Marketing Content
Creation
Retention and Engagement: Section One
Content Marketing
Content is the core of the
consumer experience
- 70% of consumers say content
marketing makes them feel
...
Content Builds Relationships
Content Marketing is dependent on providing information
and incentivizing loyal consumers to ...
Content Drives Action
 Content needs to be seen
and heard, but in the
end, it needs to make an
impact
 Convince your aud...
TRIC out your Content
Content should be:
 Thought-Provoking
 Researched
 Interactive
 Current
Is this info that will b...
Connect through Presentation
 Know your customers
 Experiment with different
media to determine what
is most effective
...
Type of Content & How to DriveTraffic
 TRIC out your content
 Researched SEO and keywords
 Mobile friendly sites
 Paid...
End of Section.Woot!
Next Section: Creating and Utilizing Content
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What makesgoodcontent

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What makesgoodcontent

  1. 1. Marketing Content Creation Retention and Engagement: Section One
  2. 2. Content Marketing Content is the core of the consumer experience - 70% of consumers say content marketing makes them feel closer to the sponsoring company
  3. 3. Content Builds Relationships Content Marketing is dependent on providing information and incentivizing loyal consumers to share that content.  90% of consumers find custom content useful (TGM Custom Media)  78% of people believe that organizations providing custom content are interested in building good relationships with them  Companies that blog +15 times a month get 5x more traffic than those that don’t (Hubspot 2012)
  4. 4. Content Drives Action  Content needs to be seen and heard, but in the end, it needs to make an impact  Convince your audience to act on what you’re saying  Drive for a response:  Clicks  Shares  Comments  Purchases
  5. 5. TRIC out your Content Content should be:  Thought-Provoking  Researched  Interactive  Current Is this info that will be on my mind later? Is this info accurate? Is it trustworthy? What can I do with this is content as the consumer? How old is this information?
  6. 6. Connect through Presentation  Know your customers  Experiment with different media to determine what is most effective  People respond differently to different types of media:  Audio  Video  Text  Graphic
  7. 7. Type of Content & How to DriveTraffic  TRIC out your content  Researched SEO and keywords  Mobile friendly sites  Paid search, display, social media campaigns  Consistent posting  Content with varied media
  8. 8. End of Section.Woot! Next Section: Creating and Utilizing Content

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