Story worlds - creating for cross platform audiences

Story worlds
Creating for multi-platform audiences

Creating for multi-platform audiences

Bedroom broadcasting

Remixing

Re-editing / Mashups

Microblogging
"Frequently linking to yourself from Twitter is a terrific way to highlight your skills as an unlovable marketing knob. Go easy on the spam." — Merlin Mann

Aggregating

Faking

Text Virtual studio systems Text

Artist perspective “ I wish we could come up with a system… in which rights holders share profits of a new piece of work and people can access it without breaking the law” Steven Soderbergh

Technology perspective “ Films will become the prime source material for games.” 2006, Chief Technical Officer, NVidia

Industry perspective “ The question is whether Hollywood, or even Silicon Valley, is prepared to be dictated to by empowered consumers …” “ At what point do… art forms of gaming become the younger consumer’s preferred media platform because it pivots on personal creativity?” May 9-15, 2006 – Hollywood Reporter

MOD Films
Develop content stories and online services in tandem
Introduce a new kind of story format – empowering audiences to locate , re-license and re-use narrative content
“ user-generated content” “re-mixable films” “massively multiplayer movie” “social media”
“ cinema 2.0” “interactive storytelling”

http://modfilms.com/sanctuary

Horses for Courses http://thequality.com/horsesforcourses

web3D library
Actors
Props
Sets
Scenes
140K forest 25K Pan head 2K hat

Horses for Courses http://thequality.com/horseforcourses

Extreme T http://thequality.com/michela/vj

Sanctuary http://modfilms.com/sanctuary

Key Concepts
MOD –modification made by audience
e.g. videos games are designed to be MOD(ified) Quake II -> Half-Life -> Counter Strike
User Generated Content – audience contributions
Film Sampling – re-use of original material
Creative Commons – no more “All Rights Reserved”
Web 2.0 – better Web applications
Semantic Web – the machine-readable Web

Virtual studio

The RIG re-mixable film format

Publish
License
Market
Syndicate
Track
Host
Aggregate
Sell

What’s your story?
What are you doing about it?

h ttp://soup.remixablefilms.net
http://modfilms.com
http://mich ela.thequality.com

Story worlds - creating for cross platform audiences

by Michela Ledwidge on Oct 19, 2008

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