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Maximizing media to promote mobile apps

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With over one million iOS and Android apps in the app store, it’s hard to stand out in the app ocean. …

With over one million iOS and Android apps in the app store, it’s hard to stand out in the app ocean.
But it’s not mission impossible!

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Transcript

  • 1. Mobile Rules Issue 1.0
  • 2. MAXIMIZING MEDIA TO MARKET APPSHow to launch and market your app leveraging paid, owned and earned media ? Executive summary Paid media Owned media Earned media Summary01
  • 3. Executive Summary02 Executive Summary Paid Media Owned Media Earned Media Summary
  • 4. Appstore’s algorithm is mysterious TODAY’S YESTERDAY’S DOWNLOADSRANK DOWNLOADS DOWNLOADS FROM 2 DAYS AGO DOWNLOADS FROM 3 DAYS AGO03 Executive Summary Paid Media Owned Media Earned Media Summary
  • 5. How to stand out PAID MEDIA OWNED MEDIA EARNED MEDIA04 Executive Summary Paid Media Owned Media Earned Media Summary
  • 6. Owned Media BRAND WEBSITE LANDING PAGE iTunes LANDING PAGE05 Executive Summary Paid Media Owned Media Earned Media Summary
  • 7. Owned Media BRAND WEBSITES LANDING PAGES iTunes LANDING PAGE06 Executive Summary Paid Media Owned Media Earned Media Summary
  • 8. Earned Media07 Executive Summary Paid Media Owned Media Earned Media Summary
  • 9. Earned Media INFLUENCER SOCIAL MEDIA OUTREACH CAMPAIGN STRATEGY INTEGRATE SOCIAL MEDIA PR INITIATIVES INSIDE THE APP08 Executive Summary Paid Media Owned Media Earned Media Summary
  • 10. Integrating “Sharing” Tools Into Your App Interface IsProbably The Most Effective Earned Media Tactic Usual Suspects New Entrants, growing fast09 Executive Summary Paid Media Owned Media Earned Media Summary
  • 11. App Mediatization Planning Stage 1 Stage 2 Stage 3 Teaser Explode Sustain Week 1 Week 2-3 Week 3 to …10 Executive Summary Paid Media Owned Media Earned Media Summary
  • 12. To sum up, basically you need to go where your consumers are11 Executive Summary Paid Media Owned Media Earned Media Summary
  • 13. Invest your dollars appropriately12 Executive Summary Paid Media Owned Media Earned Media Summary
  • 14. Based on where your consumers are listening13 Executive Summary Paid Media Owned Media Earned Media Summary
  • 15. Contacts14