Managing your Online Reputation

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Reputation Management and the Streisand Effect

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  • Managing your Online Reputation

    1. 1. Managing your online Reputation The Streisand Effect @ludwig428 Kevin@troontechnology.com
    2. 2. Kevin MaxwellTechnology Shepherd @ludwig428 www.TroonTechnology.com kevin@troontechnology.com
    3. 3. @ludwig428 ORM is new SEO 84% of marketers believe building trust will be primary focus for marketing efforts in the future * 1to1 Media Survey 4 out of 5 people say they have received advice about purchasing decisions via social media * Pew Statistics 46% of adults now have an online profile. * Pew Statistics
    4. 4. Total Immersion, suppression Ask them to remove remark Threats, legal action Linkbacks @ludwig428
    5. 5. How can I defend against negative online results? @ludwig428
    6. 6. In the online reputation game: @ludwig428
    7. 7. Get your House in Order Create Social Currency in Advance Be Sure to Maximize your Digital Assets Don’t do Social Media, Be a Social Company ~Jay Baer @ludwig428
    8. 8. Listen to the conversation. Where is the online chatter? Monitor the situation. @ludwig428
    9. 9. @ludwig428
    10. 10. @ludwig428
    11. 11. Hugh Macleod ~ Gaping Void @ludwig428
    12. 12. Someone is defaming me, what do I do? @ludwig428
    13. 13. Fix the problem. The underlying issue. Let it go? Measure the impact Be truthful in addressing customers Opportunity for positive feedback? @ludwig428
    14. 14. Who is doing it right? Examples @ludwig428
    15. 15. @ludwig428
    16. 16. @ludwig428
    17. 17. @ludwig428
    18. 18. The Streisand Effect @ludwig428
    19. 19. The Streisand Effect: @ludwig428
    20. 20. @ludwig428
    21. 21. @ludwig428
    22. 22. Streisand sues for $50 Million Before lawsuit image #3850 had been downloaded 6 times After the lawsuit 420,000 times Suit is tossed @ludwig428
    23. 23. Best Practices –Handy Tips @ludwig428
    24. 24. Google your phone number and email address Press Releases Charitable Donations Press Releases No Magic Wand @ludwig428
    25. 25. Takeaways @ludwig428
    26. 26. A overall positive corporate image will do more to mitigate any negative results than almost any endeavor to remove comments Be a good citizen Assign someone to engage Create a community. @ludwig428
    27. 27. Questions?

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