SlideShare is now on Android. 15 million presentations at your fingertips.  Get the app

×
  • Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
 

The Role of the Social Media Architect

by Social Media Architect at Burson-Marsteller on Apr 04, 2012

  • 1,221 views

The Role of the Social Media Architect...

The Role of the Social Media Architect
Build and Integrate Strategic Communications

How the World Economic Forum used social media in its communication strategy, and how social media opened up Davos, one of the most exclusive and private events in the world.

Learn why the number of visitors to your website has become irrelevant
Find out how to make your organization's social network the place where the conversation happens
Discover how to lead the conversation instead of worrying about how to control what is said about your organization

Keynote held by Matthias Lüfkens at the PRSA Digital Impact Conference 2012 held 3-4 April 2012 in New York

Statistics

Views

Total Views
1,221
Views on SlideShare
1,211
Embed Views
10

Actions

Likes
1
Downloads
13
Comments
1

1 Embed 10

http://sicd-web.univ-tlse1.fr 10

Accessibility

Upload Details

Uploaded via SlideShare as Microsoft PowerPoint

Usage Rights

CC Attribution-ShareAlike LicenseCC Attribution-ShareAlike License

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel

11 of 1 previous next

  • emami66 emami66 A fascinating depiction of the relevance and power of social media. 1 year ago
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

The Role of the Social Media Architect The Role of the Social Media Architect Presentation Transcript