Paperless Post Virality

Paperless Post Viral MeetupViral Meetup – February 23rd, 2011

Meaningful Communication Online Recipients of Paperless CardsViral Meetup – February 23rd, 2011

The Market Need PAPER INVITATIONS EVITE & FACEBOOK EVENTS •  Low cost •  Free •  $5.30/average card1 •  800MM sent annually •  1.2 billion sent annually2 •  Upscale aesthetics •  Uniform aesthetics •  Upscale aesthetics •  Distribution & •  Distribution & •  Time intensive Management tools Management tools •  Formal/compelling •  Casual, similar to the •  Formal/compelling brands that support them •  Unreliable/Inefficient •  Efficient •  Efficient EXPENSIVE/FORMAL FREE/FUNCTIONAL FORMAL/FUNCTIONAL Paper Online1*22007 STATIONERY REPORT, UNITY MARKETING, 24. Viral Meetup – February 23rd, 2011

Exceptional Content & Meaningful Communication In a Digital FormatViral Meetup – February 23rd, 2011

Personalization & Distribution Layered into the Product Recipient Converts to Sender Host HostViral Meetup – February 23rd, 2011

Engagement & Viral Snapshot: • 30% of recipients have received 2+ Cards. • The Likelihood of joining increases 150% after receiving a second Card and jumps another 75% on the 3rd Card. •  50% of new users have Received a Card, 20% send a Card the first 24 hours. •  Leverage virtual currency to reward users for viral activity like inviting friends to join (10% of New Users Daily) and liking/sharing on Facebook.Viral Meetup – February 23rd, 2011

Thank YouViral Meetup – February 23rd, 2011

Paperless Post Virality

by Lucy Deland on Feb 24, 2011

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Paperless Post Virality — Presentation Transcript