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Edelman StoryCrafter

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What we do with StoryCrafter and SMNR (Social Media News Release)

What we do with StoryCrafter and SMNR (Social Media News Release)

Published in: News & Politics, Technology
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  • Transcript

    • 1. The Edelman StoryCrafter A Tool for Social Media News Releases
    • 2. StoryCrafter
      • Pushbutton, fill-in-the-blank online publishing software for social-media-friendly releases
      • Turns company announcements into hubs for conversation and engagement
      • Serves as the bridge between traditional PR and PR 2.0
      • Quickly brings companies up-to-date with emerging news release standards
    • 3. Improving The News Experience
      • Adds breadth, depth, and dimension to your news
      • Integrates documents, photos, video, audio, and relevant links
      • Links into key conversation hubs
        • Technorati
        • Digg
        • Del.icio.us
      • Promotes viewership loyalty via comment, RSS, and trackback
    • 4. news.company.com/permalinktorelease
    • 5. Publish!
      • Company makes the social media site part of their day-to-day DNA.
        • Proactive outreach
        • Signature files
        • Links from home page
        • Links in current opt-in newsletters
        • References from company blogs
        • “ Join the discussion” invitations on transmitted releases
      news.company.com/permalinktorelease
    • 6. Publish!
      • Company makes the social media site part of their day-to-day DNA.
        • Proactive outreach
        • Signature files
        • Links from home page
        • Links in current opt-in newsletters
        • References from company blogs
        • “ Join the discussion” invitations on transmitted releases
      news.company.com/permalinktorelease Media Analysts Enthusiasts Competitors Investors Trade Orgs NGOs Citizen Journalists Customers
    • 7. Publish!
      • Company makes the social media site part of their day-to-day DNA.
        • Proactive outreach
        • Signature files
        • Links from home page
        • Links in current opt-in newsletters
        • References from company blogs
        • “ Join the discussion” invitations on transmitted releases
      Some will interact directly within the release… news.company.com/permalinktorelease Media Analysts Enthusiasts Competitors Investors Trade Orgs NGOs Citizen Journalists Customers
    • 8. Publish!
      • Company makes the social media site part of their day-to-day DNA.
        • Proactive outreach
        • Signature files
        • Links from home page
        • Links in current opt-in newsletters
        • References from company blogs
        • “ Join the discussion” invitations on transmitted releases
      Some will interact directly within the release… … others will blog, tag, digg, social-bookmark, and/or subscribe via RSS for updates. news.company.com/permalinktorelease Media Analysts Enthusiasts Competitors Investors Trade Orgs NGOs Citizen Journalists Customers
    • 9. Publish! Degree of linking and interest will be recognized by search engines.
      • Company makes the social media site part of their day-to-day DNA.
        • Proactive outreach
        • Signature files
        • Links from home page
        • Links in current opt-in newsletters
        • References from company blogs
        • “ Join the discussion” invitations on transmitted releases
      Some will interact directly within the release… … others will blog, tag, digg, social-bookmark, and/or subscribe via RSS for updates. news.company.com/permalinktorelease Media Analysts Enthusiasts Competitors Investors Trade Orgs NGOs Citizen Journalists Customers
    • 10. For further information in Germany
      • Wolfgang Lünenbürger-Reidenbach
      • Director Online Conversations/ Chief Blogging Officer
      • Edelman GmbH Medienpark Kampnagel Barmbeker Straße 4 22303 Hamburg line: +49 (0) 40 37 47 98-16
      • mobile: +49 (0) 172 10 10 609
      • wolfgang.luenenbuerger@edelman.com
      • skype, mabber, msn, plazes: luebue
      • icq: 229707685
      • AIM, yahoo: wolfgang22145
      • blog: http://haltungsturnen.de
      • http://www.edelman.com/landingblog
      • http://www.edelman.de
      • http://przweinull.de
    • 11.  

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