ?© Copyright 2012 - EXCELL - Tutti i diritti di riproduzione riservati
  • 9. © Copyright 2012 - EXCELL - Tutti i diritti di riproduzione riservati
  • 10. “I think there are good reasons for suggesting that the modern age has ended. Today, many things indicate that we are going through a transitional period, when it seems that something is on the way out and something else is painfully being born. It is as if something were crumbling, decaying, and exhausting itself – while something else, still indistinct, were rising from the rubble.” Vaclav Havel© Copyright 2012 - EXCELL - Tutti i diritti di riproduzione riservati
  • 11. World is Changing ! Seagram building – New York 1958 §  Keep stability and order §  Less Complexity §  Rationality §  Emotional control §  Cartesian space §  Maximize efficiency §  Supply chain §  Tayloristic organization© Copyright 2012 - EXCELL - Tutti i diritti di riproduzione riservati
  • 12. World is Changing ! Museo Guggenheim - Bilbao – 1997 §  Flying formes, but correlated §  Network §  Dinamism §  Emergent and transitory order §  Innovation and creativity §  Contamination §  Dinamic complexity §  Imprevedibility© Copyright 2012 - EXCELL - Tutti i diritti di riproduzione riservati
  • 13. World is Changing ! SHAREHOLDER Complementor ENTERPRISE Supplier Customer 1.0 POWER Informative Power Organizative Power EMPLOYEES Competitor© Copyright 2012 - EXCELL - Tutti i diritti di riproduzione riservati
  • 14. World is Changing ! SHAREHOLDER Complementor ENTERPRISE Supplier 2.0 Customer EMPOWERMENT Competitor EMPLOYEES Governance of an ECOSYSTEM© Copyright 2012 - EXCELL - Tutti i diritti di riproduzione riservati
  • 15. Peter Senge : The Necessary Revolution INDUSTRIAL POST-INDUSTRIAL ERA ERA Fossil fuels energy Sole Global Production food Local Waste and waste materials No waste Standardizzation variety Diversity Maximize income Social well-being Relationships© Copyright 2012 - EXCELL - Tutti i diritti di riproduzione riservati
  • 16. Otto Sharmer – Society 4.0: The Matrix of Economic Evolution© Copyright 2012 - EXCELL - Tutti i diritti di riproduzione riservati
  • 17. Adam Kahane – How to address Challenges Approach Approach Process Type of complexity to low to high required for high complexity complexity complexity Dynamic complexity: Piece by piece System as a Systemic Cause and effect are whole distant Social complexity: Experts and Stakeholders Partecipative Actors have different Authorities views and interests Emerging complexity: Existing Emerging Creative Disruptive patterns of practice practice innovation and change Management 2.0 Art of Hosting Theory U Change Lab© Copyright 2012 - EXCELL - Tutti i diritti di riproduzione riservati
  • 18. Systemic Process (Five Disciplines)© Copyright 2012 - EXCELL - Tutti i diritti di riproduzione riservati
  • 19. Partecipative Process (Dialogue, Art of Hosting)© Copyright 2012 - EXCELL - Tutti i diritti di riproduzione riservati
  • 20. Creative Process (Theory U, Design Thinking)© Copyright 2012 - EXCELL - Tutti i diritti di riproduzione riservati
  • 21. w Don’t you think it is time to reinventing Management after 100 years of Scientific Management, as MIX is doing ?© Copyright 2012 - EXCELL - Tutti i diritti di riproduzione riservati
  • 22. Top Thinkers, like Peter Senge, Gary Hamel, C.K. Prahalad, Henry Mintzberg, Otto Scharmer,have written a lot in the last 5 years about : The new XXI century Management and Leadership which are necessary in a new Society and Economy Do you think the SUN is rising ? The truth change, common thinking doesn’t !© Copyright 2012 - EXCELL - Tutti i diritti di riproduzione riservati
  • 23. TV Evolution 2000 1955 2010 1980© Copyright 2012 - EXCELL - Tutti i diritti di riproduzione riservati
  • 24. Management Evolution B U D G E T 2001 Porter 1980 1960 2005 1980 2005© Copyright 2012 - EXCELL - Tutti i diritti di riproduzione riservati
  • 25. 2.0 1.0© Copyright 2012 - EXCELL - Tutti i diritti di riproduzione riservati
  • 26. Management : the technology of human accomplishment© Copyright 2012 - EXCELL - Tutti i diritti di riproduzione riservati
  • 27. MIX – Management Innovation Exchange Six main moonshots of Manifesto MIX: Mend the Soul Unleash Capability Foster Renewal Expand Minds Distribute Power Seek Balance© Copyright 2012 - EXCELL - Tutti i diritti di riproduzione riservati
  • 28. Two Management Paradigms© Copyright 2012 - EXCELL - Tutti i diritti di riproduzione riservati
  • 29. x System Thinking and Theory U: two strong methodologies from MIT and SoL for deep change and innovation.© Copyright 2012 - EXCELL - Tutti i diritti di riproduzione riservati
  • 30. Yes, but … Why not ! This is our normal sight ! Ther’are Opportunities we don’t see from our sight Ther’are Problems we don’t see from our sight© Copyright 2012 - EXCELL - Tutti i diritti di riproduzione riservati
  • 31. Peter Senge - System Thinking Events Patterns Systemic Structure© Copyright 2012 - EXCELL - Tutti i diritti di riproduzione riservati
  • 32. U Process: 1 Process, 5 Stages 1. Co-initiating: 5. Co-evolving: uncover common intent embody the new in ecosystems stop and listen to others and to that facilitate acting what life calls you to do from the whole 2. Co-sensing: 4. Co-creating: observe, observe, observe prototype the new connect with people and places in living examples to explore to sense the system from the whole the future by doing 3. Presencing: connect to the source of inspiration and will go to the place of silence and allow the inner knowing to emerge© Copyright 2012 - EXCELL - Tutti i diritti di riproduzione riservati
  • 33. y Future Competition: an integral protocol of XXI century’s Management based on System Thinking and Theory U.© Copyright 2012 - EXCELL - Tutti i diritti di riproduzione riservati
  • 34. The 4+1 levels of Innovation (LS after G. Hamel) Paradigm Theory U Innovation System Thinking Reinventing Management Model Management innovation House of Innovation Model Blue Ocean Strategy Business Model Innovation Strategic Architecture Design Thinking Product-Service Innovation Integrative Thinking Operational and Process Innovation Lean Thinking TQM - BPR© Copyright 2012 - EXCELL - Tutti i diritti di riproduzione riservati
  • 35. The four Levels of Responding to Change Manifest action 1. Reacting: quick fixes Process, structure 2. Redesigning: policies Thinking 3. Reframing: values, beliefs Source of energy, inspiration 4. Regenerating: sources of commitment and energy and will© Copyright 2012 - EXCELL - Tutti i diritti di riproduzione riservati
  • 36. Future Competition System System Protocol Environment Model “To navigate life Disciplines today, we definitely need new maps. Our old ones confuse us unendingly. These new maps are waiting for us.” Margaret Wheatley Process 5 Areas Strategy© Copyright 2012 - EXCELL - Tutti i diritti di riproduzione riservati
  • 37. Future Competition - Model + 200 Tools Scenarios and Trends WHERE? Marketing Thinking and Strategy and and Societing Leadership Innovation HOW WHY? WHAT? OUTSIDE? Management and Organization HOW INSIDE?© Copyright 2012 - EXCELL - Tutti i diritti di riproduzione riservati
  • 38. Future Competition - Model + 200 Tools Scenarios and Trends Society 4.0 The Necessary Revolution The New Age of Theory U Innovation World Changing Starting Point Strategy and Thinking Innovation Marketing and Leadership and Societing New Leadership Marketing 3.0 Paradigm No-Conventional Blue Ocean Strategy Marketing Spyral Dynamics The 9 Disciplines Business Model Generation Experience of a Facilitator Design for Growth Economy Fully Charged Innovators DNA The Future of Competition Ending Point Management and Organization The Future of System Thinking Management Reinventing Management Re-Organize for Resilience Strategic Alignment Lean Thinking© Copyright 2012 - EXCELL - Tutti i diritti di riproduzione riservati
  • 39. Future Competition – Model: 3 levels of Change Thinking Scenarios Strategy and Management and Marketing and Leadership and Trends Innovation Organization and Societing Business Innovation ManagementLevel of Change Business Evolution Management Business Transformation Management© Copyright 2012 - EXCELL - Tutti i diritti di riproduzione riservati
  • 40. Future Competition - Process Step 1 Preliminary Step 7 Step 6 Context Verifies Full Cycle Decisions On on Disciplines Five Areas to Use Step 2 Map of Starting Point Step 4 Step 5 Step 3 Preliminary Constraints and Cycle on Decisions on Opportunities Three Areas Change Level© Copyright 2012 - EXCELL - Tutti i diritti di riproduzione riservati
  • 41. Strategy EDITOR RESEARCH Book Validation ESPERTS ENTERPRISES Team Consulting PEOPLE UNIVERSITIES Coaching Education© Copyright 2012 - EXCELL - Tutti i diritti di riproduzione riservati
  • 42. Italy www.solitaly.org www.brain-consultancy.com Thanks for Your Kind Attention Luigi Spiga Business and Management Innovation Architect and Facilitator Founding Chair in SoL Italy – Milan Advisor in BRAIN – Geneve luigi.spiga@solitaly.org luigi.spiga@brain-consultancy.com Skipe: luigi.spiga Follow me on Twitter: @luigispiga© Copyright 2012 - EXCELL - Tutti i diritti di riproduzione riservati