So you want to be a design strategist?

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A presentation that was given at the How Design conference on being a design strategist. This lecture was also given with LukeW at Yahoo.

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  • Hold here… welcome..
  • So you want to be a design strategist?

    1. 1. SO YOU WANNA BE A DESIGN STRATEGIST? BRYAN ZMIJEWSKI LuckyOliver June 11, 2007
    2. 2. DESIGN STRATEGIST?
    3. 3. So who is Bryan Zmijewski? LuckyOliver 10 years consulting 10 teaching at Stanford 70 start-ups
    4. 4. PEOPLE READ PEOPLE BE A SALESMAN REAL-TIME PERFORMANCE FIGHT WHEN YOU HAVE TO PROCESS NUMBERS Some people won’t like you. Who cares?
    5. 5. Yes, you will have to sell. PEOPLE READ PEOPLE BE A SALESMAN REAL-TIME PERFORMANCE FIGHT WHEN YOU HAVE TO PROCESS NUMBERS
    6. 6. You need to design in front of people. PEOPLE READ PEOPLE BE A SALESMAN REAL-TIME PERFORMANCE FIGHT WHEN YOU HAVE TO PROCESS NUMBERS
    7. 7. Confrontation is a must. Gloves are optional. PEOPLE READ PEOPLE BE A SALESMAN REAL-TIME PERFORMANCE FIGHT WHEN YOU HAVE TO PROCESS NUMBERS
    8. 8. BUILD IN THE METRICS JUSTIFY DECISIONS WITH THE DON’T OVER RESEARCH RIGHT KIND OF RESEARCH Design is a playing field. Designers need to win. PEOPLE PROCESS NUMBERS
    9. 9. Make sure the research fits the size of the project. BUILD IN THE METRICS JUSTIFY DECISIONS WITH THE DON’T OVER RESEARCH RIGHT KIND OF RESEARCH PEOPLE PROCESS NUMBERS
    10. 10. Spontaneous is OK. BUILD IN THE METRICS JUSTIFY DECISIONS WITH THE DON’T OVER RESEARCH RIGHT KIND OF RESEARCH PEOPLE PROCESS NUMBERS
    11. 11. BALANCE PREP W/ IMPLEMENTATION BOTTOM UP STRATEGY EVERYONE IS A DESIGN EXPERT Just get it done. PEOPLE PROCESS NUMBERS
    12. 12. Get your hands dirty. BALANCE PREP W/ IMPLEMENTATION BOTTOM UP STRATEGY EVERYONE IS A DESIGN EXPERT PEOPLE PROCESS NUMBERS
    13. 13. Make sense of all the design opinions BALANCE PREP W/ IMPLEMENTATION BOTTOM UP STRATEGY EVERYONE IS A DESIGN EXPERT PEOPLE PROCESS NUMBERS
    14. 14. QUESTIONS?
    15. 15. PEOPLE READ PEOPLE BE A SALESMAN REAL-TIME PERFORMANCE FIGHT WHEN YOU HAVE TO
    16. 16. NUMBERS BUILD IN THE METRICS JUSTIFY DECISIONS WITH THE RIGHT KIND OF RESEARCH DON’T OVER RESEARCH
    17. 17. PROCESS BALANCE PREP W/ IMPLEMENTATION BOTTOM UP STRATEGY EVERYONE IS A DESIGN EXPERT

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