Question 3. “What kind of media institution might distribute your media “ products and why?
I have compared my magazine to NME throughout most of this analysis to show the similarities and differences between the two magazines in relation to language, institution, ideolog y and audience.LIIAR ANALYSISCOMPARISON OF NME MAGAZINEAND MY MAGAZINE, UNPLUGGED
Front Cover LIIAR AnalysisLanguage: The colours I have used throughout my magazine arered, blue/purple, and black and white. I have used these colours not onlybecause they complement each other, but they are bright, bold colours thatstand out to the audience. The main image on the cover is a medium close up of„Shan‟. This is conventional of a magazine front cover. Shan is looking directlyat the camera, making eye contact with the audience, drawing them in andconnecting with them, in an attempt to make them buy the magazine. On thecontents page, the images I have used are all looking directly at thecamera, again, trying to draw the audience in, almost saying “come and readour article”. The image used on the double page spread is a mid-shot of Shan.This is conventional of a double page spread, usually either a mid-shot or along-shot is used. She is looking directly at the audience again, also in anattempt to draw the audience in, making them want to read the article. Themasthead on the cover spreads across the whole of the page. It is very large andeye catching. Since the magazine is called Unplugged, I used a font thatrepresents the prongs of a plug. This would make it an easily recognisablemasthead and something that would stand out on a magazine rack in a shop.The magazine is informal so would attract an adolescent audience rather thanan older audience. This is because an older audience would be more interestedin the content of the magazine rather than what it looks like. My magazine hasa lot of conventional elements such as a barcode, masthead, date, price, straplines, a puff, main image and features down the left hand side (the left third). Alot of the text is in capital letters. This adds a sense of urgency and makes itnoticeable and easy to read from far away, grabbing the attention of theaudience. The cover is quite simple, only the most important things in themagazine are featured on the cover. This adds a sense of mystery and will makethe audience want to buy the magazine so they can find out more about what‟sinside.
Contents LIIAR AnalysisLanguage: There is a large masthead at thetop of the contents page, spreading across thepage, so that readers can clearly see that thispage is the contents page. The features aredown the left hand side of the page and eachfeature has a page number so that readerscan easily navigate themselves around themagazine.. The plug from the cover iscontinued onto the contents page so thatreaders know what page the details of thecompetition is on. There is a subscription parton the contents so that readers whoconstantly buy every issue of the magazinehave an easier way to buy it, that way themagazine comes to them. It also offers acheaper way to buy the magazine. All imageson the contents page have artists lookingdirectly at the readers, to draw the audiencein, and make them read the articles. The dateand issue number is also on the contentspage so that readers know if the issue theyare reading is the most up to date one.
Double Page Spread LIIAR AnalysisLanguage: On the double pagespread, there is a large image ofShan, the featured artist, coveringalmost the entire left hand side ofthe page. It stands out and is themost dominant part of thepage, letting you know exactly whothe article will be about. It is eyecatching and is useful because if areader is flicking through themagazine, they don‟t need to readthe whole article to find out whothe article is about, the picture letsthem know who it‟s about. Thecolours from the cover of themagazine is continued on thedouble page spread to createcontinuity.
‘NME is currently published by IPC Media, the UK’s leadingpublisher of consumer magazines and websites. Over 26 millionadults read an IPC Media magazine and over 350 million copiesare sold each year.’ (http://alevelmediastudies09-11.blogspot.co.uk/2009/11/magazine-research.html)Because IPC media is such a huge and global company, theypublish many magazines, everything from Look magazine toNuts. They appeal to a huge target audience, because they ownalmost every genre of magazine. NME also own their own awardsshow, sponsored by Shock Waves hair gel. There is also a NMEmusic channel, an NME radio station and an NME website. Thisproves how huge the NME institution is.I think my magazine would be published by a similarinstitution as NME because I have based my magazineon NME. IPC also publishes a lot of other types ofmagazines, everything from music magazine to fashionmagazines so almost every genre of magazine could bepublished by them. They are also a huge, globalcompany so magazine that a published by them wouldbe published on a huge scale and they would be soldworld wide. NME are not just a magazine either, theyare a brand. There is a NME music channel, NME radiostation, NME website, NME awards show, that issponsored by Shock Waves hair gel, among otherthings. It is a huge institution and I would like mymagazine to be part of a huge institution too, so that
NME promotes new indie music which is produced by mostly white male guitar bands or solo artists. It tries to be one step ahead of mainstream music by featuring artists that are yet to be considered commercially successful. NME often features artists whose lifestyle differ from the norm, who are known and loved for their musical talent and rebellious nature despite also being known for things such as drug abuse. NME’s audience is 74% male and 26% female and just under half of readers are students. This means the magazine must appeal to this audience, featuring artists they will like, doing articles and interviews about topics they are interested in. NME has a rebellious feel. They don’t like to be mainstream which is why they swear a lot in the magazine and they feature new, almost unknown bands rather than mainstream artists that make popular chart music. However, NME do also feature iconic bands/artists such as the Beatles and Oasis for obvious reasons. Although NME don’t like to be mainstream, they have also made themselves more commercially aware by having a well know TV channel, an awards ceremony, a radio station and it associates itself with Shockwave hair gel. It’s made itself into a brand that most people know.I think my magazine would have a similar ideology as NME because Ihave based my magazine on NME. My magazine, Unplugged, would bea more 50% female and 50% male audience so that it appeals toeveryone. It also has a cheap price so that it is affordable and anyonecan buy it. My magazine has a rebellious feel to it which is why I haveused the colours black and red a lot. It also features some swearing insome of the articles and, in some of the articles, it talks about sometaboo subjects. Unplugged would feature mostly indie artists withsome mainstream artists occasionally and some that are indie butborderline mainstream. As my magazine is called Unplugged it wouldfeature artists that do a lot of acoustic sets and that are very openabout things in their lives, they don’t hide behind anything, they areunplugged. Unplugged is all about the music and the artists and bandsbehind the music. It tries to deliver the stories that readers want toread, information that the readers want to know about the artists. Mymagazine promotes the artists and believes in the artists that itfeatures in the magazine.
NME is a indie/rock magazine and so appeals to people who like indie/rockmusic. The target audience is teenagers aged between 16-24. This is becausethese are the type of people who are more likely to go to gigs and festivals sothey want to read up on the bands or artists that they are going to see.Also, that age range are more likely to recognise the artist/bands featured inthe magazine than older people. Since a lot of the readers are young, studenttypes, and the magazine is a weekly magazine, the price would have to bequite low for the target audience to be able to afford itbecause, stereotypically, the readers may not have jobs or may just haveminimum wage jobs and NME must be aware of this when deciding the pricefor the magazine.I think my magazine would appeal to a similar audience asNME as they are similar magazines. It features artists of asimilar musical genre and targets an audience of a similarage. This audience is likely to go to gigs and festivals and theartists featured will play gigs and festivals. The majority ofthe audience would be students, and may stereotypically nothave a job, and so would not be able to afford an expensivemagazine which is why mine only costs £2 and is a monthlymagazine so the readers are very likely to be able to afford it.I had to consider this when creating my magazine. I chose totarget this audience because I wanted to appeal to anaudience similar to myself and similar to the type of peoplewho read NME. I thought it may be easier to appeal to thisaudience as all I’d have to do is feature things in mymagazine that I would personally read myself and featurethings that appeal to me such as the competition to win gigtickets and articles on bands that I like.