Color Savvy
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Color Savvy

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How color affects you and your clients

How color affects you and your clients

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Color Savvy Presentation Transcript

  • 1. ColorSavvy
    Why what you wear matters
    Lucy Grosz
    09/16/09
  • 2. Overview
    Why color matters
    The four (4) responses of color
    Color associations
    Cultural color differences
  • 3. “Colors, like features, follow the changes of emotions.” --Pablo Picasso
  • 4. Why Color Matters
    We react to color on instinct
    Color sets the mood – you and the people around you.
  • 5. More about why color matters
    Color is a powerful communicator
    You have three seconds to make an impression
    Color is easily understood
    Color creates/destroys credibility
    Color communicates “know, like and trust”
    Color makes you look healthier, younger, more appealing
  • 6. Still more about its importance
    Color affects marketing materials
    Color influences our behavior
    It enhances/detracts from marketing materials
    Color effects differ by culture
    It is a key element and differentiator in your personal style and brand
    Psychologists suggest color accounts for 60% of product/service decisions
  • 7. Color Creates Four Responses
    Psychological
    Physiological
    Stimulation
    Visual
  • 8. Ask Yourself
    Have you ever had a meeting, interview
    or presentation that did not go well?
    What were you wearing?
  • 9. Types of Colors
    Cool colors -- Blue, Green, Pink, Purple, Blue-Green, Magenta, Blue-Red
    These colors soothe and calm
    Warm colors – Yellow, Orange, Brown, Yellow-Green, Orange-Red
    These colors are more exciting and aggressive
    Neutral Colors – White, Black and Gray
  • 10. Color Associations in the US
  • 11. More Color Associations in the US
  • 12. More Color Associations in the US
  • 13. Cultural Differences in Color
  • 14. Things to remember
    Unconscious message and color response are critical
    Color can frame decisions and change behavior
    Color draws attention/creates discord
    Color conveys and creates moods
    Color affects body and mind simultaneously
  • 15. What are your colors?
    Color is part of your personal branding
    What you wear
    How you market yourself
    Choose colors wisely
    Wear what is complementary to you
    Make sure the color conveys the right message!
  • 16. Questions?
    Thank you for attending today!
    Lucy Grosz
    lucy@altavistaben.com
    614-889-0934