Mobile Rules  Issue 1.0
MAXIMIZING MEDIA TO MARKET APPSHow to launch and market your app leveraging paid, owned and earned media ?        Executiv...
Executive Summary02   Executive Summary   Paid Media   Owned Media   Earned Media   Summary
Appstore’s algorithm is mysterious                     TODAY’S          YESTERDAY’S      DOWNLOADSRANK               DOWNL...
How to stand out                                                     PAID MEDIA                                           ...
Owned Media                  BRAND WEBSITE                  LANDING PAGE                                             iTune...
Owned Media      BRAND WEBSITES      LANDING PAGES                           iTunes LANDING PAGE06   Executive Summary   P...
Earned Media07   Executive Summary   Paid Media   Owned Media   Earned Media   Summary
Earned Media          INFLUENCER                              SOCIAL MEDIA       OUTREACH CAMPAIGN                        ...
Integrating “Sharing” Tools Into Your App Interface IsProbably The Most Effective Earned Media Tactic                     ...
App Mediatization Planning               Stage 1            Stage 2           Stage 3               Teaser             Exp...
To sum up, basically you need to go where your consumers are11   Executive Summary   Paid Media   Owned Media   Earned Med...
Invest your dollars appropriately12   Executive Summary   Paid Media   Owned Media   Earned Media   Summary
Based on where your consumers are listening13   Executive Summary   Paid Media   Owned Media   Earned Media   Summary
Contacts14
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Maximizing media to promote mobile apps

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With over one million iOS and Android apps in the app store, it’s hard to stand out in the app ocean.
But it’s not mission impossible!

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Maximizing media to promote mobile apps

  1. 1. Mobile Rules Issue 1.0
  2. 2. MAXIMIZING MEDIA TO MARKET APPSHow to launch and market your app leveraging paid, owned and earned media ? Executive summary Paid media Owned media Earned media Summary01
  3. 3. Executive Summary02 Executive Summary Paid Media Owned Media Earned Media Summary
  4. 4. Appstore’s algorithm is mysterious TODAY’S YESTERDAY’S DOWNLOADSRANK DOWNLOADS DOWNLOADS FROM 2 DAYS AGO DOWNLOADS FROM 3 DAYS AGO03 Executive Summary Paid Media Owned Media Earned Media Summary
  5. 5. How to stand out PAID MEDIA OWNED MEDIA EARNED MEDIA04 Executive Summary Paid Media Owned Media Earned Media Summary
  6. 6. Owned Media BRAND WEBSITE LANDING PAGE iTunes LANDING PAGE05 Executive Summary Paid Media Owned Media Earned Media Summary
  7. 7. Owned Media BRAND WEBSITES LANDING PAGES iTunes LANDING PAGE06 Executive Summary Paid Media Owned Media Earned Media Summary
  8. 8. Earned Media07 Executive Summary Paid Media Owned Media Earned Media Summary
  9. 9. Earned Media INFLUENCER SOCIAL MEDIA OUTREACH CAMPAIGN STRATEGY INTEGRATE SOCIAL MEDIA PR INITIATIVES INSIDE THE APP08 Executive Summary Paid Media Owned Media Earned Media Summary
  10. 10. Integrating “Sharing” Tools Into Your App Interface IsProbably The Most Effective Earned Media Tactic Usual Suspects New Entrants, growing fast09 Executive Summary Paid Media Owned Media Earned Media Summary
  11. 11. App Mediatization Planning Stage 1 Stage 2 Stage 3 Teaser Explode Sustain Week 1 Week 2-3 Week 3 to …10 Executive Summary Paid Media Owned Media Earned Media Summary
  12. 12. To sum up, basically you need to go where your consumers are11 Executive Summary Paid Media Owned Media Earned Media Summary
  13. 13. Invest your dollars appropriately12 Executive Summary Paid Media Owned Media Earned Media Summary
  14. 14. Based on where your consumers are listening13 Executive Summary Paid Media Owned Media Earned Media Summary
  15. 15. Contacts14
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