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Websites analysis: 'The Five Hotel' VS 'Le 9 Hotel'
 

Websites analysis: 'The Five Hotel' VS 'Le 9 Hotel'

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Analysis of 2 hotel websites - 'The Five' and 'Le 9 Hotel' in Paris.

Analysis of 2 hotel websites - 'The Five' and 'Le 9 Hotel' in Paris.

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    Websites analysis: 'The Five Hotel' VS 'Le 9 Hotel' Websites analysis: 'The Five Hotel' VS 'Le 9 Hotel' Presentation Transcript

    • Comparative Analysisbetween 2 hotel sites
      http://www.le9hotel.com/index.php?idioma=en&d=03&m=7&a=2008&phpfile=index.php?&op=0&oq=0&gclid=COyIh7Co3KUCFccRfAodL26j0A
      http://www.thefivehotel.com/index.html
    • The FiveHotel
      Le 9 Hotel
      Easy
      To
      Find?
      Keyword google: hotel design
      • On the 1st page but not in the 10 first
      • Wellreferenced in the 3rd party
      • Content iswell-thought
      Keyword google: boutique hotel
      => On the first page and on the google PPC
      home page
      The Blog is notwell-referenced. And the link to go to itis in the 2nd menu and thenyouneed to scroll down to findit
    • The FiveHotel
      Le 9 Hotel
      Easy
      To
      Use?
      Just move the pointer throughpictures to view more
      Just move the pointer throughpictures to view more
      home page
      locked
      Menu islocked on the leftside
    • The FiveHotel
      Le 9 Hotel
      Engagment?
      Room concepts are the coreengagments to clients
      home page
      Core design element
      1st atmospherepreview on the home page
      Littleengagment : no rates, no
      Youcanseepreviouscustomersexperiences and reviews
    • The FiveHotel
      Le 9 Hotel
      Easy
      To
      book?
      home page
      Engagment
      rates
      BookingEngine
      http://www.secure-hotel-booking.com
    • The FiveHotel
      Le 9 Hotel
      Easy
      To
      share?
      RedCard
      BLOG
      BLOG
      BLOG
      Neither the official websitenor the blog canbeshared on social networks or else
      Neither the official websitenor the blog canbeshared on social networks or else
    • The FiveHotel
      Le 9 Hotel
      Marketpositioning
      Weclearlyseetheirpositioning
      • Not luxury but Well-designed / 3*?
      • Trendy/Original
      • Experience/Atmosphere
      Weclearlydefine the positioning as
      • Boutique hotel
      • Design and contemporary
      • High-end
      Distinctive
      From middle class to upper class
      Fromratherwhealthyfamilies to business clients
      Express Level– E.G. Luxe
    • The FiveHotel
      Le 9 Hotel
      What to do to improve?
      C
      C