Email
Like
Liked ×
Save
Private Content
Embed
Loading embed code…
We have emailed the verification/download link to "".
Login to your email and click the link to download the file directly.

To request the link at a different email address, update it here. Close
Validation messages. Success message. Fail message.

Check your bulk/spam folders if you can't find our mail.
Loading

+ Follow

How Twitter Changes the World

by Matthias Lüfkens on Feb 19, 2013

2,490 views

Presentation for Social Media Week Milan 20.02.2013

Accessibility

View text version

Upload Details

Uploaded via SlideShare as Microsoft PowerPoint

Usage Rights

File a copyright complaint

11 Embeds 410

https://twitter.com	223
http://www.scoop.it	98
http://socialmediaweek.org	50
http://eventifier.co	10
http://www.twylah.com	8
http://kred.com	7
http://tweetedtimes.com	5
https://it.twitter.com	4
https://twimg0-a.akamaihd.net	2
http://www.kred.com	2
https://de.twitter.com	1

More...

Statistics

Likes: 16
Downloads: 38
Comments: 0
Embed Views: 410
Views on SlideShare: 2,080
Total Views: 2,490

250 accountsofworldleaders, presidents and prime ministers, personal and institutionalaccounts.65% ofthe 194 countries,ie 128 countries theheadofstate, headofgovernmentortheirinstitutionis on Twitter.Belarus isn’t, China, blank spots in Africa
One of the mostprominentis William Hague Tweetingsince14.03.2010
Carl Bildt tweetingsince02.01.2009
Mexico33 embassies, 41 consulates, 13 ambassadorsUK163 Missions & Embassiesincluding 30 ambassadorsIsrael125 missions
US President Barack Obama didhisfirst Twitter townhall in 2011,answering 8 questionsofhisthen 10 millionfollowers.Barack Obama nowhas 27 millionfollowers and isthemostpopularamongtheworldleaderswith 80 othersfollowinghimunilaterally.HowevertheWhiteHouseis not followinghimasitis a campaignaccount.
In the run-up to the elections Barack Obama was more active on the White House account and did a series of impromptu Twitter chats.
Quite a few politicans have discovered the Twitter chat.IN half an horuyoucananswer 62 questions in 30 minutes. You wouldn’tbe able to answer as many questions in a Press Conference.
A handfulofpresidents and prime ministershaveunderstoodhowtoconnectdirectlywiththeiraudience.Lebanese Prime Minister Najib Mikatiuses Twitter regularlyfordirectchatswithhisfollowers.
And so doesAustralian Prime Minister Julia Gillard.Heresheengages in a Twitter chatabout Child Care Sheispersonallyactive on Twitter signing her tweets JG.
Themostconversational world leader isUgandan Prime MinisterAmamaMbabazi.96% of histweets are @replies to hisfollowers.
Whatisthis? Itisthewordcloudwiththe 2000tweetssentby Paul Kagame.The Presidentof Rwanda tweetshimselfandisoneofthemostconversationalleaders on Twitter.92% ofhistweetsare @replies.Last year he even got into a very public Twitter spat with UK journalist Ian Birrell who had called him “despotic and deluded”« You have no basis foryourcomments and youdon’t know whatyou are talking about. »
Whatisthis? Itisthewordcloudwiththe 2000tweetssentby Paul Kagame.The Presidentof Rwanda tweetshimselfandisoneofthemostconversationalleaders on Twitter.92% ofhistweetsare @replies.Last year he even got into a very public Twitter spat with UK journalist Ian Birrell who had called him “despotic and deluded”« You have no basis foryourcomments and youdon’t know whatyou are talking about. »
Orpostingjobadslikethe Prime Minister ofUzbekistan.
Orkiss a horselike His Highness Sheikh Mohammed did.Thankyouverymuchforyourattention
Malaysian Prime Minister Najib Razakreallyknowshowtoengagehisaudience.He tweetspersonallyandreallyengageshis half a millionfollowerswithquizzes.Who isthe 1st Finance Minister of Malaysia?The Malaysian PrimeMinisteralso uses sweepstakes to increasehisfollowership.NajibRazaksends T-shirts to the first 10 followerswhoanswercorrectly to the question whoisdepicted on the Malaysian Ringgit notes.
A monthago he askedhisfollowerswhatgift he shouldgivetohis 500.000th folower.A coupleofdayslater he invitedfourofhisfollowersfor breakfast, a scenenwhich he immortalizedwith a TwitPic.
A monthago he askedhisfollowerswhatgift he shouldgivetohis 500.000th folower.A coupleofdayslater he invitedfourofhisfollowersfor breakfast, a scenenwhich he immortalizedwith a TwitPic.
It issad to seethatmany leaders discover social media duringelectioncampaings.DilmaRoussef, the Brazilianpresidenthad 300.000 followerswhenshewaselected in November 2010.She sent her last tweet on 13 December 2010 whensheannouncedthatshewouldfind more time for Twitter in 2012.Todayshe has over 1.7 million followers…Whosaysyouneed to tweet to increaseyourfollowers?
French President François Hollandehasabandonedhis 400.000 Twitter followers.The account was particularlyactiveduringtheelectioncampaign, live tweetinghisspeechesatmeetings.On Friday 18 May François Hollandesigned off elegantlysending a followFridaytweetfor all newsaboutthepresidencyfollowthe Elysee Palace.
Estonian Prime Minister ToomasIlves was thefirsttouse foul language on Twitter.He was reactingto a blogpostabout Estonia by Nobel price Paul Krugman.
It is ok to make spelling mistakes as this tweet from EU president Herman van Rompuy did before meeting the Mayor of Shanghai.
Somepublicfiguresovershare.Hereisthe personal gmailaddressofUgandan Prime Minister AmamaMbabazi
Itisrefreshingtoseethat World Leaderscanbepersoponal on Twitter.
South African President Jacob Zumahas a personal account but doesn’ttweethimself.However he sharedthistweetabouttaking off for a couleofdays.
VenezuelanPresident Hugo Chavez isthesecondmostpopularworldleader on Twitter.Hehasbeensharingupdatesabouthischemotherapyandseemstobetweetinghimselffrom a Blackberry.His footballscream was retweeted1500 times.

16 Likes

RepublicQueen at RepublicQueen 3 weeks ago
Elisa Vimercati 3 months ago
Enrica Crivello, Social media strategist, Founder and editor at Cervellifuori.it 3 months ago
Janelle Ward, speaker, writer, researcher at Erasmus University Rotterdam 3 months ago
Tiina Vainio, Yrittäjä at Oy Bitti Ab 3 months ago
Jaana Moilanen, Marketing designer at Suomen Partiolaiset - Finlands Scouter ry 3 months ago
Pauliina Mäkelä, Speaker, trainer at Kinda Oy/Ltd 3 months ago
Andrea Puerari, Head of Sales & Marketing at Patrini & Partners 3 months ago
jvaini13 3 months ago
Olivier Tripet, Self employed consultant and trainer at b-spirit 3 months ago

How Twitter Changes the World Presentation Transcript

Governments, Markets, Palaces, How Twitter changes the World#SMWmilan @Luefkens @BMdigital @Twiplomacy E V I D E N C E - B A S E D C O M M U N I C AT I O N S
75% of all governments have a Twitter presence141 Heads of State & Government56 Foreign Ministers E V I D E N C E - B A S E D C O M M U N I C AT I O N S
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Diplomatic Exchanges E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Diplomatic Exchanges E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Twiplomatic Push E V I D E N C E - B A S E D C O M M U N I C AT I O N S
74 125 163 Mexico’s Israel’s United Kingdom’sembassies & embassies & embassies & diplomatic diplomatic diplomatic missions missions missions13Ambassadors 30 Ambassadors E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Getting started… E V I D E N C E - B A S E D C O M M U N I C AT I O N S
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Getting started E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Getting started E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Getting started E V I D E N C E - B A S E D C O M M U N I C AT I O N S
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Making Connections E V I D E N C E - B A S E D C O M M U N I C AT I O N S
It’s not a race for more followers E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Policy Statements E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Policy Statements E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Twiplomatic Exchanges E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Twiplomatic Exchanges E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Policy Statements E V I D E N C E - B A S E D C O M M U N I C AT I O N S
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Twitter Chat E V I D E N C E - B A S E D C O M M U N I C AT I O N S
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Tweet-up E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Tweet-up E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Tweet-up E V I D E N C E - B A S E D C O M M U N I C AT I O N S
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Tweet Chat E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Tweet Chat E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Tweet Chat E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Political Decisions E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Tweeting advice E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Tweeting advice E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Tweeting advice E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Setting the record straight E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Tweeting Job Ads E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Tweeting Birthday Greetings E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Tweeting Birthday Greetings E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Twiplomatic Chatter E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Twiplomatic Chatter E V I D E N C E - B A S E D C O M M U N I C AT I O N S
The Power of PicturesE V I D E N C E - B A S E D C O M M U N I C AT I O N S
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Engage your audience E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Engage your audience E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Engage your audience E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Engage your audience E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Engage your audience E V I D E N C E - B A S E D C O M M U N I C AT I O N S
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Engage your followers E V I D E N C E - B A S E D C O M M U N I C AT I O N S
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
People’s Diplomacy E V I D E N C E - B A S E D C O M M U N I C AT I O N S
People’s Diplomacy E V I D E N C E - B A S E D C O M M U N I C AT I O N S
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Watch your language E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Making Spelling Mistakes E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Saying Sorry E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Rogue tweets E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Don’t overshare E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Be human E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Be funny E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Be personal E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Be personal E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Be personal E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Be personal E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Which language? E V I D E N C E - B A S E D C O M M U N I C AT I O N S
On Holidays E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Taking a break E V I D E N C E - B A S E D C O M M U N I C AT I O N S
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Support your team E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Watching Football E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Grazie E V I D E N C E - B A S E D C O M M U N I C AT I O N S
GrazieMatthias.Luefkens@bm.com @Luefkens @BMdigital E V I D E N C E - B A S E D C O M M U N I C AT I O N S

How Twitter Changes the World

by Matthias Lüfkens on Feb 19, 2013

Accessibility

Upload Details

Usage Rights

11 Embeds 410

Statistics

How Twitter Changes the World Presentation Transcript

Let LinkedIn power your SlideShare experience

Let LinkedIn power your SlideShare experience

Customize SlideShare content based on your interests

Keep up to date when your LinkedIn contacts post on SlideShare