Edelman StoryCrafter

The Edelman StoryCrafter A Tool for Social Media News Releases

StoryCrafter
Pushbutton, fill-in-the-blank online publishing software for social-media-friendly releases
Turns company announcements into hubs for conversation and engagement
Serves as the bridge between traditional PR and PR 2.0
Quickly brings companies up-to-date with emerging news release standards

Improving The News Experience
Adds breadth, depth, and dimension to your news
Integrates documents, photos, video, audio, and relevant links
Links into key conversation hubs
Technorati
Digg
Del.icio.us
Promotes viewership loyalty via comment, RSS, and trackback

news.company.com/permalinktorelease

Publish!
Company makes the social media site part of their day-to-day DNA.
Proactive outreach
Signature files
Links from home page
Links in current opt-in newsletters
References from company blogs
“ Join the discussion” invitations on transmitted releases
news.company.com/permalinktorelease

Publish!
Proactive outreach
Signature files
news.company.com/permalinktorelease Media Analysts Enthusiasts Competitors Investors Trade Orgs NGOs Citizen Journalists Customers

Publish!
Proactive outreach
Signature files
Some will interact directly within the release… news.company.com/permalinktorelease Media Analysts Enthusiasts Competitors Investors Trade Orgs NGOs Citizen Journalists Customers

Publish!
Proactive outreach
Signature files
Some will interact directly within the release… … others will blog, tag, digg, social-bookmark, and/or subscribe via RSS for updates. news.company.com/permalinktorelease Media Analysts Enthusiasts Competitors Investors Trade Orgs NGOs Citizen Journalists Customers

Publish! Degree of linking and interest will be recognized by search engines.
Proactive outreach
Signature files
Some will interact directly within the release… … others will blog, tag, digg, social-bookmark, and/or subscribe via RSS for updates. news.company.com/permalinktorelease Media Analysts Enthusiasts Competitors Investors Trade Orgs NGOs Citizen Journalists Customers

For further information in Germany
Wolfgang Lünenbürger-Reidenbach
Director Online Conversations/ Chief Blogging Officer
Edelman GmbH Medienpark Kampnagel Barmbeker Straße 4 22303 Hamburg line: +49 (0) 40 37 47 98-16
mobile: +49 (0) 172 10 10 609
wolfgang.luenenbuerger@edelman.com
skype, mabber, msn, plazes: luebue
icq: 229707685
AIM, yahoo: wolfgang22145
blog: http://haltungsturnen.de
http://www.edelman.com/landingblog
http://www.edelman.de
http://przweinull.de

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Edelman StoryCrafter

by Wolfgang Luenenbuerger on Dec 07, 2006

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Edelman StoryCrafter — Presentation Transcript