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Evol 3.0 preliminary presention
Evol 3.0 preliminary presention
Evol 3.0 preliminary presention
Evol 3.0 preliminary presention
Evol 3.0 preliminary presention
Evol 3.0 preliminary presention
Evol 3.0 preliminary presention
Evol 3.0 preliminary presention
Evol 3.0 preliminary presention
Evol 3.0 preliminary presention
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Evol 3.0 preliminary presention

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  • 1.    3.0           World   Society   Capitalism   Leadership   Management   Marke;ng   Educa;on   Enterprise   Learning,  Designing  and  Realizing,  throw  Apropriate  Technologies,  for   Innova;ve  Organiza;ons  and  for  an  Alterna;ve  Economy  and  Society     The   Evolu;on   To  Re-­‐Generate  a  Future  different  from  the  Past,  the  first  systema9c  project  on:     Think-­‐tank   Portal   Blog   Library   Circles   Field-­‐Book   Forum   Laboratory   Incubator   Observatory   Realiza9ons’  Park   Think,  Design  and  Act  3.0,  for  Profit,  for  People,  for  Planet  
  • 2. Iden9fica9on  of  the  Project   •  It  is  a  Think-­‐thank  for  3.0  Knowledge  (co-­‐learning)   •  It  is  a  Lab  and  Incubator  for  3.0  Projects  (co-­‐designing)   •  It  is  a  Observatory  of  3.0  Borning  Reali9es  (co-­‐realizing)   •  It  is  for  People  and  Professionals   •  It  is  for  Enterprises  and  Organizazions   •  Is  is  for  Ins9tu9ons  and  Society   •  It’s  purpose  is  to  help  the  crea9on  of  a  3.0  World  
  • 3. People  3.0  –  Groups  3.0  –  Houses  3.0   Enterprises  3.0  –  Towns  3.0  -­‐  Regions  3.0   Co-­‐Learning  à    Co-­‐Designingà    Co-­‐Realizing   Think-­‐tank                  Lab,  Incubator        Realizat.Park   Vision     Values   Mission   Strategies   World  Vision,  Theories,  Technologies,  Tools,  Frameworks     People  and  Organiza9ons  Ac9ve  in  the  project   Interna9onal  Organiza9ons  and  Social  Mouvements   Big  Alterna9ve  Philosophers  and  Schools  of  Thinking  of  the  past     Grounding   Ac;vi;es   Purpose   The  “tree”  structure  of  the  project   Soil   Roots   Trunk   Branches   Leaves   Fruits   Seminal  Thinkers  and  Books  of  the  last  years  on  3.0  Evolu9on   Results   Seeds   New  trees   New  Systemic  3.0  Projects  Effects  
  • 4. Grounds  :  The  Exis9ng  3.0  defini9ons   •  World  3.0  –  Pankaj  Ghemawat  *   •  Society  3.0  -­‐  Ronald  Van  den  Holf  *   •  Economy  3.0  –  Chris  Cook   •  Capitalism  3.0  –  Peter  Barnes  *   •  Management  3.0  –  Jurgen  Appelo  *   •  Marke9ng  3.0  –  Phlip  Kotler  *   •  Educa9on  3.0  –  James  G.  Lengel   •  Learning  3.0  -­‐    Kazimierz  Gozdz   •  Leadership  3.0  –  Eric  Sheninger   •  Thinking  3.0  –  Jus9n  Yifu  Lin   •  Wisdom  3.0  –  Richard  Poor   •  Enterprise  3.0  –  Steve  Andriole   *  =  book  on  amazon  
  • 5. RMI   PERMACULTURE   EARTHSHIP   FINDHORN  COLLEGE   ACTION  INQUIRY   BARRET   VALUE   CENTER   Peter  Block   Danah  Zohar   Grounds  :     Organiza9ons  
  • 6. Grounds  -­‐  What  do  we  intend  for  3.0     A  global  emerging  mouvement  not  very  well  defined,  mad  by   millions  of  organiza9ons  with  in  common:   •  A  new  awareness  and  vision  of  the  World,  of  the   rela9onship  between  Man  and  Nature  and  of  the  Social   Jus9ce   •  A  new  set  ot  appropriate  and  alterna9ve  technologies  for  a   new  kind  of  balanced  development   •  A  new  kind  of  intents,  purposes  and  goals  for  a  future   different  from  the  past.   (see:  Paowl  Hawken  –  Blessed  Unrest)  
  • 7. Grounds  -­‐  3.0  can  stays  also  for  …   •  People  +  Planet  +  Profit  =  Enterprise  3.0   •  People  +  Profit  =  Enterprise  2.0   •  Profit  =Enterprise    1.0   •  Think  +  Design  +  Act   •  Co-­‐learning  +  Co-­‐dessigning  +  co-­‐realizing   •  3rd  Industrial  Revolu9on   •  3rd  Millennium     •  Good  +  Right  +  Beau9ful   •  Ethics  +  Science  +  Art    
  • 8. The  3  main  ac9vi9es   Co-­‐Learning   •  Blog   •  Mediateque   •  Events   •  Corses   •  Master   •  Fieldbook   Co-­‐Designing   •  Forum   •  Re-­‐Building   Vibrant  Local   Systems   •  System  Design   Game   •  Systemic  House   Co-­‐Realizing   •  Transforma9ons   of  project  in   reali9es   •  Overview  of   important  projects   in  Italy  and  in  the   World  
  • 9. The  Project  will  start  with   •  The  cons9tu9on  of  a  core  team  of  5-­‐10  people  highly   mo9vated  and  opportunally  skilled   •  The  realiza9on  of  an  advanced  web  portal  with  the   plakorm  Entando  4.0   •  The  star9ng  of  a  collabora9ve  Blog  with  the   collabora9on  of  several  professional  related  to  the   main  “ground”  contents   •  An  in-­‐bound  marke9ng  campaign  with  specific  landing   pages  for  a  massive  lead  genera9on   •  A  professional  management  of  the  CEO  ac9vity  and  of   the  systema9c  presence  of  the  main  social  media,  with   also  sponsorized  communica9ons  
  • 10. The  project  will  go  on  with   •  The  Realiza9on  of  a  FieldBook   •  The  Realiza9on  of  a  Master   •  The  Realiza9on  of  a  Forum   •  The  Implementa9on  of  a  CRM  System  integrated   with  the  Web  Portal   •  The  implementa9on  of  a  plakorms  for  co-­‐Working,   Crowd-­‐Sourcing,  Crowd-­‐Fundind  Integrated  with  the   Portal  
  • 11. The  3.0  Evolu;on   LIBRARY       Books,  Organiza9ons,  Mouvements  
  • 12. I  10  comandamen9  del  Marke9ng  3.0   1.  Tramare  i  clien9  con  amore  e  i  compe9tor  con  rispemo.     2.  Essere  pron9  alla  trasformazione  e  al  cambiamento.     3.  Rendere  i  valori  chiari  e  supportarli.     4.  Focalizzarsi  sul  segmento  che  può  dare  i  maggiori  benefici.     5.  Pra9care  prezzi  ones9  per  far  comprendere  la  propria  qualità.     6.  Aiutare  i  potenziali  clien9  a  raggiungere  l'azienda  e  i  suoi   prodor.     7.  Guardare  ai  clien9  come  clien9  per  la  vita.     8.  Vedere  ciascun  business  come  un  servizio.  perché  ogni   prodomo  è  legato  a  un  servizio.     9.  Migliorare  il  proprio  processo  di  business  ogni  giorno.     10.  Considerare  diversi  asper  e  informazioni  (non  solo  quelli   finanziari)  prima  di  prendere  una  decisione.     Marke9ng  3.0  –  Philip  Kotler   Dal  Prodomo  al  Cliente  allo  Spirito  Umano  
  • 13. Immagina  un  mondo  nel  quale  gli  eccessi  di  energia  di   un'arvità  fossero  usa9  per  riscaldarne  un'altra.  Dove  gli   edifici  necessitano  di  sempre  meno  energia  intorno  al   Mondo,  e  dove  vengono  progema9  edifici  commerciali   rigenera9vi,  quelli  che  producono  più  energia  di  quella  che   consumano.       Un  mondo  nel  quale  prodor  e  processi  rispemosi   dell'ambiente  fossero  più  efficien9  di  quelli  che  producono   sprechi.  Un  mondo  nel  quale  grandi  imprese  come  Costco,   Xerox,  Nike  e  numerose  altre  stanno  formando  partnership   con  organizzazioni  ambientaliste  e  di  gius9zia  sociale  per   assicurare  una  migliore  cura  della  Terra  e  luoghi  di  vita   migliori  nel  Mondo  che  si  sviluppa.       Ora,  smer  di  immaginare,  quel  Mondo  sta  già  emergendo     The  Necessary  Revolu9on  –  Peter  Senge   Come  individui  e  organizzazioni  stanno  lavorando  insieme  per  creare  un  mondo  sostenibile  
  • 14. The  mission  of  the  New  Economy  Coali9on  (NEC)  is  to  convene   and  support  all  those  who  might  contribute  to  an  economy  that  is   restora9ve  to  people,  place,  and  planet,  and  that  operates   according  to  principles  of  democracy,  jus9ce  and  appropriate   scale.  Faced  with  interconnected  ecological  and  economic  crises,   we  believe  that  shared  prosperity,  sustainability  and  an  equitable   society  require  deep,  systemic  changes  to  both  our  economy  and   our  poli9cs.  We  support  a  just  transi9on  to  a  new  economy  that   enables  both  thriving  communi9es  and  ecological  health.   Today,  the  majority  of  people  are  deprived  of  a  voice  in  poli9cal   and  economic  life.  Fundamental  flaws  in  the  poli9cal  economic   system  permit  the  concentra9on  of  resources  and  power,   exacerba9ng  inequality  and  destroying  ecosystems.  The   beneficiaries  of  this  system  obstruct  efforts  to  restore   communi9es  and  livelihoods.  These  crises  are  poisoning  our   water,  air,  and  land;  crea9ng  climate  chaos;  and  driving  millions   into  disease  and  poverty.   New  Economy  Coali9on  –  Bob  Massie   Economics  as  if  People  and  Planet  Mamered  
  • 15. The  main  aim  of  the  project  generally,  and  echoed  by  the  towns   locally,  is  to  raise  awareness  of  sustainable  living  and  build  local   ecological  resilience  in  the  near  future.  Communi9es  are   encouraged  to  seek  out  methods  for  reducing  energy  usage  as   well  as  reducing  their  reliance  on  long  supply  chains  that  are   totally  dependent  on  fossil  fuels  for  essen9al  items.  Food  is  a  key   area,  and  they  o}en  talk  of  "Food  feet,  not  food  miles!"  Ini9a9ves   so  far  have  included  crea9ng  community  gardens  to  grow  food;   business  waste  exchange,  which  seeks  to  match  the  waste  of  one   industry  with  another  industry  that  uses  that  waste  material;  and   even  simply  repairing  old  items  rather  than  throwing  them  away.   The  Transi9on  Network  website  contains  a  lis9ng  of  the  ini9a9ves   that  have  registered  there.   While  the  focus  and  aims  remain  the  same,  the  methods  used  to   achieve  these  vary.  For  example,  Totnes  has  introduced  its  own   local  currency,  the  Totnes  pound,  which  is  redeemable  in  local   shops  and  businesses,  helping  to  reduce  "food  miles"  while  also   suppor9ng  local  firms.   Transi9on  Town  –  Started  from  Totnes    

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