Social Media Marketing In Practice: Which Sites Suit Your Strategy? What Organisational Structure Fits The Plan?
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Social Media Marketing In Practice: Which Sites Suit Your Strategy? What Organisational Structure Fits The Plan?

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ad:tech London

Social Media Marketing In Practice: Which Sites Suit Your Strategy? What Organisational Structure Fits The Plan?

Abeed Janmohamed, Commercial Director, Europe, RadiumOne
Marc Grabowski, COO, Nanigans
Iain MacMillan, Director, RMM

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Social Media Marketing In Practice: Which Sites Suit Your Strategy? What Organisational Structure Fits The Plan? Presentation Transcript

  • 1. Social media marketing: in practice ad:tech 2012
  • 2. Just a minute…
  • 3. What…?
  • 4. Aggregation
  • 5. Paid…?
  • 6. ROI & KPIs
  • 7. Marc Grabowski@MarcTGrabowskiAbeed Janmohamed@RadiumOneIain MacMillan@_socialclimber_
  • 8. Awareness Prospecting Question?“ HOW DO BRANDS TO TURN SOCIAL AWARENESS INTO PURCHASE INTENT?” Purchase Intent Customers