Twiplomacy 2014
Burson-Marsteller, Geneva 25.06.2013
#Twiplomacy @Luefkens @BMdigital @Twiplomacy
83%of all governments have a Twitter presence
90Foreign Ministries 65Foreign Ministers
162Heads of State & Government are ...
How World Leaders Connect on Twitter
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How World Leaders Connect on Twitter
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How World Leaders Connect on Twitter
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How World Leaders Connect on Twitter
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How World Leaders Connect on Twitter
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How World Leaders Connect on Twitter
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How World Leaders Connect on Twitter
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How World Leaders Connect on Twitter
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How World Leaders Connect on Twitter
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How World Leaders Connect on Twitter
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How World Leaders Connect on Twitter
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How World Leaders Connect on Twitter
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Twiplomacy Live
15
Thank you
Matthias.Luefkens@bm.com @Luefkens @BMdigital
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Twiplomacy 2014 Presentation

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How do world leaders tweet? Are they only broadcasting or are they conversational, personally engaging with their followers? Burson-Marsteller’s annual Twiplomacy study looks specifically at the connections between heads of state and governments and foreign ministers, covering a record 643 Twitter accounts in 161 countries.

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  • Tweetping visualization
  • 83% of all governments in the UN have a Twitter presence (up from 77% a year ago).
    162 heads of state and heads of government have a personal Twitter account up from 147 a year ago
    65 Foreign Ministers have a personal Twitter account up from 54 a year ago.
    90 Foreign Ministries have an institutional Twitter presence up from 81 a year ago.
  • Twiplomacy 2014 Presentation

    1. 1. Twiplomacy 2014 Burson-Marsteller, Geneva 25.06.2013 #Twiplomacy @Luefkens @BMdigital @Twiplomacy
    2. 2. 83%of all governments have a Twitter presence 90Foreign Ministries 65Foreign Ministers 162Heads of State & Government are on Twitter
    3. 3. How World Leaders Connect on Twitter 3
    4. 4. How World Leaders Connect on Twitter 4
    5. 5. How World Leaders Connect on Twitter 5
    6. 6. How World Leaders Connect on Twitter 6
    7. 7. How World Leaders Connect on Twitter 7
    8. 8. How World Leaders Connect on Twitter 8
    9. 9. How World Leaders Connect on Twitter 9
    10. 10. How World Leaders Connect on Twitter 10
    11. 11. How World Leaders Connect on Twitter 11
    12. 12. How World Leaders Connect on Twitter 12
    13. 13. How World Leaders Connect on Twitter 13
    14. 14. How World Leaders Connect on Twitter 14
    15. 15. Twiplomacy Live 15
    16. 16. Thank you Matthias.Luefkens@bm.com @Luefkens @BMdigital
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