Digital Davos    How the World Economic Forum uses Social Media1   ITU Senior Management Retreat 4 September 2012   @B_M @...
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Merci62     Thank You
ITU Management Retreat 2012
ITU Management Retreat 2012
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ITU Management Retreat 2012

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  • TwitterThe Forum is on Twitter since April 2007 and has two main accounts @Davos (http://twitter.com/davos) with over 1.7 million followers and @WEF account (http://twitter.com/wef) dedicated to live tweeting and meeting chatter.
  • Twitter Growth in Davos23 in 2008, 69 in 2009, 251 in 2010, 402 in 2011and 650 out ofthe 2600 participants in 2012. A quarterofthe 2600 participantsarenow on Twitter-
  • Twitter ListFor all theeventsthe Forum createsspecific Twitter listsincludingtheparticipantsactive on Twitter. Theirtweetsoftheparticipantsare also projected on a dedicatedTwitterwall.
  • The mostre-tweetedtweet in Davos 2012 was from Bill Gates tohis 5 millionfollowers.
  • Twitterhasbecomethemeansofcommunication in Davos. EventhePresidentof UPS tooktoTwitter.Whatdoesitmeanforus? Wecannowcontacthimdirectly. He might not readthe @mentionhimself but I am surehisteam will.
  • The medialistwith 300 reporterscoveringthemeetingalso caughttheeyeofthe @Occupy_WEFmovementwhich was abletoattractattentiontoitsprotest.
  • WeiboFor the record we are also tweeting in Chinese to over 100.000 followers on our Weibo account.
  • LikeThe Forum encourages input from our Facebook fans with frequent Facebook polls the results of which are sometimes fed back into sessions.http://www.youtube.com/watch?v=NVTQMSpfK6c#t=36m55shttp://www.facebook.com/questions/10150194898486479/
  • Facebook Fan PagesThe World Economic Forum Likes the official Facebook pages of its Partners. http://facebook.com/worldeconomicforum.
  • Another interesting use of Facebook is this secret group the Forum created for the news editors of the leading media organizations.
  • In this group the Forum invited 60 editors of the leading media organisations.It’s a private briefing room where the Forum can release embargoed reports.
  • Had we done a Google Image search for the World Economic Forum 5 years ago we would have found this: A collection of pictures of demonstrations by the anti-globalisation movement.
  • Today if you do the same search you will find this:How did the Forum do this?
  • The Forum shared its photos on Flickr.The World Economic Forum has over 15.000 pictures in our picture library with our official photographers. But the gallery is password protected.On Flickranyonecanuseourphotos. The Forum uploadsthebestpicturesfrom ist meetingstoFlickrand all arelicensedunderthe Creative CommonsLicence.
  • Hammadi Jebali,newlyelected Prime Minister ofTunisia was speaking on a panel on the 27 January.
  • Withinhoursthispicture was embedded on his Wikipedia profile.
  • Itisdefinitelybetterthantheonebefore…
  • ItisimportanttohaveExifdata on eachphoto. Who holdscopyrightandwhoispictured.
  • TherearenowseveralhundredofourphotosfreelyavailableatWikimediacommonsThereareonlyfeworganisations in theworldfreelysharingtheirpictures.
  • The resultsareclear. The Forum gets an averageof 5000 views on theirpictureseverydaywithpeaksduringtheevents.
  • Veryusefulatevents Sharypic.com capturesthepicturesuploaded via Twitter bytheparticipants.
  • It’s a battleofthepictures. This invitationtocreate an igloo camp bytheOccupy Movement didn’tmakeitaroundthebecauseitdidn’thavethe Creative Commonslicence.
  • This picturebythe Femen gotmostoftheplayforobviousreasons.
  • Infographics: the Battleofthefigures. The Davos infographicdoneby Reuters withseveralinaccuracies.AndtheForum’sowninfographic.Companies must actmoreandmorelikenewsagencies.
  • LivestreamSince 2009 the Forum live streams all its press conferences, allowing anyone to field questions to the panellists. http://livestream.com/worldeconomicforum01
  • FoursquareFoursquare is the latest social network where users share their location with their friends. They check into places usingtheirsmartphones and canbecomemayor if they check in regularly. The Forum has foursquare locations for all four offices as well as for itsevents.
  • Forum locationsWorld Economic Forum in Colognyhttps://foursquare.com/venue/3615414World Economic Forum in New York https://foursquare.com/venue/579548World Economic Forum in Beijing https://foursquare.com/venue/8792680World Economic Forum in Dalian https://foursquare.com/venue/22765864World Economic Forum in Davoshttps://foursquare.com/venue/737796
  • The Forum has created a branded page on Foursquare where it shares tips about restaurants and hotels around the events.
  • Also on Google maps
  • Make sure your office isownerverified.
  • ITU Management Retreat 2012

    1. 1. Digital Davos How the World Economic Forum uses Social Media1 ITU Senior Management Retreat 4 September 2012 @B_M @Luefkens
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