The Role of the Social Media Architect
Build and Integrate Strategic Communications
How the World Economic Forum used social media in its communication strategy, and how social media opened up Davos, one of the most exclusive and private events in the world.
Learn why the number of visitors to your website has become irrelevant
Find out how to make your organization's social network the place where the conversation happens
Discover how to lead the conversation instead of worrying about how to control what is said about your organization
Keynote held by Matthias Lüfkens at the PRSA Digital Impact Conference 2012 held 3-4 April 2012 in New York