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Social media  marketing basics
Social media  marketing basics
Social media  marketing basics
Social media  marketing basics
Social media  marketing basics
Social media  marketing basics
Social media  marketing basics
Social media  marketing basics
Social media  marketing basics
Social media  marketing basics
Social media  marketing basics
Social media  marketing basics
Social media  marketing basics
Social media  marketing basics
Social media  marketing basics
Social media  marketing basics
Social media  marketing basics
Social media  marketing basics
Social media  marketing basics
Social media  marketing basics
Social media  marketing basics
Social media  marketing basics
Social media  marketing basics
Social media  marketing basics
Social media  marketing basics
Social media  marketing basics
Social media  marketing basics
Social media  marketing basics
Social media  marketing basics
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Social media marketing basics

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This presentation is structured in four chapters: 1: the rise of Social Media and the new and exciting Online Marketing opportunities. 2: impact of Social Media in Thailand. 3: We zoom in on Facebook …

This presentation is structured in four chapters: 1: the rise of Social Media and the new and exciting Online Marketing opportunities. 2: impact of Social Media in Thailand. 3: We zoom in on Facebook and Linkedin, and share basic and advanced strategies to achieve results. 4: We use case studies to illustrate do's and dont's.

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Transcript

  • 1. • 30 minutes to... • Position Social Media Marketing • Case studies • Share (some of) our knowledge
  • 2. Why make professional use of Social Media? • Nearly 1 in 4 people in the world are active on social networks (e-marketeer) • Your customers, your competitors, your employees and your prospects are on social media.
  • 3. Social Interaction • people communicating with people • relationship marketing • listen, understand and implement what your consumers are asking for • humanise your brand
  • 4. Market Study 2013 Source: 2013 s o c i a l m e d i a m a r k e t i n g i n d u s t r y r e p o r t M.A Stelzner Top 5 benefits of social media marketing: • Increased exposure • Increased traffic • Marketplace insight • Brand loyalty • Generate leads
  • 5. Business Impact • 86% of marketers consider social media important. “Important”
  • 6. A Marketing revolution • 75% of marketers started using social media marketing in the last three years. < 1 year • Marketing budgets shift fast to Social Media. 1-2 years 2-3 years
  • 7. Leading tools (incl China)- JeffBullas.com Asia Pacific region dominates the social media landscape
  • 8. And... Thailand? Zocial Inc.
  • 9. The Social Media Clutter Top five platforms delivering results: Facebook – 92% Twitter – 80% LinkedIn – 70% Blogging – 58% YouTube – 56%
  • 10. Facebook • • • • Branding your products Reach new people Interact with your audience Generate demand (Pull Marketing)
  • 11. Facebook Business Basics • • • • • Create a professional Facebook Page Use a compelling cover photo Personalize & show who you are Use variety in all your posts K-I-S-S
  • 12. 5 Facebook Power Tips • • • • • Develop a Content Strategy Develop a Posting Schedule Build and engage Increase your audience using Ads Use your tabs wisely
  • 13. [NLP Page]
  • 14. Facebook Ad Campaigns Ad Campaign Campaign Reach Responses Prospective Event Attendees 421 people Budget Amount Spent Ad Campaign 1 (Promote Manchester United event) Ad Campaign 2 (Increase Page Likes) Ad Campaign 3 (Promote FTCC event) Ad Campaign 4 (Promote Red Passion event) 170,328 people 399 Event Responses 2 USD/day 63.80 USD 53,179 people 1,068 Page Likes - 5 USD/day 74.41 USD 296,385 people 75 Event Responses 70 people 4 USD/day 39.6 USD 135,026 people 51 Event Responses 73 people 4 USD/day 16 USD
  • 15. LinkedIn • Show and share your expertise • Find and interact with – – – – Potential Employees Customers Suppliers Peers • Learn and gain knowledge
  • 16. LinkedIn Business Basics • • • • • • • Quality picture Background and experience Build your network carefully Communicate with your contacts Company page Join groups Add value and knowledge to conversations
  • 17. 5 LinkedIn Power Tips • • • • • Make your profile easy to find: example Choose your Groups strategically GROUP Personalize your connect invitations Avoid spamming ME Meet people in person YOU
  • 18. Inge Geerdens
  • 19. Spam is easily recognised...
  • 20. 5 Social Media Power Tips • • • • • Be present on many platforms Post valuable content regularly Develop a strategic Social Media plan Find out where your customers are online Invest time daily and be consistent
  • 21. Social Media Funnel and Measurement Criteria • Visibility • Traffic • Engagement & Reach • Leads • New Customers Measurement • Impressions • Visits, Clicks • Likes, Share, Comments • OPT-In • Buy
  • 22. More than Community Management – Engagement strategies – Strategic use of data – Focus on valuable business outcomes: ROI – Create user experiences to generate demand
  • 23. Social Media: the 3 biggest strategic business mistakes • 1- Not having a social media presence. • 2- Having an unprofessional social media presence. • 3- Not having a well defined strategy and goals.
  • 24. Discover more about Social Media on November 4 WebMob training Social Media Fast Track for Business with BAM SMS  Social Media Marketing Strategy  Set well defined goals  Select the best tools mix for your business  Social Media Toolkit  Build your audience  Budget allocation guidelines  Measure results
  • 25. BAM-SMS is a Bangkok based Social Media Marketing company We use Social Media Marketing to deliver to our clients highly targeted online marketing strategies - reach the right prospect - at the right time - with the right message Thank you very much for your attention 
  • 26. Q&A
  • 27. Website: www.bamsms.com Email: info@bamsms.com LinkedIn: BAM-Social-Media-Services

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