Getting Up Close & LocalCharles Eklund, LivingSocial20 September 2012
A New Marketing Model
A New Breed of Shopper        So| Lo |Mo
A New Breed of Shopper           powerful
Why So Powerful?
Why So Powerful?     This space has the   power to change habits
The Social Shopper
The Social Shopper 92% of UK consumers get a rush from   hunting down an online bargain
The Social Shopper
The Social Shopper  74% of daily deal hunters in the UK   suffer from Fear of Missing Out
The Social Shopper
The Social Shopper 7 out of 10 of us like to be the first to  spot a great bargain and tell others
The Social Shopper     “I’ll have what she’s having”
The Social Shopper     90% of 25-34 year olds seekrecommendation from people they see      as being a little like them
What Now?
The Future   Social as standard – where we are          A default for local     Mobile – everywhere we go Technology that ...
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Getting Up Close & Local (living social)

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ad:tech London 2012

Conference Keynote
Getting Up Close & Local

Charles Eklund, Head of Product & Business Operations, LivingSocial
Omid Ashtari, Business Development Director Europe, foursquare
Phillip Easter, Director of Mobile Apps, American Airlines

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Getting Up Close & Local (living social)

  1. 1. Getting Up Close & LocalCharles Eklund, LivingSocial20 September 2012
  2. 2. A New Marketing Model
  3. 3. A New Breed of Shopper So| Lo |Mo
  4. 4. A New Breed of Shopper powerful
  5. 5. Why So Powerful?
  6. 6. Why So Powerful? This space has the power to change habits
  7. 7. The Social Shopper
  8. 8. The Social Shopper 92% of UK consumers get a rush from hunting down an online bargain
  9. 9. The Social Shopper
  10. 10. The Social Shopper 74% of daily deal hunters in the UK suffer from Fear of Missing Out
  11. 11. The Social Shopper
  12. 12. The Social Shopper 7 out of 10 of us like to be the first to spot a great bargain and tell others
  13. 13. The Social Shopper “I’ll have what she’s having”
  14. 14. The Social Shopper 90% of 25-34 year olds seekrecommendation from people they see as being a little like them
  15. 15. What Now?
  16. 16. The Future Social as standard – where we are A default for local Mobile – everywhere we go Technology that knows what you want before you do

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