Getting Up Close & Local (living social)

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Conference Keynote
Getting Up Close & Local

Charles Eklund, Head of Product & Business Operations, LivingSocial
Omid Ashtari, Business Development Director Europe, foursquare
Phillip Easter, Director of Mobile Apps, American Airlines

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Transcript

  • 1. Getting Up Close & LocalCharles Eklund, LivingSocial20 September 2012
  • 2. A New Marketing Model
  • 3. A New Breed of Shopper So| Lo |Mo
  • 4. A New Breed of Shopper powerful
  • 5. Why So Powerful?
  • 6. Why So Powerful? This space has the power to change habits
  • 7. The Social Shopper
  • 8. The Social Shopper 92% of UK consumers get a rush from hunting down an online bargain
  • 9. The Social Shopper
  • 10. The Social Shopper 74% of daily deal hunters in the UK suffer from Fear of Missing Out
  • 11. The Social Shopper
  • 12. The Social Shopper 7 out of 10 of us like to be the first to spot a great bargain and tell others
  • 13. The Social Shopper “I’ll have what she’s having”
  • 14. The Social Shopper 90% of 25-34 year olds seekrecommendation from people they see as being a little like them
  • 15. What Now?
  • 16. The Future Social as standard – where we are A default for local Mobile – everywhere we go Technology that knows what you want before you do