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Moving On From Clicks & Eyeballs. What Should ‘Return’ Mean? What Will It Take To Shift The Industry?
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Moving On From Clicks & Eyeballs. What Should ‘Return’ Mean? What Will It Take To Shift The Industry?

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ad:tech London 2012 …

ad:tech London 2012

Moving On From Clicks & Eyeballs. What Should ‘Return’ Mean? What Will It Take To Shift The Industry?

Andy Mihalop, Head of Digital, Moneysupermarket
Ben Collins, Head of Digital, G14, Initiative
Phil White, Planning Director and Practice Leader, Shopper Marketing, G2 EMEA

Published in: Business

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  • 1. We are still in the business of selling Interim Metrics Sales Metrics Interesting Data ROI Data
  • 2. Develop new models