Master of Science in Integrated Marketing Communications: What’s It All About? A Primer on Northwestern University’s Part-Time MSIMC Program

Is the Part-Time NU IMC Program Right for You? Ask Yourself: Do I want to talk with and learn from my customers--NOT talk at them? Do I want to learn how to find and communicate with my best customers AND measure the results of the efforts? Do I want to differentiate myself in a sea of MBAs? Do I want to focus my education on marketing and communications classes and not waste time and money on off-topic courses? Do I want to get a top-notch education from an internationally known university AND keep working full-time? Am I ready for the future of marketing?

Do I want to talk with and learn from my customers--NOT talk at them?

Do I want to learn how to find and communicate with my best customers AND measure the results of the efforts?

Do I want to differentiate myself in a sea of MBAs?

Do I want to focus my education on marketing and communications classes and not waste time and money on off-topic courses?

Do I want to get a top-notch education from an internationally known university AND keep working full-time?

Am I ready for the future of marketing?

NU IMC: The Courses 15 credits required 12 core courses 3 electives Independent study opportunities Study abroad in Asia! Classes meet one night a week, from 6 to 9 p.m. Most students take 2 courses per quarter, to graduate in 2 years. You may take up to 5 years to complete the program. Sample classes: Marketing Management Marketing Finance Statistics for Marketing IMC Marketing Word of Mouth Marketing Customer Insight Crisis Communications Media Economics Database Marketing & Analysis Global IMC Communication Skills & Persuasive Messages

15 credits required

12 core courses

3 electives

Independent study opportunities

Study abroad in Asia!

Classes meet one night a week, from 6 to 9 p.m.

Most students take 2 courses per quarter, to graduate in 2 years. You may take up to 5 years to complete the program.

Sample classes:

Marketing Management

Marketing Finance

Statistics for Marketing

IMC Marketing

Word of Mouth Marketing

Customer Insight

Crisis Communications

Media Economics

Database Marketing & Analysis

Global IMC

Communication Skills & Persuasive Messages

Real-World Experience Many classes feature real-world projects for real-world clients.Some of the companies that have turned to NU IMC students for fresh insights include:

Internationally Known Faculty & Lecturers Don Schultz, the “Father of Integrated Marketing Communications” John Greening, DDB alum and driving force behind Budweiser campaigns such as Whassup and Spuds McKenzie Clarke Caywood, named by PRWeek as one of the 100 most influential PR people of the 20th century Andy Sernovitz, founder and former CEO of the Word of Mouth Marketing Association (WOMMA) and WOM guru Shekar Swamy, president of RK Swamy BBDO, one of India’s largest advertising agencies And many more…

Don Schultz, the “Father of Integrated Marketing Communications”

John Greening, DDB alum and driving force behind Budweiser campaigns such as Whassup and Spuds McKenzie

Clarke Caywood, named by PRWeek as one of the 100 most influential PR people of the 20th century

Andy Sernovitz, founder and former CEO of the Word of Mouth Marketing Association (WOMMA) and WOM guru

Shekar Swamy, president of RK Swamy BBDO, one of India’s largest advertising agencies

And many more…

Career Services & Support Fully staffed career services Exclusive job postings for Medill students Resume review Interview coaching Career fairs Alumni connections Free media training: Blogging Basic digital video camera skills Basic editing of video and sound clips Converting video for posting online

Fully staffed career services

Exclusive job postings for Medill students

Resume review

Interview coaching

Career fairs

Alumni connections

Free media training:

Blogging

Basic digital video camera skills

Basic editing of video and sound clips

Converting video for posting online

Learn More Visit the NU IMC site for more information http://www.medill.northwestern.edu/medill/imc/ Part-Time & Full-Time IMC Details Part-Time & Full-Time IMC Info Session Schedule Admissions Medill Admissions On the Road Request More Information Read what current students and recent grads think at the NUIMC Resource blog: http://nuimc.blogspot.com

Visit the NU IMC site for more information http://www.medill.northwestern.edu/medill/imc/

Part-Time & Full-Time IMC Details

Part-Time & Full-Time IMC Info Session Schedule

Admissions

Medill Admissions On the Road

Request More Information

Read what current students and recent grads think at the NUIMC Resource blog: http://nuimc.blogspot.com