So you want to be a design strategist?

SO YOU WANNA BE A DESIGN STRATEGIST? BRYAN ZMIJEWSKI LuckyOliver June 11, 2007

DESIGN STRATEGIST?

So who is Bryan Zmijewski? LuckyOliver 10 years consulting 10 teaching at Stanford 70 start-ups

PEOPLE READ PEOPLE BE A SALESMAN REAL-TIME PERFORMANCE FIGHT WHEN YOU HAVE TO PROCESS NUMBERS Some people won’t like you. Who cares?

Yes, you will have to sell. PEOPLE READ PEOPLE BE A SALESMAN REAL-TIME PERFORMANCE FIGHT WHEN YOU HAVE TO PROCESS NUMBERS

You need to design in front of people. PEOPLE READ PEOPLE BE A SALESMAN REAL-TIME PERFORMANCE FIGHT WHEN YOU HAVE TO PROCESS NUMBERS

Confrontation is a must. Gloves are optional. PEOPLE READ PEOPLE BE A SALESMAN REAL-TIME PERFORMANCE FIGHT WHEN YOU HAVE TO PROCESS NUMBERS

BUILD IN THE METRICS JUSTIFY DECISIONS WITH THE DON’T OVER RESEARCH RIGHT KIND OF RESEARCH Design is a playing field. Designers need to win. PEOPLE PROCESS NUMBERS

Make sure the research fits the size of the project. BUILD IN THE METRICS JUSTIFY DECISIONS WITH THE DON’T OVER RESEARCH RIGHT KIND OF RESEARCH PEOPLE PROCESS NUMBERS

Spontaneous is OK. BUILD IN THE METRICS JUSTIFY DECISIONS WITH THE DON’T OVER RESEARCH RIGHT KIND OF RESEARCH PEOPLE PROCESS NUMBERS

BALANCE PREP W/ IMPLEMENTATION BOTTOM UP STRATEGY EVERYONE IS A DESIGN EXPERT Just get it done. PEOPLE PROCESS NUMBERS

Get your hands dirty. BALANCE PREP W/ IMPLEMENTATION BOTTOM UP STRATEGY EVERYONE IS A DESIGN EXPERT PEOPLE PROCESS NUMBERS

Make sense of all the design opinions BALANCE PREP W/ IMPLEMENTATION BOTTOM UP STRATEGY EVERYONE IS A DESIGN EXPERT PEOPLE PROCESS NUMBERS

QUESTIONS?

PEOPLE READ PEOPLE BE A SALESMAN REAL-TIME PERFORMANCE FIGHT WHEN YOU HAVE TO

NUMBERS BUILD IN THE METRICS JUSTIFY DECISIONS WITH THE RIGHT KIND OF RESEARCH DON’T OVER RESEARCH

PROCESS BALANCE PREP W/ IMPLEMENTATION BOTTOM UP STRATEGY EVERYONE IS A DESIGN EXPERT

So you want to be a design strategist?

by luckyoliver

Accessibility

Categories

Upload Details

Usage Rights

Statistics