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IGGY AZALEA FEAT. CHARLIE XCX-FANCY 
MUSIC VIDEO ANALYSIS 
By Lucy Collings
Introduction 
I will be taking 8 screenshots throughout the 
music video of which I think highlight the 
image and atmosphere Iggy Azalea intended 
to make.
SHOT 1 
In this long shot we see Iggy 
placed in the centre speaking to 
a class, straight away from the 
dress sense and surroundings 
you can tell the music video is 
based on the 1995 hit film 
“Clueless”. Iggy is also rapping 
her lyrics into the camera, 
keeping eye contact at all times 
through direct mode of address. 
The camera continues to jump 
cut to the class, the teacher, the 
student beside her and back to 
Iggy again. The room is also an 
old fashioned classroom, the 
dress style is very different to 
nowadays. 
I noticed a list 
of the “best 
rappers alive” 
in the 
background, 
featuring 
names such as 
Eminem, Jay Z 
Tupac.
SHOT 2 
The camera here pans around to 
the right, showing a view of all the 
characters dancing, it continues to 
jump cut from their shoes moving, 
up to Iggy’s face and back to all the 
dancers. A colour scheme of black 
and white is constant throughout 
each person, the warm, neutral 
background contrasts with the 
bold clothing, bringing the 
characters forward. This is also a 
scene featured in the movie, the 
dancers are character look-alikes, 
throughout the film we notice 
similar scenes being re-created. 
What’s different in this shot is that 
the main artist is not set in the 
centre of the shot.
SHOT 3 
Here we see a long shot from an 
angle, this scene is one of the 
most popular from the movie 
“Clueless”, however the cars are 
slightly more modern to 
re-create for a 2014 audience. 
From the shot we can see the 
car is on a motorway, however 
the background is very calming 
with the mountain and the cars, 
all besides the large Lorry. The 
camera continues to jump cut 
from the car to the facial 
expressions of the artists, the 
characters and the dancing 
during the sports session. The 
lighting is also focused on the 
right hand side of the car rather 
than the front.
SHOT 4 
The lighting in this shot is mainly 
used through lights on the house 
and the headlights of the car, 
rather than being focused on one 
of the artist’s. I feel the purpose of 
this shot was to be showing off the 
location, The character Iggy azalea 
plays is a stereotypical American 
girl who is blonde and popular, it 
would be expected of her to pull 
up at a large party in a convertible 
BMW. The camera here stays in 
the centre, symmetrically opposite 
to the house as the car pulls up, 
then continues to jump cut in front 
of the artist’s and characters as 
they walk through the doors.
SHOT 5 
I chose this shot because as Charlie 
XCX finishes the bridge the mid-shot 
goes into slow motion and slightly 
pans to the left. Here the camera 
movement is in time with the lyrics 
as the actual lyric she said is slowed 
down and elongated slightly. This 
shot also shows both artist’s 
together. The camera continues to 
jump cut between different scenes of 
the artist’s in a school hallway and 
dancers during the party. The lighting 
in the shot is also red and white, 
suggesting love and purity. Which in 
my opinion throughout the movie 
are two of the main topics as it is one 
of the greatest chick flicks of all time.
SHOT 6 Here the artist is in the centre of 
a close up shot, the background 
as blurred so the actual focus in 
the camera is on Iggy, she is 
making eye contact with the 
camera, using direct mode of 
address to create contact with 
the audience. The artist is also 
on the phone, whilst you 
rapping, creating the illusion she 
is talking to someone at the 
same time. Beforehand the 
camera slowly panned up the 
body of the artist, from the 
shoes working upwards. This 
shot shows the confidence and 
image the artist is trying to 
convey, by linking the music 
video to a very popular film she 
is attracting a wider audience.
SHOT 7 During this shot the camera begins 
with Iggy, as the singing part 
switches the camera slowly moves 
to the right, onto Charlie XCX in the 
seat behind. This again is a scene 
from the actual film, the outfits are 
also very similar to the characters. 
The focus in this shot moves onto 
each artist depending on which 
part they sing, in this particular 
shot the camera is focused on 
Charlie XCX as she is staring into the 
lense of the camera. The camera 
jump cuts to a shot slightly further 
a way, showing both the artist’s 
more and the classroom, then back 
to the school hallway. There are 
many different shots as the artist is 
trying to keep the attention of the 
audience and flick between various 
outfits and scenes.
SHOT 8 
Here we see a long-shot of Iggy 
walking through a hallway ( in 
the film both the characters 
here being played were best 
friends) Comparing their 
clothing to the other students 
around, they are classier and 
more modern, the two however 
are wearing a similar thing but in 
a different colour scheme, the 
camera has placed them in the 
centre of the shot. Here we can 
see the confidence of the 
characters as they walk through 
the hallway, almost as if they are 
“top of the school” . The camera 
here also moves backwards as 
the characters walk towards it, 
then continues to jump cut back 
to the classroom.
Theories 
• Carlsson:commercial Exhibitionist: The 
concept of the video is promoting the film 
“Clueless” and the image of Iggy Azalea. 
• Goodwin: The lyrics do not match the song, 
however the title of the song “Fancy” applies 
to the music video.
LYRICS 
First thing's first, I'm the realest (realest) 
Drop this and let the whole world feel 
it (let them feel it) 
And I'm still in the Murda Bizness 
I could hold you down, like I'm givin' 
lessons in physics (right, right) 
You should want a bad bitch like this 
(huh?) 
Drop it low and pick it up just like this 
(yeah) 
Cup of Ace, cup of Goose, cup of Cris 
High heels, somethin' worth a half a 
ticket on my wrist (on my wrist) 
Takin' all the liquor straight, never 
chase that (never) 
Rooftop like we bringin' '88 back 
(what?) 
Bring the hooks in, where the bass at? 
Champagne spillin', you should taste 
that 
[Chorus: Charli XCX] 
I'm so fancy 
You already know 
I'm in the fast lane 
From L.A. to Tokyo 
I'm so fancy 
Can't you taste this gold? 
Remember my name 
'Bout to blow 
The Lyrics do not tell the story of the 
music video, however if you read 
through them you can see they 
describe wealth and parties, two 
things which are featured in the 
music video.

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Iggy Azalea feat. Charlie XCX-Fancy music video analysis

  • 1. IGGY AZALEA FEAT. CHARLIE XCX-FANCY MUSIC VIDEO ANALYSIS By Lucy Collings
  • 2. Introduction I will be taking 8 screenshots throughout the music video of which I think highlight the image and atmosphere Iggy Azalea intended to make.
  • 3. SHOT 1 In this long shot we see Iggy placed in the centre speaking to a class, straight away from the dress sense and surroundings you can tell the music video is based on the 1995 hit film “Clueless”. Iggy is also rapping her lyrics into the camera, keeping eye contact at all times through direct mode of address. The camera continues to jump cut to the class, the teacher, the student beside her and back to Iggy again. The room is also an old fashioned classroom, the dress style is very different to nowadays. I noticed a list of the “best rappers alive” in the background, featuring names such as Eminem, Jay Z Tupac.
  • 4. SHOT 2 The camera here pans around to the right, showing a view of all the characters dancing, it continues to jump cut from their shoes moving, up to Iggy’s face and back to all the dancers. A colour scheme of black and white is constant throughout each person, the warm, neutral background contrasts with the bold clothing, bringing the characters forward. This is also a scene featured in the movie, the dancers are character look-alikes, throughout the film we notice similar scenes being re-created. What’s different in this shot is that the main artist is not set in the centre of the shot.
  • 5. SHOT 3 Here we see a long shot from an angle, this scene is one of the most popular from the movie “Clueless”, however the cars are slightly more modern to re-create for a 2014 audience. From the shot we can see the car is on a motorway, however the background is very calming with the mountain and the cars, all besides the large Lorry. The camera continues to jump cut from the car to the facial expressions of the artists, the characters and the dancing during the sports session. The lighting is also focused on the right hand side of the car rather than the front.
  • 6. SHOT 4 The lighting in this shot is mainly used through lights on the house and the headlights of the car, rather than being focused on one of the artist’s. I feel the purpose of this shot was to be showing off the location, The character Iggy azalea plays is a stereotypical American girl who is blonde and popular, it would be expected of her to pull up at a large party in a convertible BMW. The camera here stays in the centre, symmetrically opposite to the house as the car pulls up, then continues to jump cut in front of the artist’s and characters as they walk through the doors.
  • 7. SHOT 5 I chose this shot because as Charlie XCX finishes the bridge the mid-shot goes into slow motion and slightly pans to the left. Here the camera movement is in time with the lyrics as the actual lyric she said is slowed down and elongated slightly. This shot also shows both artist’s together. The camera continues to jump cut between different scenes of the artist’s in a school hallway and dancers during the party. The lighting in the shot is also red and white, suggesting love and purity. Which in my opinion throughout the movie are two of the main topics as it is one of the greatest chick flicks of all time.
  • 8. SHOT 6 Here the artist is in the centre of a close up shot, the background as blurred so the actual focus in the camera is on Iggy, she is making eye contact with the camera, using direct mode of address to create contact with the audience. The artist is also on the phone, whilst you rapping, creating the illusion she is talking to someone at the same time. Beforehand the camera slowly panned up the body of the artist, from the shoes working upwards. This shot shows the confidence and image the artist is trying to convey, by linking the music video to a very popular film she is attracting a wider audience.
  • 9. SHOT 7 During this shot the camera begins with Iggy, as the singing part switches the camera slowly moves to the right, onto Charlie XCX in the seat behind. This again is a scene from the actual film, the outfits are also very similar to the characters. The focus in this shot moves onto each artist depending on which part they sing, in this particular shot the camera is focused on Charlie XCX as she is staring into the lense of the camera. The camera jump cuts to a shot slightly further a way, showing both the artist’s more and the classroom, then back to the school hallway. There are many different shots as the artist is trying to keep the attention of the audience and flick between various outfits and scenes.
  • 10. SHOT 8 Here we see a long-shot of Iggy walking through a hallway ( in the film both the characters here being played were best friends) Comparing their clothing to the other students around, they are classier and more modern, the two however are wearing a similar thing but in a different colour scheme, the camera has placed them in the centre of the shot. Here we can see the confidence of the characters as they walk through the hallway, almost as if they are “top of the school” . The camera here also moves backwards as the characters walk towards it, then continues to jump cut back to the classroom.
  • 11. Theories • Carlsson:commercial Exhibitionist: The concept of the video is promoting the film “Clueless” and the image of Iggy Azalea. • Goodwin: The lyrics do not match the song, however the title of the song “Fancy” applies to the music video.
  • 12. LYRICS First thing's first, I'm the realest (realest) Drop this and let the whole world feel it (let them feel it) And I'm still in the Murda Bizness I could hold you down, like I'm givin' lessons in physics (right, right) You should want a bad bitch like this (huh?) Drop it low and pick it up just like this (yeah) Cup of Ace, cup of Goose, cup of Cris High heels, somethin' worth a half a ticket on my wrist (on my wrist) Takin' all the liquor straight, never chase that (never) Rooftop like we bringin' '88 back (what?) Bring the hooks in, where the bass at? Champagne spillin', you should taste that [Chorus: Charli XCX] I'm so fancy You already know I'm in the fast lane From L.A. to Tokyo I'm so fancy Can't you taste this gold? Remember my name 'Bout to blow The Lyrics do not tell the story of the music video, however if you read through them you can see they describe wealth and parties, two things which are featured in the music video.