Mercury Capabilities Final


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Learn about Mercuy’s capabilities in the world of politics, media and business

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  • Mercury is a high-stakes public strategy firm.We encompass the traditional practices of public affairs and public relations – which for most firms means lobbying and media relations…With corporate and political marketing:Market researchRapid response planning and executionAdvocacy advertising and social media, andGrassroots mobilization.
  • Mercury Capabilities Final

    1. 1. High-stakes public strategy. <br />
    2. 2. A high-stakes public strategy firm<br />
    3. 3. National Reach<br />Major offices located in:<br /><ul><li> Washington, D.C.
    4. 4. New York City
    5. 5. Los Angeles
    6. 6. Chicago
    7. 7. Tampa
    8. 8. Sacramento
    9. 9. New Jersey
    10. 10. Pennsylvania</li></ul>+ a network of grassroots, political and government relations operatives in all 50 states. <br />
    11. 11. Mercury is a high-stakes public strategy firm. We use our expertise and reach to gain competitive advantage for clients. Our expertise comes from extensive must-win campaign experience and operating successfully at the highest rung of business, government, politics and media. Our reach is the ability to use strategic intelligence to mobilize the message and persuade the toughest audiences. We have proven results for prominent figures, leading advocacy groups and the world’s most successful companies.<br />
    12. 12. Capabilities<br /><ul><li>Government Relations
    13. 13. Public Opinion Research
    14. 14. Strategic Media Relations
    15. 15. Digital Communications +</li></ul>Online Advocacy<br /><ul><li>Advocacy Advertising
    16. 16. Latino Communications
    17. 17. Grassroots Coalition Building + Management</li></ul>5<br />
    18. 18. A strategic, modern approach to government relations<br />Identification: Market research. Competitive intelligence gathering. Rapid response planning.<br />Engagement: Strategic planning that aligns corporate objectives with political and governmental realities. <br />Activating core supporters.<br />Winning over accessible undecideds.<br />Persuasion: Direct Advocacy. Earned media. Paid media. Social media. <br />Mobilization: Identify and mobilize allies at the grassroots level to drive public policy-market outcomes.<br />
    19. 19. Political<br />Insiders<br />Lobbyist<br />Leadership<br />Colleague<br />Key<br />Stakeholders<br />Associations<br />Businesses<br />Coalition<br />Targeted <br />Officials<br />Non-<br />Stakeholders<br />Political Family<br />Volume<br />Constituent<br />Contact<br />Public <br />Pressure<br />Public Opinion<br />Public Relations<br />Advertising<br />Government Relations “Surround Strategy” <br />Government Relations strategies must take into account the interests of all target audiences. <br />
    20. 20. Public Affairs Campaign Management<br />The hallmarks of an effective campaign are organization, discipline and a relentless focus on strategic objectives. <br />Complementing our suite of services, we can also serve as the campaign manager for your effort – harnessing the skills of the entire campaign team, including client-side resources and other consultants. <br />Our management model has proven successful in a number of campaigns across multiple jurisdictions involving a myriad of industries.<br />Public Opinion Research <br />At Mercury, we take a behavioral approach to polling. <br />This approach gives Mercury a unique way of assessing a client’s business environment and developing the strategy and message(s) that will yield the best results. <br />We have conducted extensive polling in the telecommunications, healthcare, energy, financial services and transportation industries, among others.<br />
    21. 21. Strategic Media Relations<br /><ul><li>Media Training
    22. 22. Editorial Board Tours
    23. 23. Public Events
    24. 24. Writing/Placing Op-Eds/Letters</li></ul>to the Editor<br />Grassroots Coalition Building & Management<br />Mercury offers traditional grassroots lobbying services as well as other unique related services, such as:<br /><ul><li> Virtual War Rooms
    25. 25. In-State Coalition Building
    26. 26. Targeted Media Relations
    27. 27. Opinion Leader Education
    28. 28. Online Advocacy
    29. 29. “Grasstops” Personalized Communications
    30. 30. Local Political Intelligence Gathering + Analysis</li></li></ul><li>Digital Communications<br />Mercury specializes in designing and building issue campaign websites that drive messages about the client’s issue while providing a platform for citizen mobilization. The sites typically include components such as: <br /><ul><li>A compelling sign-up page to capture emails/contact information for future activation efforts;
    31. 31. A testimonial function where users can share their personal experiences(often via YouTube-style video) as a result of the issue at hand;
    32. 32. A “Take Action” section allowing users to contact their elected officials;
    33. 33. News releases pertaining to the issue and links to recent news coverage;
    34. 34. Letter-to-the-Editor tool that automates letter writing and submission to local papers;
    35. 35. Factual information and other background materials that journalists and key third parties can access and use to develop story ideas.</li></ul>Social Media <br /><ul><li> Utilize social media platforms such as Facebook and Twitter to engage </li></ul> users, build advocacy, and drive action through the online landscape. <br /><ul><li> Blogs and message boards/forums to create personal communication, </li></ul> invite participation, and reflect the best practices of today’s online <br /> environment<br />
    36. 36. Advocacy Advertising <br />Our principals create key messages that are translated into the most effective and comprehensive medium to motivate desired public opinions. <br />Mercury has created thousands of television, print and radio advertisements, many of which have received Pollie and Telly awards. <br />
    37. 37. Our Team Leadership<br /><ul><li>Kirill Goncharenko, President
    38. 38. Kieran Mahoney, Partner
    39. 39. Hon. Max Sandlin, Partner
    40. 40. Hon. Jim Talent, Partner
    41. 41. Hon. Fabian Nunez, Partner
    42. 42. Hon. Fernando Ferrer, Partner
    43. 43. Hon. Emil Jones Jr., Partner
    44. 44. Michael McKeon, Partner
    45. 45. Thomas Doherty, Partner
    46. 46. Michael DuHaime, Partner</li>