Northwestern University Part-Time Master in Integrated Marketing Communications Primer

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    Northwestern University Part-Time Master in Integrated Marketing Communications Primer - Presentation Transcript

    1. Master of Science in Integrated Marketing Communications: What’s It All About? A Primer on Northwestern University’s Part-Time MSIMC Program
    2. Is the Part-Time NU IMC Program Right for You? Ask Yourself:
      • Do I want to talk with and learn from my customers--NOT talk at them?
      • Do I want to learn how to find and communicate with my best customers AND measure the results of the efforts?
      • Do I want to differentiate myself in a sea of MBAs?
      • Do I want to focus my education on marketing and communications classes and not waste time and money on off-topic courses?
      • Do I want to get a top-notch education from an internationally known university AND keep working full-time?
      • Am I ready for the future of marketing?
    3. NU IMC: The Courses
      • 15 credits required
      • 12 core courses
      • 3 electives
      • Independent study opportunities
      • Study abroad in Asia!
      • Classes meet one night a week, from 6 to 9 p.m.
      • Most students take 2 courses per quarter, to graduate in 2 years. You may take up to 5 years to complete the program.
      • Sample classes:
        • Marketing Management
        • Marketing Finance
        • Statistics for Marketing
        • IMC Marketing
        • Word of Mouth Marketing
        • Customer Insight
        • Crisis Communications
        • Media Economics
        • Database Marketing & Analysis
        • Global IMC
        • Communication Skills & Persuasive Messages
    4. Real-World Experience Many classes feature real-world projects for real-world clients.Some of the companies that have turned to NU IMC students for fresh insights include:
    5. Internationally Known Faculty & Lecturers
      • Don Schultz, the “Father of Integrated Marketing Communications”
      • John Greening, DDB alum and driving force behind Budweiser campaigns such as Whassup and Spuds McKenzie
      • Clarke Caywood, named by PRWeek as one of the 100 most influential PR people of the 20th century
      • Andy Sernovitz, founder and former CEO of the Word of Mouth Marketing Association (WOMMA) and WOM guru
      • Shekar Swamy, president of RK Swamy BBDO, one of India’s largest advertising agencies
      • And many more…
    6. Career Services & Support
      • Fully staffed career services
        • Exclusive job postings for Medill students
        • Resume review
        • Interview coaching
        • Career fairs
        • Alumni connections
      • Free media training:
        • Blogging
        • Basic digital video camera skills
        • Basic editing of video and sound clips
        • Converting video for posting online
    7. Learn More
      • Visit the NU IMC site for more information http://www.medill.northwestern.edu/medill/imc/
        • Part-Time & Full-Time IMC Details
        • Part-Time & Full-Time IMC Info Session Schedule
        • Admissions
        • Medill Admissions On the Road
        • Request More Information
      • Read what current students and recent grads think at the NUIMC Resource blog: http://nuimc.blogspot.com

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