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How Social Media Won the US Elections 2012
How Social Media Won the US Elections 2012
How Social Media Won the US Elections 2012
How Social Media Won the US Elections 2012
How Social Media Won the US Elections 2012
How Social Media Won the US Elections 2012
How Social Media Won the US Elections 2012
How Social Media Won the US Elections 2012
How Social Media Won the US Elections 2012
How Social Media Won the US Elections 2012
How Social Media Won the US Elections 2012
How Social Media Won the US Elections 2012
How Social Media Won the US Elections 2012
How Social Media Won the US Elections 2012
How Social Media Won the US Elections 2012
How Social Media Won the US Elections 2012
How Social Media Won the US Elections 2012
How Social Media Won the US Elections 2012
How Social Media Won the US Elections 2012
How Social Media Won the US Elections 2012
How Social Media Won the US Elections 2012
How Social Media Won the US Elections 2012
How Social Media Won the US Elections 2012
How Social Media Won the US Elections 2012
How Social Media Won the US Elections 2012
How Social Media Won the US Elections 2012
How Social Media Won the US Elections 2012
How Social Media Won the US Elections 2012
How Social Media Won the US Elections 2012
How Social Media Won the US Elections 2012
How Social Media Won the US Elections 2012
How Social Media Won the US Elections 2012
How Social Media Won the US Elections 2012
How Social Media Won the US Elections 2012
How Social Media Won the US Elections 2012
How Social Media Won the US Elections 2012
How Social Media Won the US Elections 2012
How Social Media Won the US Elections 2012
How Social Media Won the US Elections 2012
How Social Media Won the US Elections 2012
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How Social Media Won the US Elections 2012

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Presentation about the key social media moments on Twitter and Facebook during the US presidential elections for the Harvard-Columbia US election breakfast in Geneva on 07.11.2012

Presentation about the key social media moments on Twitter and Facebook during the US presidential elections for the Harvard-Columbia US election breakfast in Geneva on 07.11.2012

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  • Barack Obama has 12 times more Twitter followersthanMitt Romney
  • Barack Obama has 2.6 times more Likes on Facebook
  • Howeveryesterday more people weretalking about Mitt Romneythan Barack Obama on Facebook
  • 791,000 views on YouTube
  • 31 August Clint Eastwoodspeaking to an empty chair, the invisible Obama
  • This seatistaken,retweeted over 55,000 times
  • This seatistaken,retweeted over 55,000 times
  • 4 OctoberpresidentialdebateBigBirdmeme
  • Retweeted 39,000 times
  • Retweeted 39,000 times
  • 12 October Binders full of Women 4500 Retweets
  • 12 October Binders full of Women 4500 Retweets
  • 12 October Binders full of Women 4500 Retweets
  • 12 October Binders full of Women 4500 Retweets
  • 12 October Binders full of Women 4500 Retweets
  • 12 October Binders full of Women 4500 Retweets
  • 12 October Binders full of Women 4500 Retweets
  • 12 October Binders full of Women 4500 Retweets
  • Transcript

    • 1. How Social Mediawon the US Elections 2012 E V I D E N C E - B A S E D C O M M U N I C AT I O N S
    • 2. Four more years E V I D E N C E - B A S E D C O M M U N I C AT I O N S
    • 3. @BarackObama E V I D E N C E - B A S E D C O M M U N I C AT I O N S
    • 4. @MittRomney E V I D E N C E - B A S E D C O M M U N I C AT I O N S
    • 5. Twindex E V I D E N C E - B A S E D C O M M U N I C AT I O N S
    • 6. Twitter Engagement Map E V I D E N C E - B A S E D C O M M U N I C AT I O N S
    • 7. Twitter Engagement Map E V I D E N C E - B A S E D C O M M U N I C AT I O N S
    • 8. Barack Obama on Facebook E V I D E N C E - B A S E D C O M M U N I C AT I O N S
    • 9. Mitt Romney on Facebook E V I D E N C E - B A S E D C O M M U N I C AT I O N S
    • 10. 47 percent E V I D E N C E - B A S E D C O M M U N I C AT I O N S
    • 11. 47 percent E V I D E N C E - B A S E D C O M M U N I C AT I O N S
    • 12. 47 percent E V I D E N C E - B A S E D C O M M U N I C AT I O N S
    • 13. 47 percent E V I D E N C E - B A S E D C O M M U N I C AT I O N S
    • 14. 47 percent E V I D E N C E - B A S E D C O M M U N I C AT I O N S
    • 15. Clint Eastwood & the invisible Obama E V I D E N C E - B A S E D C O M M U N I C AT I O N S
    • 16. @InvisibleObama E V I D E N C E - B A S E D C O M M U N I C AT I O N S
    • 17. @InvisibleObama E V I D E N C E - B A S E D C O M M U N I C AT I O N S
    • 18. @InvisibleObama E V I D E N C E - B A S E D C O M M U N I C AT I O N S
    • 19. This seat is taken E V I D E N C E - B A S E D C O M M U N I C AT I O N S
    • 20. This seat is taken E V I D E N C E - B A S E D C O M M U N I C AT I O N S
    • 21. He’s asleep E V I D E N C E - B A S E D C O M M U N I C AT I O N S
    • 22. Big Bird E V I D E N C E - B A S E D C O M M U N I C AT I O N S
    • 23. Big Bird E V I D E N C E - B A S E D C O M M U N I C AT I O N S
    • 24. Big Bird E V I D E N C E - B A S E D C O M M U N I C AT I O N S
    • 25. Big Bird E V I D E N C E - B A S E D C O M M U N I C AT I O N S
    • 26. Binders Full of Women E V I D E N C E - B A S E D C O M M U N I C AT I O N S
    • 27. Binders Full of Women E V I D E N C E - B A S E D C O M M U N I C AT I O N S
    • 28. Binders Full of Women E V I D E N C E - B A S E D C O M M U N I C AT I O N S
    • 29. Binders Full of Women E V I D E N C E - B A S E D C O M M U N I C AT I O N S
    • 30. Binders Full of Women E V I D E N C E - B A S E D C O M M U N I C AT I O N S
    • 31. Binders Full of Women E V I D E N C E - B A S E D C O M M U N I C AT I O N S
    • 32. Binders Full of Women E V I D E N C E - B A S E D C O M M U N I C AT I O N S
    • 33. Binders Full of Women E V I D E N C E - B A S E D C O M M U N I C AT I O N S
    • 34. Horses & Bayonets E V I D E N C E - B A S E D C O M M U N I C AT I O N S
    • 35. Romney Tax Plan E V I D E N C E - B A S E D C O M M U N I C AT I O N S
    • 36. Google Bombing E V I D E N C E - B A S E D C O M M U N I C AT I O N S
    • 37. Spoof Accounts E V I D E N C E - B A S E D C O M M U N I C AT I O N S
    • 38. Twitter Spin Room E V I D E N C E - B A S E D C O M M U N I C AT I O N S
    • 39. Most retweeted tweet ever E V I D E N C E - B A S E D C O M M U N I C AT I O N S
    • 40. Thank You Harvard-Columbia US Election Breakfast Geneva 07.11.2012 Matthias Lüfkens Matthias.Luefkens@bm.com @Luefkens @B_M E V I D E N C E - B A S E D C O M M U N I C AT I O N S

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