Visualization: Running a Business with Dashboards and Scorecards

Visualization Running a business with Dashboards and Scorecards Presented by: Jeffrey A. Shaffer, MBA, PMP, CMQ/OE Vice President, Unifund

Visualization Running a business with Dashboards and Scorecards 1 Introduction 2 How we use Business Intelligence 3 Visualization and Presentation 4 Unifund Dashboard & Scorecard

Our Motto: “In God we trust, all others bring data.” W. Edwards Deming

Business Intelligence Transforms beyond the data Data Information Knowledge Plans that guide the organization or SBU

Business Intelligence at Unifund • Gives us the ability to make better decisions and make them faster • More control to end user and management for reporting and slicing and dicing of data • Used to be competitive advantage in our industry – is becoming more common • Those companies not using it will likely not survive

Business Intelligence at Unifund Internal Reporting: • Query and Analysis – Ad-hoc reporting – Analysis Tools – Slicing and Dicing • Reporting & Performance Management – Dashboards – Scorecards • Plan, Budget and Forecast – Forecast vs. Actual

Business Intelligence at Unifund External Reporting: • Performance Management – Scorecards • Inventory Management • Forecast vs. Actual – Exception Based Reporting • Unifund Auto-Liaison Reports – Auto generated – Weekly email burst to Attorney Network – Based on Performance Standards

Business Intelligence at Unifund BI Platform: • SQL Database • Data Warehouse and Data Marts • Excel 2007 • Cognos • Microsoft Reporting Services

Visualization and Data Presentation Not-So-Best Practices

Time Utilization Chart

Visualization and Data Presentation Just for Fun

Percentage of Chart which Looks like PacMan 15% Looks Like PacMan Does Not Look Like PacMan 85%

Visualization and Data Presentation Poor Choices: • Wrong Message or No Message at all • Cluttered Dashboard – Too Much Information – Crammed on One Page – Horizontal Scroll • Over use of Graphs • Gauges • Flashing Cells • Bad Color Choices

Unifund Portfolio Enhancement Unlock Hidden Value Joel Rosenthal Manager, Acquisitions & Portfolio Management (513) 246-6124 Joel.Rosenthal@unifund.com This material is proprietary to Unifund Group Debt Investors, LLC (Unifund). It may not be replicated or transmitted in whole or part without express consent of Unifund.

Visualization and Data Presentation Best Practices

Visualization and Data Presentation

Visualization and Data Presentation Best Practices: • Experts on Visualization – Edward Tufte Reading Suggestions: • The Visual Display of Quantitative Information • Envisioning Information – Jacques Bertin • Semiology of Graphics – Michael Friendly – Charles Joseph Minard

Visualization and Data Presentation Sparklines (Tufte):

Visualization and Data Presentation Sparklines: • Small, high-resolution graphics embedded in a context of words, numbers, images. Sparklines are data-intense, design-simple, word-sized graphics.

Visualization and Data Presentation Trellis Charts (Small Multiples): • "Illustrations of postage-stamp size are indexed by category or a label, sequenced over time like the frames of a movie, or ordered by a quantitative variable not used in the single image itself."

Visualization and Data Presentation Best Practices: • Who is the user? Know your audience. • What are the business questions that need answered? Get input. • What are the correct measurements? • Solid Foundation – the Data • Create SOP for presentation – Formats – Color Scheme – Charts and Graphs

Visualization and Data Presentation Unifund Practices: What meaning does color bring to the dashboard? • Color Schemes – Data Presentation (lots of blue) Title or Heading – Stop-light Colors • Green is Good • Yellow is Caution • Red is Bad • Avoid them otherwise – Use Neutral Colors – Earth tones are calming • Edward Tufte recommends for adding gentle color

Visualization and Data Presentation What meaning does color bring to the dashboard?

Visualization and Data Presentation Unifund Practices: • Data Bars (Excel 2007) – Quickly see Actual vs. Projection – Easily display % and $ – Similar to Sparklines • Marimekko Chart – Stacked Bar Chart – Multi-Dimensional Data – Variation Using Cylinders • Combine with stop-light colors • Inventory Management

Visualization and Data Presentation Unifund Practices: • Mapping – Location can relate disparate data – A Map is worth a thousand cells – Easy to see problem areas – By State – By County/Jurisdiction – Even by Address

Foreclosures (July 2008)

Visualization and Data Presentation Unifund Practices: • Mapping Tools – Integrated Maps in BI platforms – Microsoft MapPoint – Excel Add-In with Templates • Mapland – KML file with Google Earth • www.BatchGeo.com – GeoCode Addresses – Create KML file – Load into Google Earth

Visualization and Data Presentation Additional Materials: • FlowingData.com • NoteandPoint.com • EdwardTufte.com • JuiceAnalytics.com/writing/ – Blog – Dashboard Design white paper  Included in Handouts • TED.com – Hans Rosling • TechnicallyFunny.com

Unifund Dashboard & Scorecard

Contact Information: Jeffrey A. Shaffer, VP, Unifund (513) 489-8877 JAS@Unifund.com Presented by: Jeffrey A. Shaffer, MBA, PMP, CMQ/OE Vice President, Unifund

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Visualization: Running a Business with Dashboards and Scorecards

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