How Twitter Changes the World
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How Twitter Changes the World

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Presentation for Social Media Week Milan 20.02.2013

Presentation for Social Media Week Milan 20.02.2013

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https://twitter.com 235
http://www.scoop.it 99
http://storify.com 83
http://socialmediaweek.org 51
http://eventifier.co 10
http://www.twylah.com 8
http://kred.com 7
http://tweetedtimes.com 5
https://it.twitter.com 4
https://twimg0-a.akamaihd.net 2
http://www.kred.com 2
https://de.twitter.com 1

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  • 250 accountsofworldleaders, presidents and prime ministers, personal and institutionalaccounts.65% ofthe 194 countries,ie 128 countries theheadofstate, headofgovernmentortheirinstitutionis on Twitter.Belarus isn’t, China, blank spots in Africa
  • One of the mostprominentis William Hague Tweetingsince14.03.2010
  • Carl Bildt tweetingsince02.01.2009
  • Mexico33 embassies, 41 consulates, 13 ambassadorsUK163 Missions & Embassiesincluding 30 ambassadorsIsrael125 missions
  • US President Barack Obama didhisfirst Twitter townhall in 2011,answering 8 questionsofhisthen 10 millionfollowers.Barack Obama nowhas 27 millionfollowers and isthemostpopularamongtheworldleaderswith 80 othersfollowinghimunilaterally.HowevertheWhiteHouseis not followinghimasitis a campaignaccount.
  • In the run-up to the elections Barack Obama was more active on the White House account and did a series of impromptu Twitter chats.
  • Quite a few politicans have discovered the Twitter chat.IN half an horuyoucananswer 62 questions in 30 minutes. You wouldn’tbe able to answer as many questions in a Press Conference.
  • A handfulofpresidents and prime ministershaveunderstoodhowtoconnectdirectlywiththeiraudience.Lebanese Prime Minister Najib Mikatiuses Twitter regularlyfordirectchatswithhisfollowers.
  • And so doesAustralian Prime Minister Julia Gillard.Heresheengages in a Twitter chatabout Child Care Sheispersonallyactive on Twitter signing her tweets JG.
  • Themostconversational world leader isUgandan Prime MinisterAmamaMbabazi.96% of histweets are @replies to hisfollowers.
  • Whatisthis? Itisthewordcloudwiththe 2000tweetssentby Paul Kagame.The Presidentof Rwanda tweetshimselfandisoneofthemostconversationalleaders on Twitter.92% ofhistweetsare @replies.Last year he even got into a very public Twitter spat with UK journalist Ian Birrell who had called him “despotic and deluded”« You have no basis foryourcomments and youdon’t know whatyou are talking about. »
  • Whatisthis? Itisthewordcloudwiththe 2000tweetssentby Paul Kagame.The Presidentof Rwanda tweetshimselfandisoneofthemostconversationalleaders on Twitter.92% ofhistweetsare @replies.Last year he even got into a very public Twitter spat with UK journalist Ian Birrell who had called him “despotic and deluded”« You have no basis foryourcomments and youdon’t know whatyou are talking about. »
  • Orpostingjobadslikethe Prime Minister ofUzbekistan.
  • Orkiss a horselike His Highness Sheikh Mohammed did.Thankyouverymuchforyourattention
  • Malaysian Prime Minister Najib Razakreallyknowshowtoengagehisaudience.He tweetspersonallyandreallyengageshis half a millionfollowerswithquizzes.Who isthe 1st Finance Minister of Malaysia?The Malaysian PrimeMinisteralso uses sweepstakes to increasehisfollowership.NajibRazaksends T-shirts to the first 10 followerswhoanswercorrectly to the question whoisdepicted on the Malaysian Ringgit notes.
  • A monthago he askedhisfollowerswhatgift he shouldgivetohis 500.000th folower.A coupleofdayslater he invitedfourofhisfollowersfor breakfast, a scenenwhich he immortalizedwith a TwitPic.
  • A monthago he askedhisfollowerswhatgift he shouldgivetohis 500.000th folower.A coupleofdayslater he invitedfourofhisfollowersfor breakfast, a scenenwhich he immortalizedwith a TwitPic.
  • It issad to seethatmany leaders discover social media duringelectioncampaings.DilmaRoussef, the Brazilianpresidenthad 300.000 followerswhenshewaselected in November 2010.She sent her last tweet on 13 December 2010 whensheannouncedthatshewouldfind more time for Twitter in 2012.Todayshe has over 1.7 million followers…Whosaysyouneed to tweet to increaseyourfollowers?
  • French President François Hollandehasabandonedhis 400.000 Twitter followers.The account was particularlyactiveduringtheelectioncampaign, live tweetinghisspeechesatmeetings.On Friday 18 May François Hollandesigned off elegantlysending a followFridaytweetfor all newsaboutthepresidencyfollowthe Elysee Palace.
  • Estonian Prime Minister ToomasIlves was thefirsttouse foul language on Twitter.He was reactingto a blogpostabout Estonia by Nobel price Paul Krugman.
  • It is ok to make spelling mistakes as this tweet from EU president Herman van Rompuy did before meeting the Mayor of Shanghai.
  • Somepublicfiguresovershare.Hereisthe personal gmailaddressofUgandan Prime Minister AmamaMbabazi
  • Itisrefreshingtoseethat World Leaderscanbepersoponal on Twitter.
  • South African President Jacob Zumahas a personal account but doesn’ttweethimself.However he sharedthistweetabouttaking off for a couleofdays.
  • VenezuelanPresident Hugo Chavez isthesecondmostpopularworldleader on Twitter.Hehasbeensharingupdatesabouthischemotherapyandseemstobetweetinghimselffrom a Blackberry.His footballscream was retweeted1500 times.

Transcript

  • 1. Governments, Markets, Palaces, How Twitter changes the World#SMWmilan @Luefkens @BMdigital @Twiplomacy E V I D E N C E - B A S E D C O M M U N I C AT I O N S
  • 2. 75% of all governments have a Twitter presence141 Heads of State & Government56 Foreign Ministers E V I D E N C E - B A S E D C O M M U N I C AT I O N S
  • 3. E V I D E N C E - B A S E D C O M M U N I C AT I O N S
  • 4. Diplomatic Exchanges E V I D E N C E - B A S E D C O M M U N I C AT I O N S
  • 5. Diplomatic Exchanges E V I D E N C E - B A S E D C O M M U N I C AT I O N S
  • 6. Twiplomatic Push E V I D E N C E - B A S E D C O M M U N I C AT I O N S
  • 7. 74 125 163 Mexico’s Israel’s United Kingdom’sembassies & embassies & embassies & diplomatic diplomatic diplomatic missions missions missions13Ambassadors 30 Ambassadors E V I D E N C E - B A S E D C O M M U N I C AT I O N S
  • 8. Getting started… E V I D E N C E - B A S E D C O M M U N I C AT I O N S
  • 9. E V I D E N C E - B A S E D C O M M U N I C AT I O N S
  • 10. E V I D E N C E - B A S E D C O M M U N I C AT I O N S
  • 11. Getting started E V I D E N C E - B A S E D C O M M U N I C AT I O N S
  • 12. Getting started E V I D E N C E - B A S E D C O M M U N I C AT I O N S
  • 13. Getting started E V I D E N C E - B A S E D C O M M U N I C AT I O N S
  • 14. E V I D E N C E - B A S E D C O M M U N I C AT I O N S
  • 15. Making Connections E V I D E N C E - B A S E D C O M M U N I C AT I O N S
  • 16. It’s not a race for more followers E V I D E N C E - B A S E D C O M M U N I C AT I O N S
  • 17. Policy Statements E V I D E N C E - B A S E D C O M M U N I C AT I O N S
  • 18. Policy Statements E V I D E N C E - B A S E D C O M M U N I C AT I O N S
  • 19. Twiplomatic Exchanges E V I D E N C E - B A S E D C O M M U N I C AT I O N S
  • 20. Twiplomatic Exchanges E V I D E N C E - B A S E D C O M M U N I C AT I O N S
  • 21. Policy Statements E V I D E N C E - B A S E D C O M M U N I C AT I O N S
  • 22. E V I D E N C E - B A S E D C O M M U N I C AT I O N S
  • 23. E V I D E N C E - B A S E D C O M M U N I C AT I O N S
  • 24. E V I D E N C E - B A S E D C O M M U N I C AT I O N S
  • 25. Twitter Chat E V I D E N C E - B A S E D C O M M U N I C AT I O N S
  • 26. E V I D E N C E - B A S E D C O M M U N I C AT I O N S
  • 27. Tweet-up E V I D E N C E - B A S E D C O M M U N I C AT I O N S
  • 28. Tweet-up E V I D E N C E - B A S E D C O M M U N I C AT I O N S
  • 29. Tweet-up E V I D E N C E - B A S E D C O M M U N I C AT I O N S
  • 30. E V I D E N C E - B A S E D C O M M U N I C AT I O N S
  • 31. E V I D E N C E - B A S E D C O M M U N I C AT I O N S
  • 32. Tweet Chat E V I D E N C E - B A S E D C O M M U N I C AT I O N S
  • 33. Tweet Chat E V I D E N C E - B A S E D C O M M U N I C AT I O N S
  • 34. Tweet Chat E V I D E N C E - B A S E D C O M M U N I C AT I O N S
  • 35. Political Decisions E V I D E N C E - B A S E D C O M M U N I C AT I O N S
  • 36. Tweeting advice E V I D E N C E - B A S E D C O M M U N I C AT I O N S
  • 37. Tweeting advice E V I D E N C E - B A S E D C O M M U N I C AT I O N S
  • 38. Tweeting advice E V I D E N C E - B A S E D C O M M U N I C AT I O N S
  • 39. Setting the record straight E V I D E N C E - B A S E D C O M M U N I C AT I O N S
  • 40. Tweeting Job Ads E V I D E N C E - B A S E D C O M M U N I C AT I O N S
  • 41. Tweeting Birthday Greetings E V I D E N C E - B A S E D C O M M U N I C AT I O N S
  • 42. Tweeting Birthday Greetings E V I D E N C E - B A S E D C O M M U N I C AT I O N S
  • 43. Twiplomatic Chatter E V I D E N C E - B A S E D C O M M U N I C AT I O N S
  • 44. Twiplomatic Chatter E V I D E N C E - B A S E D C O M M U N I C AT I O N S
  • 45. The Power of PicturesE V I D E N C E - B A S E D C O M M U N I C AT I O N S
  • 46. E V I D E N C E - B A S E D C O M M U N I C AT I O N S
  • 47. E V I D E N C E - B A S E D C O M M U N I C AT I O N S
  • 48. E V I D E N C E - B A S E D C O M M U N I C AT I O N S
  • 49. E V I D E N C E - B A S E D C O M M U N I C AT I O N S
  • 50. E V I D E N C E - B A S E D C O M M U N I C AT I O N S
  • 51. E V I D E N C E - B A S E D C O M M U N I C AT I O N S
  • 52. E V I D E N C E - B A S E D C O M M U N I C AT I O N S
  • 53. E V I D E N C E - B A S E D C O M M U N I C AT I O N S
  • 54. E V I D E N C E - B A S E D C O M M U N I C AT I O N S
  • 55. E V I D E N C E - B A S E D C O M M U N I C AT I O N S
  • 56. E V I D E N C E - B A S E D C O M M U N I C AT I O N S
  • 57. E V I D E N C E - B A S E D C O M M U N I C AT I O N S
  • 58. Engage your audience E V I D E N C E - B A S E D C O M M U N I C AT I O N S
  • 59. Engage your audience E V I D E N C E - B A S E D C O M M U N I C AT I O N S
  • 60. Engage your audience E V I D E N C E - B A S E D C O M M U N I C AT I O N S
  • 61. Engage your audience E V I D E N C E - B A S E D C O M M U N I C AT I O N S
  • 62. Engage your audience E V I D E N C E - B A S E D C O M M U N I C AT I O N S
  • 63. E V I D E N C E - B A S E D C O M M U N I C AT I O N S
  • 64. Engage your followers E V I D E N C E - B A S E D C O M M U N I C AT I O N S
  • 65. E V I D E N C E - B A S E D C O M M U N I C AT I O N S
  • 66. People’s Diplomacy E V I D E N C E - B A S E D C O M M U N I C AT I O N S
  • 67. People’s Diplomacy E V I D E N C E - B A S E D C O M M U N I C AT I O N S
  • 68. E V I D E N C E - B A S E D C O M M U N I C AT I O N S
  • 69. E V I D E N C E - B A S E D C O M M U N I C AT I O N S
  • 70. Watch your language E V I D E N C E - B A S E D C O M M U N I C AT I O N S
  • 71. Making Spelling Mistakes E V I D E N C E - B A S E D C O M M U N I C AT I O N S
  • 72. Saying Sorry E V I D E N C E - B A S E D C O M M U N I C AT I O N S
  • 73. Rogue tweets E V I D E N C E - B A S E D C O M M U N I C AT I O N S
  • 74. Don’t overshare E V I D E N C E - B A S E D C O M M U N I C AT I O N S
  • 75. Be human E V I D E N C E - B A S E D C O M M U N I C AT I O N S
  • 76. Be funny E V I D E N C E - B A S E D C O M M U N I C AT I O N S
  • 77. Be personal E V I D E N C E - B A S E D C O M M U N I C AT I O N S
  • 78. Be personal E V I D E N C E - B A S E D C O M M U N I C AT I O N S
  • 79. Be personal E V I D E N C E - B A S E D C O M M U N I C AT I O N S
  • 80. Be personal E V I D E N C E - B A S E D C O M M U N I C AT I O N S
  • 81. Which language? E V I D E N C E - B A S E D C O M M U N I C AT I O N S
  • 82. On Holidays E V I D E N C E - B A S E D C O M M U N I C AT I O N S
  • 83. Taking a break E V I D E N C E - B A S E D C O M M U N I C AT I O N S
  • 84. E V I D E N C E - B A S E D C O M M U N I C AT I O N S
  • 85. Support your team E V I D E N C E - B A S E D C O M M U N I C AT I O N S
  • 86. Watching Football E V I D E N C E - B A S E D C O M M U N I C AT I O N S
  • 87. Grazie E V I D E N C E - B A S E D C O M M U N I C AT I O N S
  • 88. GrazieMatthias.Luefkens@bm.com @Luefkens @BMdigital E V I D E N C E - B A S E D C O M M U N I C AT I O N S