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Lift 2010 - Travel 2.0

by Matthias Lüfkens on May 12, 2010

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Slides for the Travel 2.0 workshop held at Lift conference in Geneva, Switzerland.

Slides for the Travel 2.0 workshop held at Lift conference in Geneva, Switzerland.

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09:30 Introduction Part 1In Your Pocket co-founder Travel is a topic everyone is interested in and everyone has something to say There is a shift to a new form of Travel 2.0 where we share our plans and experiences with our community. The workshop is structured in three parts which I would like you to brainstorm in smaller groups.1) Travel Planning2) Travelling Onsite3) Documenting your travel experience
When is the last time you visited a travel agent?Hands up!
Chances are your booked your flight and the hotel online. In 2009 90 Million Americans used the internet to plan their travels. 76% of online travellers planned their trips online.(Source: Travelers’ Use of the Internet, 2009)The most widely-used information source to plan leisure trips is the Internet followed by online travel agencies, branded suppliers, and other websites. (Source: travelhorizonsTM, July 2009)
1in 4 of adult leisure travelers also obtain information from friends, relatives, neighbors, and/or co-workers. Guide books were the fifth most popular source, being used by 15 percent of all leisure travelers. (Source: travelhorizonsTM, July 2009)And they are looking up on average 4 different websites, comparing prices and reviews like on tripadvisor.
The social flightWhat if a plane flight were networked and became a social experience with its own economy? Jeff Jarvishttp://www.buzzmachine.com/2007/12/27/the-social-flight/
KLM used Twitter to help their stranded passengers during the Ashcloud with success.The Internet has also led to decreases in the extent to which travelers make calls, especially to a travel agency or airline, state and local tourism office, car rental agency, or hotel. (Source: Travelers’ Use of the Internet, 2009)
Customers are back in charge. I recently pitched for a return Geneva-Paris and Rail Europe and Air France answered.
How do you plan your trip?How can travel planning be improved?09:40 Breakout N°1I want you to brainstorm how travel planning can be improved, how travel planning can be made more social.09:50 Reporting back
10:00 Introduction Part 2Once on site who do you follow? Guidebook sales have tanked over the past years except in developing markets. The U.S. travel book market fell 16% in 2008.Nielsen Bookscan says that travel book sales dropped by 8.7% in 2008 when compared with 2007.
SHOW THE IPHONE VIDEOInternational roaming and data usage is not covered under most data plan.To limit the damage: Utilize Wi-Fi instead of 3G/GPRS/EDGEWi-Fi is available in many international airports, hotels and restaurants to browse the Web or check email.
Iphone applications are the latest craze.Lonely Planet has a number of city guides on the Iphone selling for $15.99During the ash cloud Lonely Planet decided to give 13 of the most popular guides for free which resulted in 3 million downloads.The price of the applications has subsequently been slashed
But you can get the same information for free by simply browsing Google maps.Wikipedia entries, photos and videos can all e overlayed on Google maps.SHOW VIDEO
Google Streetview lets you check out the place before you go.Now includes User Generated photos.
Augmented Reality is the next big thing. Just hold your phone towards the building and it will give you the needed information.
In London you can find the nearest tube station.
In Berlin you can re-create the wall.SHOW VIDEO
Theepitomy of geosocial networking is Foursquare and Gowalla where userscheck in at a location and share it with their friends.
Without the smartphone you would be lost.10:10 Breakout N°2I want you to brainstorm how travel the smartphone can help improveyour travel experience.10:20 Reporting back
10:30 Introduction Part 3How do you document your travel?Video sharing on YoUTubePhotossharing them on Flickr and Picasa or Facebook
TUI cruises is using the user generated photos in a Flick group and has started to tap into this pool of photos for their next printed catalogue!
Here once again the smartphones make sharing easier and instantaneous. Twitpic, Yfrog let you send visual postcards in one click.
They also let you report what is broken like Shelley’s suitcase after here trip on Easyjet. In defence of Easyjet @easyjetcare have taken care of the issue.Not so with United airlines and Dave CarollVIDEO United Breaks Guitars8 million views and counting
10:40 Breakout N°3I want you to brainstorm how we can better share our travel experience?10:50 Reporting back
26158205@N04, dan4th, Caribb, james_scott, aftonhalloran, misbehave, bendodson, japokskee, carbonnyc, jcoterhals

4 Favorites

LiftConf Tags lift10 liftconf 1 year ago
Sabine Dufaux , Co-Founder | Strategic Planner at Relax In The Air Tags travel socialmedia 2 years ago
Claudia Benassi Faltys , Marketing Manager at www.sosoftware.com 2 years ago
Nicolas Fleury , Director, Marketing, Sales and Communication at ISO 2 years ago

Lift 2010 - Travel 2.0 — Presentation Transcript

Travel 2.0
Will the smartphone become the new backpackers’ bible?
@Luefkens #Lift10
sma
How do you plan your trip?How can travel planning be improved?
What do you expect from your smartphone?
How do you share your travel experience?
Thank you very much!
Matthias Lüfkens
twitter.com/luefkens
facebook.com/luefkens
youtube.com/luefkens
linkedin.com/in/luefkens
xing.com/profile/Matthias_Luefkens
foursquare.com/user/luefkens
matthias.luefkens@weforum.org
Thanks to Flickr users: 26158205@N04, dan4th, Caribb, james_scott, aidanmcmichael, russelldavies, misbehave, bendodson, japokskee, carbonnyc, jcoterhals