How Social Media Won the US Elections 2012

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Presentation about the key social media moments on Twitter and Facebook during the US presidential elections for the Harvard-Columbia US election breakfast in Geneva on 07.11.2012

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  • Barack Obama has 12 times more Twitter followersthanMitt Romney
  • Barack Obama has 2.6 times more Likes on Facebook
  • Howeveryesterday more people weretalking about Mitt Romneythan Barack Obama on Facebook
  • 791,000 views on YouTube
  • 31 August Clint Eastwoodspeaking to an empty chair, the invisible Obama
  • This seatistaken,retweeted over 55,000 times
  • This seatistaken,retweeted over 55,000 times
  • 4 OctoberpresidentialdebateBigBirdmeme
  • Retweeted 39,000 times
  • Retweeted 39,000 times
  • 12 October Binders full of Women 4500 Retweets
  • 12 October Binders full of Women 4500 Retweets
  • 12 October Binders full of Women 4500 Retweets
  • 12 October Binders full of Women 4500 Retweets
  • 12 October Binders full of Women 4500 Retweets
  • 12 October Binders full of Women 4500 Retweets
  • 12 October Binders full of Women 4500 Retweets
  • 12 October Binders full of Women 4500 Retweets
  • How Social Media Won the US Elections 2012

    1. How Social Mediawon the US Elections 2012 E V I D E N C E - B A S E D C O M M U N I C AT I O N S
    2. Four more years E V I D E N C E - B A S E D C O M M U N I C AT I O N S
    3. @BarackObama E V I D E N C E - B A S E D C O M M U N I C AT I O N S
    4. @MittRomney E V I D E N C E - B A S E D C O M M U N I C AT I O N S
    5. Twindex E V I D E N C E - B A S E D C O M M U N I C AT I O N S
    6. Twitter Engagement Map E V I D E N C E - B A S E D C O M M U N I C AT I O N S
    7. Twitter Engagement Map E V I D E N C E - B A S E D C O M M U N I C AT I O N S
    8. Barack Obama on Facebook E V I D E N C E - B A S E D C O M M U N I C AT I O N S
    9. Mitt Romney on Facebook E V I D E N C E - B A S E D C O M M U N I C AT I O N S
    10. 47 percent E V I D E N C E - B A S E D C O M M U N I C AT I O N S
    11. 47 percent E V I D E N C E - B A S E D C O M M U N I C AT I O N S
    12. 47 percent E V I D E N C E - B A S E D C O M M U N I C AT I O N S
    13. 47 percent E V I D E N C E - B A S E D C O M M U N I C AT I O N S
    14. 47 percent E V I D E N C E - B A S E D C O M M U N I C AT I O N S
    15. Clint Eastwood & the invisible Obama E V I D E N C E - B A S E D C O M M U N I C AT I O N S
    16. @InvisibleObama E V I D E N C E - B A S E D C O M M U N I C AT I O N S
    17. @InvisibleObama E V I D E N C E - B A S E D C O M M U N I C AT I O N S
    18. @InvisibleObama E V I D E N C E - B A S E D C O M M U N I C AT I O N S
    19. This seat is taken E V I D E N C E - B A S E D C O M M U N I C AT I O N S
    20. This seat is taken E V I D E N C E - B A S E D C O M M U N I C AT I O N S
    21. He’s asleep E V I D E N C E - B A S E D C O M M U N I C AT I O N S
    22. Big Bird E V I D E N C E - B A S E D C O M M U N I C AT I O N S
    23. Big Bird E V I D E N C E - B A S E D C O M M U N I C AT I O N S
    24. Big Bird E V I D E N C E - B A S E D C O M M U N I C AT I O N S
    25. Big Bird E V I D E N C E - B A S E D C O M M U N I C AT I O N S
    26. Binders Full of Women E V I D E N C E - B A S E D C O M M U N I C AT I O N S
    27. Binders Full of Women E V I D E N C E - B A S E D C O M M U N I C AT I O N S
    28. Binders Full of Women E V I D E N C E - B A S E D C O M M U N I C AT I O N S
    29. Binders Full of Women E V I D E N C E - B A S E D C O M M U N I C AT I O N S
    30. Binders Full of Women E V I D E N C E - B A S E D C O M M U N I C AT I O N S
    31. Binders Full of Women E V I D E N C E - B A S E D C O M M U N I C AT I O N S
    32. Binders Full of Women E V I D E N C E - B A S E D C O M M U N I C AT I O N S
    33. Binders Full of Women E V I D E N C E - B A S E D C O M M U N I C AT I O N S
    34. Horses & Bayonets E V I D E N C E - B A S E D C O M M U N I C AT I O N S
    35. Romney Tax Plan E V I D E N C E - B A S E D C O M M U N I C AT I O N S
    36. Google Bombing E V I D E N C E - B A S E D C O M M U N I C AT I O N S
    37. Spoof Accounts E V I D E N C E - B A S E D C O M M U N I C AT I O N S
    38. Twitter Spin Room E V I D E N C E - B A S E D C O M M U N I C AT I O N S
    39. Most retweeted tweet ever E V I D E N C E - B A S E D C O M M U N I C AT I O N S
    40. Thank You Harvard-Columbia US Election Breakfast Geneva 07.11.2012 Matthias Lüfkens Matthias.Luefkens@bm.com @Luefkens @B_M E V I D E N C E - B A S E D C O M M U N I C AT I O N S

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