What is Mobile?
Intro to MobileTechnology: Section 1
Mobile in a Minute
Mobile technology is any electronic device that doesn’t
require the use of a landline
Currently there are 10 countries with +100 million mobile
subscriptions. USA is #3 behind China and India.
The standard mobile device, which began as a two-way
pager, will soon be the most popular tool worldwide for
Impact and Importance
Usage - 1 in 8 page views are from
mobile devices (comScore 2012)
Search - mobile searches to
exceed desktop search in 2015
Apps - approx. 1/3 consumers
prefer apps over a mobile browser
for retail experience (Adobe)
Mobile Shopping and Revenue
Shopping - 79% smartphone users
use their phones to help with
purchases (Google 2010)
39% in-store purchase
abandonments were influenced
by smartphones (Motorola)
Revenue - $24.66 Billion in Mobile
Retail sales for 2012
$13.86 Billion fromTablets alone
StreamingVideo via Mobile
“Streaming video has crossed an inflection point and it’s now a
necessary channel for both consumers as well as
broadcasters, brands and media companies around the world” –
Jay Fulcher CEO Ooyala
Two thirds of the world’s mobile data traffic will be video by
Video attracts 2-3 times as many monthly visitors, doubles
time on site, and has a 157% increase in organic traffic from
search engines. (MarketingSherpa)
Tablet and MobileVideo viewing doubled in 2012 (Ooyala)
All Industry trends point to dramatically
increased mobile activity in:
- Social Media
The Shoutz MEP Program provides you with
the necessary tools to excel in the ever-
changing mobile environment.
Section 1 Complete. Nice job!
Next Section: Mobile Apps &Widgets
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